eComFuel Podcast

Are you wondering where to put your money this year when it comes to paid traffic? Jesse Pujji is the founder of Gateway X, a holding company that invests in DTC brands, and the co-founder of Ampush, a growth marketing company that connects the right consumers with the right brands, and he knows his stuff when it comes to the growth space and running a business. In this episode, we get right into why Facebook might not be the devil that it is often made out to be, why TikTok might actually be the second coming of Facebook, and all the weird and wonderful ways that businesses can leverage the platform to grow their business. We also talk about why Jesse is a huge fan of affiliate marketing, how he manages his affiliates, and the details of hiring and balancing being in the business with leading the business. You can find show notes and more information by clicking here: https://bit.ly/3NvPeib Interested in our Private Community for 7-Figure Store Owners? Learn more here. Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

Charles Burdett is the founder of PipDecks.com, a suite of card decks that helps people do anything from brainstorming creative workshop ideas and telling better stories to designing more innovative products. It's an amazing case study on how to sell the value and the transformation as opposed to the physical product, and I'm super excited to sit down with Charles today to talk about how he scaled to a 7-figure card deck business. Tune in as we dive into the unintentional birth of PipDecks.com, as well as Charles' secret to selling his decks based on their value rather than their physical worth. You'll learn the question we should all be asking our customers to understand why they buy, what it means to have freedom, how to not lose sight of what is most important in life, and the mindset block that most entrepreneurs will grapple with at some point. You can find show notes and more information by clicking here: https://bit.ly/41UFC71 Interested in our Private Community for 7-Figure Store Owners? Learn more here. Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

There's running a business, and then there's running a business when you have small kids, which is a totally different ballgame—and one that I'm talking about today with my good friend, Bill D'Alessandro. Bill is right in the thick of it with this two-year-old and five-month-old, and we're going to be keeping it real and dishing about the struggles of trying to balance parenthood and entrepreneurship. Listen in as we give our honest thoughts on what it's like trying to run a business while raising young kids, how to maintain some level of productivity, and how to find a balance between family and business that works for you. We also share one of the best investments that you can make to balance work and family life, as well as some of the things anyone who has kids (but especially entrepreneurs!) should consider doing financially for their children while they're young. You can find show notes and more information by clicking here: https://bit.ly/3pX83Ai Interested in our Private Community for 7-Figure Store Owners? Learn more here. Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

Michael Epstein, my good friend and partner in crime, has served as the CMO for multiple eCommerce brands and has a ton of great experience in the online marketing space. I got to know him over the course of an intense 6-month period, watching him conceptualize and build a brand, and I thought it would be fun to have him come on the show and talk about his eCommerce adventures. Listen in as we unpack so much in this episode, including Michael's insights into the eCommerce market as it stands today, his experience conceptualizing and launching brands, and his advice for eCommerce business owners who are leading their own marketing and design departments. We also talk about hiring, whether it's better to develop your in-house talent or hire externally, and what you can expect in terms of compensation for eCommerce marketing talent today. You can find show notes and more information by clicking here: https://bit.ly/34p2VNW Interested in our Private Community for 7-Figure Store Owners? Learn more here. Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

I had the opportunity to sit down with Paul DeJoe, Co-Founder and COO of MUD:WTR, a coffee alternative that came to be in an almost unintentional way. He's a really interesting, fun, and smart guy and we talked about a lot, including podcasting, content creation, and how MUD:WTR is trying to convince people to give up their morning coffee—which is certainly no small feat. Tune in to hear the incredible story behind MUD:WTR, from how they got started to where they are now—and how they made it all happen. We also dive into the nitty-gritty of their marketing (such as why they are building an in-house content studio), how podcasting has helped them build great brand awareness, how they are building a community centred around the idea of health and self-improvement, and so much more! You can find show notes and more information by clicking here: https://bit.ly/3heWO1G Interested in our Private Community for 7-Figure Store Owners? Learn more here. Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

The real magic of the eCommerceFuel community happens when we get together in person, and we had the opportunity to do that late last month in Los Angeles. If you missed it, you're in luck because today I'm flying solo and giving you the big takeaways and a recap of what I learned during the incredibly cool L.A. Regional Event. Listen in as I share some of the biggest lessons I learned during the event from other ECF members, including what is working in terms of client acquisitions for many, as well as why a marketing mindset is critical in the highly competitive hiring landscape. I also share my thoughts on why I believe that it will be harder to scale quickly for businesses just starting out and divulge some of the trends that you're most likely to see emerge in the next 12-24 months in the eCommerce stratosphere. You can find show notes and more information by clicking here: https://bit.ly/3v2vko0 Interested in our Private Community for 7-Figure Store Owners? Learn more here. Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

You can't build anything interesting without some level of sacrifice, but if you're an entrepreneur that is years into the hustle and you still can't seem to get freedom from your business regularly, there's a problem. Dale Majors, founder of VentureAnyway.com, joins me today to talk about something that so many of us struggle with: our businesses becoming all-consuming while our personal and family lives slowly disappear. Listen in as Dale shares how to scale your business without becoming a slave to it, what he wishes he would have done before selling his first business, and how he took what he learned through his own entrepreneurial journey and now uses it to help other business owners build amazing lives. We also talk about the importance of building habits versus chasing goals and what Dale did to bring more control—and happiness—into his life. You can find show notes and more information by clicking here: https://bit.ly/3LA4UQt Interested in our Private Community for 7-Figure Store Owners? Learn more here. Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

Cost of goods sold: love it or hate it, it's a big deal in the eCommerce world. To wrap up our three-part series on accounting and finances, we're diving into all things COGS: the value of it, the implications it can have on your business, and how to figure it out without losing your mind. Joining me today are Jamie McDonald, CEO of A2X Accounting, Scott Scharf of CatchingClouds.net and previous eCommerceFuel financial expert, and Brittany Brown, founder of LedgerGurus.com, who also specializes in eCommerce accounting for Quickbooks and Xero. No matter what phase of business you are in, this is an episode you literally can't afford to miss. So listen in as we break down the good, the bad, and the ugly about your cost of goods sold. You can find show notes and more information by clicking here: https://bit.ly/3HFR3Wq Interested in our Private Community for 7-Figure Store Owners? Learn more here. Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

Today I am joined by Tyler Jefcoat, the CEO of Seller Accountant, an accounting firm that specializes in accounting and bookkeeping for online sellers. Tyler has a ton of experience in the eCommerce field, and today we're diving deep into due diligence and how you can get your business ready for sale from a financial and accountant standpoint. Take a listen as Tyler walks us through some of the things that have completely killed deals on the table, how to build trust with potential buyers (and maximize the money in your pocket), and when you need to start getting really obsessive about tracking your inventory. If you think due diligence is the opposite of a super sexy topic, you might think differently if it means you'll be making an extra 6 figures on a deal! You can find show notes and more information by clicking here: https://bit.ly/3ADjf9q Interested in our Private Community for 7-Figure Store Owners? Learn more here. Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

I'm flying solo and kicking off the first of a series of episodes talking all about everyone's favorite topics: finances, accounting, and bookkeeping in the eCommerce world. If you're anything like me, you'll love this episode as we geek out about numbers—and if the word "bookkeeping" makes you want to cry, I promise this episode will leave you with some tangible tips and insights into how to make it work for you. Listen in as I share eight rules to keep you profitable in your business (and sane while you're getting it all done!). You'll learn about some great resources to refer to if you need to fine-tune your accounting skills, why I prefer to do my own bookkeeping, and the biggest metric that you need to be tracking in your eCommerce business. You can find show notes and more information by clicking here: https://bit.ly/3GZnoXI Interested in our Private Community for 7-Figure Store Owners? Learn more here. Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.