The Future of Tourism

This week on The Future of Tourism, David is joined by Mike Gamble, President and CEO of SearchWide Global, to talk about the effects on COVID-19 on employment within the tourism industry. It’s no secret that the pandemic has affected the travel and hospitality sectors particularly hard, and some of the industry's best talent have had their livelihoods and careers paused or interrupted. On this episode, Mike Gamble stops by to talk about what’s next for tourism from a hiring standpoint, and how we can continue to support those who have been let go (and encourage them to come back one day).

This week on the Future of Tourism, David is joined by Emmanuelle Legault, the Vice President of Marketing and Strategy for Tourism Montreal. Montreal, like many other cosmopolitan cities, has been hit hard by the COVID-19 pandemic. As travelers seek destinations where crowds are smaller and social distancing is easier, Montreal has had to adapt their marketing strategy to speak to a new audience. Tune in to learn how the destination has shifted their messaging to encourage residents to become tourists in their own city. Read the blog: https://bit.ly/311zdJo

This week on The Future of Tourism, David is joined by Signe Jungersted, the former Director of Development at Wonderful Copenhagen and the current CEO of Group NAO, to talk about “the end of tourism as we know it.” Signe was a driving force on Wonderful Copenhagen’s “Localhood for Everyone” campaign, where “locals and visitors not only co-exist, but interact around shared experiences of localhood.” Tune in to learn more about the concept of Localhood, and what it could mean for the future of tourism. Read the blog post: https://bit.ly/2ZOtDdH

This week on The Future of Tourism, David is joined by Paul Nursey, CEO of Destination Greater Victoria, to discuss the concept of sustainable tourism. For many, sustainability is synonymous with terms such as “green” and “environmental.” And while that’s definitely part of it, Paul challenges us to go deeper, and focus on creating cleaner, safer destinations with strong partnerships and a long-term vision to improve the destination for residents and visitors alike. Read the blog post: https://bit.ly/2ZrWHaH

This week on The Future of Tourism, David revisited some of our past episodes to highlight five consistent themes that have been shared by our previous guests: stakeholder engagement, destination alignment, DMO advocacy, digital disruption and destination development. Read the blog. 

This week on The Future of Tourism, David is joined by Flavie Baudot, the Head of European Cities Marketing (ECM). Together, the pair discuss what’s next for big cities and popular tourist destinations as they begin to enter the first recovery phase from COVID-19. Flavie emphasizes the importance of leaving behind the “growth at all costs” mindset, and encourages DMOs to consider both sustainability and the impact of tourism on their local communities as they move forward.

This week on The Future of Tourism, David is joined by Greg Klassen, former CEO of the Canadian Tourism Commission, and current and a partner and principal at Twenty31 Consulting. Tune in to hear Greg’s thoughts on how destination organizations will need to shift their perspectives in order to propel themselves into the future of tourism, and how to embrace the tools and technologies that will get us there faster.

This week on The Future of Tourism, David is joined by Loren Gold, Executive Vice President at Greater Raleigh CVB. Tune in to learn how the team at Visit Raleigh has created an environment that enables seamless collaboration between internal and external stakeholders, and how other destinations can do the same.

This week on the Future of Tourism, David is joined by Jack Johnson, Chief Advocacy Officer at Destinations International. Together, they discuss the importance of taking a community-focused approach to destination marketing, and Jack explains the process behind the creation of Destination International’s new Tourism Lexicon.

This week on the Future of Tourism, David is joined by Bill Geist, the Chief Instigator at DMOproz. Together, they discuss three key attributes that will play a dominant role in the success of global tourism: stakeholder engagement, digital excellence programs and the creation of community-shared values around tourism activities and outcomes.   As destinations around the world begin to recover from the impacts of COVID-19, one thing is certain: they’ll need to clearly and effectively communicate with their local communities. Residents may be hesitant to promote tourism to their region, and destination organizations may encounter challenges similar to those faced by destinations that are grappling with over tourism.