Unofficial Partner Podcast

As founder and editor of Loaded magazine in the 1990s, James Brown (@jamesjamesbrown) was the architect of Lad culture, the influence of which pervades the football media landscape today. A lifelong Leeds Utd fan, he’s now back in the world of magazine publishing at the helm of FourFourTwo. We talk about his plans for world domination, whether The Damned United was any good, what makes a great magazine and wonder if the current generation of football fans are missing something.www.unofficialpartner.com    Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 400 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify, Google, Stitcher and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

There's a bit in the podcast with Paul Hawksbee when he talks about how much previous knowledge you have to assume in the reader for a joke to work. This is a point that many people get wrong and it ruins everything.Hawksbee's mantra came from his days in magazines, when he created 90 Minutes, back in the days before Italia '90.There were jokes and cultural references in the mag that talked directly to the small group of people who read them and go them.Once you water these down, go for the bigger pool of readers, you bland the whole thing out. Hawksbee has written Bafta winning scripts for Harry Hill and worked with some of the best comics in the land. He knows how jokes work.'Sometimes you've just got to say, Keep up or fuck off'. Love that.unofficial partner.comUnofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 400 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify, Google, Stitcher and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.