Unofficial Partner Podcast

Today we talk to Yannick Ramcke, who has established a reputation for being one of the most insightful observers of the sports media market and specifically the convergence of tech platforms, and the growth of streaming and Over The Top services. I first came across Yannick on Twitter, and then via his work at OneFootball and on his own blog OffTheFieldBusiness.de. What’s striking is both the depth of his knowledge and the clarity with which he explains what is a murky, difficult to understand part of the business. Since then I asked him to write for Unofficial Partner, and we’ll put a link to his stuff in the show notes.We talk about how the current coronavirus crisis is impacting on the OTT conversation. How each of the major players up and down the value chain will respond. Link to more on Yannick here  https://www.offthefieldbusiness.de/yannick-manuel-ramckeLink to Completely OTT blog post here  https://www.unofficialpartner.com/post/nobody-writes-better-about-ott-than-yannick-ramke-so-here-he-isUnofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 400 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify, Google, Stitcher and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

This podcast is a conversation about the commercial questions hanging over women’s sport. It was organised by Lisa Parfitt, the managing director of Engine Sport, who helped us pull together two great guests, England cricketer Georgia Elwiss and former Chelsea and England footballer Claire Rafferty.Georgia Elwiss is a right arm medium fast bowler and right handed batsman who first played for the England team in South Africa in 2011 and was member of the one day side that won the ICC Women’s World Cup on that great day at Lords in 2017.Claire Rafferty played for Millwall, Chelsea and West Ham in the Women’s Super League, and made her full International debut against Austria in 2010, was a member of the Team GB at London 2012 and played for England in the 2015 FIFA Women’s World Cup.For more detail on Engine Sport’s work on women’s sport go to their website where you can also watch the webinar that preceded this podcast.The Unofficial Partner podcast is now published daily, and we're proud and grateful that our conversations are being listened to by thousands of people across the sports business every week of the year. If you'd like to enquiry about advertising, sponsorship or branded podcasts, please get in touch with Sean via email sean@unofficialpartner.co.uk or you can reach us via the website unofficialpartner.com.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 400 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify, Google, Stitcher and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

Garry Dods is founder of the sports marketing agency We Are Fearless. the week before we recorded this interview me and Sean were at the European Sponsorship Awards and saw Garry and his team win the coveted Agency of the Year award, and so we reference that in the conversation, along with talking about his previous roles at Octagon, what he thinks is the point of difference between his new agency and the rest of the market and the universal challenge of creating a distinctive corporate culture.  This podcast was recorded a few days before the  current lockdown  at the company’s HQ in London.The Unofficial Partner podcast is now published daily, and we're proud and grateful that our conversations are being listened to by thousands of people across the sports business every week of the year. If you'd like to enquiry about advertising, sponsorship or branded podcasts, please get in touch with Sean via email sean@unofficialpartner.co.uk or you can reach us via the website unofficialpartner.com.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 400 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify, Google, Stitcher and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

Daniel Geey is a sports lawyer and a partner at Sheridans, an author of Done Deals a book about football transfers, he has a blog and a podcast of his own and appears regularly on news and sports channels where he discusses the impact of the law on football.So I didn’t really want to talk about the law with Daniel as he does that a lot elsewhere. I’m actually more interested in unpicking the way he goes about personal branding and building a reputation, what a law career is really like, the common misconceptions and the mistakes we non lawyers make when talking about legal stuff in relation to sport.This podcast was recorded at Sheridan’s offices before the current lockdown.The Unofficial Partner podcast is now published daily, and we're proud and grateful that our conversations are being listened to by thousands of people across the sports business every week of the year. If you'd like to enquiry about advertising, sponsorship or branded podcasts, please get in touch with Sean via email sean@unofficialpartner.co.uk or you can reach us via the website unofficialpartner.com.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 400 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify, Google, Stitcher and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

Today’s podcast guest is Steve Martin, Global CEO of M&C Saatchi Sport and Entertainment.We interviewed Steve last year, when he announced he was relocating from the agency's Soho office to Sydney, Australia and it’s fair to say quite a bit has happened in the intervening eight months or so, from the terrible fires that swept through Australia last summer to the current Coronavirus shutdown, with all the implications that has for sports events, not least the Tokyo Olympics. So we thought it time to check in for a view from Steve, to see how the market looks from his new home.The Unofficial Partner podcast is now published daily, and we're proud and grateful that our conversations are being listened to by thousands of people across the sports business every week of the year. If you'd like to enquiry about advertising, sponsorship or branded podcasts, please get in touch with Sean via email sean@unofficialpartner.co.uk or you can reach us via the website unofficialpartner.com.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 400 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify, Google, Stitcher and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

Today's conversation is about how one of the world's biggest sponsors tackles the shutdown in the sporting calendar. For this we sought the views of Ben Blanco, currently the global sponsorship lead for Heineken, based in Amsterdam and prior to that was head of sport and entertainment marketing at Samsung.Ben's role at Heineken is to oversee the beer giant's relationship with sport, that includes sponsorship of the UEFA Champions League, F1, The Heineken Cup rugby and of course Euro 2020, which was due to take place in 12 cities around the continent this summer. None of that is happening, so what decisons does Ben need to make now, and how does a big brand deal with the ramifications of such a massive disruption to its marketing plans.The Unofficial Partner podcast is now published daily, and we're proud and grateful that our conversations are being listened to by thousands of people across the sports business every week of the year. If you'd like to enquiry about advertising, sponsorship or branded podcasts, please get in touch with Sean via email sean@unofficialpartner.co.uk or you can reach us via the website unofficialpartner.com.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 400 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify, Google, Stitcher and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

Aidan Cooney is founder and CEO of InCrowd, the fan experience technology company and is probably best known as the guy who created and ran Opta, the world’s leading sports data business, which he sold to Perform Group in 2014.The story of Opta is the story of the rise of sports data, from a marginal, nerdy backwater to the billion dollar industry it is today. Aidan played a central role in this evolution and this is part of an occasional series of podcasts we’ve done that goes deep in to the history and future of sports tech. If you’re a new listener, you might want to go back to previous podcasts we’ve done with Oli Slipper, Andrew Croker and Sam Seddon, all of which tackle a similar theme.To help recall the key moments, we invited Simon Banoub along to InCrowd’s offices in London, Simon is a leading b2b sports marketer who worked with Aidan as the company's head of marketing. He’s a Middlesbrough fan, which makes two in a week, after Adrian Bevington’s Unofficial Partner debut on Tuesday.Stay safe and listen to podcasts.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 400 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify, Google, Stitcher and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

Alexandra Willis is having a very good career, as she oversees strategy and execution of communications, content and digital for the All England Club, otherwise known as Wimbledon.We went to SW19 - before the lockdown! - to talk to Alex for some careers advice and to ask her two of her favourite questions: can we get a ticket (two together for 2021?) and what does she do for the other 50 weeks of the year when there’s not one of sport’s greatest events taking place outside her office window.You’ll have noticed that we’ve been putting out more podcasts recently in response to a large jump in listeners during the current lockdown. This week we’ve done one every day, and we’ll do the same next week.When it all settles down a bit, we’ll look again at how many podcasts we do, whether we go back to one a week, or whether there’s an appetite for more, perhaps three a week, each with a slightly different focus.More than anything we want to be useful, and to do that we need your help to tell us what’s good and what isn’t. To that end, get in touch via email on the site where you can sign up for the Unofficial Partner weekly newsletter. In the meantime, stay safe and listen to podcasts.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 400 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify, Google, Stitcher and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

Q. Which leading sports business personality do we need to hear from most during this current shitfest?There's only one answer to that one.Barry Hearn needs no introduction, but we’ll give him anyway.Today, Matchroom is one of the biggest producers of live sport in the world, from boxing, snooker and darts to tenpin bowling, ping pong and carp fishing, the company hosts 150 events and creates 10,000 hours of available programming a year.When it comes to managing, packaging, marketing and selling sport, there’s nobody with more real world experience than Barry Hearn, and it helps that he’s laugh out loud funny...Boris Johnson, Karren Brady, DAZN, KSI, Frank Maloney, Anthony Joshua, Tyson Fury…they’re all here.Enjoy this one, it’s great.A big thank you to our mate Gary Linke for helping set this up.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 400 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify, Google, Stitcher and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

Today we go behind the scenes in football with Adrian Bevington. There are very few people better qualified to talk about what’s really happening in the corridors of power at a national level and within the club game. Adrian is best known for his work at The FA over nearly two decades, first as the go-to comms guy and then as managing director of Club England, a role he held for five years till 2015. During his period at the FA he worked with seven England managers Howard Wilkinson, Peter Taylor, Kevin Keegan, Sven-Göran Eriksson, Steve McClaren, Fabio Capello and Roy Hodgson. and worked with several chief executives, including Brian Barwick, Adam Crozier and Ian Watmore. Adrian was born in Middlesbrough and started his career at ICI as a trainee reporter on the company newspaper C&P News in 1987. He is a lifelong fan of his hometown football team Middlesbrough Football Club, whose media team he later joined. He has also written books on the club, one with fellow press officer Dave Allen, "From Doom to Boom: The Most Dramatic Decade in the Life of Middlesbrough FC" published in 1996), about the dramatic rebirth of the club following their financial woes in mid 80s. In 2018 Bevington moved back to his hometown and became Middlesbrough’s Head of Recruitment Operations a role he left at the end of last year.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 400 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify, Google, Stitcher and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.