

eComFuel
Andrew Youderian | e-Commerce Entrepreneur
Looking for detailed information from top experts on researching, launching and growing your online eCommerce business? Look no further. Join your host Andrew Youderian, an experienced eCommerce entrepreneur, each week as he pulls aside some of the industry's top experts to give you down to earth, actionable advice served up with a side of comic relief. Learn from the masters how to turn your 'make money online' attempt into a profitable, growing online store. Get show notes, in-depth eCommerce Fuel posts and your free copy of Andrew's highly reviewed 55-page eCommerce guide at eCommercefuel.com.
Episodes
Mentioned books

Dec 17, 2021 • 48min
Headhunters, Puerto Rico Tax Savings & The Ultimate Adventure Business
Josh Cauley is the owner of ShipHaven.com and a long-time ECF member who I just recently had the opportunity to meet in person. Josh currently resides in Puerto Rico, and he joins me today to talk about how living there benefits him financially, how he has built a true adventure business, and how he utilizes headhunters to help him grow and scale. Listen in as we talk about the difference between a headhunter and a recruiter, how Josh has used both to earn a 95% staff retention rate, and the questions he uses during the hiring process to vet candidates. You'll learn why he moved to Puerto Rico, how he manages to stay productive while also traveling, and key insight into why he doesn’t believe that selling on Amazon is sustainable long-term for most eCommerce businesses. You can find show notes and more information by clicking here: https://bit.ly/3058ejo Interested in our Private Community for 7-Figure Store Owners? Learn more here. Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

Dec 10, 2021 • 1h
eCommerce Predictions for 2022
Thanks to the pandemic, the last two years have seen incredible growth and change for the eCommerce space. Some of which we predicted, and some things seem to have come completely out of nowhere. As we near the end of the year, it's always fun to look back at the predictions we made, as well as what we believe we can expect to see in the coming year. To help us reflect on these predictions is Bill D’Alessandro, CEO of ElementsBrands.com. Will Facebook advertising be fixed by the end of next year? Will there be a new web browser on the horizon? Could this be the largest year we have ever seen for eCommerce M&A? Tune in as we share our thoughts on these questions and more. You can find show notes and more information by clicking here: https://bit.ly/3y29nF9 Interested in our Private Community for 7-Figure Store Owners? Learn more here. Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

Dec 3, 2021 • 35min
Creating Brand Awareness Without Customer Tracking
I’m excited to have my good friend and returning guest Mr. Eric Bandholz joining me on the show today. Eric is the man behind Beardbrand.com, an eCommerce store that is dedicated to building a community of like-minded beardsmen. We caught up to talk about so many things, including his new project, the reason behind it, why he is choosing to stay away from Facebook and Google tracking, and what he is doing instead to create brand awareness and buzz. Listen in to hear Eric’s philosophy around freedom, why he chooses to live a debt-free life, and more. You can find show notes and more information by clicking here: https://bit.ly/3G8dSAz Interested in our Private Community for 7-Figure Store Owners? Learn more here. Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

Nov 26, 2021 • 34min
Overcoming a Tough Youth to Grow VIPHaircare.com
Darnell Jackson is the Chief Operations Officer at VIPHaircare.com, a 100% black-owned luxury beauty brand that focuses on the growth and maintenance of strong, healthy hair. Darnell has a really interesting story, having grown up without access to a lot of resources and overcoming all of that to build a successful beauty brand with his wife. Listen in as Darnell shares his journey as a young entrepreneur, how he pivoted from illicit pursuits to business pursuits, and what it’s like bootstrapping your way to the top without a safety net to fall back on. We also discuss why his next focus is on growing a personal brand instead of a business, and how he and his wife are approaching influencer marketing to make that happen. You can find show notes and more information by clicking here: https://bit.ly/3x09aBU Interested in our Private Community for 7-Figure Store Owners? Learn more here. Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

Nov 19, 2021 • 57min
Building a $100M+ Brand without Investors or Credit
Sean Frank is the COO at Ridge Wallets, an everyday essentials brand that started on Kickstarter in 2013 and blew well past its goals in the first and second campaigns. Since then, they have bootstrapped their way to $100 million in sales without any investors or credit (until recently!). In this episode, we’re diving into how Ridge Wallets grew to the size they are today in an industry that is notorious for sucking up cash, as well as the unique influencer strategy that helps Sean get the most exposure for the brand with the least amount of work. Sean also shares the one key metric that he uses to dial in his headcount to keep the business lean without overloading his team, and we talk about why the next two years may be the hardest for those in the eCommerce game. You can find show notes and more information by clicking here: https://bit.ly/3qORDvg Interested in our Private Community for 7-Figure Store Owners? Learn more here. Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

Nov 12, 2021 • 59min
Marketing Opportunities in a Post iOS 14.5 World
A lot has changed over the last year when it comes to online marketing, with increased competition, changing dynamics, and major platform changes. If you feel like your head is spinning, you are definitely not alone. Steve Chou joins me today to dive into the current state of eCommerce, including what we’re ignoring and where we’re really doubling down in our marketing efforts. Listen in as we talk about all the changes that have happened over the past few years that are informing strategy in Steve’s business and in my own. You'll learn what we are doing to get the most bang for our buck, as well as why Steve is moving away from third-party platforms in favor of those that he has some measure of control over. You can find show notes and more information by clicking here: https://bit.ly/3BLKlKK Interested in our Private Community for 7-Figure Store Owners? Learn more here. Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

Nov 5, 2021 • 46min
Doubling Down on Culture to Sell 8-Figures of Frogs
Usually when I invite a guest on the show, it’s to learn all the trade secrets of what they do really well, but today’s guest joins me because he’s an incredible human being that also happens to be really good at running an eCommerce store. Meet Josh Willard, the founder of Josh’s Frogs, an 8-figure business and the largest producer of captive-bred poison dart frogs in the United States—and possibly the world! Listen in as we dive into Josh’s interesting approach to building a values-based business, where he gets the most bang for his buck when it comes to marketing, and why he decided to only sell frogs that are raised in-house. We also talk about why Josh shares the company’s financials with his team (including revenue, profit, and even his own salary) and the benefits and risks of opening the books in this way. You can find show notes and more information by clicking here: https://bit.ly/2ZHfRMq Interested in our Private Community for 7-Figure Store Owners? Learn more here. Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

Oct 29, 2021 • 34min
An Inside Look at Chinese FBA Businesses
I could probably count on one hand the number of people who have landed on the website through a cold pitch email, but today’s guest is one of those people. Jason Lee is the founder of TheFBAFlipper.com, and he joins me today to talk about the ins and outs of the Chinese FBA market. Listen in as we dive into what the FBA market is like in China, who is typically building FBA businesses, and how these businesses differ from those found in the West. We also dive into some of the fraud tactics you’ll find in the Chinese market and why Western merchants have a significant advantage over their Chinese counterparts despite government support for FBA businesses. You can find show notes and more information by clicking here: https://bit.ly/3FQbFKK Interested in our Private Community for 7-Figure Store Owners? Learn more here. Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

Oct 22, 2021 • 33min
The Struggle To Hire Right Now
Have you asked yourself lately what the heck is going on with hiring? It’s a great time to be an employee, but a rough time to be an employer, and unless you’re a business of one, you have likely experienced the pain of finding the right people to join your team over the last year. In this episode, I’m joined by three wonderful ECF community members, Andy Hayes of PlumDeluxe.com, Meredith Erin from BoredwalkTshirts.com, and Mehtab Bhogal from KartaVentures.com, to discuss all things hiring. Listen in as we talk about what has happened with the job market, including the trends Andy, Meredith, and Mehtab are each seeing in their respective markets around the country. You'll learn the factors that have played into the difficulty finding the right people to fill open roles, how they are trying to get people through the door, and what to expect for hiring as government benefits begin to expire. We also dive into some of the egregious things that job applicants have asked for in their job search. You can find show notes and more information by clicking here: https://bit.ly/3mtN1XM Interested in our Private Community for 7-Figure Store Owners? Learn more here. Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

Oct 15, 2021 • 36min
Managing a Warehouse-Based Business Remotely (Plus Mike Jackness Needs a Protégé)
How many of you have considered buying a business, swooping in to fix all the problems, and making a boatload of money from the experience? Sounds great, right? The fantasy is rarely the reality though when it comes to buying a business, and today Mike Jackness of EcomCrew joins me to talk about his transition into buying a business and managing it post-acquisition. Listen in as we dive into what it was like for Mike to purchase a business and become a remote CEO, why he’s looking for somebody to take over his role as CEO of the business, and what he’s looking for in that rockstar replacement. You’ll definitely want to listen to this episode if you’re looking for a really amazing opportunity to work for an eCommerce company in a high-level capacity. And even if you’re not looking for a new gig, hopefully you’ll get a few insights into what it’s like to buy and manage a business. You can find show notes and more information by clicking here: https://bit.ly/3FDVDUe Interested in our Private Community for 7-Figure Store Owners? Learn more here. Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.