eComFuel Podcast

While considering various strategies for attracting website traffic, you might be exploring numerous possibilities, particularly those requiring paid advertising. However, I'd be willing to bet that LinkedIn Ads isn't one of the tools you're utilizing. AJ Wilcox is the host of the LinkedIn Ads Show, an expert in the field, and the owner of B2Linked, a LinkedIn Ads agency that has $150 million in ad spend under its belt. He joins the show today to discuss some of the surprising growth opportunities on the dark horse of social media platforms. Listen in as AJ shares what you need to know in order to understand LinkedIn better, whether there is anything worth exploring for your eCommerce business, and why it is the easiest platform to go viral on. We also discuss best practices for LinkedIn Ads and organic content, what you need to know about running paid ads on the platform, and some of the ways entrepreneurs of all kinds can leverage LinkedIn for their businesses. So tune in, get ready to take some notes, and prepare to elevate your LinkedIn game to a whole new level. You can find show notes and more information by clicking here: https://bit.ly/3BJomGr Interested in our Private Community for 7-Figure Store Owners? Learn more here. Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

Are you overlooking the untapped potential of cold outbound emails? Meet returning guest Danny Kirk, the owner and founder of Kirk & Co, a company that specializes in outbound cold emails, and the host of PromptPod, a podcast focused on prompt engineering. In this episode, Danny sheds light on how eCommerce store owners may be missing out on leveraging cold emails to their full potential. Listen in as he shares lessons and insights he has learned through his cold outbound email experience, the key factors that contribute to successful email campaigns, and the significance of personalization, targeting strategies, and crafting powerful copy. We also discuss how Danny uses AI, whether links actually hurt your deliverability, and what metrics you should be monitoring in your email strategy to optimize your efforts. You can find show notes and more information by clicking here: https://bit.ly/3pvDzYU Interested in our Private Community for 7-Figure Store Owners? Learn more here. Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

Are you tired of hearing about work-life balance and feeling like it's an impossible feat? Steve Chou is the founder of MyWifeQuitHerJob.com and Bumblebee Linens, as well as the author of The Family-First Entrepreneur: How to Achieve Financial Freedom Without Sacrificing What Matters Most, and he has successfully built a business that serves his life and family. In this episode, we're diving into the work-life balance fallacy in a completely off-the-cuff and unplugged conversation. Listen in as we discuss the myth of "having it all" and why it's simply not possible, how to optimize for less stress in life, and how Steve manages to work only 20 hours per week on average. Steve also shares how he determines what he should be working on every day and tips for staying productive while maintaining balance in your own personal and professional life. You can find show notes and more information by clicking here: https://bit.ly/3p7H5bZ Interested in our Private Community for 7-Figure Store Owners? Learn more here. Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

If you haven't yet hopped on the short-form video bandwagon, now might be the time to start. Savannah Sanchez is the founder of TheSocialSavannah.com, a TikTok expert, and an official TikTok Agency Partner who helps top eCommerce brands elevate their business with creative content on TikTok, Instagram, and Facebook. In this episode, we dive into her insights and tips on short-form video, TikTok, and the content-creation process. Listen in as Savannah discusses the power of short-form video, why it's become such a popular format for brands, and how short-form video can help businesses engage with their audience and build brand awareness. We also discuss the different platforms for short-form videos, tips for creating engaging short-form content, what Savannah's content creation process looks like, and the power of a good hook. You can find show notes and more information by clicking here: https://bit.ly/3AKtqKc Interested in our Private Community for 7-Figure Store Owners? Learn more here. Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

Toni Herrbach is a long-time eCommerce Fuel member and email marketer who has been in the eCommerce game for a long time. Having increased the email list for NotConsumed.com by a whopping 100,000 subscribers—which in turn helped to 5X the revenue generated from that email list—Toni has a wealth of knowledge when it comes to marketing. In this episode, we're diving into what she has been up to in the trenches of marketing for NotConsumed.com, including how she grew subscribers and revenue, how often they email the list, and how often they clean the list. We also discuss SMS marketing strategies, the jewelry business and related partnership that Toni started, and what she has learned along the way. You can find show notes and more information by clicking here: https://bit.ly/41zW8JC Interested in our Private Community for 7-Figure Store Owners? Learn more here. Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

Are you curious about the challenges and rewards of building a holding company with multiple eCommerce businesses? Kelcey Lehrich is a longtime member of eCommerceFuel and one of the masterminds behind 365-Holdings.com, a company that has several eCommerce businesses and generates a colossal eight figures in revenue. In this episode, Kelcey shares his journey of building his business and his approach to durable capital, why he chose the holding company model, and the challenges that come with it. Plus, Kelcey will tell us all about what it was like hosting a conference last year for other holding company operators, how he ended up with his own bobblehead, and more. You can find show notes and more information by clicking here: https://bit.ly/41hWmoJ Interested in our Private Community for 7-Figure Store Owners? Learn more here. Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

As eCommerce owners, we often get caught up in our own perspectives and forget what it's like to be a customer. So today, we're going to shift our mindset and take a fresh look from the other side of the coin: the customer's perspective. Listen in as I share a personal experience of how I discovered a brand I was previously unfamiliar with and made a purchase from them in just 25 minutes—quite unusual for someone who is typically a non-impulsive buyer. You'll hear about the customer journey as it played out in real life, exploring what this brand did really well and what they could have improved, and gain insights into why it's essential to view your funnel from the customer's perspective and create a purchasing journey that resonates with them to create lifelong fans. You can find show notes and more information by clicking here: https://bit.ly/3KCnJm3 Interested in our Private Community for 7-Figure Store Owners? Learn more here. Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

In this episode, we're continuing our chat with Adii Pienaar, who has established successful companies like WooThemes and WooCommerce, and is presently involved in a new enterprise called Cogsy. In addition to his business ventures, Adii is the author of Life Profitably and the host of the Life Profitably podcast, and his unique perspective on Shopify is undoubtedly unmatched. Listen in as we continue to dive into the world of eCommerce and discuss the benefits of using WooCommerce versus Shopify, as well as what it was like building a shopping cart from scratch. Adii also shares how Cogsy is helping merchants and solving a major pain point for eCommerce owners, and we wrap up the episode with a lightning round of questions. You can find show notes and more information by clicking here: https://bit.ly/3zRAFQp

How can you achieve a successful exit in your business without selling your soul or burning out until you're barely more than a burnt crisp? I'm excited to chat with Adii Pienaar, a successful entrepreneur who has founded multiple companies, including WooThemes and WooCommerce, and is currently working on a new venture called Cogsy. He's also the author of the Life Profitably book and hosts the Life Profitably podcast, and through the rollercoaster ride of his entrepreneurial journey, he has learned some valuable lessons that he shares today. Listen in as Adii shares his approach to balancing life and business, his experiences of burnout, and the ups and downs of his entrepreneurial journey, including leaving WooCommerce. We also discuss finding balance as a tightrope act—where you invest deeply in your business while also investing in other areas of your life—and Adii shares his motivation for continuing despite the fear of failure. You can find show notes and more information by clicking here: https://bit.ly/40wCPAE Interested in our Private Community for 7-Figure Store Owners? Learn more here. Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

Earlier this month, the eCommerceFuel community came together for ECF Live, an event filled with three and a half days of adventure, learning, and connection with smart and interesting entrepreneurs. In this episode, we're recapping the event with Katrina McKinnon, an ECF Live keynote speaker on AI in eCommerce and owner of CopySmiths.com, a high-end content agency and production group for eCommerce. Listen in as we recap the event, reminisce about our experiences, and dive into our overall takeaways from ECF Live, including some intriguing insights on the future of AI in business and its potential implications. Additionally, we share some of the major takeaways from the event, including Katrina's perspective on the AI session, the power and benefits of Wise.com, and how AI has actually made content creation more challenging. You can find show notes and more information by clicking here: https://bit.ly/3LK756c Interested in our Private Community for 7-Figure Store Owners? Learn more here. Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.