

SunCast
Nico Johnson
Nico Johnson takes you into conversations with those at the forefront of Renewable Energy.
SunCast gives an inside look into what is happening in renewable energy. From conversations with the biggest Solar Panel manufacturers in the world to the small startups creating the future of renewable energy, such as carbon capture and battery technology breakthroughs.
SunCast is dedicated to providing the knowledge, research, tools and expert guidance you need to understand, grow and be ahead of the curve in the fastest-growing markets in the world.
Featuring over 600 conversations, Nico has interviewed people from Tesla, SolarCity, Trina Solar, Meyer Burger, Conergy, SunEdison, Energy Vault and even the US Government... to name a few. Covering topics such as Solar Power, Wind Energy, Batteries, Electric Vehicles, Carbon Capture, Finance, Hydrogen, and more.
You can watch SunCast on YouTube: https://www.youtube.com/@SunCastMedia
...or view the full archive of SunCast episodes here: https://mysuncast.com/suncast-episodes
SunCast gives an inside look into what is happening in renewable energy. From conversations with the biggest Solar Panel manufacturers in the world to the small startups creating the future of renewable energy, such as carbon capture and battery technology breakthroughs.
SunCast is dedicated to providing the knowledge, research, tools and expert guidance you need to understand, grow and be ahead of the curve in the fastest-growing markets in the world.
Featuring over 600 conversations, Nico has interviewed people from Tesla, SolarCity, Trina Solar, Meyer Burger, Conergy, SunEdison, Energy Vault and even the US Government... to name a few. Covering topics such as Solar Power, Wind Energy, Batteries, Electric Vehicles, Carbon Capture, Finance, Hydrogen, and more.
You can watch SunCast on YouTube: https://www.youtube.com/@SunCastMedia
...or view the full archive of SunCast episodes here: https://mysuncast.com/suncast-episodes
Episodes
Mentioned books

Jul 9, 2024 • 20min
716: NC's Clean Energy Evangelist (is not a Democrat): John Szoka
Energy isn't a battle of fossil fuels vs renewables; it's about figuring out the energy transition together.As a North Carolina State Representative (GOP), John Szoka was once dismissive of renewables, as many might expect. Yet, after serving five terms in the legislature, Szoka transitioned from a renewable energy skeptic to a champion, thanks in large part to his open-mindedness when presented with data from a lobbyist which conflicted with his own understanding of the value of Renewables. Rep. Szoka carried the Republican torch on clean energy by championing key bills, including House Bill 589: Competitive Energy Solutions for NC and House Bill 951: Energy Solutions for NC, two bipartisan pieces of legislation that each altered the trajectory of energy within the state. Now, as the CEO of the Conservative Energy Network (CEN), he works to educate and engage conservatives in rural communities about the benefits and opportunities of clean energy. Szoka is a true believer and his work is converting hearts and minds in the heartland of America.Expect to learn:Why John Szoka shifted his stance on clean energy.The role of CEN in educating rural communities about clean energy benefits.The impact of property rights and energy costs on conservative views.Listen in to discover how bipartisan cooperation and conservative advocacy can deliver results for the clean energy transition. Mentioned in this episode:CPS July 2024 V2

Jul 4, 2024 • 1h 16min
715: Why Culture Eats Strategy: A Peak Performance Playbook From An Inc 5000 Solar Company, with Summit Energy's Eric Israelson and Dallin Mall
Finally, a feel-good story of independence and triumph! There’s little more patriotic and American than the dream of starting out on your own and building a business that supports your family, serves your neighbors and builds a durable legacy. And we even have a “He left med school for this?” to pull your heart strings too. The true-life story of the rise of Summit Energy as one of the Inc 5000 fastest growing companies, now 2 years running, is a heartfelt look at how Culture truly does eat Strategy for lunch. In this episode, Summit Energy's co-founders, Eric Israelsen and Dallin Maw, share their journey from door-to-door sales to building a thriving solar business. Armed with a philosophy of continuous improvement and a desire to empower their customers and staff to be community leaders, they’re giving people reasons to trust the solar industry again. Tune-in as Summit’s Chief Empowerment Officer discloses how building their company helped both find fulfillment in work and life. Hope you’ll take a break from ice cream and apple pie to feast on this homegrown success story. It’s sure to inspire and guide any would-be solar company leader to reach new heights.Expect to learn:How Summit Energy empowers their customers and staff The leadership philosophies that have made Summit Energy a successDallin's emotional story of what he overcomes every day to be successful as an entrapreneur How Eric and Dallin foster continuous learning and growth in their businessReal-life stories of how Summit Energy's culture has impacted employees and customersReady for a solar industry story where the good guys are winning? Hit play!And, even if you’re listening to this months or years from it’s publishing date, Happy Independence day, #SolarWarrior!If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.Our Platinum Presenting Sponsor for SunCast is CPS America!SunCast is proudly supported by Trina Solar.You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/You can connect with me, Nico Johnson, on:Twitter - https://www.twitter.com/nicomeoLinkedIn - https://www.linkedin.com/in/nickalusMentioned in this episode:CPS July 2024 V2

Jul 2, 2024 • 20min
714: The Republican Case for Clean Energy: Insights from Georgia Public Service Commissioner, Tim Echols
Have you ever wondered why clean energy is not only surviving, but thriving in RED states here in the USA? Despite the common perception that Republicans are against clean energy, states like Georgia (and AL, SC, and FL, not to mention TX!) are seeing significant solar growth. Republican Tim Echols, Vice Chairman of the Georgia Public Service Commission, discusses Georgia’s journey to becoming the 7th largest state for utility-scale solar (with 6GW!) and how they are gearing up to meet the increasing energy demands of expanding data centers. GA is expected to be a clean energy stronghold for years to come…what’s behind that growth and sustained interest?Expect to learn:How Georgia structured its solar policies to make financial sense for constituentsThe future of the IRA if Trump is electedEchols’s perspective on nuclear energy's role in meeting future power demandsThe outlook for EV adoption following pandemic slow-down and factory build-out delays from Rivian (and others)Don’t miss this insightful conversation with one of Georgia’s true clean energy champions (who just happens to be a Republican!)If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.Our Platinum Presenting Sponsor for SunCast is CPS America!SunCast is proudly supported by Trina Solar.You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/You can connect with me, Nico Johnson, on:Twitter - https://www.twitter.com/nicomeoLinkedIn - https://www.linkedin.com/in/nickalusMentioned in this episode:CPS July 2024 V2

Jun 28, 2024 • 1h
713: Then And Now, How SEIA Helped Transform Solar Energy - 4 SEIA Presidents share the stage
In 50 short years, solar energy transformed from a niche interest to a key driver of the global energy transition from fossil fuels to renewable energy. The Solar Energy Industries Association (SEIA) has been at the forefront of this transformation, advocating for policies, fostering innovation, and driving growth in the industry. Founded in the wake of the 1973 oil crisis, SEIA has worked tirelessly to give solar “a seat at the table” in Washington, and the fruits of their labor are plentiful.In honor of SEIA’s 50th anniversary, key figures from SEIA's past and present discuss the evolution of the solar industry. Abby Hopper (sitting CEO & President) hosted this panel with Fred Morse, Scott Sklar, and Rhone Resch (all key SEIA past leaders) to share their stories of the trade association’s 50 year rise and successes. From watching solar energy evolve beyond it’s solar water heating roots to the sophisticated photovoltaic and battery energy storage systems of today, their stories highlight the milestones, legislative victories, and technological advancements that have propelled solar into the mainstream. Abby’s Linked Post on the roundtable captured the moment well, from stories of the founding of SEIA, to how the Investment Tax Credit came into being. And we gained insight into where these legends believe both SEIA and the industry will be over the next fifty years.But we captured the moment as it happened, and we hope you’ll actually give it a listen!Expect to learn:SEIA’s fascinating origin story Early challenges and how the industry overcame (and is still overcoming) skepticismKey legislative victories that helped solar along the way The expanding applications of solar technologyWhat the future of solar and storage looks like Queue it up; get inspired by some of the OG pioneers of solar energy!If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.Our Platinum Presenting Sponsor for SunCast is CPS America!SunCast is proudly supported by Trina Solar.You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/You can connect with me, Nico Johnson, on:Twitter - https://www.twitter.com/nicomeoLinkedIn - https://www.linkedin.com/in/nickalusMentioned in this episode:CPS July 2024 V2

Jun 27, 2024 • 41min
712: SEIA’s 50-Year Legacy of Advancing Solar Energy with CEO, Abby Hopper
The United States just surpassed 5 million solar installations, but as excited as Abby Hopper is to shout that from the rooftops, she agrees we’re just getting started. While the last 50 years was about building a solid foundation (fighting for every inch), the next 50 actually has a lot more at stake.The Solar Energy Industries Association celebrates its 50th anniversary this year, marking half a century of progress, innovation, and entrepreneurship in solar energy and storage. Nico joined Abby Hopper, SEIA's President and CEO, at SEIA’s Washington, D.C. headquarters, to discuss the profound impact policy advocacy has made on the industry growth. SEIA has also helped produce industry standards and public awareness that both professionalized and propelled solar to new heights. Our largest trade association has had a large role to play in keeping solar power at the forefront of America's energy future, and that future is looking bright.Expect to learn:How SEIA has evolved as an organization over the past 50 years and what the next 50 should look like.How Abby and SEIA are tackling the industry's most pressing challenges.SEIA's plans to advance solar through storytelling and advocacy.How they plan to navigate whatever political outcome happens in the upcoming election. Listen in to hear a front-line solar warrior give her insights on the past, present, and future of the solar industry and how we all have a role to play in advancing clean energy.If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.Our Platinum Presenting Sponsor for SunCast is CPS America!SunCast is proudly supported by Trina Solar.You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/You can connect with me, Nico Johnson, on:Twitter - https://www.twitter.com/nicomeoLinkedIn - https://www.linkedin.com/in/nickalusMentioned in this episode:CPS July 2024 V2

Jun 25, 2024 • 24min
711: How Agrivoltaics is Doubling The Use of Scarce Land with Dan French and Dave Gahl
How can we meet the growing demands for renewable energy without losing precious agricultural land? Agrivoltaics! It’s one of the most exciting growth sectors in solar energy! This approach leverages solar photovoltaic (PV) systems without losing the property’s agricultural capabilities, thus unlocking fertile and scarce land’s dual-use potential. Few have done as much to proliferate education on this topic as Dan French, Executive Producer of the Solar Farm Summit. We recently had Dan take over as a stand-in host for Nico, and he invited Mr. Dave Gahl, Executive Director at the Solar and Storage Industries Institute to discuss all that agrivoltaic promises and what barriers still hold this promising vertical back. French and Gahl provide insights from the field where these practices are helping to stabilize farm revenue, enhance biodiversity, and support renewable energy goals. Expect to learn:Key barriers to wider agrivoltaics adoptionHow The Solar Farm Summit’s case studies help to standardize templates like grazing contracts and insurance agreementsCurrent funding opportunities for agrivoltaics projectsDiscover how agrivoltaics is offering a win-win solution for farmers, energy producers, and the environment. And don’t miss out on the best annual agrivoltaics conference, happening in just a few weeks in Chicago - the www.solarfarmsummit.com!If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.Our Platinum Presenting Sponsor for SunCast is CPS America!SunCast is proudly supported by Trina Solar.You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/You can connect with me, Nico Johnson, on:Twitter - https://www.twitter.com/nicomeoLinkedIn - https://www.linkedin.com/in/nickalusMentioned in this episode:CPS July 2024 V2

Jun 20, 2024 • 1h 25min
710: The Truth About Solar's Hidden Waste Crisis with Adam Saghei of We Recycle Solar
I learned a staggering statistic recently: Almost 90% of solar panels are thrown away when they reach the end of their useful life. In 2016, The International Renewable Energy Agency projected that 78 million tons of solar waste would be created by 2050. Within that waste sits a goldmine of opportunity: $15 billion in recyclable materials that most of the industry is simply ignoring. One entrepreneur, however, is transferring his e-waste knowledge and experience to this relatively new high-tech waste problem.Adam Saghei (sah-gah-ee), the CEO and founder of We Recycle Solar, has translated his background in reverse logistics and managing e-waste into building one of the largest utility-scale solar recycling operations in the world. Along the way, he discovered that off-the-shelf technology would only get them so far, so, he built the technology required to increase throughput and therefore accelerate recycling capacity. But, it’s still not enough. WRS has the capacity to process 7,500 modules a day (345,000 lbs) and 69 million pounds in a year, (the weight of 700 Boeing 737 jets). Still, they’ll need FOUR full-scale facilities the size of their Yuma, AZ processing plant to even begin to address the current (not future) waste stream. It is yet to be proven whether we as an industry will embrace the opportunity to recycle. Like all recycling, it requires a higher end-of-life cost for processing. So, the real question is, “what price is acceptable, and who will pay it?”Expect to learn:The complexities and hurdles faced in recycling solar panels.The cost of recycling solar panels vs landfilling them.We Recycle Solar’s “hot knife” method. Strategies for reducing solar waste The latest advancements in solar panel recycling.Curious how you can help reduce solar waste? Listen in and expand your knowledge on end-of-life solar module management.If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.Our Platinum Presenting Sponsor for SunCast is CPS America!SunCast is proudly supported by Trina Solar.You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/You can connect with me, Nico Johnson, on:Twitter - https://www.twitter.com/nicomeoLinkedIn - https://www.linkedin.com/in/nickalusMentioned in this episode:CPS July 2024 V2

Jun 18, 2024 • 16min
709: NABCEP Solar Certification: Expert Insights from the Top Trainer, Sean White
Top solar educator Sean White shares insights on NABCEP certification, benefits of PV Associate credential, importance of certifications in the industry, and the value of online education options. The podcast covers various solar certifications, training courses, and industry updates, emphasizing the growth of energy storage and the fun aspect of learning in the solar industry.

Jun 13, 2024 • 34min
708: Inside Sunrun’s Customer-Led Revolution with CEO, Mary Powell
Mary Powell, CEO of Sunrun, has cast the vision of the leading solar brand in North America as a clean energy lifestyle company. She recently shared with Nico how Sunrun is accelerating the transition and nearing its millionth customer despite the typical electric utilities' “no and slow” culture.Under Powell's leadership, Sunrun installed more than 1 GW of solar in 2023, maintaining its position as the nation's leading residential solar provider. Even more impressive, perhaps, is how Sunrun’s “year of energy storage” netted an unprecedented growth rate of battery attachment to solar projects. They’ve also set a few key milestones in key markets like CA and Puerto Rico for grid services of distributed batteries.As a former utility executive, Nico asserts that Powell is “bilingual”, understanding how to navigate and communicate in both the private sector and Utility environments facilitating the integration of more renewables into the grid. Now, she is proving that distributed energy resources (like rooftop solar) can support grid reliability when networked as virtual power plants (VPPs), and promises we are in the midst of a ‘customer-led revolution’.Expect to learn:Details of the largest virtual power plant (VPP) in the nation.Why “customer obsession” is key to consumer confidence.The role of virtual power plants in creating a resilient grid.How Sunrun achieved a 50% storage attachment rate.Click play to hear directly from the CEO proving that distributed energy resources can support a stronger, more resilient grid.If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.Our Platinum Presenting Sponsor for SunCast is CPS America!SunCast is proudly supported by Trina Solar.You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/You can connect with me, Nico Johnson, on:Twitter - https://www.twitter.com/nicomeoLinkedIn - https://www.linkedin.com/in/nickalusMentioned in this episode:CPS July 2024 V2

Jun 11, 2024 • 33min
707: US Solar’s AD/CVD, The Latest Round of Investigations Explained with CEA’s Dan Shreve & Christian Roselund
Anti-dumping and countervailing duties (AD/CVD) are nothing new; they have plagued US-based solar developers and decision-makers since 2011. These duties, aimed at preventing unfair trade practices, greatly impact pricing and timelines of solar projects and generally seed uncertainty in the marketplace (at the outset, at least). We now have a new round of trade investigations being undertaken by the US Dept. of Commerce. What’s at stake, and who will be most impacted?AD/CVD investigations were initiated 13 years ago to address concerns in the marketplace that Chinese-based solar module manufacturers were unfairly influencing fair market price of solar panels through dumping and government subsidies. On May 15th, 2024, the International Trade Administration (ITA) announced a new investigation into PV cells. This time, however, it goes beyond mainland China and focuses on 4 additional countries of origin — Vietnam, Cambodia, Thailand, and Malaysia — countries that presently supply about 80% of the US's solar modules. These potential duties, ranging from 50% to 250%, aim to prevent dumping (the sale of foreign goods in the U.S. at significantly lower than U.S. prices) and protect domestic manufacturing. Yet, many are of the opinion that it’s just going to create more market uncertainty and further slow the progress of solar energy deployment. Dan Shreve, VP of Market Intelligence, and Christian Roselund, Senior Policy Analyst at Clean Energy Associates (CEA) are veritable market experts on the topic, so I asked them to help us understand whether the recent AD/CVD investigations are expected to profoundly impact procurement in the coming months and what else this trade case may implicate in the US market looking out into 2025. Expect to learn:A short history of Anti-dumping and countervailing duties. How AD/CVD investigations affect solar imports and project timelines.CEA’S expectations for upcoming tariff rulings, rates, and their impact on future pricing.Dan and Christian offer clear insights to help you navigate these changes. Whether you're a developer, IPP, or decision-maker, this episode will equip you with the knowledge you need to make informed decisions in the coming months. Worried AD/CVD will impact your solar projects? Listen in to find out if you’re at risk!If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.Our Platinum Presenting Sponsor for SunCast is CPS America!SunCast is proudly supported by Trina Solar.You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/You can connect with me, Nico Johnson, on:Twitter - https://www.twitter.com/nicomeoLinkedIn - https://www.linkedin.com/in/nickalusMentioned in this episode:CPS July 2024 V2