

Modern Musician Podcast
Modern Musician
An educational podcast for musicians looking to grow their audience online and make a sustainable income. The host, Michael Walker provides artists with the tools necessary to create a lasting career in the music industry.
Episodes
Mentioned books

Nov 6, 2023 • 19min
Rockstar Interview Series: Engaging Fans One-on-One, Rapid Email List Building, and Lessons from the Gold Artist Academy with Joe Eddie
Meet Joe Eddie: a six-string virtuoso from the north plains Red River valley. Joe's melodious, guitar-infused songs have resonated with fans worldwide, garnering him an adoring fanbase. Joe's journey is an inspiring tale of musical triumph.In this episode, we delve into Joe's transformational journey from a local artist to an international sensation. From his humble beginnings and the struggles he faced to the power and fulfillment of connecting with fans on a personal level, Joe's story offers invaluable insights for aspiring artists.Here’s what you’ll learn about: An understanding of the strides Joe made in the Gold Artist Academy program and how it can aid their own musical journey.The magic and effectiveness of one-on-one fan interactions, as demonstrated by Joe's growing fan base.Joe's secret to building a 5000+ strong email list in just a few months and how it can be replicated.Find out more about Joe and his remarkable journey at: https://joeeddie.comApply for Gold Artist Academy: https://masterclass.modernmusician.me/apply-success?utm_source=podcast

Oct 30, 2023 • 32min
Amplifying Your Reach, Building Your Audience, and Cultivating Your Catalog with Amber Horsburgh
Amber Horsburgh is a seasoned music marketing professional whose passion for emerging artists knows no bounds. She has played an instrumental role in shaping the careers of artists like Chet Faker/Nick Murphy, Miike Snow, and SOFI TUKKER, among others. She served as the SVP Strategy at Downtown Records, worked on global ad campaigns for tech giants like YouTube Music and Google Play, and won numerous prestigious awards for her efforts. Her current passion project, Deep Cuts, is an educational platform that equips independent artists with the tools to promote their records like major labels.Delve into the secrets of building an audience and cultivating your music catalog as a long-term asset in this captivating podcast episode. Amber shares her insights on digital music marketing, assembling a sterling marketing strategy, and boosting streaming numbers.Here’s what you’ll learn about: Learn how to identify your strengths and weaknesses and leverage them to elevate your music career.Understand the intricacies of record marketing and release strategy for budding artists to DIY.Discover which campaigns yield the best results and how to reach a larger audience.To discover more about Amber Horsburgh and gain further insight into the music industry, visit: https://school.deepcuts.co/fanbase-acceleratorApply for Gold Artist Academy: https://masterclass.modernmusician.me/apply-success?utm_source=podcast

Oct 23, 2023 • 1h 13min
Music Industry Innovation, The Artist Launch Challenge, The Power of True Connection with Modern Musician CEO Michael Walker
Michael Walker is the CEO and Founder of Modern Musician. Having personally reached 17 million views on YouTube, working with Grammy Award-winning producers and touring internationally to perform for hundreds of thousands of fans worldwide - Michael is one of those rare mentors who has actually walked the walk of their own methodology. Michael provides artists with the tools necessary to create a lasting career in the music industry.In this episode, Michael Walker divulges key details about his brand new Artist Launch Challenge, aimed at promoting artists using Modern Musician's StreetTeam software. This episode is crucial for artists aiming for a wide audience and sustainable incomeHere’s what you’ll learn about: Learn about the innovative Artist Launch Challenge and how it can catapult your music career.Gain insights into Michael's personal journey, from grass-roots musician to music industry mentor.Discover the growth and future of Modern Musician and understand why Michael's innovative thinking is indispensable.Register for the Artist Launch Challenge for free here: https://go.modernmusician.me/artist-launch-challenge-a?utm_source=podcast&utm_campaign=artist-launch-challengeApply for Gold Artist Academy: https://masterclass.modernmusician.me/apply-success?utm_source=podcast

Oct 16, 2023 • 50min
Driving Awareness, Direct to Fan Sales, and Principles of Digital Marketing with John Oszajca
John Oszajca, a former recording artist for Interscope and founder of Music Marketing Manifesto, joins us in today's episode. With an impressive track record in the music industry and a knack for entrepreneurial ventures, John has been a keynote speaker at global conferences and events. Known for revolutionizing the industry with his “direct to fan marketing” approach, he has helped myriad artists climb to dizzying heights on various sales charts and land Grammy nominations. In this captivating episode, John delves into how to harmonize your message with your music marketing and the principles of digital marketing. Combining his passion for music with a data-driven approach he shares how he’s making a significant impact on how independent musicians market their music.Here’s what you’ll learn about: The principles of digital marketing for the music industry and why it works so wellWhy digital marketing today is remarkably effective and what most musicians are missing out on with social media.The importance and the method of building a mailing list and selling products to fansDeep dive into John’s ingenious approach and learn more about his music marketing strategies here: https://musicmarketingmanifesto.com/Apply for Gold Artist Academy: https://masterclass.modernmusician.me/apply-success?utm_source=podcast

Oct 9, 2023 • 52min
Rockstar Interview Series: How To Go Viral, Build Your Community, and Monetize Your Audience with Erica Mason
Erica Mason is a BET-featured, award-winning hip-hop and R&B artist, who channels her passion for empowerment through her music. Her songs "Addicted to My Phone", "Unappreciated", and "Better" went viral on Instagram and TikTok, helping her amass over half a million followers in just 90 days.In this episode, Erica shares how she harnessed the power of social media to expand her fan base and the strategy she used to amass over a million followers across TikTok and Instagram. She also dives into her personal journey and her unique approach to connecting with fans.Here’s what you’ll learn about: How to formulate a winning strategy for social media growthTips on crafting a distinctive musical identityInsights on monetizing your audience and turning your passion into a full-time careerYou can connect with Erica here: https://linktr.ee/ericamasonmusicApply for Gold Artist Academy: https://link.modernmusician.me/apply-for-coaching

Oct 2, 2023 • 52min
Smart Money: Unpacking The Profit First System for Music Artists with Bill Litster
Bill Litster is the founder of Better Biz Info, a musician, and a music enthusiast. As a seasoned business professional and one of Profit First's top accountants, Bill's prowess in business is undeniable. Over his illustrious career, Bill gathered extensive experience and knowledge that led him to his new passion—helping small business owners achieve true success. We delve into the Profit First cash flow model that encourages businesses to be profitable from day one. We'll explore how musicians can employ this system to generate sustainable income and effectively manage their music finances. Here’s what you’ll learn about: How to apply the Profit First model to your music businessThe most common mistakes when using Profit First and how to avoid themPractical tips and hacks for successful implementation of Profit FirstDon’t forget to learn more about Bill Litster and his incredible work by visiting: https://betterbizinfo.com/Apply for Gold Artist Academy: https://link.modernmusician.me/apply-for-coaching

Sep 25, 2023 • 50min
Online Branding, Authentic Content, and Music Entrepreneurship with Sabrina Seidman aka SEIDS
Sabrina Seidman, otherwise known as SEIDS, is a multi-talented artist with a passion for inspiring others. A singer, songwriter, producer, and educator, SEIDS has worn many hats in her career. As well as building an impressive online community of over 200K followers, she's landed deals with big-name brands such as iZotope, Slate Digital, BandLab, and Sennheiser, while also selling hundreds of tickets to her virtual classes.This episode explores the power of authenticity in social media and how it can attract the right audience. SEIDS shares her insight on how to create opportunities through social media, valuing your worth, and the importance of growing as a musician in the digital age.Here’s what you’ll learn about: Gain insights into leveraging social media for growth in the music industry.Discover the importance of authenticity in content creation and attracting the perfect audience.Learn from SEIDS's experience about charging what you're worth and creating opportunities in the music scene.Want to learn more about Sabrina Seidman and her journey? Follow SEIDS here: https://www.seids.co/linksApply for Gold Artist Academy: https://link.modernmusician.me/apply-for-coaching

Sep 18, 2023 • 36min
Rockstar Interview Series: Trusting Yourself, Overcoming Obstacles, and The Power of Community with Neo-Soul Artist Tre' Rochelle
Tre' Rochelle is a remarkable neo-soul artist who effortlessly fuses soulful beats with a modern jazz twist. Her music's foundation lies in storytelling, inviting listeners on an introspective journey filled with love, pain, and self-reflection. Tre' hopes her music will resonate on a profound level, inspiring listeners to heal, chase their dreams and connect with her distinctive musical vibe.In this inspiring episode, Tre' Rochelle shares her journey with Modern Musician, shedding light on her feeling of lostness before stumbling upon the community She also discusses the challenges and triumphs she has encountered as an indie artist, the transformative lessons she learned from the MM team, and her journey towards self-discovery and authenticity.Here’s what you’ll learn about: Learn how Tre' Rochelle landed a $5000 gig leveraging the Modern Musician system.Why coaching and community support are so powerful for your music career. Discover how to overcome hurdles and the significance of valuing your mission over others’ opinions.If you're intrigued by Tre's journey and her music resonates with you, make sure you check her out here: https://linktr.ee/trerochelleApply for Gold Artist Academy: https://link.modernmusician.me/apply-for-coaching

Sep 11, 2023 • 49min
Adaptive AI and the Future of Music in Gaming: A New Opportunity for Musicians with Brian Karscig
Today's guest on the Modern Musician Podcast is the multi-faceted Brian Karscig, Co-Founder & Head of Music at PlusMusic.ai. A seasoned musician, songwriter, and record producer, Brian is best known for his work with renowned rock bands Louis XIV and The Nervous Wreckords. His rich portfolio includes numerous record productions and notable co-writes with industry heavyweights, as well as touring as a guitarist for The Killers.In this episode, we dive into the seismic shifts in the music industry, exploring the intriguing intersection of music and artificial intelligence. We discuss adaptive AI vs generative AI and how these technologies are revolutionizing the musical landscape and enabling music artists to get their music into video games.Here’s what you’ll learn about: The relationship between gaming and music and how artists can tap into this lucrative market.Real-world insights on getting your music into video games using PlusMusic.ai.How music, a universal language, weaves into our everyday world.To learn more about Brian Karscig, and his exciting work, visit the PlusMusic.ai team page here: https://www.plusmusic.aiWant to Fast Track Your Music Career? Try MusicMentor™ Pro For Free: https://go.modernmusician.me/music-mentorApply for Gold Artist Academy: https://link.modernmusician.me/apply-for-coaching

Sep 4, 2023 • 47min
The Art of Innovation and The Power of Hands-Free Looping with David Packouz
David Packouz, Founder and CEO of Singular Sound, is an entrepreneur and musician with a knack for innovation. Under his guidance, Singular Sound introduced the BeatBuddy Drum Machine Guitar Pedal, a trailblazer in music accessories that bagged multiple industry recognitions. Beyond his impact on music technology, David's past as a defense contractor inspired the 2016 film, War Dogs. His journey spans from inventing transformative music tools to featuring in Hollywood narratives.David joined us to share his incredible life story, along with the invaluable lessons he's gathered along his journey, shedding light on his creation of numerous innovative products tailored for musicians.Here’s what you’ll learn about: How Singular Sounds ground-breaking products can revolutionize artists' live performances by using hands-free looping. How you can tap into a whole community of musicians who are pushing the boundaries of looping in their performances. Discover how to turn great ideas into reality and how to decide which ones to pursue.Check out Singular Sound’s awesome products here: (COUPON CODE: keeprockin for 10% off) https://www.singularsound.com/Want to Fast Track Your Music Career? Try MusicMentor™ Pro For Free: https://go.modernmusician.me/music-mentorApply for Gold Artist Academy: https://link.modernmusician.me/apply-for-coaching