Modern Musician Podcast

In this episode of the podcast, I sat down with Ari Herstand, one of the most innovative minds in the DIY music business, and he shared with me why right now we’re in a “renaissance era of the music industry.”Ari is the best-selling author of How to Make It in the New Music Business, he’s the host of the New Music Business podcast, and he’s been called “The poster child of DIY music” by Forbes magazine. He shares the tools he’s used to carve out a successful career in music so that you can create your own path to the career of your dreams in today’s music industry:Get to the core of your “why”Create a 6 month goal, a 1 year goal, and a 5 year goalReverse engineer, create your plan to get there, and pursue it “full in”Sign up for Ari’s newsletter and learn more about everything Ari is doing at: https://aristake.com/Sign up for Michael Walker’s FREE Fanbase Growth Workshop here: http://bit.ly/FanBaseGrowthWorkshopTo learn more about Modern Musician visit: www.modern-musician.com

Jack Forman serves as the President of BiCoastal Productions, the New York City-based concerts and theatrical booking agency and is a veteran booking agent.His current clients include: Lee Rocker (of Stray Cats), Naturally 7, Colin Mochrie’s HYPROV (of Whose Line is it Anyway?), The Hit Men (Legendary Rock Supergroup), and many more.In this episode, Jack share’s a wealth of knowledge about the live music business, what the future of live music experiences may look like and how artists like you can seize the opportunities ahead of us. Some of the lessons you will learn:How to find show collaborators and reach a much wider audienceThe benefits of a hybrid (digital and in-person) approach to live performancesThe potential of NFT’s and the future of capturing moments in music historyTo learn more about Jack and his company Bicoastal Productions visit: https://www.bicoastalproductions.com/Sign up for Michael Walker’s FREE Fanbase Growth Workshop here: http://bit.ly/FanBaseGrowthWorkshopTo learn more about Modern Musician visit: www.modern-musician.com

Todd Herzog is a Modern Musician Gold Artist alumnus and an artist who takes the raw material of life experiences and creates soulful, spiritual, acoustic music that opens the hearts of his listeners and leaves them feeling inspired – as if the songs were written only for them. Todd has worked with some of the top songwriters and artists in the world, including Burt Bacharach, Tonio K, Dave Koz and Michael Lington.  In this episode, Todd shares how he’s been able to create remarkable song-writing experiences for his fans that are truly life-changing and transformative. In this way, Todd is able to deliver what we call “High Ticket Offers” that bring maximum value and help fuel his journey as an artist. In our interview you’ll learn: The transformational power of song-writing to bring healing to our livesHow to create a high-ticket experience for your fansThe mindset and strategy for booking high-ticket experiences Join Todd’s Private Fan Community (The Resonators) Here: go.toddherzogmusic.com/join-the-resonatorsLearn more about Todd and check out his music here: www.toddherzogmusic.comSign up for Michael Walker’s FREE Fanbase Growth Workshop here: http://bit.ly/FanBaseGrowthWorkshopTo learn more about Modern Musician visit: www.modern-musician.com 

Martin is a multi-platinum songwriter and the founder of The Songwriting Academy (whose faculty is responsible for 750 million record sales). His own credits include songs with the Backstreet Boys, Celine Dion, and LeAnn Rimes. In this episode of the podcast, he shares some of the tools he’s used to write hit songs, so that you can write your best songs too.Some of the lessons you will learn:Write with your heart, but edit with your brain (write with objectivity)Understand the devices that keep people listening (“ear cookies”)Find unfamiliar ways to say familiar things (reinvent cliches)Learn more about The Songwriting Academy here: https://thesongwritingacademy.co.uk/Claim your Free Ticket to Success With Music 2021 Virtual Conference here: https://www.modernmusician.me/success-with-music-2021To learn more about Modern Musician visit: www.modern-musician.com

Johnny Chase is an alumnus of the Modern Musician Gold Artist Academy. Pre-pandemic he played over 300 shows per year and earned a six-figure income with his music. He’s also had major song placements on HBO, MTV, and CNN.In this episode, he shares some of the tools he used to build his live show career to the point where promoters reach out to book him, so that you can get more live gigs for yourself.Some of the lessons you will learn:Approach every gig as a partnership (and deliver more than expected)Play covers as a way to attract fans to your original musicFocus on building and nurturing relationships (you never know where they’ll go)Johnny Chase Official Website: johnnychasemusic.comFacebook Page: Facebook.com/johnnychasemusicpage  Join Johnny Chase’s Street Team: go.johnnychasemusic.comClaim your Free Ticket to Success With Music 2021 Virtual Conference here: https://www.modernmusician.me/success-with-music-2021To learn more about Modern Musician visit: www.modern-musician.com

Are you looking to become a better vocalist? If so, then you won’t want to miss this week’s episode.Michael sat down with Brett Manning, a world-renowned vocal coach and founder of Singing Success. He has personally trained such well-known artists as Taylor Swift, Miley Cirus, Keith Urban, Hayley Williams, and Luke Bryan. Brett shares some of the same tools he’s used to help Grammy and CMA awards winners reach success so that you can break through in your own singing career.Some of the lessons you will learn:Bring your personality into your singing (that is what will separate you from the others)Without risk there is no rewardMastering speech level singing (how to keep a consistent “speech level” sound across your whole range) To learn more about Singing Success and Brett’s Systematic Vocal Training visit: https://singingsuccess.com/Sign up for Michael Walker’s FREE Fanbase Growth Workshop here: http://bit.ly/FanBaseGrowthWorkshopTo learn more about Modern Musician visit: www.modern-musician.com

If you’re ready to start building buzz in your own market - then you won’t want to miss this episode! Learn from Lou Plaia, one of the co-founders of Reverbnation (the largest online community focused on helping indie artists to build their careers). Lou shares some of the same tools used by bands like Imagine Dragons, The Lumineers, and the Alabama Shakes to grow their fan bases and get better gigs, so that you can break through in your own career.Some of the lessons you will learn:The best ways to build your fanbase When to start assembling your teamHow to get on the radar of major festivalsJoin ReverbNation and get instant access to all their tools here: www.reverbnation.com Sign up for Michael Walker’s FREE Fanbase Growth Workshop here: http://bit.ly/FanBaseGrowthWorkshopTo learn more about Modern Musician visit: www.modern-musician.com

In this episode we are joined by Michelle Sabolchick Pettinato. She is the master sound engineer who’s done sound for Jewel, Gwen Stefani, Kesha, and the Goo Goo Dolls. Michelle shares a surefire framework to get better sound for your own mixes.If you’re looking for a few tools that will quickly help you to get better sound and a better overall mix, then this episode is for you.Learn the three steps to mastering EQ:Learn how to hear (listen like a producer)Identify the frequency that you need to adjust Know how to tweak that frequency with EQLearn more about Michelle here: https://www.mixingmusiclive.com/pages/about-usSign up for Michael Walker’s FREE Fanbase Growth Workshop here: http://bit.ly/FanBaseGrowthWorkshopTo learn more about Modern Musician visit: www.modern-musician.com

On this episode, we welcome Friedemann Findeisen to the podcast. He’s the founder of Holistic Songwriting, his youtube channel has garnered over 14 million views, and he’s a best-selling author with his powerful songwriting book, The Addiction Formula. Friedemann shares his battle-tested approach to writing undeniably impactful songs - so that you can tell your most powerful stories through music. You’ll learn about the three core elements to his approach:Set your “hype levels” (or energy levels)Move the listener through your song with tension Grab the listener’s attention and never let it goFriedemenn’s links: YouTube Channel:https://www.youtube.com/c/holisticsongwriting Website:https://holistic-songwriting.com/Welcome Package:https://blog.holistic-songwriting.com/welcome-package/ The Addiction Formula (Book)https://blog.holistic-songwriting.com/addictionformula/ HS Academy:https://blog.holistic-songwriting.com/hsa/ The Songwriting Decks:https://blog.holistic-songwriting.com/the-songwriting-decks Sign up for Michael Walker’s FREE Fanbase Growth Workshop here: http://bit.ly/FanBaseGrowthWorkshopTo learn more about Modern Musician visit: www.modern-musician.com

Cheryl B. Engelhardt is an award winning songwriter, coach, and founder of In The Key Of Success, and master of the art of pitching, communication, and email.In this episode, Cheryl shares both the latest trends and the most established tools in leveraging your email list to grow and sustain your music career.Some of the lessons you will learn:Keep fans on their toes (the boredom factor is real right now) Write as if to one person (make it intimate)Choose a singular focus per email (and a single call to action) Join Cheryl's Email Challenge here: www.inthekey.co/emailchallengeSign up for Michael Walker’s FREE Fanbase Growth Workshop here: http://bit.ly/FanBaseGrowthWorkshopTo learn more about Modern Musician visit: www.modern-musician.com