

SunCast
Nico Johnson
Nico Johnson takes you into conversations with those at the forefront of Renewable Energy.
SunCast gives an inside look into what is happening in renewable energy. From conversations with the biggest Solar Panel manufacturers in the world to the small startups creating the future of renewable energy, such as carbon capture and battery technology breakthroughs.
SunCast is dedicated to providing the knowledge, research, tools and expert guidance you need to understand, grow and be ahead of the curve in the fastest-growing markets in the world.
Featuring over 800 conversations, Nico has interviewed people from Tesla, SolarCity, Trina Solar, Meyer Burger, Conergy, SunEdison, Energy Vault and even the US Government... to name a few. Covering topics such as Solar Power, Wind Energy, Batteries, Electric Vehicles, Carbon Capture, Finance, Hydrogen, and more.
You can watch SunCast on YouTube: https://www.youtube.com/@SunCastMedia
...or view the full archive of SunCast episodes here: https://www.suncast.media/media/podcast
SunCast gives an inside look into what is happening in renewable energy. From conversations with the biggest Solar Panel manufacturers in the world to the small startups creating the future of renewable energy, such as carbon capture and battery technology breakthroughs.
SunCast is dedicated to providing the knowledge, research, tools and expert guidance you need to understand, grow and be ahead of the curve in the fastest-growing markets in the world.
Featuring over 800 conversations, Nico has interviewed people from Tesla, SolarCity, Trina Solar, Meyer Burger, Conergy, SunEdison, Energy Vault and even the US Government... to name a few. Covering topics such as Solar Power, Wind Energy, Batteries, Electric Vehicles, Carbon Capture, Finance, Hydrogen, and more.
You can watch SunCast on YouTube: https://www.youtube.com/@SunCastMedia
...or view the full archive of SunCast episodes here: https://www.suncast.media/media/podcast
Episodes
Mentioned books

Jun 28, 2022 • 46min
490: Career Profile: Solar PPA Sales, Miguel Gil Mast of Schneider Electric
What does it look like to build a career of purpose that also engages your natural talents for educating and relationship building? This week’s Tactical Tuesday will show you! In today’s episode, we feature Miguel Gil Mast of Schneider Electric.Are there other technologies you’ve scouted on the frontlines of the Clean Energy Revolution that you think we should be covering here on SunCast? Hit us up - team@suncast.me with your feedback & recommendations.Check out OpenSolar OS 3.0 at: https://suncast.media/opensolarIf you want to connect with today's guest, you’ll find links to their contact info in the show notes on the blog at https://suncast.media/episodes/.Our Platinum Presenting Sponsor for SunCast is CPS America!You can learn more about all the sponsors who help make this show free for you at www.suncast.media/sponsors.Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 875 other founder stories and startup advice at www.suncast.media.Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/You can connect with me, Nico Johnson, on:Twitter - https://www.twitter.com/nicomeoLinkedIn - https://www.linkedin.com/in/nickalus

Jun 24, 2022 • 45min
489: Understanding the “Value Stack” for Community Solar with Sy Kim, Community Solar Support LLC
If you’ve been following along the touchstones that make up the community solar market…“In this final episode of our 5-part series, we still have one more segment of this quilt of knowledge left to weave - the money - how does it work? You heard David Sandbank in Episode 1 refer to the Value Stack. The ways in which the market participants are incentivized to participate is an important element of any complete understanding of an industry sufficient that you could actually begin to participate in it. So, today I’m sitting down with Sy Kim, an industry veteran who has become a go-to resource for those who wish to develop market entry and business development plans for community solar. I first met Sy back when he was a project developer at SunPower before he went on to take senior leadership roles in NRG Energy and what would become Clearway. Sy’s market understanding surpasses most others I’ve met when it comes to explaining the one piece left to unravel in this tapestry - just how does the revenue in these projects stack up? We discuss RECs, Tax Equity, market constraints & More. From types of offtakers to credit risk, incentives and customer mix, this final discussion will hopefully help fill any remaining gaps in your understanding of just exactly what community solar is and how you can participate in this high-growth opportunity.You can learn more about today’s guest and our expert lineup along with what else is to come in the series at www.mysuncast.com/communitysolar Did you miss the series so far?CONSIDER THIS YOUR “COMMUNITY SOLAR 101”In this 5-part series, we answer:How does Community Solar work, and what are the Policy frameworks that support it’s expansion?Is the development of Community Solar that much different from other solar verticals (C&I, Utility)?How does this segment of the industry enable a more just & equitable solar offering?Who are the customers and how are they acquired for Community Solar as compared with other verticals?And, How does the money flow into, through and out of these projects for the various stakeholders?The Community Solar series presented in partnership with EDP Renewables N. America, Distributed Generation.Are there other technologies you’ve scouted on the frontlines of the Clean Energy Revolution that you think we should be covering here on SunCast? Hit us up - team@suncast.me with your feedback & recommendations.You'll find more resources and learn about SunCast's guest(s), recommendations, book links, and more than 850 other founder stories and startup advice at www.mysuncast.com.You can learn more about partnering with SunCast here: https://mysuncast.com/sponsorsYou can connect with me, Nico Johnson, on:Twitter - https://www.twitter.com/nicomeoLinkedIn - https://www.linkedin.com/in/nickalusSubscribe to Valence, our weekly Linkedin Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

Jun 23, 2022 • 35min
488: Customer acquisition for Community Solar with Kate Henningsen, Arcadia Power
So far, we’ve taken a look at how Policy works at both the State & Federal Level. And we’ve also heard from a solar developer about the nuance and important differences for community solar from the other verticals.In Episode 4 of this series, we’ll hear from Kate Henningsen, Co-founder and COO at Arcadia Power. Prior to joining Arcadia Power as its sixth employee, Kate spent several years as a litigator at an international law firm, providing counsel to businesses on a wide variety of high-stakes issues. She has helped grow Arcadia to perhaps the most well-known among a category of service providers known as “aggregators” in Community Solar. We often hear community solar buyers referred to as subscribers. But, who actually finds, enrolls and services these subscribers? How does customer acquisition for community solar actually work? And how do you get beyond the general notion that it is just Too Good to be True? To answer these questions and more, I reached out to Kate Henningsen. Kate and the Arcadia team have onboarded more than 200K solar customers, and have eliminated the need for a FICO score as a pre-requisite for subscription. Aggregators serve a critical function in the marketplace to lower customer acquisition costs & address the scalability of the sector. How? Stay tuned.You can learn more about today’s guest and our expert lineup along with what else is to come in the series at www.mysuncast.com/communitysolar Did you miss the series?CONSIDER THIS YOUR “COMMUNITY SOLAR 101”In this 5-part series, we answer:How does Community Solar work, and what are the Policy frameworks that support it’s expansion?Is the development of Community Solar that much different from other solar verticals (C&I, Utility)?How does this segment of the industry enable a more just & equitable solar offering?Who are the customers and how are they acquired for Community Solar as compared with other verticals?And, How does the money flow into, through and out of these projects for the various stakeholders? The Community Solar series presented in partnership with EDP Renewables N. America, Distributed Generation.Are there other technologies you’ve scouted on the frontlines of the Clean Energy Revolution that you think we should be covering here on SunCast? Hit us up - team@suncast.me with your feedback & recommendations.You'll find more resources and learn about SunCast's guest(s), recommendations, book links, and more than 850 other founder stories and startup advice at www.mysuncast.com.You can learn more about partnering with SunCast here: https://mysuncast.com/sponsorsYou can connect with me, Nico Johnson, on:Twitter - https://www.twitter.com/nicomeoLinkedIn - https://www.linkedin.com/in/nickalusSubscribe to Valence, our weekly Linkedin Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

Jun 22, 2022 • 46min
487: $1B in energy savings by 2025!...how the DOE supports Community Solar, with Nicole Steele, US DOE
The US Department of Energy considers community solar “an indispensable source in our future energy mix.” In Episode 3 of our Community Solar Series, we’ll hear from Nicole Steele, Senior advisor for Energy Justice & workforce at the Department of Energy’s Solar Energy Technologies Office.Nicole runs the National Community Solar Partnership, which as you heard in Episode 1 has set an ambitious goal of achieving $1B in energy savings across 5M households by the year 2025. This would represent an increase from 3 to 20GW of community solar capacity in the US, and reflects an average bill reduction of 20%.How does the DOE plan to support this program? Why did it need to exist at all? And how can you benefit from it in your company or community? That’s what we intend to understand and illuminate in this discussion with Nicole Steele.Key Questions we cover in this interview:Why is the DOE supporting Community Solar, specifically?Who are the stakeholders DOE is engaging, and how?What is the “5 pathways to success” model that Nicole & DOE offer?And, what are the desired outcomes for this program, beyond the headlines of $1B in energy savings?Tune in to learn more and see how this program might be useful for your community.You can learn more about today’s guest and our expert lineup along with what else is to come in the series at www.mysuncast.com/communitysolar The Community Solar series presented in partnership with EDP Renewables N. America, Distributed Generation.Are there other technologies you’ve scouted on the frontlines of the Clean Energy Revolution that you think we should be covering here on SunCast? Hit us up - team@suncast.me with your feedback & recommendations.You'll find more resources and learn about SunCast's guest(s), recommendations, book links, and more than 850 other founder stories and startup advice at www.mysuncast.com.You can learn more about partnering with SunCast here: https://mysuncast.com/sponsorsYou can connect with me, Nico Johnson, on:Twitter - https://www.twitter.com/nicomeoLinkedIn - https://www.linkedin.com/in/nickalusSubscribe to Valence, our weekly Linkedin Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

Jun 21, 2022 • 22min
486: As a Project Developer, is Community Solar really that different? with David Kane, EDP Renewables
In today’s Episode 2 of the Community Solar Series, our solar expert is David Kane, a seasoned developer at EDP Renewables. Dave gives us the view from the developer’s perspective:What exactly is entailed in his role as project developer? How does the organization rely on he and his team for progress?How does a developer think about policy as an enabler or driver for how to structure his/her time & team?What does the ecosystem of stakeholders look like? What are the kinds of people that one looks for in “local” partners?We learn what unique skill sets community solar developers need.And, I ask the question that seems to really be on many people’s minds: “Are these skills & needs all that different from Utility scale development?” If you’ve been wonderingHow do you decide where (market, team requirements, partner development) to focus the effort?Where do people most often fail or mess up in the development process for community solar?What sets successful projects apart from the rest - what do you look for in a development partner or project?Then this next episode of the Community Solar series is for you!Tune-in, and also if you missed it go queue up Episode 1 from the series with Jeff Cramer of CCSA.You can learn more about today’s guest and our expert lineup along with what else is to come in the series at www.mysuncast.com/communitysolar The Community Solar series presented in partnership with EDP Renewables N. America, Distributed Generation.Are there other technologies you’ve scouted on the frontlines of the Clean Energy Revolution that you think we should be covering here on SunCast? Hit us up - team@suncast.me with your feedback & recommendations.You'll find more resources and learn about SunCast's guest(s), recommendations, book links, and more than 850 other founder stories and startup advice at www.mysuncast.com.You can learn more about partnering with SunCast here: https://mysuncast.com/sponsorsYou can connect with me, Nico Johnson, on:Twitter - https://www.twitter.com/nicomeoLinkedIn - https://www.linkedin.com/in/nickalusSubscribe to Valence, our weekly Linkedin Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

Jun 20, 2022 • 1h 2min
485: The Role of Policy in Community Solar with Jeff Cramer, CCSA & David Sandbank, NYSERDA
Over the years, a segment of the industry has emerged as what has been referred to as the fourth vertical for solar. It’s not just a phenomenon in the United States, but worldwide, and it’s called Community Solar. Community solar is the model where community members can collectively purchase clean electricity from a central offsite solar array, and this model has been gaining massive attention and momentum of late, offering an option for equitable access to clean energy while helping to reduce carbon emissions and promising to keep energy prices low for consumers. But is it really different from any other type of solar energy project? Perhaps more importantly, what does it mean for you as we embrace this clean energy revolution? We’ve dedicated this series to those of you who are trying to figure out “is this right for me, is this right for my company,” and “what decisions do I need to think through before I can actually throw my hat in the ring for community solar?” In this new mini-series, we’ll navigate the inner workings of what has been hailed as the fourth vertical in the solar industry. Consider this your Community Solar 101. This five part series presents unique perspectives from industry experts on how each of us might consider the role of community solar in our business, career or even neighborhood. Does it really provide equitable access to solar energy? Will it live up to the hype and hope? Or is it too good to be true? In this Episode One, we’ll hear from Jeff Cramer, Executive Director of the Coalition for Community Solar access, also known as CCSA, which Jeff co-founded in 2015. Jeff and I go deep into the history of how community solar came about as well as the policies, both at a federal and state level, that have supported this sector’s growth. We’ll also hear from David Sandbank, Vice President of distributed energy resources at NYSERDA. David has been instrumental over the last few years in ushering in a slew of policies at NYSERDA, and has been a huge proponent of community solar. David gives us some insight into the latest legislation that was introduced to get New York to 10 gigawatts of community solar.This Community Solar series is a production of SunCast Media and is brought to you in partnership with EDP Renewables, North America.Are there other technologies you’ve scouted on the frontlines of the Clean Energy Revolution that you think we should be covering here on SunCast? Hit us up - team@suncast.me with your feedback & recommendations.You'll find more resources and learn about SunCast's guest(s), recommendations, book links, and more than 850 other founder stories and startup advice at www.mysuncast.com.You can learn more about partnering with SunCast here: https://mysuncast.com/sponsorsYou can connect with me, Nico Johnson, on:Twitter - https://www.twitter.com/nicomeoLinkedIn - https://www.linkedin.com/in/nickalusSubscribe to Valence, our weekly Linkedin Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

Jun 16, 2022 • 1h 8min
484: "They" said she should resign! Catherine Von Burg on scaling SimpliPhi against all odds
When VCs told Catherine Von Burg that she probably wasn’t cut out to run (or raise money for) the kind of business that she had mapped out for SimpliPhi, she could have capitulated and sacrificed her personal dignity & self worth on the altar of company mission & vision. Except, the company mission & vision was something that carried her DNA, her blood, sweat & tears. And, ultimately, she believed that it wasn’t a race to be won (ie, “the exit” is not the destination) but a journey that takes more than 1000 miles and more than one person’s determination and grit. This is but part of the insight & context you’ll glean from today’s conversation with one of the solar industry’s best underdog stories of the last few years- SimpliPhi Power and their dynamic leader, Catherine Von Burg. I originally featured Catherine way back in episode 148 of SunCast (which itself is an amazing interview, especially for you up-and-coming female leaders looking for inspiration!) Since then, SimpliPhi has realized her vision and achieved a storied exit through the acquisition by Century-old reciprocating engine titan, Briggs & Stratton. As you’ll easily see on their website now, SimpliPhi is now the face of Briggs’ move into the energy-storage-backed vision of a resilient home for the modern homeowner.In today’s discussion, Catherine and Nico discuss how SimpliPhi delivered Gigawatts of storage to the US DOD with ZERO defects in an era when battery startups fail year after year, and how ultimately it was a dogged determination to carve their own path and listen intently to customer needs (along with a lot of introspection and team focus) that underlies SimpliPhi’s exponential growth & success. I hope you’ll give us some feedback on what you like from this episode.And, If you want to connect with Catherine, you’ll find links to her contact info (linked, twitter, etc) in the show notes over on the blog.Are there other technologies you’ve scouted on the frontlines of the Clean Energy Revolution that you think we should be covering here on SunCast? Hit us up - team@suncast.me with your feedback & recommendations.Check out OpenSolar OS 3.0 at: https://suncast.media/opensolarIf you want to connect with today's guest, you’ll find links to their contact info in the show notes on the blog at https://suncast.media/episodes/.Our Platinum Presenting Sponsor for SunCast is CPS America!You can learn more about all the sponsors who help make this show free for you at www.suncast.media/sponsors.Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 875 other founder stories and startup advice at www.suncast.media.Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/You can connect with me, Nico Johnson, on:Twitter - https://www.twitter.com/nicomeoLinkedIn - https://www.linkedin.com/in/nickalus

Jun 14, 2022 • 39min
483: Listen to your customer! James Worden on product development & the evolution of EVs
Today we’re sharing 2 snippets from the >2hr juggernaut of an interview we had with one of the early EV & solar power electronics pioneers, James Worden. Many of you in the Solar industry might recall James from his Inverter business, Solectria Renewables. But, did you know that technology was birthed from a 2-decades love-affair with electric vehicles? We get into ALL the backstory in the 2-part interview which debuted in late May. But for those of you who didn’t have the stomach to commit to the longer interview I’m pulling out 2 snippets from the 2nd part of that fascinating storyline. The first segment gets into James’ perspective on how the Electric Vehicle industry has evolved over the last 2.5 decades since he first debuted his Solectria Force electric car.The second is a brilliant look at how James and his team think about product development, in particular through the lens of some of the product iterations they took at Solectria Renewables.Hope you enjoy these snippets, then I’d suggest you queue up the longer interview as it’s well-worth the listen!You can find that in Episodes 475 & 476!Are there other technologies you’ve scouted on the frontlines of the Clean Energy Revolution that you think we should be covering here on SunCast? Hit us up - team@suncast.me with your feedback & recommendations.Check out OpenSolar OS 3.0 at: https://suncast.media/opensolarIf you want to connect with today's guest, you’ll find links to their contact info in the show notes on the blog at https://suncast.media/episodes/.Our Platinum Presenting Sponsor for SunCast is CPS America!You can learn more about all the sponsors who help make this show free for you at www.suncast.media/sponsors.Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 875 other founder stories and startup advice at www.suncast.media.Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/You can connect with me, Nico Johnson, on:Twitter - https://www.twitter.com/nicomeoLinkedIn - https://www.linkedin.com/in/nickalus

Jun 13, 2022 • 2min
482: Community Solar Series Trailer
SunCast Media has partnered with EDP Renewables to produce a special 5-part series focused on the fundamentals of the fastest growing segment of the solar industry - Community Solar. If you’re a participant in the solar industry, or even if you’re considering where & how to make the plunge into solar, or more specifically, Community Solar, then you’ve no doubt contemplated “What is Community Solar & does it make sense for me?” The Community Solar vertical is complex, but in this series, Host Nico Johnson helps break down the fundamental knowledge you need to know in order to determine whether Community Solar makes sense for your business or career. With the help of industry experts, we unpack the Policies, development fundamentals, specific target markets, customer acquisition and the revenue stack that makes it all work. Community Solar promises to offer equitable and inclusive renewable energy access to a much broader population than solar has been able to reach previously. But how? And, does it actually meet that objective? In this series, you’ll hear from market participants who provide specific insights, examples and tactics that will immediately help you determine how, where, when, and why Community Solar factors into your solar growth plan.Follow along and learn more about the series & our experts at www.mysuncast.com/communitysolar This Series is created with the input & support of EDP Renewables.Are there other technologies you’ve scouted on the frontlines of the Clean Energy Revolution that you think we should be covering here on SunCast? Hit us up - team@suncast.me with your feedback & recommendations.You'll find more resources and learn about SunCast's guest(s), recommendations, book links, and more than 850 other founder stories and startup advice at www.mysuncast.com.You can learn more about partnering with SunCast here: https://mysuncast.com/sponsorsYou can connect with me, Nico Johnson, on:Twitter - https://www.twitter.com/nicomeoLinkedIn - https://www.linkedin.com/in/nickalusSubscribe to Valence, our weekly Linkedin Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

Jun 9, 2022 • 59min
481: Culture Shock, Circular Economy, & Navigating Acquisitions with Dean Vukovic of Terrasmart
Dean Vukovic moved to the US with visions of revolutionizing the way we manufacture and ultimately reuse/repurpose consumer goods. Embracing the circular economy philosophy, he crossed the pond from Oz to help pioneer that movement here in the USA for his prior employer. Now, he’s GM at Terrasmart (the entity formed by Gibraltar’s roll-up of RBI Solar, Terrasmart, Sunfig and SolarBOS) and leads their fixed tilt division (formerly RBI Solar). Dean has such a great story to tell and it’s one that incorporates many lessons learned from both the culture shock of moving halfway round the world as well as being first among the 4 companies herein mentioned that were integrated under one roof with Terrasmart. I spent time with Dean discussing how he thinks about circular economy, the specifics of his management approach to the integration of the various businesses that are now Terrasmart, and what he believes is still holding the industry back from fully realizing the potential we all believe is possible.This conversation was quite inspiring for me. In the fervor that has been the M&A cycle of the last 2+ Years, I think that only a handful of companies have really gotten it “right” from an integration and branding perspective, and Terrasmart is one such example. Thanks to Dean and his team at Terrasmart for being willing to discuss the details, and I look forward to bringing more insights from the Terrasmart group of products to the SunCast tribe!Are there other technologies you’ve scouted on the frontlines of the Clean Energy Revolution that you think we should be covering here on SunCast? Hit us up - team@suncast.me with your feedback & recommendations.Check out OpenSolar OS 3.0 at: https://suncast.media/opensolarIf you want to connect with today's guest, you’ll find links to their contact info in the show notes on the blog at https://suncast.media/episodes/.Our Platinum Presenting Sponsor for SunCast is CPS America!You can learn more about all the sponsors who help make this show free for you at www.suncast.media/sponsors.Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 875 other founder stories and startup advice at www.suncast.media.Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/You can connect with me, Nico Johnson, on:Twitter - https://www.twitter.com/nicomeoLinkedIn - https://www.linkedin.com/in/nickalus


