SunCast

Over the years, a segment of the industry has emerged as what has been referred to as the fourth vertical for solar. It’s not just a phenomenon in the United States, but worldwide, and it’s called Community Solar. Community solar is the model where community members can collectively purchase clean electricity from a central offsite solar array, and this model has been gaining massive attention and momentum of late, offering an option for equitable access to clean energy while helping to reduce carbon emissions and promising to keep energy prices low for consumers. But is it really different from any other type of solar energy project? Perhaps more importantly, what does it mean for you as we embrace this clean energy revolution? We’ve dedicated this series to those of you who are trying to figure out “is this right for me, is this right for my company,” and “what decisions do I need to think through before I can actually throw my hat in the ring for community solar?” In this new mini-series, we’ll navigate the inner workings of what has been hailed as the fourth vertical in the solar industry. Consider this your Community Solar 101. This five part series presents unique perspectives from industry experts on how each of us might consider the role of community solar in our business, career or even neighborhood. Does it really provide equitable access to solar energy? Will it live up to the hype and hope? Or is it too good to be true? In this Episode One, we’ll hear from Jeff Cramer, Executive Director of the Coalition for Community Solar access, also known as CCSA, which Jeff co-founded in 2015. Jeff and I go deep into the history of how community solar came about as well as the policies, both at a federal and state level, that have supported this sector’s growth. We’ll also hear from David Sandbank, Vice President of distributed energy resources at NYSERDA. David has been instrumental over the last few years in ushering in a slew of policies at NYSERDA, and has been a huge proponent of community solar. David gives us some insight into the latest legislation that was introduced to get New York to 10 gigawatts of community solar.This Community Solar series is a production of SunCast Media and is brought to you in partnership with EDP Renewables, North America.You'll find more resources and learn about SunCast's guest(s), recommendations, book links, and more than 650 other founder stories and startup advice at www.mysuncast.com.You can learn more about partnering with SunCast here: https://mysuncast.com/sponsorsYou can connect with me, Nico Johnson, on:Twitter - https://www.twitter.com/nicomeoLinkedIn - https://www.linkedin.com/in/nickalusSubscribe to Valence, our weekly Linkedin Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

When VCs told Catherine Von Burg that she probably wasn’t cut out to run (or raise money for) the kind of business that she had mapped out for SimpliPhi, she could have capitulated and sacrificed her personal dignity & self worth on the altar of company mission & vision. Except, the company mission & vision was something that carried her DNA, her blood, sweat & tears. And, ultimately, she believed that it wasn’t a race to be won (ie, “the exit” is not the destination) but a journey that takes more than 1000 miles and more than one person’s determination and grit. This is but part of the insight & context you’ll glean from today’s conversation with one of the solar industry’s best underdog stories of the last few years- SimpliPhi Power and their dynamic leader, Catherine Von Burg. I originally featured Catherine way back in episode 148 of SunCast (which itself is an amazing interview, especially for you up-and-coming female leaders looking for inspiration!) Since then, SimpliPhi has realized her vision and achieved a storied exit through the acquisition by Century-old reciprocating engine titan, Briggs & Stratton. As you’ll easily see on their website now, SimpliPhi is now the face of Briggs’ move into the energy-storage-backed vision of a resilient home for the modern homeowner.In today’s discussion, Catherine and Nico discuss how SimpliPhi delivered Gigawatts of storage to the US DOD with ZERO defects in an era when battery startups fail year after year, and how ultimately it was a dogged determination to carve their own path and listen intently to customer needs (along with a lot of introspection and team focus) that underlies SimpliPhi’s exponential growth & success. I hope you’ll give us some feedback on what you like from this episode.And, If you want to connect with Catherine, you’ll find links to her contact info (linked, twitter, etc) in the show notes over on the blog.Get your Solar Fight Night tickets before they're gone: https://tinyurl.com/522wf8v3Also check out Renewables UnWind Las Vegas: https://tinyurl.com/2ea2c6k3And don't forget about the pickleball games: https://tinyurl.com/p9h5nv42If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.Our Platinum Presenting Sponsor for SunCast is CPS America!SunCast is proudly supported by Trina Solar.You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/You can connect with me, Nico Johnson, on:Twitter - https://www.twitter.com/nicomeoLinkedIn - https://www.linkedin.com/in/nickalus

Today we’re sharing 2 snippets from the >2hr juggernaut of an interview we had with one of the early EV & solar power electronics pioneers, James Worden. Many of you in the Solar industry might recall James from his Inverter business, Solectria Renewables. But, did you know that technology was birthed from a 2-decades love-affair with electric vehicles? We get into ALL the backstory in the 2-part interview which debuted in late May. But for those of you who didn’t have the stomach to commit to the longer interview I’m pulling out 2 snippets from the 2nd part of that fascinating storyline. The first segment gets into James’ perspective on how the Electric Vehicle industry has evolved over the last 2.5 decades since he first debuted his Solectria Force electric car.The second is a brilliant look at how James and his team think about product development, in particular through the lens of some of the product iterations they took at Solectria Renewables.Hope you enjoy these snippets, then I’d suggest you queue up the longer interview as it’s well-worth the listen!You can find that in Episodes 475 & 476!Get your Solar Fight Night tickets before they're gone: https://tinyurl.com/522wf8v3Also check out Renewables UnWind Las Vegas: https://tinyurl.com/2ea2c6k3And don't forget about the pickleball games: https://tinyurl.com/p9h5nv42If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.Our Platinum Presenting Sponsor for SunCast is CPS America!SunCast is proudly supported by Trina Solar.You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/You can connect with me, Nico Johnson, on:Twitter - https://www.twitter.com/nicomeoLinkedIn - https://www.linkedin.com/in/nickalus

SunCast Media has partnered with EDP Renewables to produce a special 5-part series focused on the fundamentals of the fastest growing segment of the solar industry - Community Solar.  If you’re a participant in the solar industry, or even if you’re considering where & how to make the plunge into solar, or more specifically, Community Solar, then you’ve no doubt contemplated “What is Community Solar & does it make sense for me?” The Community Solar vertical is complex, but in this series, Host Nico Johnson helps break down the fundamental knowledge you need to know in order to determine whether Community Solar makes sense for your business or career. With the help of industry experts, we unpack the Policies, development fundamentals, specific target markets, customer acquisition and the revenue stack that makes it all work. Community Solar promises to offer equitable and inclusive renewable energy access to a much broader population than solar has been able to reach previously. But how? And, does it actually meet that objective? In this series, you’ll hear from market participants who provide specific insights, examples and tactics that will immediately help you determine how, where, when, and why Community Solar factors into your solar growth plan.Follow along and learn more about the series & our experts at www.mysuncast.com/communitysolar This Series is created with the input & support of EDP Renewables.You'll find more resources and learn about SunCast's guest(s), recommendations, book links, and more than 650 other founder stories and startup advice at www.mysuncast.com.You can learn more about partnering with SunCast here: https://mysuncast.com/sponsorsYou can connect with me, Nico Johnson, on:Twitter - https://www.twitter.com/nicomeoLinkedIn - https://www.linkedin.com/in/nickalusSubscribe to Valence, our weekly Linkedin Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

Dean Vukovic moved to the US with visions of revolutionizing the way we manufacture and ultimately reuse/repurpose consumer goods. Embracing the circular economy philosophy, he crossed the pond from Oz to help pioneer that movement here in the USA for his prior employer. Now, he’s GM at Terrasmart (the entity formed by Gibraltar’s roll-up of RBI Solar, Terrasmart, Sunfig and SolarBOS) and leads their fixed tilt division (formerly RBI Solar). Dean has such a great story to tell and it’s one that incorporates many lessons learned from both the culture shock of moving halfway round the world as well as being first among the 4 companies herein mentioned that were integrated under one roof with Terrasmart. I spent time with Dean discussing how he thinks about circular economy, the specifics of his management approach to the integration of the various businesses that are now Terrasmart, and what he believes is still holding the industry back from fully realizing the potential we all believe is possible.This conversation was quite inspiring for me. In the fervor that has been the M&A cycle of the last 2+ Years, I think that only a handful of companies have really gotten it “right” from an integration and branding perspective, and Terrasmart is one such example. Thanks to Dean and his team at Terrasmart for being willing to discuss the details, and I look forward to bringing more insights from the Terrasmart group of products to the SunCast tribe!Get your Solar Fight Night tickets before they're gone: https://tinyurl.com/522wf8v3Also check out Renewables UnWind Las Vegas: https://tinyurl.com/2ea2c6k3And don't forget about the pickleball games: https://tinyurl.com/p9h5nv42If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.Our Platinum Presenting Sponsor for SunCast is CPS America!SunCast is proudly supported by Trina Solar.You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/You can connect with me, Nico Johnson, on:Twitter - https://www.twitter.com/nicomeoLinkedIn - https://www.linkedin.com/in/nickalus

Today's guest, Robert Sewell, is the founder & CEO of Vespr Solar. I’ve been intrigued with Robert for awhile now, mostly because every time he named one of his advisors it was someone I deeply admire and respect in the solar industry (and I kept asking myself “how the heck is this young guy with zero solar experience got so many of my mentors to back his idea!?”). Like the others in this RE+ NE series, we dig into what trends he’s seeing as he sells across the Utility-scale solar sector, where the opportunities lie, and what obstacles he’s overcoming to get there. But Vespr really is a different kind of application, and I’m curious to hear if You think this is an application you’d adopt for your own solar plants! Tune-in & tune up your skills, #SolarWarrior!Get your Solar Fight Night tickets before they're gone: https://tinyurl.com/522wf8v3Also check out Renewables UnWind Las Vegas: https://tinyurl.com/2ea2c6k3And don't forget about the pickleball games: https://tinyurl.com/p9h5nv42If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.Our Platinum Presenting Sponsor for SunCast is CPS America!SunCast is proudly supported by Trina Solar.You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/You can connect with me, Nico Johnson, on:Twitter - https://www.twitter.com/nicomeoLinkedIn - https://www.linkedin.com/in/nickalus

This is Part 2 of a 2-part interview with George Hershman, CEO of SOLV Energy. If you missed Part 1, please do queue it up, and I would encourage you to listen to them in order. ;-)George is leading a powerful transformation of the company he helped form & eventually spin out of Swinerton Renewable Energy over the past 13 yrs, and he and his team have positioned the company as a clear frontrunner of the renewable energy economy. As a prominent business leader in the solar industry, George brings over 30 years of construction experience and is widely recognized for his expertise in the engineering, construction, and management of solar power plants.This second half of the discussion looks into his work at the Solar Energy Industries Association (where he’s now serving a second term as Chairman of the Board) and the opportunities that we have as an industry to create hundreds of thousands of new jobs in the coming years. George also shares his candid views on leadership & team building, the legacy of mentors in his own career, and how he thinks about building talent among his own team. “I want entrepreneurship to be infectious in this business, and I want to support it.” - George HershmanSOLV is a success story on so many fronts, and It was an honor to get a chance to hear it from George himself. As Jim Rohn says, “Success leaves clues”, and in the case of Swinerton & SOLV Energy the fingerprint & evidence of their impact on our industry is evident and will endure for decades to come.Get your Solar Fight Night tickets before they're gone: https://tinyurl.com/522wf8v3Also check out Renewables UnWind Las Vegas: https://tinyurl.com/2ea2c6k3And don't forget about the pickleball games: https://tinyurl.com/p9h5nv42If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.Our Platinum Presenting Sponsor for SunCast is CPS America!SunCast is proudly supported by Trina Solar.You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/You can connect with me, Nico Johnson, on:Twitter - https://www.twitter.com/nicomeoLinkedIn - https://www.linkedin.com/in/nickalus

George Hershman is the CEO of SOLV Energy (formerly known as Swinerton Renewable Energy), a company that, in my tenure in the industry, has grown to become the largest utility-scale solar Engineering, Procurement & Construction (EPC) company in the US.  I’ve been impressed at every turn how George, and his all-star team at SOLV, has consistently delivered the highest quality on almost every standard, excels at employee retention & growth, and is generally considered the premium brand when it comes to EPC firms (both in perception & price!). So, naturally I’ve long-wanted to get George in the SunCast booth to hear the story of how it all came together, and where it’s going from here. This is Part 1 of a 2-part interview where I do just that. George began working for general contractor, Swinerton Builders, in 1997. In 2008, he was tapped to build the company's presence in the growing solar sector. George was employee number-one at Swinerton Renewable Energy, a company which quickly  grew into the country’s largest grid-level solar installer and the #1 Solar Contractor in America. George has spent his career in general construction management. His wide expertise in energy issues, trade policy, construction projects, and the technical hurdles that the solar industry currently faces gave plenty of headroom for a wide-ranging discussion, so we navigate topics from across the spectrum of startup culture and corporate growth and we get into the challenges inherent in growing anything as big as what his company has become. In 2021, Swinerton Renewable Energy and its wholly owned subsidiary SOLV, Inc. merged into a single company, SOLV Energy. George and I get into the details of the decision to pursue the merger and spinout from Swinerton. As CEO of SOLV Energy, he continues to position the company at the forefront of the renewable energy economy. Fun Fact, George is also an avid sailor, recently participating in San Diego's Hot Rum Series with the boat he co-owns (called “GoodEnergy”, in case you get the chance to meet him in a happy someday and want a good starter conversation!).Hope you enjoy this Part 1, and please queue up Part 2!Get your Solar Fight Night tickets before they're gone: https://tinyurl.com/522wf8v3Also check out Renewables UnWind Las Vegas: https://tinyurl.com/2ea2c6k3And don't forget about the pickleball games: https://tinyurl.com/p9h5nv42If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.Our Platinum Presenting Sponsor for SunCast is CPS America!SunCast is proudly supported by Trina Solar.You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/You can connect with me, Nico Johnson, on:Twitter - https://www.twitter.com/nicomeoLinkedIn - https://www.linkedin.com/in/nickalus

It’s time to rally together once again, #SolarWarrior! As you’ll hear in today’s #TacticalTuesday (TT), Carter Lavin and the folks at the California Solar & Storage Association need our help not just to get the word out, but to GET out and be present at this Thursday’s upcoming rallies in California.Carter is one of the folks I find most knowledgeable and compelling in his ability to explain what’s at stake for the industry. So, in today’s TT, we go into what is the premise of Net Energy Metering (NEM), why it’s so important, and how, exactly, it’s under fire in the CA market. In January, we put out the call-to-arms for our solar community to get to the rallies in LA and SF, and thousands of you show up. We hope that you’ll rally once more, as the fate of the CA solar industry still hangs very much in the balance. January’s solar rally was the largest solar rally in history, and it led to Commissioners getting fired & updates to the commission's directive. But the legislative win that followed was only the beginning.  This week, the CA Public Utilities Commission (CPUC) meets again, and we intend to make a public display that the Solar industry is united and strong.What are these rallies? Why are they important or happening at all, and when/where are they? That’s covered in today’s discussion w/Carter.As Carter says, “These discussions at the PUC are deciding the fate of the solar industry…If we want to win, we have to fight.” “Show up, rally, donate, be loud”, as Carter says.You see, Solar Warrior, you can be right all day long and still be made illegal or impotent by those who wish to see the Solar industry choked out. For over a decade, Carter Lavin has helped renewable energy nonprofits and companies develop, design and execute marketing plans and sales drives, plan networking and educational events, track policy, and connect with media, government officials and community members. Listen in today as he brings the heat on why we need to stand together against this CPUC movement.If you’re totally unfamiliar with Net Energy Metering, , we’ve covered the California policy market and in particular what’s at stake in this NEM battle extensively in these previous episodes (in particular in the final 3):149: Bernadette Del Chiaro205: Adam Browning263: Adam Browning265: Glen Brand (it’s not just CA)377: Dave Rosenfeld437: Andrew Birch Get your Solar Fight Night tickets before they're gone: https://tinyurl.com/522wf8v3Also check out Renewables UnWind Las Vegas: https://tinyurl.com/2ea2c6k3And don't forget about the pickleball games: https://tinyurl.com/p9h5nv42If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.Our Platinum Presenting Sponsor for SunCast is CPS America!SunCast is proudly supported by Trina Solar.You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/You can connect with me, Nico Johnson, on:Twitter - https://www.twitter.com/nicomeoLinkedIn - https://www.linkedin.com/in/nickalus

Part 2.  The Pivot!  If you listened to Part 1, you’ve got a solid appreciation for James & Solectria Corp’s roots in solar car racing.  In this second half of our conversation, we look at how James and his team pivoted their core business to leverage their pioneering energy conversion technology into the soon-to-be-booming solar power industry.  James Worden and his wife, Anita, created a “made in America” brand that many installers in the US have relied on, including me! We talk about the quick rise of this new company, his philosophy on rapid prototyping and time to market, and ultimately how and why he and Anita decided to sell the company...Again.  By the time we’re done, I’m certain you, like me, will be eager to learn what they are focused on today (and follow James on Medium, as I have!).  If you’ve ever been a tinkerer, an inventor, a wisher, a thinker, a doer, a dreamer or even a magic-bean-buyer, come in!   This is one flax-golden tale* you don’t want to miss!Get your Solar Fight Night tickets before they're gone: https://tinyurl.com/522wf8v3Also check out Renewables UnWind Las Vegas: https://tinyurl.com/2ea2c6k3And don't forget about the pickleball games: https://tinyurl.com/p9h5nv42If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.Our Platinum Presenting Sponsor for SunCast is CPS America!SunCast is proudly supported by Trina Solar.You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/You can connect with me, Nico Johnson, on:Twitter - https://www.twitter.com/nicomeoLinkedIn - https://www.linkedin.com/in/nickalus(yes, not lost on us that we are sponsored by an inverter company and telling the story of another inverter company - but that’s why we love Sungrow, they’re very secure in their position and love seeing others win too!)*Because, #poetry, if your a read-to-the-bottom-er, I hope this makes you smile:Invitation, by Shel Silverstein If you are a dreamer, come in,If you are a dreamer, a wisher, a liar,A hope-er, a pray-er, a magic bean buyer…If you're a pretender, come sit by my fireFor we have some flax-golden tales to spin.Come in!Come in!