eComFuel Podcast

A lot has changed over the last year when it comes to online marketing, with increased competition, changing dynamics, and major platform changes. If you feel like your head is spinning, you are definitely not alone. Steve Chou joins me today to dive into the current state of eCommerce, including what we're ignoring and where we're really doubling down in our marketing efforts. Listen in as we talk about all the changes that have happened over the past few years that are informing strategy in Steve's business and in my own. You'll learn what we are doing to get the most bang for our buck, as well as why Steve is moving away from third-party platforms in favor of those that he has some measure of control over. You can find show notes and more information by clicking here: https://bit.ly/3BLKlKK Interested in our Private Community for 7-Figure Store Owners? Learn more here. Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

Usually when I invite a guest on the show, it's to learn all the trade secrets of what they do really well, but today's guest joins me because he's an incredible human being that also happens to be really good at running an eCommerce store. Meet Josh Willard, the founder of Josh's Frogs, an 8-figure business and the largest producer of captive-bred poison dart frogs in the United States—and possibly the world! Listen in as we dive into Josh's interesting approach to building a values-based business, where he gets the most bang for his buck when it comes to marketing, and why he decided to only sell frogs that are raised in-house. We also talk about why Josh shares the company's financials with his team (including revenue, profit, and even his own salary) and the benefits and risks of opening the books in this way. You can find show notes and more information by clicking here: https://bit.ly/2ZHfRMq Interested in our Private Community for 7-Figure Store Owners? Learn more here. Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

I could probably count on one hand the number of people who have landed on the website through a cold pitch email, but today's guest is one of those people. Jason Lee is the founder of TheFBAFlipper.com, and he joins me today to talk about the ins and outs of the Chinese FBA market. Listen in as we dive into what the FBA market is like in China, who is typically building FBA businesses, and how these businesses differ from those found in the West. We also dive into some of the fraud tactics you'll find in the Chinese market and why Western merchants have a significant advantage over their Chinese counterparts despite government support for FBA businesses. You can find show notes and more information by clicking here: https://bit.ly/3FQbFKK Interested in our Private Community for 7-Figure Store Owners? Learn more here. Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

Have you asked yourself lately what the heck is going on with hiring? It's a great time to be an employee, but a rough time to be an employer, and unless you're a business of one, you have likely experienced the pain of finding the right people to join your team over the last year. In this episode, I'm joined by three wonderful ECF community members, Andy Hayes of PlumDeluxe.com, Meredith Erin from BoredwalkTshirts.com, and Mehtab Bhogal from KartaVentures.com, to discuss all things hiring. Listen in as we talk about what has happened with the job market, including the trends Andy, Meredith, and Mehtab are each seeing in their respective markets around the country. You'll learn the factors that have played into the difficulty finding the right people to fill open roles, how they are trying to get people through the door, and what to expect for hiring as government benefits begin to expire. We also dive into some of the egregious things that job applicants have asked for in their job search. You can find show notes and more information by clicking here: https://bit.ly/3mtN1XM Interested in our Private Community for 7-Figure Store Owners? Learn more here. Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

How many of you have considered buying a business, swooping in to fix all the problems, and making a boatload of money from the experience? Sounds great, right? The fantasy is rarely the reality though when it comes to buying a business, and today Mike Jackness of EcomCrew joins me to talk about his transition into buying a business and managing it post-acquisition. Listen in as we dive into what it was like for Mike to purchase a business and become a remote CEO, why he's looking for somebody to take over his role as CEO of the business, and what he's looking for in that rockstar replacement. You'll definitely want to listen to this episode if you're looking for a really amazing opportunity to work for an eCommerce company in a high-level capacity. And even if you're not looking for a new gig, hopefully you'll get a few insights into what it's like to buy and manage a business. You can find show notes and more information by clicking here: https://bit.ly/3FDVDUe Interested in our Private Community for 7-Figure Store Owners? Learn more here. Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

Unless you've been living under a rock for the last 18 months, you are probably aware that container prices are stupidly high right now. Our ECF importing expert, David Bryant of eComCrew, joins me today to discuss what has caused these ridiculously high prices and what you can do to mitigate the pain. Take a listen and get insight into how we got to where we are when it comes to global shipping, what the near-future holds for lead times and pricing, and what you can do now to help lessen the blow. There are some valuable lessons I learned from my conversation with David, so make you don't miss this episode—especially with holiday shopping just around the corner! You can find show notes and more information by clicking here: https://bit.ly/3ipjdtW Interested in our Private Community for 7-Figure Store Owners? Learn more here. Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

It's been a rough year for many of us. Shipping rates have gone through the roof, supplier prices are increasing, and margins are getting tighter. My good friend and regular guest Bill D'Alessandro joins me today to discuss one piece of the profitability puzzle: the sad world of supplier price increases. We're diving into what's been going on in the world with supplier price increases, if the levels we're hearing about are in line with what the official numbers say, and whether or not you can expect even more price increases in the near future. We're also looking at different ways you can protect your business and your personal investments, and mitigate price increases without impacting your sales and profitability. You can find show notes and more information by clicking here: https://bit.ly/3kGMAcS Interested in our Private Community for 7-Figure Store Owners? Learn more here. Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

The real magic of the ECF community is when you get together in person. It's where stories are born, memories are made, and friendships are created. For the last 2 years, we have wanted to bring someone into the team who could focus on the magic of bringing people together, and I'm happy to announce that Audrey Smith, event planner extraordinaire, has joined the ECF team to up-level our post-pandemic live event game plan. In this episode, we're diving into Audrey's background in event planning, what made her apply for ECF, and what her favorite planning has been so far. We're also talking about what is coming down the pipeline for ECF, including a sneak peek of the upcoming ECF Live, and what you can expect in the near future when it comes to regional events. You can find show notes and more information by clicking here: https://bit.ly/3lsOYmB Interested in our Private Community for 7-Figure Store Owners? Learn more here. Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

Corey Nicholson is the 20-year-old co-founder of Peachy Shapewear, a line of women's shapewear that leveraged the power of TikTok to scale to 7 figures. Today we're diving into the details behind their success, as well as Corey's own personal journey from McDonald's to eCommerce. Listen in as he shares how Peachy Shapewear has leveraged TikTok influencers to scale, his recommendations for partnering with them, and the details to optimize TikTok ads, content, and workflows. If you've been considering up-leveling your TikTok game, this is an episode you won't want to miss! You can find show notes and more information by clicking here: https://bit.ly/3hhFSYH Interested in our Private Community for 7-Figure Store Owners? Learn more here. Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

For the first 12 years of my entrepreneurial career, I was the only shareholder in my business, and I didn't fully appreciate how much that fact really streamlined decision-making, finances, and governance until I brought on shareholders. The truth is that bringing on shareholders opens up a whole new world in terms of possibilities and opportunities, but it also opens up a whole new set of considerations. So, in this episode, I'm jumping into all the things that you should be considering if you're thinking about starting—or investing in—a multi-owner business so you don't shoot yourself in the foot. I'll be sharing how you can set up governance, what to think about when it comes to compensation, some of the different ways boards can be structured, and even what to consider when it comes to selling the business or its shares. You can find show notes and more information by clicking here: https://bit.ly/3BKuj4f Interested in our Private Community for 7-Figure Store Owners? Learn more here. Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.