eComFuel

Cressida Granger is the owner of Mathmos.com, a name you might actually remember as being the original creator and inventor of the famed lava lamp. She is a more recent member of the ECF community, and I wanted to get her on to talk about her story and her business because it is so incredibly interesting. Listen in as Cressida shares how she manufactured a back-of-the-napkin deal for the iconic lava lamp brand, what happened when people found out that her patent on the lava lamp had expired, and why the business chose to move away from wholesale. We also discuss the Brexit challenges that have become part of the territory of shipping from Britain, as well as why Mathmos is making the move to a new e-commerce platform (and which one it is). You can find show notes and more information by clicking here: https://bit.ly/3rjd2ep Interested in our Private Community for 7-Figure Store Owners?  Learn more here.   Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Building an amazing life is just as important as building a thriving e-commerce store, and today we’re talking about something that has made a huge impact in my life: splitting time between two different places. I was hesitant about doing an episode on this topic for a long time, but I decided to share for three reasons: the impact it has had, the questions I get asked about it, and the challenges that sometimes come along with it. So in this episode, I’m joined by two friends who also split their time, Danny and Pete, and we’re talking about how to make living in two places work. You'll learn why they chose the cities they did, how to build a community, how to make it work when you have kids, and—of course—how to structure your finances to make it feasible. If you’ve ever dreamed of living in a new place and wonder what that could possibly look like, this is an episode you don't want to miss! You can find show notes and more information by clicking here: https://bit.ly/3e5zIJx Interested in our Private Community for 7-Figure Store Owners?  Learn more here.   Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

I have long been a huge advocate for testing your pricing. Why? Because if you have never tested, there is potentially money you are leaving on the table. So in this episode, we’re taking the discussion a step further and talking about split testing your pricing with the founders of IntelliGems, an analytics and optimization platform for mobile developers to run A/B tests and ultimately drive monetization. Adam Kitain and Drew Marconi both have a lot of experience with product pricing and split testing, and they're in the trenches helping e-commerce store owners test pricing. Listen in as we discuss how to test your prices—with the goal of raising those prices to increase profitability—including some not-so-obvious ways that you can test without actually changing your prices. We’re also diving into the science behind price testing, how to optimize your testing, and ways that you can DIY price testing and mitigate any potential customer service risk. You can find show notes and more information by clicking here: https://bit.ly/2Vir0kI Interested in our Private Community for 7-Figure Store Owners?  Learn more here.   Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Today we’re picking things back up with Tal Moore, and this time, we're covering all things investments—the good, the bad, and the high-returning. In case you missed the last episode, Tal is a born entrepreneur and founder of Franklin’s Popcorn, Softy Wipes, and Guardline Security. He believes that the key to financial freedom is found in your passive income opportunities. Listen in as we dive into some of the best and worst investments that Tal has made over the years and discuss why he prefers to invest in what others may consider unorthodox ventures. You'll learn his number one secret to getting above-average returns and the three rules of investing that he lives (and invests) by. You can find show notes and more information by clicking here: https://bit.ly/2UjAcEO Interested in our Private Community for 7-Figure Store Owners?  Learn more here.   Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Tal Moore discovered his knack for business at the ripe young age of 12 years old. Selling gumballs to his friends ultimately led him to launch Gumballs.com, one of the largest online vending machine retailers. Tal is also the founder of many other businesses, including Franklin’s Popcorn, Guardline Security, and Softy Wipes. He has given so much to the ECF community over the years and I’m excited to have him here. Listen in as Tal shares his story through entrepreneurship, including how he managed to have the conviction to turn down a sales offer for Guardline, the personal toll it took on him, and how he decided to stay the course with the business. We also talk about how the downturn in his business actually turned out to be a blessing in disguise when the pandemic hit, as well as how COVID played a role in the subsequent upturn. This is part one of a two-part episode, so make sure to check out the next episode to hear more from Tal! You can find show notes and more information by clicking here: https://bit.ly/3gNJm5n Interested in our Private Community for 7-Figure Store Owners?  Learn more here.   Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

If you’re running a business, you undoubtedly have a million and one things vying for your time: family, health, religion, your business, and your friends. What most often gets pushed aside are friendships, which is especially true for entrepreneurs who tend to jam-pack their lives with as much as they can possibly fit in it—and then add some more on top of that for good measure! That’s why in this episode, I'm talking about how to cultivate friendships as an entrepreneur. Friendships are not just good for us as social beings, but they’re also good for our overall physical and mental health, so I’ll be giving you my thoughts on friendships, how they have worked in my life, and how I’ve been intentional with them. I also talk about how I’ve been able to nurture my friendships despite the craziness that is entrepreneurial life. You can find show notes and more information by clicking here: https://bit.ly/3zfcCct Interested in our Private Community for 7-Figure Store Owners?  Learn more here.   Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Josh Zhang is the Founder and CEO of Gainfluence.com, an influencer marketing agency that is home to some of the best-looking and smartest creators and entrepreneurs in Los Angeles. In this episode, we talk about where the influencer market is going (particularly after the pandemic), the best use of a $50,000 marketing spend in 2021, and why it’s more important than ever to look at what is converting customers in real-time when it comes to advertising. We also talk about some of the more under-utilized platforms that are not only giving creators more control, but also allowing them to have a bigger piece of the viewer pie. You can find show notes and more information by clicking here: https://bit.ly/3p8ITNH Interested in our Private Community for 7-Figure Store Owners?  Learn more here.   Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Allen Walton, CEO and Founder of SpyGuy and FlyGuy, shares how to optimize credit card spend for luxury travel. Topics include credit card hacking, finding flights with United Points, and a special offer for ecommerce entrepreneurs. The guest also discusses a pivotal moment in shaping identity and meeting an interesting person in the ECF community.

Skye Chilton is the owner of RealMushrooms.com, a family-owned and operated company that supplies top-quality herbal and medicinal mushroom products online. Skye partnered with his father, Jeff Chilton, a well-renowned expert in mushrooms, and leveraged his expertise and credibility in the industry to grow the brand. What is particularly interesting about Skye is how he leveraged podcasting and social media to grow consumer awareness without throwing money at advertising, which as we all know is getting harder and more expensive. You can find show notes and more information by clicking here: https://bit.ly/2QUNUwJ Interested in our Private Community for 7-Figure Store Owners?  Learn more here.   Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Nikhil Krishnan is the founder and author of Out of Pocket Health, a newsletter featuring in-depth analysis and clever memes about the state of the healthcare system in the United States today. Listen in as we discuss the two biggest problems in the US system today, the dichotomy between the US being a leader in cutting edge technology while also having an issue with access to basic healthcare for many, and we dive into the options for small businesses who want to provide health insurance for their employees. You can find show notes and more information by clicking here: https://bit.ly/3uEFJDb Interested in our Private Community for 7-Figure Store Owners?  Learn more here.   Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.