Unofficial Partner Podcast

Unofficial Partner has become a media partner of SPORTEL Monaco, the world’s leading Sports Content Media Rights and Technology Convention, which runs from 23rd  to 25th of October.So in a couple of week time we're heading to Monaco for four days of deal making, networking and generally taking in the atmosphere of one of the big weeks in the sports industry calendar.This is a conversation about what we should expect when we get there, from three of the event's organisers, Joanna Merchie, Giovanni Aquilanti and Lee Zohlman, who give us an insider's guide to the official and the unofficial goings on this year.The conference Summit has three days of expert panels, masterclasses and keynote speeches from some of the most influential people and companies in the world of sport.If you're in Monaco, come and say hello, and we're running a panel on the Wednesday morning, entitled Sport's Napster Moment, building on our recent podcast series, The Pirates vs The Premier League.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 400 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify, Google, Stitcher and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

A live recording discussing the future of the sports business in 2030, including topics like monetizing younger fans, creating a new sport, and the impact of the World Cup on the Six Nations perspective. They also explore industry trends and ideas for investment, the importance of frictionless digital experiences, and the power of athletes in sports. The chapter concludes with discussions on baseball content on TikTok and the changing landscape of media channels.

The Unofficial Partner Brainstorm is a podcast recorded in front of a live audience, in partnership with Livescore Group.   The event took place at the top of the iconic ArcelorMittal Orbit Tower on Queen Elizabeth Olympic Park in London. The subject was the relationship between sport, media and the gambling industry in the US and the UK.What role will gambling firms play in the new converged sports economy? What is the role of fantasy games in the sports ecosystem, and how important is player data in the way today's sports fan engages with media outlets of all types?This is an important and timely conversation that offers a fascinating insight in to the opportunities and limitations of sports media to generate a return for its commercial partners, both now and over the next decade.Speakers:Sam Sadi – CEO at LiveScore GroupMike Falconer - Vice President, Strategy for SportradarJames Liddy – Managing Director and Head of Gaming, Lodging & Leisure EMEA at Deutsche Bank Elizabeth Dunn – Partner (Sports & Gambling) at Bird & Bird LLPCharlie Boss - CCO at Southampton Football ClubNic Coward, Partner at Portas and chair of Sportable, former Premier League General Secretary and British Horseracing Authority CEOJuan Delgado – CEO at FootballcoSamuel Westberg – CRO & Co-Founder of Livelike Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 400 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify, Google, Stitcher and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

Our guest is Richard Scudamore, who was CEO and then Executive Chairman of The Premier League from 1999 to his retirement in 2018, a transformational period in the history of English football and the sports business more broadly.Scudamore's reign in charge saw the media rights for the league rise from £1.2billion for the 2001-04 cycle to over £5billion for 2014-16. He was formerly chief executive of the Football League, now EFL, and is a founding board member of the Football Foundation. A qualified level 5 referee, Scudamore is a lifelong Bristol City fan and was appointed Commander of the British Empire (CBE) in the 2019 New Year Honours.Joining the conversation is Omar Chaudhuri, Chief Intelligence Officer of Twenty First Group.This is an episode of The Product, a series created in collaboration with Twenty First Group the tech-led sports intelligence company which works across multiple sports, using data to help organisations drive sporting success and unlock commercial value.This podcast is sponsored by Leaders Week London.Who could you be joining at Twickenham Stadium on October 18th and 19th?Across the Summit, over 1,800 of the most senior figures in the sport business will be there, from Amazon to the Premier League, adidas to Spotify.This is your opportunity to meet and rub-shoulders with executives from across the sport business ecosystem, to reconnect with old friends and reminisce about your past experiences from Leaders Weeks gone by. And as a listener to Unofficial Partner, you can get take advantage of a 15% discount on your Summit passes - just use UP15 at the point of purchase. Visit  leadersinsport.com/UP for more information.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 400 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify, Google, Stitcher and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

Kevin McNair, Marketing Director of KP Snacks, discusses the sponsorship of The Hundred cricket tournament, the influence of Professor Byron Sharp in marketing decisions, and the success of the women's side in attracting a new audience. They also explore responsible sponsorship practices and the impact of the Hundred tournament on participation and sponsorship benefits.

Exploring the challenges faced by Premier League clubs outside the top six, the podcast discusses the commoditization of sponsorship, surplus stadium inventory, and the economic impact of relegation. It delves into topics such as adapting to the post-COVID era, unlocking the commercial potential of data, diversifying revenue streams, and transitioning to the new world of sports business.

The Price of Football is the hit podcast that talks about the finances of the beautiful game, and today we're joined by its creators: comedian Kevin Day, football finance academic Kieran Maguire and former BBC producer Guy Kilty. Now they've written a book. It's called Unfit and Improper Persons, An Idiot’s Guide to Owning a Football Club.It's good, and can be pre-ordered on the Bloomsbury website.This episode of Unofficial Partner is sponsored by Leaders Week London, taking place on 16th to 19th October, with the two day Leaders Summit held at Twickenham Stadium on Wednesday 18th and Thursday 19th.The team at Leaders have worked hard to ensure you can make the most out of your time across The Summit. There's forums, masterclasses and networking opportunities including: The Diversity Forum, Women in Sport Breakfasts, Masterclasses and Tech Showcases and Invitation only forums covering Brand and Marketing, C-Suite, and Commercial.Use UP15 for a 15% discount on your Summit passes - visit leadersinsport.com/UP for more information. Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 400 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify, Google, Stitcher and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

Manchester United's famous red shirt is a prime piece of sporting real estate.So why is TeamViewer ending its deal early?What do you buy when you buy the United shirt?And what does it say about the relationship between football and the commercial sector?Welcome to Sports News Upload, with Richard Gillis and Matt Cutler.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 400 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify, Google, Stitcher and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

How to get ahead in the sports business is our series on talent, leadership and professional development. Today we get the perspective of two young people at the start of their careers in sport, and discuss the challenges they faced to get a toe in the door, what mistakes they made that could be of use to others in a similar position, and what surprised them about the industry they now call home.Katharine Curran is Senior Metaverse Manager at City Football Group and Nikhil Waugh is Tournament Director of IMG's UK Tennis properties.Both are alumni of the Institute of Sports Humanities (ISH). ISH’s Leadership in Sport Masters is currently open for applications – if you want to be part of the next cohort or to find out more, visit sportshumanities.orgThis podcast is sponsored by Leaders Week London on 16th to 19th October, with the two day Leaders Summit held at Twickenham Stadium on Wednesday 18th and Thursday 19th.There's going to be three stages to visit: the Headline Stage, the brand new Creative Stage and the Tech and Innovation Stage.You'll have the chance to hear from the likes of Disney, FIFA, Coca-Cola, Universal Music Group, Manchester United and so many more.Use UP15 for a 15% discount on your Summit passes - visit leadersinsport.com/UP for more information.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 400 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify, Google, Stitcher and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

The Commonwealth Games is in crisis, without a host city for 2026 and possibly beyond. The last Olympic Games bidding process received just two hosting bids, with Paris and Los Angeles awarded 2024 and 2028 respectively. Beyond that 2032 has one current bidder. Five potential host cities for the 2022 Winter Olympics withdrew after voter referendums and public polling indicated a lack of local support. So where are we in sport's relationship with its hosts?Have sports events become just too big? Too expensive, too inflexible, out of synch with the climate crisis, lacking a clear return on investment for the cities and countries that host them, and leaving a questionable legacy in their wake. These questions don't apply to authoritarian regimes such as Saudi Arabia, Qatar and China, which gets to a difficult question for major sports rights holders: what are they for? We've lined up three major event experts to discuss these issues:Esther Britten is UK Sport's Deputy Director and is the Head of Major Events at the , responsible for the UK's major sporting event hosting strategy, strategically programming and investing on behalf of the UK government to ensure the UK continues to host the the most significant and impactful major international sporting events. Ed Warner was formerly chair of UK Athletics and holds the same role for the GB Wheelchair Rugby.Angus Buchanan is co-founder of The Sports Consultancy and TSC Legal.This episode is brought to you by our good friends at Leaders.  Leaders Week London returns this October - so mark your diaries.This year it will be from 16 to 19 October, just 6 weeks away.For those who don't know, Leaders Week London is so much more than just your average conference - it's a 4-day festival of industry insight, connection building and relationship nurturing. And its fun!  The Summit part of Leaders Week, will be held at Twickenham Stadium on 18th and 19th October.And the good news is UP listeners get a special discount.  Use UP15 for a 15% discount on your Summit passes - visit leadersinsport.com/UP for more information.We will see you there!  Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 400 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify, Google, Stitcher and every podcast app. If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.