SunCast

The next best thing to being at RE+ Vegas, is catching the PowerUp Live Show.  Get the lowdown from Nico and Lisa Ann Pinkerton for the PowerUp Morning Show, LIVE with Nico Johnson & Lisa Ann, presented by Meyer Burger, and  RE+ Daily Round Up with Nico Johnson & Josh Porter, presented by Modern Energy to share their experiences of Day 1 at RE+ Vegas.  If you want to catch the whole PowerUp Live show, make sure to visit suncast.live to hear from some of the top voices speaking on the state of the industry today.Get your Solar Fight Night tickets before they're gone: https://tinyurl.com/522wf8v3Also check out Renewables UnWind Las Vegas: https://tinyurl.com/2ea2c6k3And don't forget about the pickleball games: https://tinyurl.com/p9h5nv42If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.Our Platinum Presenting Sponsor for SunCast is CPS America!SunCast is proudly supported by Trina Solar.You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/You can connect with me, Nico Johnson, on:Twitter - https://www.twitter.com/nicomeoLinkedIn - https://www.linkedin.com/in/nickalusMentioned in this episode:Midroll For Week Of RE+ 2023

David Trainavicius, the founder and CEO of PVcase, is a solar consultant with rich expertise, and Jake Anderson leads business at Anderson Optimization, focusing on renewable energy automation. They discuss the urgent need for efficiency in solar development amid rising demand. Their teams aim to simplify labor-intensive site selection, enhancing project speed and reducing errors. The conversation touches on innovative strategies and partnerships essential for navigating the evolving landscape of clean energy, ultimately driving global solar deployment.

In this special episode recorded from the tradeshow floor at RE+ Mid Atlantic, we explore a pressing question: Is there a workforce issue in the solar industry? Will it work itself out in the medium term? We've assembled a group of industry experts to share how their companies (and clients) are navigating the workforce challenges facing the renewable energy sector as we scale up.Catherine McLean of Dylan Green discusses the evolving work arrangements—hybrid, remote, or in-office—and their impact on women during the pandemic. She also addresses the financial challenges of relocating for jobs in major cities. Whit Fulton, CEO of ConnectDER, talks about the hurdles in getting hardware products like their meter socket adapter to market, and highlights the crucial role of state energy offices in standardized training. Jason Higginson, Head of Marketing for APsystems, covers how supply constraints, like components and metals, are influencing the industry. And finally, Todd Ahern and Adam Jordan of the MegaWatt Group focus on how their business model as an outsourced sales team for installers alleviates certain workforce needs.This episode offers a comprehensive view into the workforce debate, leveraging the expertise of those who are deeply involved in the solar and renewables industry.Is there truly a workforce dilemma? Let me know your thoughts in the comments over on our Youtube channel, where we’ve posted this episode in its full glory. You can see exactly what we saw from the Philadelphia Convention Center at this Summer’s RE+ Mid-Atlantic.Get your Solar Fight Night tickets before they're gone: https://tinyurl.com/522wf8v3Also check out Renewables UnWind Las Vegas: https://tinyurl.com/2ea2c6k3And don't forget about the pickleball games: https://tinyurl.com/p9h5nv42If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.Our Platinum Presenting Sponsor for SunCast is CPS America!SunCast is proudly supported by Trina Solar.You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/You can connect with me, Nico Johnson, on:Twitter - https://www.twitter.com/nicomeoLinkedIn - https://www.linkedin.com/in/nickalus

What can the solar industry learn from the efficiency and scalability that have characterized the oil and gas industries for the last hundred years? As the world grapples with the urgent need to transition away from fossil fuels, solar power has emerged as a crucial player in this global shift. This change is not without its challenges, however, such as the need for significant capital investment, the intricacies of supply chain logistics, and the mounting pressure of market competition. These issues are even more daunting for manufacturers of solar modules, who not only face the common challenges of running a business but also the specific hurdles of an industry in the throes of transformation.With a unique perspective shaped by over two decades in the oil and gas sector, Martin Pochtaruk serves as the Founder & President of Heliene, a North American manufacturer specializing in high-efficiency solar photovoltaic modules. He has steered Heliene through the thick and thin, bootstrapping the company for its first 10 years, and evolving strategically to focus on the utility-scale market in the United States. Through a treacherous decade where many solar module manufacturers, relegated to price wars, have gone out of business, Martin has navigated the company through near-death focusing on winning in very specific areas rather than taking on the entire market.  Tactics like achieving a listing as an approved vendor for major solar financiers helped Heliene sidestep the potential pitfall of competing solely on price in an industry with razor-thin margins.In this compelling discussion, Martin shares his unique perspective on how to survive the “solarcoaster” and build a business that can, indeed, help fulfill their purpose: healing the world one panel at a time. The interview highlights how Heliene navigated complex challenges facing solar module manufacturers, such as securing crucial capital investment to scale manufacturing, fine-tuning supply chain logistics, and navigating hyper-competitive market pressures. Lean in and learn from a pioneer in the industry who is actively facilitating our transition to cleaner energy sources.Get your Solar Fight Night tickets before they're gone: https://tinyurl.com/522wf8v3Also check out Renewables UnWind Las Vegas: https://tinyurl.com/2ea2c6k3And don't forget about the pickleball games: https://tinyurl.com/p9h5nv42If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.Our Platinum Presenting Sponsor for SunCast is CPS America!SunCast is proudly supported by Trina Solar.You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/You can connect with me, Nico Johnson, on:Twitter - https://www.twitter.com/nicomeoLinkedIn - https://www.linkedin.com/in/nickalus

It’s that wonderful time of the year folks!  With just two weeks left before the monumental annual pilgrimage to the RE+ Trade Show (this year in Las Vegas!), we’ve once-again curated a special "Know Before You Go" episode bringing in tips from industry leaders to help you prepare and make the most of this event while not being overwhelmed by what’s sure to be the biggest show yet with over 45,000 attendees!  This essential listen features six industry experts who share their top tips for making the most of the show, whether you're a newcomer or a veteran.You’ll hear from:Danielle Danko, Senior Director of Marketing at RE+:Danielle provides a comprehensive guide to navigating the expansive layout of the RE+ event. She delves into the dual venues and three expo halls, along with the newest entertainment options, including RE+ Tonight and the AREA 15 Bloc Party.Trish Moratto, Communications Manager of SMA:Trish focuses on optimizing your schedule to maximize impact. She suggests a balanced approach that includes booking essential meetings without overcommitting, as well as incorporating walking meetings for a more dynamic experience.Daniel Dus, Founder of Cleantech Industry Resources and CEO of Acme Group:Daniel advises attendees to prepare for the event as if it's a business marathon. He emphasizes the importance of being ready with business cards and also listening to speakers to understand future trends. Daniel also shares the importance of pre-booking restaurants and talks about the invite-only Solar Fight Night.Lisa Ann Pinkerton, CEO and Founder of Technica Communications, and host of the Earthlings podcast:Lisa underscores the importance of being a connector by providing real-time value to clients through introductions. She also discusses the necessity of rapid follow-ups, offering the idea of sorting business cards into two piles for streamlined communication.John Rohde, CEO of the Americas for RES:John insists on disciplined planning and encourages attendees to identify ten key objectives they wish to achieve during the show. He also talks about taking a step back from the day-to-day operations to consider larger, impactful goals for your business.Tor Valenza, CEO of Unthink Solar and Host of Probably True Solar Stories:Tor aims to enhance your social and digital presence during the show. He introduces the Social Brews and Views event and explains how a good social media strategy, including hashtags and QR codes, can open doors for more meaningful connections.If you’re coming to Vegas, don’t miss this episode! It's your indispensable guide for achieving RE+ 2023 success!And DO add our PowerUp Live Podcast Stage to your lineup of Must-Visit locations on the show floor (booth 21020!) - we can’t wait to meet you in person.Get your Solar Fight Night tickets before they're gone: https://tinyurl.com/522wf8v3Also check out Renewables UnWind Las Vegas: https://tinyurl.com/2ea2c6k3And don't forget about the pickleball games: https://tinyurl.com/p9h5nv42If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.Our Platinum Presenting Sponsor for SunCast is CPS America!SunCast is proudly supported by Trina Solar.You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/You can connect with me, Nico Johnson, on:Twitter - https://www.twitter.com/nicomeoLinkedIn - https://www.linkedin.com/in/nickalus

You’d be hard-pressed to find someone in the solar industry who hasn’t heard of, worked for, competed against, or just stood in awe at the company today’s guest built w/his brother.  Borrego Solar is an institution in the solar industry here in the USA alongside such names as REC Solar, SunPower, and SolarCity.  The Hall brothers and their 3rd co-founder have unlocked something special that has created one of the most enduring (and prolific) solar companies of our time. And I finally got the opportunity to dig deep with Mike Hall, the 20+ yr CEO of this industry leader, to get the goods on just what makes this company tick and how they’ve had such staying power and dominance through the years. The clean energy industry is experiencing rapid growth and transformation, yet it faces significant challenges that must be overcome to reach its full potential. Two of the most pressing challenges include connecting renewable energy resources to the electric grid and dealing with inefficiencies in the procurement process for large-scale solar and battery projects. The complexity of interconnecting diverse energy sources, along with the lack of real-time data and analytical tools in procurement, creates barriers that hinder the industry's progress.Mike Hall, CEO and co-founder of Borrego Solar and Anza (which recently spun out of Borrego), has been at the forefront of tackling these challenges for more than 2 decades. With Borrego Solar, he has been instrumental in pioneering the residential, C&I and even community solar markets, especially in developing and financing projects and unlocking the value in virtual net metering projects in California and the Northeast. These innovative efforts have paved the way for connecting more renewable energy resources to the grid, the careers of thousands of #SolarWarriors, and countless prosperous former-employee-led startups along the way. Through Anza, Mike is addressing the procurement inefficiencies by aggregating real-time data from over 90% of the US market and utilizing advanced algorithms to optimize buyers' choices based on lifetime value rather than just upfront costs.By focusing on these two distinct challenges - Development & Product Delivery, Mike’s leadership and innovation are helping to shape a more resilient and sustainable clean energy landscape. Through Borrego Solar, the connection of renewable energy resources to the grid has become more accessible, opening up new opportunities for growth in the community solar market. Meanwhile, Anza is transforming the way large-scale solar and battery projects are procured, making the process more efficient, transparent, and financially rewarding for buyers. Together, these efforts are not only solving immediate problems but also laying the groundwork for a more robust clean energy future.Listen in as Mike finally pulls back the veil on 20 years of solar industry entrepreneurship as leader of one of the most iconic and economically impactful companies of our time. His anecdotes of learning from sports, harnessing failure, and riding out the solarcoaster are both entertaining and instructive.Get your Solar Fight Night tickets before they're gone: https://tinyurl.com/522wf8v3Also check out Renewables UnWind Las Vegas: https://tinyurl.com/2ea2c6k3And don't forget about the pickleball games: https://tinyurl.com/p9h5nv42If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.Our Platinum Presenting Sponsor for SunCast is CPS America!SunCast is proudly supported by Trina Solar.You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/You can connect with me, Nico Johnson, on:Twitter - https://www.twitter.com/nicomeoLinkedIn - https://www.linkedin.com/in/nickalus

With many sectors of the global economy experiencing contraction through the last year-plus-long economic downturn, the Energy sector, and in particular, renewable energy, stands out as a beacon of possibility. So, you might be asking yourself, “How can I switch my career toward a more legacy-building and growth-oriented industry like Energy?” Stay-tuned bc today’s episode will help you answer some of those burning questions!The energy industry is standing at a crucial crossroads, faced with a multitude of challenges that are as much environmental as they are economic. As the world grapples with the alarming consequences of climate change, the rise of China's energy consumption further adds to the urgent call for sustainable solutions. At the heart of this are traditional fossil fuels, which, while pivotal to our past prosperity, are increasingly seen as unsustainable for a resilient future. This setting calls for pioneers who can bridge the gap between our current energy practices and the emerging needs of the future.John Berger, the visionary founder of Sunnova, is one such pioneer. Recognizing the growing challenges in traditional energy, Berger founded Sunnova with the mission to instigate change by offering renewable energy alternatives and energy-efficiency services for homeowers. For John, the journey wasn't solely about capitalizing on the next lucrative wave of opportunity; it was about leverating impactful technologies – like solar and batteries – that can eventually replace fossil fuels and deliver a more resilient grid and civilization. It's this philosophy of prioritizing change and genuine solution-finding over mere financial success that sets Berger apart from many entrepreneurs. His reflections on past setbacks highlight his belief in embracing failure as a powerful learning tool and emphasize the importance of having a diverse range of experiences to build a holistic perspective.Listeners will find in this conversation an inspiring blend of visionary thinking and pragmatic leadership, and John himself shares advice for would-be career switchers on what to prioritize in their own search. From the intricacies of operational challenges in the energy sector to the broader philosophies of entrepreneurship, Berger's insights provide a roadmap for leaders and entrepreneurs to navigate their own journeys, especially in this sector ripe for transformation. Whether one is seeking to make a mark in the energy sector or simply understand the underpinnings of successful leadership, this conversation offers a treasure trove of wisdom.If this episode piques your interest, and you would like to hear about the life story(ies) that got him where he is today, queue up our full Executive Profile with John, episode 543 of SunCast!Get your Solar Fight Night tickets before they're gone: https://tinyurl.com/522wf8v3Also check out Renewables UnWind Las Vegas: https://tinyurl.com/2ea2c6k3And don't forget about the pickleball games: https://tinyurl.com/p9h5nv42If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.Our Platinum Presenting Sponsor for SunCast is CPS America!SunCast is proudly supported by Trina Solar.You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/You can connect with me, Nico Johnson, on:Twitter - https://www.twitter.com/nicomeoLinkedIn - https://www.linkedin.com/in/nickalus

The solar energy industry is facing an increasingly pressing challenge: the scarcity of usable flat land. As the demand for solar energy grows, suitable areas for traditional solar trackers and arrays are becoming limited. The situation is complicated by the costs and environmental impact of grading land to create flat surfaces for installation. This process, often referred to as solar's "dirty little secret," is not only expensive but also poses significant environmental and post-construction issues. The industry is now compelled to find innovative approaches to adapt solar technology to uneven and non-flat terrains.Yezin Taha, the CEO of Nevados Engineering, is at the forefront of addressing this complex problem. With a background in engineering and a pioneering spirit, he has led Nevados in developing a revolutionary method to install solar panels on uneven terrain. The company's unique approach eliminates the need for grading land, reducing both financial and environmental burdens. By circumventing the traditional requirement for grading, Nevados aims to help the industry save up to 10% of project costs and minimize land disruption. Yezin's visionary leadership emphasizes not only technological innovation but also a strong emphasis on values like transparency, partnership, and leadership.Beyond the technological advancements, Yezin shared profound insights into team building, company culture, perseverance, and leadership. He stressed the importance of understanding personalities within a team, fostering the right culture, and growing through challenges. The conversation also revealed how hiring experienced leaders and clearly communicating the company's mission can transform growth and scaling efforts. Yezin's story is a testament to entrepreneurial resilience and innovation, painting a picture of a leader committed to not only solving a pressing industry problem but also building a thriving, value-driven organization.Get your Solar Fight Night tickets before they're gone: https://tinyurl.com/522wf8v3Also check out Renewables UnWind Las Vegas: https://tinyurl.com/2ea2c6k3And don't forget about the pickleball games: https://tinyurl.com/p9h5nv42If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.Our Platinum Presenting Sponsor for SunCast is CPS America!SunCast is proudly supported by Trina Solar.You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/You can connect with me, Nico Johnson, on:Twitter - https://www.twitter.com/nicomeoLinkedIn - https://www.linkedin.com/in/nickalus

The renewable energy sector is facing a series of intricate challenges as it endeavors to scale up, enter new markets, foster inclusivity, and secure a domestic supply chain. The urgency to transition from traditional energy sources to renewable alternatives is palpable, yet achieving this shift requires a careful balance of technological innovation, strategic leadership, policy alignment, and an understanding of the global market dynamics. The complexity of these issues demands strong leadership, forward-thinking strategies and a talented, dedicated workforce!Sandhya Ganapathy sits at the helm of one of the leading companies at the forefront of addressing these multifaceted problems. From 2017 to her CEO appointment in early 2022, she served as Global Head of Investments and M&A, responsible for M&A, investment and capital allocation decisions, and asset rotation for EDPR across its geographies. Sandhya's strategic leadership has been instrumental in expanding renewable energy's reach and impact. She has not only been part of entering new markets but has also actively promoted gender inclusivity in STEM through campaigns like "Rebels for Change." Her insights on securing the domestic supply chain and her commitment to energy independence emphasize her holistic approach to problem-solving. Sandhya's blend of perseverance, collaboration, and vision offers a unique perspective on how the renewable energy sector can navigate its present challenges and future potential.If this episode piques your interest, and you would like to hear about the life story(ies) that got her where she is today, queue up our full Executive Profile with Sandhya , episode 528 of SunCast!Get your Solar Fight Night tickets before they're gone: https://tinyurl.com/522wf8v3Also check out Renewables UnWind Las Vegas: https://tinyurl.com/2ea2c6k3And don't forget about the pickleball games: https://tinyurl.com/p9h5nv42If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.Our Platinum Presenting Sponsor for SunCast is CPS America!SunCast is proudly supported by Trina Solar.You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/You can connect with me, Nico Johnson, on:Twitter - https://www.twitter.com/nicomeoLinkedIn - https://www.linkedin.com/in/nickalus

Cynthia Adams, the dynamic Co-founder of Pearl Certification, embarked on a journey from her early days in green building to pioneering a transformative platform in the residential cleantech sector. Her endeavors have consistently centered on enhancing the visibility and value of sustainable home features, reflecting a deep commitment to both environmental stewardship and innovative market solutions.For those familiar with the commercial building world's LEED certification, Pearl offers a parallel in the residential domain, seeking to make sustainable home features more visible during the resale process. Adams provides a reflective analysis of the shifting perspectives on sustainability. Not long ago, the additional costs of a sustainable home were a significant point of contention. Today, with the ever-present realities of climate change, many homeowners not only appreciate but actively seek out green features. However, the invisibility of such high-performing attributes in existing homes poses a challenge – a gap that Pearl aims to bridge.We delve deeper into the mechanisms through which Pearl aids solar installers, from simplifying data collection to ensuring homeowners can demonstrate the tangible value of their green investments. The significance of such systems becomes evident when considering the broader context, with homeowners increasingly valuing sustainability and federal policies, such as the Inflation Reduction Act, poised to make substantial impacts on home improvements.Rounding out our discussion, Adams speaks to the trajectory of Pearl as it readies itself for expansive growth, bringing to the fore the broader implications for other enterprises in the solar space. This episode provides a nuanced look into the intersections of sustainability, housing, and the future trajectory of the energy industry. For those keen on understanding the changing dynamics of sustainable home resales, our chat with Cynthia Adams promises to be enlightening.Get your Solar Fight Night tickets before they're gone: https://tinyurl.com/522wf8v3Also check out Renewables UnWind Las Vegas: https://tinyurl.com/2ea2c6k3And don't forget about the pickleball games: https://tinyurl.com/p9h5nv42If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.Our Platinum Presenting Sponsor for SunCast is CPS America!SunCast is proudly supported by Trina Solar.You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/You can connect with me, Nico Johnson, on:Twitter - https://www.twitter.com/nicomeoLinkedIn - https://www.linkedin.com/in/nickalus