Unofficial Partner Podcast

Today’s podcast is episode 4 of The Buy Side, our regular series of conversations with brand marketers about sport and sponsorship.Our guest is Nick Read, Managing Director of the Vitality programme, the health and lifestyle insurance company which has become a very visible presence around sport, receiving plaudits for its approach to sponsorship of a variety of women’s sport properties, Parkrun and more latterly Premier League football clubs.We talk about the health insurance category and the challenge of commodification in a world where many of us choose our insurance via comparison websites, the role of incentives in tackling obesity, the decoupling of women’s sport sponsorship rights by federations and teams, the issue of category creep and then on to Vitality’s support for men and womens’ cricket, from the Vitality Blast to The Hundred, and I ask Nick what he thought of the ECB’s decision to align The Hundred so closely with KP, the crisp and snacks brand.If you enjoy our podcasts, you’ll love the Unofficial newsletter, which goes deeper in to the themes covered in the conversations. You can subscribe to that on UnofficialPartner.com where you’ll also find our back catalogue of over 130 podcasts with leading people from across the sports business.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 400 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify, Google, Stitcher and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

Dr. Augustine Fou is a world renowned expert in digital advertising fraud who consults to major advertisers and publishing groups. He was formerly Group Chief Digital Officer of Omnicom’s Healthcare Consultancy Group, a $100 million group of 8 agencies serving pharma, medical device, and healthcare clients.So today’s conversation is about what has gone wrong with digital marketing and how the rise of adtech has undermined the potential of the internet as a marketing channel. This will change your view on topics including the Long Tail, behavioural and hyper targeting and the reality of programmatic media buying.A generation of marketers have been conned in to expecting massive audiences for their content, says Fou, but the reality is very different, bringing in to question the real returns sponsors get from branded content, mobile video and performance marketing.We reference some of Augustine’s published work on the topic, which I’ll include in the next Unofficial newsletter, where we go in to greater depth on the conversations and themes raised in the podcasts.If that sounds useful, head to UnofficialPartner.com to sign upUnofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 400 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify, Google, Stitcher and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

The Financial Times has always had an on-off relationship with the sport sector over the years, with some very good journalists covering the beat in a brief that also included other sectors such as Leisure, Hotels and Gambling.That’s changed and under the leadership of Murad Ahmed, the paper is treating sport as a standalone asset class, with a dedicated transatlantic team and a set of sport specific products from newsletters to events, in addition to greater coverage in the paper and online.So today’s conversation is about the relationship between sport and the finance sector, the impact of private equity’s interest in teams and leagues, and we ask, what defines a FT sport story?If you enjoy our podcasts, you’ll love the Unofficial newlsetter that’s delivered weekly to the inboxes of thousands of senior people from across the sport business sector. You can sign up free by heading to UnofficialPartner.com.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 400 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify, Google, Stitcher and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

This is episode 5 of Money Talks, our series on sport’s relationship with finance, venture capital and private equity. Our guest is Marcus John, CEO of Sports Capital Advisors based in Singapore, who was an early stage investor in Formula E and Extreme E and advises private equity funds and family offices on sports investment strategy and execution.Marcus was previously at IMG, during the Teddy Forstmann buyout in 2004 and so we talk about the impact of that moment both on IMG but on the sports industry as a whole. Then we talk about the market for sports investment advice as new money in Asia’s largest economies chases high value European and North American sports IP and we ask what the challenges and the implications of sport’s ever closer relationship with private finance.If you enjoy our podcasts, you’ll love the weekly Unofficial Newsletter that goes deeper in to the themes and topics we talk about in the pod. Head to UnofficialPartner.com and sign up.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 400 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify, Google, Stitcher and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

This is episode three of The Buy Side, our series of conversations with senior brand marketers about sport and sponsorship.Today’s conversation is about life at the top end of the global sports market with Stephen Day, Vice President Sponsorship, Visa Europe. The Visa brand has become part and parcel of the big event experience for millions of people around the world. The company’s partnership strategy includes long term deals with the biggest events rights holders in the business, from the Olympics, Paralympics, FIFA World Cup and the NFL Super Bowl. Most recently, Visa became the first ever UEFA sponsor dedicated to women's football, following the unbundling by UEFA of sponsorship rights from the men's game.Stephen Day’s background in sports marketing includes stints in charge of sports sponsorship programmes at Guinness, RBS and NatWest, covering events such as the Rugby World Cup, The Six Nations and the England cricket team. So there’s a bit about Fred the Shred Goodwin, the tyrannical RBS boss, Billy Connolly and Paul Gascoigne as unlikely ambassadors for Kaliber, the Guinness non alcoholic lager, in addition to the commercial value of women’s sport and the future of the payment card category as we move toward a cashless future. If you enjoy our podcasts, you should sign up to the weekly Unofficial newsletter, where we go in to greater depth on the topics and themes discussed. Head to UnofficialPartner.com to register. Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 400 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify, Google, Stitcher and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

The IPL is one of only two professional sports leagues in the world where all of its franchise teams are profitable. Twelve years since launch, the IPL is valued at $6.3billion, accounts for over 30% of global cricket revenues and over 60% of India’s sport economy.These numbers are why every rights owner and governing body seeks to learn lessons from both Twenty20 cricket and the IPL.But what are those lessons?How much of it is about sporting format, or is it specific to India, its culture and media economy, and how much credit should we give the league’s creators and the group of entrepreneurs who put their money in to building the franchises.We talk to Manoj Badale OBE, the sport and tech entrepreneur who has been the lead owner of the Rajasthan Royals franchise since the birth of the tournament.  Many of the regular themes of our podcasts are here: sport as entertainment, the role of private investment in sport and the implications of globalisation.During the conversation, we reference Manoj’s book, A New Innings, co-written with journalist and former cricketer Simon Hughes. It’s aimed squarely at the Unofficial Partner sports business audience, deciphering the lessons of the IPL for the rest of us, it’s really good and you should buy it, via ANewInnings.com, not least because the money goes to Covid relief in some of the poorest areas of the world.If you enjoy our podcasts, you should sign up to the weekly Unofficial newsletter, where we go in to greater depth on the topics and themes discussed in the podcasts. Head to UnofficialPartner.com to register.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 400 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify, Google, Stitcher and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

Luis Vicente began his sports career as a lawyer working for toy car company, where his job was to haggle over the price of IP with well known Formula One teams. Then he became a football agent, with a player roster that included Luis Figo, Ronaldo and Andriy Shevchenko.Since the mid 2000s however, Vicente main role has been to foster a culture of innovation within some of the most famous sport’s organisations in the world, from Real Madrid and Manchester City to Fifa and now, as Group CEO of Eleven Sport, the broadcast platform which forms part of Aser Ventures, the investment vehicle of Andrea Radrizzani, the owner of Leeds United. With a CV like that, it’s perhaps inevitable that a conversation with Luis Vicente covers a great deal of ground, from the nature of innovation, the role of private equity and the business of model of football super agent Jorge Mendes. If you enjoy our podcasts, you should head over to UnofficialPartner.com and sign up for our weekly newsletter, where we go deeper in to the issues and themes that arise from our podcast conversations. It’s free too. Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 400 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify, Google, Stitcher and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

There’s been a major sports agency acquisition this week as Two Circles bought the rights sales house TRM Partners for what the Wall Street Journal estimate to be in the region of $45million, a number that is roughly equivalent to the price paid for Two Circles last year, by George Pyne’s sport and entertainment holding company Bruin Sports Capital.So, this podcast is going to unpick what this means, with first Gareth Balch, founder of Two Circles and then with Leo Thompson and Harry Horsley, co-founders of TRM. To read more about this deal and what it says about the post-Covid economy of professional sport, head over to UnofficialPartner.com and sign up for our weekly newsletter, where we go deeper in to the issues and themes that arise from our podcast conversations. Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 400 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify, Google, Stitcher and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

This is Episode 8 of The Bundle with regular co-host Yannick Ramcke, where we go deep in to the world of sports media rights and distribution, asking the questions that  everyone in the sports business wants answers to.This week we cover the following stories:* Overthinking Amazon’s Italy UCL play* F1’s YouTube experiment* Premier League PPV RIP* Money v Morals. Sport’s Saudi dilemma* Infront’s warning over private equity in Serie AIf you enjoy the podcast, make sure you sign up to the Unofficial Partner newsletter, that goes in to greater depth on the themes we’re covering each week. You can get that by signing up at Unofficialpartner.com where you can also access the first seven episodes of The Bundle and all the other 122 Unofficial Partner podcasts.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 400 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify, Google, Stitcher and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

We’re talking about the various sports markets across Asia today with one of the region’s highest profile entrepreneurs, Marcus Luer, who founded Total Sports Asia as a 28 year old in 1997 based Kuala Lumpur, Malaysia. Since then the business has generated $500million in commercial revenue for its portfolio of clients including Premier League Football Clubs, Formula One teams, WWE, US Open Tennis and a host of Olympic Sports Federations. Beyond that however, it’s a story about the ups and downs in the life of a serial entrepreneur in a region that has seen financial crises and pandemics come and go over the course of the last three decades.If you enjoy our podcasts, make sure you sign up to the unofficial partner newsletter where we develop the threads of the conversations. Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 400 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify, Google, Stitcher and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.