
The Art of Longevity
Uniquely honest conversations with famous and renowned musicians. We talk about how these artists have navigated the mangle of the music industry to keep on making great music and winning new fans after decades of highs and lows. We dive into past, present and future and discuss business, fandom, creation and collaboration. What defines success in today's music business? From the artist's point of view. The Guardian: “Making a hit record is tough, but maintaining success is another skill entirely. Music industry executive Keith Jopling explores how bands have kept the creative flame alive in this incisive series”.
Latest episodes

Dec 9, 2023 • 1h
The Art of Longevity Season 8, Episode 5: The Staves
Like many women creators in the (still) white, male dominated music industry, the Staveley-Taylor sisters aka The Staves, bring a sense of humbleness to everything they have achieved, how they are positioned today and indeed, what the future holds. Is it possible that The Staves are better than they think they are? It seems so. Originally signed to a major label of some reverence (Atlantic, just before the hypergrowth of Spotify, social media and TikTok), it is likely that their major label A&Rs saw in them a modern version of a classic rock band of old - the golden years of CSN, Carole King, Joni Mitchell et al. And why not? Back in the golden age of music, all bands started raw, and didn’t truly hit their stride until album three or four. Back then, they were given time to develop by the infrastructure that was the music industry. Now that’s all gone but by the skin of their teeth, The Staves are out on the other side - in control of their own destiny - and progressing steadily from album to album (second album If I Was set the bar high, but Good Woman was a revelation that took the band to a different level). Even so, as they prepare to release their 4th LP All Now as an independent band, The Staves still need to reach the audience their music deserves. So would they rather write a hit song or make a classic album?“We’ve never had a hit record hanging over us. It’s an incredible thing to have a song that outlasts you, for your music to become bigger than you are”. But the album - the body of work - is something that will endure more. It’s the album that becomes a significant soundtrack to a part of someone's life”. In a sense then, the job is half done, even if the masterpiece is still to come. In whatever form the band takes moving forward, the potential to build their own quiet legend is very much in full force for The Staves.Support the showGet more related content at: https://www.songsommelier.com/

Nov 17, 2023 • 56min
The Art of Longevity Season 8, Episode 4: Beirut
After the fiasco of having to cancel Beirut’s 2019 tour, Zach Condon knew he needed to take the time out to fully recover. Multiple infections, colds and in the end complicated throat ailments had led him to a total burnout, until finally:“My manager and my tour manager saved me from myself. They told me I can’t keep touring. I threw in the towel and dissolved the touring group. I later saw the fiasco over refunds and all that, and I felt horrible about it”.This adversity though, perhaps inevitably, led to Beirut’s latest project Hadsel, which may well be as close as a record can come to being a lifesaver. Hadsel is the album as therapy. Steeped in nature and with a meditative quality to it, it works perfectly as an immersive listen. And it works perfectly too as an expression of where Beirut finds itself as a band (even if on this occasion, Condon did everything himself). “I was just looking for a cabin but found one with a pump organ so at that point, everything clicked. [this album] is a return to something I can’t put my finger on. But it feels more scrappy and raw somehow”. If that doesn’t sound like creative progress, don’t worry. If Beirut’s early albums (Gulag Orkestar 2006, The Flying Club Cup, 2007) were unique, and impressive for critics and fans alike, they were essentially the product of Condon’s musical obsessions at the time - Balkan Brass, French Chanson and some mariachi thrown into the mix for good measure. Condon stripped back those styles somewhat on later albums such as The Riptide and No No No. The latter contained a lean set of what you might even call catchy tunes. Those records were proof that through all the unique stylings, there is a substance to Condon’s work that always comes through. He writes lovely songs with strong melodies. Perhaps in the end, that is why Beirut’s songs have foound their way onto playlists and done relatively well on streaming platforms, especially Spotify. Zach is both amused and bemused by this at once, not recognising most of the other songs and bands he is juxtaposed with on those playlists (largely in the crudely tagged category of indie). But then his whole career has not been one of following the music industry conventional forms. Instead, Zach has always found an alternative route. “I’ve always felt that I stood right outside the river. The music industry is this river and it’s always flowing in this direction and there are all these people that are part of it, moving along with it. And I’m outside it, but somehow I've made my living and I’ve found my audience”. Good thing too, since when music is a destiny calling, there’s no point becoming too attached to the outcomes, just focus on the music from project to project and make it as good as it can be. "I didn’t really choose music but as an obsessive - music was a type of possession where everything else disappeared. It was an addiction in many ways and still is”. It may come as some relief to Beirut or not, but somehow through all the adversity of recent years, the winter solace of Norway, and his nomadic approach to music making has literally taken his music even further. Full write at https://www.songsommelier.com/Support the showGet more related content at: https://www.songsommelier.com/

Nov 5, 2023 • 46min
The Art of Longevity Season 8, Episode 3: Metric
Metric has become one of those bands that have paved the way for independence, along with Aimee Mann, Chance The Rapper and the other self-releasing copyright owning pioneers. Their fifth album Synthetica (2012) as it turns out, is a favourite of the band’s front woman and main co-writer Emily Haines. Even though it didn’t reach the commercial heights predecessor Fantasies did, it was a mature and ambitious record, setting the tone for Metric’s accomplished and reliably strong catalogue. It brings us to the band’s recent projects Formentera (2022) and this year’s sibling album Formentera II, neither of which miss a beat - not a weak track among the combined 18 songs. If consistency is what you’re after, Metric should be your new favourite band. It was refreshing to hear that there was no particular logic to the selection and scheduling of both the Formentara albums - no grand design - just the sound of the band hitting their stride enough for a double album (even if it is released in two seperate packages). “We had made a body of work and knew we had a double album. When we rejoined civilization after our Doomscroller tour, we thought this was the most fun way to release it. I’ve always envied the surprise release. So we announced on the one year anniversary of Formentera, there is a second album”. This magnum opus came with other influences too, including the “impossible-made-possible” stylings of British filmmaker Terry Gilliam, in particular his 1985 cult masterpiece Brazil. Once you understand the connection between Formentera and Gilliam, you are reminded of a deep artistic sensibility behind Metric that sets this band apart. But what is Metric’s secret to making such consistently strong material?“It’s terrifying to me that we don’t really know what we are doing. Everything we do from a sonic standpoint, to a visual, to lyrical themes…it all comes down to this feeling. All I know is that when I feel it I know it, and if I don’t, it will never see the light of day”. No wonder Metric’s catalogue is such an entertaining ride.Full text at https://www.songsommelier.com/Support the showGet more related content at: https://www.songsommelier.com/

Oct 28, 2023 • 49min
The Art of Longevity Season 8, Episode 2: Half Moon Run
I had invited Half Moon Run onto the podcast after first hearing Salt - imploring their BMG PR to arrange it as a matter of priority. Speaking with Dylan Phillips was an insight behind the creative process of the (decades long) making of one of my favourite records in ages. Also, I had never spoken to a drummer who is simultaneously a keyboard player, but that is part of the modus operandi of Half Moon Run - a continual swapping out switching up of instruments between the band’s three members, Phillips, Devon Portielje (also lead vocals) and Conner Molander. Half Moon Run was formed over a decade ago, originally as a four piece (with Isaac Symonds). The band’s 2012 debut album Dark Eyes was a well received and exciting addition to the indie-rock canon. But now four albums into their 14 year career, their 2023 release Salt really is something else. It is the sound of a band finding a different level. The band itself knows it too:“It’s the first time we felt unanimously that we were fully happy with the work we did on a record”.So how does a band with no hits to speak of (Full Circle is the nearest thing, approaching 50M streams on Spotify), albums that don’t chart and a virtually unrecognisable name make a viable living after a decade in the game? Being brilliant appears to be the answer, mostly. Work as hard on your songs and performance as Half Moon Run does, and enough fans will follow you to the ends of the earth. Or at least from city to city. Making an excellent album certainly helps. Salt is the complete work, a perfect album - as close as this band has come to a masterpiece, even if it will not chart or feature on many (if any?) critics best of lists. “We had done this little project called the 1969 Collective, with Connor Sidell and we called him to see if he was interested in making a new full length record. He was, so we put all cards on the table - opened the books on everything we’ve ever done. Even if we’d failed with some of the songs before, maybe we could succeed this time around. We went from 80s songs to 24 and then brought it down to 11 songs for the album. A lot of the songs were a gift from ourselves, songs we’d had been trying out for a long time”. So, once a special record has been made - surely it deserves a wider audience? Or, as I prefer to say about Salt - lot’s of people deserve to hear this record. Is the band itself happy with their modest level of success?“I’m super grateful that we are making this work. It’s tough though, especially when it’s hard to make a tour just about break even. When you want to make a good production of it”. Perhaps Half Moon Run will keep running purely on the strength and passion of the band’s existing fanbase. It’s those fans that are frustrated about the band’s relative lack of recognition. It isn’t enough to just make it out of Canada (a theme that may emerge in the current season of TAoL if you follow the podcast episodes). But that is the modern music industry. The very best music doesn’t always naturally rise to the top. Salt may not be on the 2023 ‘best of’ lists simply because the compilers of those lists will have missed it in the glut of music albums that come week-on-week. Yet It stands up as a modern indie-pop/rock classic by a band with real promise. (full write up on https://www.songsommelier.com/)Support the showGet more related content at: https://www.songsommelier.com/

Oct 13, 2023 • 52min
The Art of Longevity Season 8, Episode 1: Orchestral Manoeuvres in the Dark
In the 70s, the teenage years of Andy McCluskey and Paul Humphreys, one would have heard new music by word of mouth, from the music papers, and DJs like John Peel, and it is one of these channels that would have led the young Andy McCluskey in September 1975 to see Kraftwerk play at the Liverpool Empire. It's lazy to suggest that Orchestral Manoeuvres in the Dark were entirely influenced by Kraftwerk – both founder members were keen music lovers and had performed together in a band called The Id – but their debut single Electricity wears that influence on its sleeve.There were some classic synthpop albums released in in 1980 and 1981 but in terms of maturity and sophistication, none came close to ‘Architecture and Morality’, OMD’s third album. McCluskey & Humphreys always did things there own way: "We kind of did songwriting in reverse. A lot of songwriters sit at the piano and hash out a melody and the chords first. With us, we start with a soundscape and crazy noises and quite often the song will land on top. We then realised we had a knack for a catchy tune". OMD arguably took a wrong turn with their fourth album 'Dazzle Ships', released in 1983."We forgot to sugar coat the experiment. The album shipped Gold and returned Platinum, more copies were sent back than sold. It did scare us that it wasn't commercially successful. Even though our songs always start as experiments, we were conscious to keep it more commercial in order to rescue our career". But even that record became a classic, eventually. Some 33 years on, in 2016, OMD played a triumphant show at London's Royal Albert Hall performing both Architecture and Morality and then Dazzle Ships back-to-back. That experience gave the band a new lease of life. 2017’s ‘The Punishment Of Luxury’ can arguably be confidently placed in the top three albums OMD had released to date. Almost forty years after they first got together, a band that was still adding to its finest work. The band's forthcoming album, ‘Bauhaus Staircase’ bodes well for their late blooming fifth decade and extended longevity. This, despite McCluskey's wisdom suggesting otherwise. "It's usually dangerous and stupid to make a new album unless you are really going to invest in it. People tell us we're iconic and influential, so we don't want to fuck it up by making a shit album".The band can rest easy. After 45 years working in their own unique way, they and their fans find OMD on a roll. Support the showGet more related content at: https://www.songsommelier.com/

Sep 14, 2023 • 59min
Season 8 Preview: The Goo Goo Dolls, with John Rezeznik
So many bands have a complex relationship with their biggest songs (probably because they essentially set a one dimensional benchmark - that of popularity) but dealing with that and playing those songs like it’s the last time you ever will, is part of doing the work. The Doll’s most biggest song and most recent tour are no exception:“Robby convinced me, play Iris last. But that’s what bands do when they only have one big song! So everyone has to stick around and hear all the other songs before you get to the hit”. But you know what, it works, so we play Iris last”. Well when you have one of the biggest indie songs ever, that’s a good attitude to have.While to my mind, The Goo Goo Dolls are a classic album band, it is their chart-topping singles, including of course "Iris," but also giants like "Name," "Slide," and "Black Balloon." These songs have helped define their legacy and will grow in perpetuity when it comes to streaming count. The Goo Goo Dolls' music is marked by catchy melodies, emotional lyrics, Rezeznik’s distinctive vocals, and a balance of acoustic and electric feel. Their ability to create relatable and timeless songs has contributed to their enduring popularity in the world of rock music. The band has developed nicely through the mists of time. When I ask Rezeznik how he would approach making a career in today’s industry, he gives me the same bemused answer as many guests do on The Art of Longevity: “I don’t think I would”. But he and his band have crossed the Rubicon and so his anxiety is instead projected onto the next generation of musicians forged from the same stuff i.e. focused on the music:“How much amazing music is not being heard because [TikTok] is the metric you have to use, to decide if an artist is viable or not. Through Tik Tok? Gimme a break”. “But that’s what worries me about the next generation of musicians - are they gonna be able to do that”? Being poor and famous, I’m not sure that’s gonna work”. That’s exactly what the “music business” is trying to figure out. Support the showGet more related content at: https://www.songsommelier.com/

Aug 12, 2023 • 55min
The Art of Longevity 50th Episode: Corey Taylor
What better guest for this 50th episode of The Art of Longevity than metal’s renaissance man Corey Taylor? A modern legend of the heavy metal genre, Corey has no less than three successful music projects. He is probably best known as Slipknot’s #9 (lead vocals) but before he joined Slipknot, Taylor already had another established hard rock band, Stone Sour. I met Corey as he was about to release his second solo record CMF2. This multiple persona artist is a sort-of blueprint for music creators in this day & age. After all, to put all your creative eggs in one basket is not enough to succeed in today’s hyper-fragmented, super-saturated, ultra-competitive music market. No problem at all for Corey. The man has too many ideas and too much restless energy to fit into just one band, even if that happens to be one of the world’s biggest and most successful metal bands. So how does he do it?“I’m able to prioritise and focus to get the best out of me creatively. My appetite for art and creating is insatiable though - I’ve got so many things I want to do, it keeps me sane and grounded. I’m hyper-focused but I do things bit by bit. But maybe I’m also just a psycho”. One thing that struck me about Corey too, is his advocacy for metal - which comes within the broader context for his advocacy for music itself. Known in the past for “not being stingy with his opinions”, Taylor is deeply knowledgeable about his genre, as well as the wider industry in which metal is sometimes treated like Cinderella. “Some people would love to keep us [metal musicians] in boxes, and yet, if you are a pop star, you’re encouraged to hop from genre to genre like fuckin’ hopscotch. You can’t keep us back while pushing people into places we have every right to go as well. But we scare people too, the movers and shakers are intimidated by the level of talent in our genre. Metal musicians could wipe the floor with a lot of today’s pop stars”. It brings us back to CMF2, an album as eclectic (and also excellent) as you’ll find. Across its 13 tracks cover country, radio-friendly rock, brooding Bowie-esque ballads and hardcore punk throwback. And yes, some pretty exemplary songs from his metal heartland. The thread that runs through the eclectic collection is simple enough: “I wanted to honour the songwriters who made me what I am”. Job done, onto the next one...Support the showGet more related content at: https://www.songsommelier.com/

Jul 21, 2023 • 37min
The Art of Longevity Season 7, Episode 7: The Walkmen
Following the highly accomplished 2012 album Heaven, cult American indie band The Walkmen went on hiatus. But now they have reformed. In a recent interview with the band’s frontman Hamilton Leithauser, Vulture magazine referred to the now infamously long career break as “a particularly noticeable void”. I would go a lot further than that. I (and a million other fans) grieved the loss of The Walkmen, because in the indie landscape they offered something unique. The ramshackle but classic rock sound (could any band sound more analogue?). The authenticity of those songs. Hamilton Leithauser’s signature voice. Most bands have a manifesto to stand out from the rest, but The Walkmen didn’t need to say it - they were truly el differente. Hamilton didn’t know if anyone would remember or care much but he turned out to be wrong about that of course. The Walkmen’s legend has matured nicely in the intervening 10 years that they have been away. But the interesting thing is that culturally, the band never really went away. Their songs and fandom lived on through the extended break - even grew in their absence. This is perhaps the true miracle of music in the streaming era. Hamilton and the others were surprised and delighted to return to playing shows to loyal audiences both old and new, the younger fans among them singing every word of those old songs. In the modern music biz, when the talk is of “always-on” creation, 24/7 content and acute FOMO, maybe the most valuable move a band can make is to not succumb to any of that, but to instead have the nerve and the confidence to do what’s necessary - even if that is nothing. Hamilton puts the stresses of modern day bands into perspective though:“It’s exhausting physically and mentally - in the long run. After you’ve done a bunch of records you think “do I really wanna do another rock & roll record, no I don’t think I do”, then it becomes about what you really want to do next”. With six albums and some older EPs to perform, there is no need - not yet - for any meaningful discussion about new material by The Walkmen. But it is reassuring and exciting to know that Hamilton and bandmates haven’t ruled it out. For now we can be happy enough that a particularly noticeable void has been filled. Support the showGet more related content at: https://www.songsommelier.com/

Jul 9, 2023 • 1h 1min
The Art of Longevity Season 7, Episode 6: Ron Sexsmith
After he “couldn’t get arrested” in the 80s, post-grunge opened a window through which a then 30-year old Ron Sexsmith could climb. With his sincere, low-key ballads and simple songs straight from the heart, as was his 1995 self-titled debut. Produced by legend Mitchell Froom, it was a stripped back affair but also with the signature sounds of Froom and his engineer collaborator Tchad Blake (favourites of the crew here at The Art of Longevity). Those songs came as an antidote to the loudness of grunge and the hubris of Britpop. Sexsmith was a pioneer of a style that paved the way for a wave of troubadours including Teddy Thompson, Josh Ritter, Rufus Wainwright and many more. Of all places he was signed to Interscope - then one of the world’s biggest major labels. “They didn't really know what to do with me. They called me a ‘cred artist’. Someone who had good good reviews and they could point to and say - 'we’re not just pop' - so they could attract other real artists.”“I coasted on that for a while, but then around my third album (Whereabouts, 1999) I saw that it didn’t mean anything to them any more. To have an artist that was just good to have around”. And so that early run came to an inevitable end as Ron was slammed into the wall of the ‘dropped artist’. By then though, he was into stride as a songwriter. No longer an apprentice to those amazing producers he has worked with, he was on his way to mastering the craft. Indeed, these days he describes himself as more of a problem solver than a songwriter. This songcraft is what connects Sexsmith to the greats. When I mention to him that Spotify pays him a compliment when its continuously play/radio function will follow one of his songs with Nick Lowe, Nick Drake or some other legend, his response is modest yet enlightening. “Well I didn’t know that but one of the nicest things anyone ever said about me was what Randy Newman told Mitchell (Froom) that “I like Ron because he does the work”. And I thought, yeah that’s true, I do do the work. That’s what I try to do and for the most part. There’s not a song I could play you where I’d think the song is terrible”.That's because none of them are. May I strongly suggest you sit back and enjoy the fruits of Ron Sexsmith’s labour.Support the showGet more related content at: https://www.songsommelier.com/

May 28, 2023 • 53min
The Art of Longevity Season 7, Episode 5: Ben Folds
For Ben Folds, coming back on the scene with a new studio album feels like a breeze, literally:“I Feel like the expectations are lowered but I have the wind on my back”.In June 2023 Ben releases What Matters Most, his fifth studio album and his first in over six years, almost an ice age in today’s breathless music biz. But part of the reason and the joy it has taken him so damn long to make, is a focus on the craft that is part of Folds’ raison d'être as a musician some three decades into a professional career.“I have carried a tradition of craft, that is not easily come by, in an era when it was always going away, until now” It might sound cocky to say that this is a lesson in songwriting but I dunno, it is.”This is coming from someone who in the past decade has committed part of his career to promoting and campaigning for better music education. Come to think of it, a conversation with Ben Folds is a music education class in itself. His role as music scholar and teacher is now part of his legacy but his contribution to music is easily underestimated. For starters he sandblasted a music scene that in the mid-90s was dominated by grunge, Britpop and pretty soulless boy & girl band pop. And he did it with a fucking piano. Aided and abetted of course by belting bass (Robert Sledge) and drums (Darren Jessee) combo that made up Ben Folds Five - a refreshingly guitar-free rock band. After the trio disbanded following the usual music industry roller coaster ride (a familiar story beautifully told in Fold’s 2019 book A Dream About Lightning Bugs) Folds went solo - sometimes quite literally. He made ‘sustainable touring’ a thing, by going on the road with himself and a piano. That’s something now essential for bands in the mid-tier - the so called “working class musician” - to tour with a minimalist set up. Fold’s truly took to it - improvising and bantering with the audience - even creating a song (Bitches Ain’t Shit) that became a sort of regrettable classic. He found the experience scary but took his inspiration from James Booker. “I was playing standing places - rock venues. I was shaking in my boots the first time I went out on tour like that, but I felt the need to do it”.Folds is a pioneering independent artist. He called the creative shots even when first signed to a major label imprint with Ben Folds Five. He paid for vinyl masters to some of his albums knowing full well it would come out of his royalty account. He was an early adopter of the direct to fan model with his Patreon site, recently expanded to include a private Discord channel. It’s very much the modern fan-centred business model for up & coming artists these days. Through it all, Folds is one of those artists that can always rely on the ability to write a song. It’s something that has seen him through the thick & thin years as he transitioned from a band to a solo career and then later as he expanded into soundtracks and orchestral works.That songcraft is firmly intact on What Matters Most on songs such as Back To Anonymous, Winslow Gardens and Kristine From the 7th Grade. But Folds can strategize the biz side too these days, and his plan is to make this new album an event. “I know we’re making movies in a way when we make records but I wanted to make a record that you could date on all counts. The event is powerful, because you are either expressing an ideal, a design - or you are expressing an event”. Support the showGet more related content at: https://www.songsommelier.com/
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