SunCast

Knowing when and why to invest in patents can be a game-changer for your startup. But what’s the right strategy to ensure your intellectual property is truly protected? And how do you know WHEN is the right time to take this crucial step?Patent attorney Russ Krajec brings more than two decades of experience to bear in this insider's perspective on navigating the treacherous world of Intellectual Property Rights. Russ, an attorney by trade, is also an author and angel investor who has dedicated his career to transforming the traditional patent approach. He specializes in helping startups safeguard their innovations while unlocking maximum market potential. In this Flashback Friday, we revisit a timeless discussion about:The common mistakes founders make with patents The importance of timing in the patent process How to align your intellectual property (IP) strategy with your business goals The insurance policies that can help startups enforce their hard-won IP rightsThere are HUNDREDS of insightful gems like this one in our back-catalogue of over 700 episodes dating all the way back to 2015 here on SunCast.  We’ve covered topics on just about every aspect of building a durable business in clean energy, so we hope you’ll explore more of our past episodes! Thank you for investing in the one thing that’s truly priceless, your time.I’d love to hear from you, what other topics are you looking for?Hit us up podcast@suncast.me If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.Our Platinum Presenting Sponsor for SunCast is CPS America!SunCast is proudly supported by Trina Solar.You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/You can connect with me, Nico Johnson, on:Twitter - https://www.twitter.com/nicomeoLinkedIn - https://www.linkedin.com/in/nickalusMentioned in this episode:CPS July 2024 V2

How does an idea go from concept to lab, from lab to field, and finally attract massive capital investment? What can a decade of business building behind the iron curtain in post-cold-war Eastern Europe teach you?Ty Jagerson has spent his over 25 years executive career launching and growing businesses at Xerox (PARC), SolFocus, Google X, and most recently General Motors. His work at Google X, on Tapestry-the Moonshot Factory project, focused on overcoming the data bottlenecks that hinder the integration of distributed energy resources (DERs) like solar and electric vehicles into the grid. Long before he spun novel technology out of PARC (you might have heard of SolFocus?) he was learning the ropes in Ukraine and Russia exporting space tech, in the 90s!  Throughout his career Jagerson’s work reflects a relentless pursuit of integrating renewable energy into the grid, all while navigating the high-stakes, competitive landscape that he likens to the "Hunger Games" of the energy industry.You’ll discover:The long arc of innovation and how it often takes (7 to 14 years!) for technology to really become commercially viable.Insights into how corporate environments may not always be the best incubators for innovation but can serve as safe havens for developing ideas from external sources. The importance of industry "scar tissue" and how past failures contribute to future successes.Insights from Ty’s work at Google X and V2X (Vehicle-to-Everything) at GM on integrating DERs.Listen in to learn how one iconic clean energy pioneer, Ty Jagerson, navigated the challenges of integrating DERs with the grid, offering critical lessons for entrepreneurs striving to innovate and succeed in the energy sector.If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.Our Platinum Presenting Sponsor for SunCast is CPS America!SunCast is proudly supported by Trina Solar.You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/You can connect with me, Nico Johnson, on:Twitter - https://www.twitter.com/nicomeoLinkedIn - https://www.linkedin.com/in/nickalusMentioned in this episode:CPS July 2024 V2

RE+ is only TWO Weeks Away! Back by popular demand, we’ve curated our annual "Know Before You Go" episode to help you make the most of this not-to-miss event. It’s the 20th anniversary, and with over 50,000 attendees expected—it’s set to be the biggest show yet!Tune in as industry leaders share their secrets to navigating the expanded show floor, optimizing your schedule, exploring educational sessions, and maximizing your networking opportunities for an exceptional experience at RE+ 2024.You’ll hear from:Tim Morris, Director of Marketing at RE+ EventsErik Holvik, Associate Director of Business Development at EnergySageEmily Teitsworth, Executive Director of the Honnold FoundationMike Munsell, VP of Brand Partnerships at Heatmap NewsLisa Ann Pinkerton, Founder & CEO at Technica Communications & Host of Earthlings 2.0In our "Know Before You Go" episode, we cover:How to navigate the expanded RE+ campus and the all-new RE+ Connect app (Pro-tip - This year’s App is actually very useful - I have previewed it, and it’s the best yet!)The many networking opportunities available, from happy hours to after-hours events, including the most popular party -> Solar Fight Night (get your tickets before it sells out!)How the Honnold Foundation, led by famous “Free Solo” climber, Alex Honnold, is advancing energy equity in marginalized communities, and where you can meet him at the show!Practical tips for a successful event, including staying hydrated, wearing comfortable footwear, and managing business cards effectively.Don’t miss our PowerUp Live morning show for a lively start to your day, featuring a Bloody Mary bar and a swag contest to kick off the RE+ experience. (and bring YOUR swag by the stage if you’d like to be entered into the contest!)If you’re heading to Anaheim, this episode is your essential guide for RE+ 2024 success. Add our PowerUp Live Podcast Stage to your list of must-visit locations—we can’t wait to meet you in person!If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.Our Platinum Presenting Sponsor for SunCast is CPS America!SunCast is proudly supported by Trina Solar.You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/You can connect with me, Nico Johnson, on:Twitter - https://www.twitter.com/nicomeoLinkedIn - https://www.linkedin.com/in/nickalusMentioned in this episode:CPS July 2024 V2

Despite more capital coming into the solar industry than ever before, healthy unit economics, rising utility rates, and even declining equipment costs, equity and debt instruments are trading at distressed levels, with working capital increasingly scarce. What's causing this disconnect, and how can the industry recover?John Berger, Founder and CEO of Sunnova, is a veteran in the energy market with over two decades of experience. His company is one of the largest solar installation companies in the world, so it’s safe to say he has a privileged view from inside the industry. In today’s conversation, Berger discusses the pressures facing the solar industry, including regulatory hurdles, rising interest rates, and the perpetual whipsaw of the capital markets. He sheds light on how Sunnova is navigating these headwinds, as well as his thoughts on the path forward for the solar revolution.John spoke with Nico about:Why, despite strong solar economics, capital markets are still lagging.Sunnova’s response to this high-interest rate environment.The importance and impact of domestic content on the solar supply chain.Berger's predictions on how the upcoming elections could affect the industry.This conversation answers a lot of questions about the current state of solar in capital markets, so hit play!If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.Our Platinum Presenting Sponsor for SunCast is CPS America!SunCast is proudly supported by Trina Solar.You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/You can connect with me, Nico Johnson, on:Twitter - https://www.twitter.com/nicomeoLinkedIn - https://www.linkedin.com/in/nickalusMentioned in this episode:CPS July 2024 V2

I have been looking [and waiting] for this book for years.  And if you’re in Utility-scale battery storage, I’m going to boldly suggest that you have too.The wait is over, as the most comprehensive compendium on utility-scale battery energy storage is finally on shelves (or it was, it’s about to sell out!) Looking to expand your knowledge of utility-scale batteries and the evolution of solar+storage and standalone battery projects? Whether you're a developer integrating batteries into your solar projects, an engineer trying to wrap your head around which technology to spec, or a layperson trying to stay ahead of industry trends, The BESS Book: A Cell to Grid Guide to Utility-Scale Battery Energy Storage Systems is the book for you.Hear from the book's authors, Swetha Sundaram and Drew Lebowitz, as they draw from their extensive experience in energy storage engineering to provide what I believe is likely the most complete attempt to map the battery energy storage landscape A-to-Z. With deep expertise gleaned working for leading engineering firms like DNV and RWE, they’ve crafted a comprehensive resource that covers the full lifecycle of utility-scale battery projects—from cell chemistry to financing the projects and workforce to build these plants at scale.Discover:Why Nico believes this is the battery storage manual every engineering department should have on-hand.The latest advancements in lithium-ion battery technology, illustrated with real-world case studies.The key technical and financial aspects of [nearly all] utility-scale Li-ion BESS.Critical considerations for integrating batteries with solar and wind projects.Essential instruction on safety, environmental concerns, and industry standards compliance.And so, so much moreGrab your copy of The BESS Book and listen in to gain the insights you need to lead in the energy storage industry.If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.Our Platinum Presenting Sponsor for SunCast is CPS America!SunCast is proudly supported by Trina Solar.You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/You can connect with me, Nico Johnson, on:Twitter - https://www.twitter.com/nicomeoLinkedIn - https://www.linkedin.com/in/nickalusMentioned in this episode:CPS July 2024 V2

With an anticipated  40% increase in energy consumption by 2035, the grid faces immense pressure.How do we service the rising demand driven by AI, data centers, and home electrification?The solution, distributed energy resources (DERs) allows homes to generate, store, and smartly consume their own energy. This shift from a centralized to a decentralized energy system aims to address the growing demand and enhance the efficiency of energy distribution.Raghu Belur, Co-Founder and Chief Product Officer at Enphase Energy has led Enphase in pioneering microinverters and comprehensive home energy management systems. Raghu shares his insights on how the industry is evolving, from the shift from solar consultants to energy consultants, to the inevitable rise of energy markets and the homeowner as an energy trader. His work ensures that millions of homes can seamlessly integrate solar energy, batteries, and EV chargers. Raghu spoke with Nico about:How DERs solve current and future grid capacity challengesThe importance of simplicity and user experience in home energy systemsThe transition from net metering to real-time energy marketsGlobal energy market trendsWhy every home needs an intelligent energy system and how to “reinvent the grid from the inside out”If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.Our Platinum Presenting Sponsor for SunCast is CPS America!SunCast is proudly supported by Trina Solar.You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/You can connect with me, Nico Johnson, on:Twitter - https://www.twitter.com/nicomeoLinkedIn - https://www.linkedin.com/in/nickalusMentioned in this episode:CPS July 2024 V2

Deciding where and which customers to focus on can make or break a business. How do you go about choosing one market over another? Furthermore, how do you build a business in an otherwise overlooked market that makes the nation’s largest solar company, Sunrun, take notice?Hunter Trenary, co-owner of Sun Collectors, recently shared his journey of establishing a solar company in Peoria, Illinois. Starting from scratch in a market with untapped potential, Trenary and his partner navigated the complexities of local regulations, brand building, and sustainable growth while being self-funded. By doing things the “hard way”, Hunter and his team have managed to not only educate the community about the benefits of solar but also establish a reputation for delivering premium installations in house earning them rave reviews from their customers. No surprise, Peoria is now the home to Sunrun’s 2nd IL office (I wonder what took them so long!?) In this episode, you’ll discover:How Sun Collectors navigated the challenges of growing a solar business in a market with little existing demandSun Collectors community engagement initiatives that keep the flywheel turningThe strategies Hunter and his team employ to make solar accessible and affordable for its customersBy focusing on one market and investing heavily in the local community, Sun Collectors has built a thriving business that stands out from the competition.If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.Our Platinum Presenting Sponsor for SunCast is CPS America!SunCast is proudly supported by Trina Solar.You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/You can connect with me, Nico Johnson, on:Twitter - https://www.twitter.com/nicomeoLinkedIn - https://www.linkedin.com/in/nickalusMentioned in this episode:CPS July 2024 V2

From thermonuclear weapons that helped stop the Cold War, to a Le Mans 24 Hour Eco Car, and now pioneering a revolutionary battery, today’s guest has a truly remarkable career path.We're revisiting one of our top episodes from 2022 featuring a real, actual rocket scientist - Michael Burz, the CEO and Co-Founder of Enzinc.  His startup is is commercializing a truly innovative zinc-based battery that promises the power density and re-chargeability of lithium at lead-acid prices. Michael's journey from designing cruise missiles to creating eco-cars at Nissan's Design Studio showcases his exceptional ability to innovate across industries.In this Flashback Friday clip, you’ll discover:How Burz's upbringing and his mother’s aviation background influenced his career.Michael’s work designing Cruise Missiles at General Dynamics and engineering thermonuclear weapons during the Cold War. Michael's leadership in designing and building an all-carbon composite race car for Le Mans in record time and under budget.The collaboration with the US Naval Research Laboratory that led to defining and designing their zinc battery technology.If you’d like to hear more than just this snippet, then I’d encourage you to queue up episode 448 and learn more about how one engineer's relentless pursuit of innovation is shaping the future of battery storage.If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.Our Platinum Presenting Sponsor for SunCast is CPS America!SunCast is proudly supported by Trina Solar.You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/You can connect with me, Nico Johnson, on:Twitter - https://www.twitter.com/nicomeoLinkedIn - https://www.linkedin.com/in/nickalusMentioned in this episode:CPS July 2024 V2

Have you ever considered the environmental impact of the non-solar components we deploy in the solar industry? It’s good that we generate clean energy, and even better that we quantify the embodied energy of things like the solar panels we use.  But, it takes a relatively “dirty” and old-fashioned industry to actually deliver those solar modules - logistics.  And, one of the lowest-common-denominator, least-thought-about products in the logistics toolkit is a century-old ‘technology’ made of wood…the pallet. While essential for transporting solar panels (among millions of other products), these pallets contribute to significant waste (over 6,000 pounds of wood waste per megawatt); they also emit on average about 8kg of CO2 per unit! Millions of wooden pallets end up in landfills each year.  Worse still, the breakage of solar panels during transport costs the industry billions. This overlooked issue impacts both profitability and sustainability, reducing the overall positive impact of the clean energy sector's green footprint.During his 15 years in the solar industry, Philip Schwarz has witnessed the waste, costs, inefficiencies, and safety issues associated with using wooden pallets. Inspired by a napkin sketch from his original co-founder, Philip went all-in on the potential for reusable packaging in the solar industry. The resulting company, PVpallet, has grown to become the industry’s leading provider of reusable packaging solutions.There are numerous lessons to be learned throughout this conversation:The novel engineering behind their reusable pallet designHow PVpallet uses reverse logistics and recycled materials to improve customers’ ESG scoresWhy product innovation is a costly endeavor, and how they almost lost it allThe underlying economics that make this product make sense (and why people are still resistant to change)Queue up this innovator’s story if you’re looking for inspiration to help you build your dream.  By the way, Philip has also built a great culture and is Always looking for good people. ;-)If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.Our Platinum Presenting Sponsor for SunCast is CPS America!SunCast is proudly supported by Trina Solar.You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/You can connect with me, Nico Johnson, on:Twitter - https://www.twitter.com/nicomeoLinkedIn - https://www.linkedin.com/in/nickalusMentioned in this episode:CPS July 2024 V2

You might think of community solar as a “Groupon for your energy bill” - you get discounted access to clean energy without needing to install solar panels, and leverage the buying power of a group purchase!Aviv Shalgi, CEO and co-founder of Solar Simplified, is dedicated to expanding the reach of community solar. Solar Simplified acts as an aggregator, linking subscribers with solar project developers. And as the industry grows, the role of aggregator plays an ever-increasing part in helping folks who ordinarily can’t go solar (shade issues, don’t own your home, or a myriad of other reasons) plug into the sun…virtually. How is Aviv helping change how solar is built, bought and bartered?In this episode, you’ll discover:• The vital role of clear communication and building trust in advancing community solar• The need for better risk-sharing models and industry standards• How aggregators ensure the success and growth of community solar• How aggregators manage billing protocols with utilities and ensure regulatory complianceLearn how Solar Simplified fills the gap by connecting customers to community solar projects.If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.Our Platinum Presenting Sponsor for SunCast is CPS America!SunCast is proudly supported by Trina Solar.You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/You can connect with me, Nico Johnson, on:Twitter - https://www.twitter.com/nicomeoLinkedIn - https://www.linkedin.com/in/nickalusMentioned in this episode:CPS July 2024 V2