

The Instructor
Terry Cook
Holding a mirror up the the driver training industry, to help driving instructors run better and more profitable businesses as well as improving as instructors.
I talk with a variety of experts, leaders, innovators and game changers to harness their knowledge and see how we can apply that to our business. If you share the same passion for personal and professional development as me and my guests, then this podcast can help you make the changes you need to become a better instructor and business owner.
To accompany the podcast there's also a premium subscription feed:
https://www.patreon.com/theinstructor
Here you can find weekly bonus shows, excluive discounts to CPD and all the show are early and ad free. The perfect place to start or enhance your CPD as a driving instructor.
I talk with a variety of experts, leaders, innovators and game changers to harness their knowledge and see how we can apply that to our business. If you share the same passion for personal and professional development as me and my guests, then this podcast can help you make the changes you need to become a better instructor and business owner.
To accompany the podcast there's also a premium subscription feed:
https://www.patreon.com/theinstructor
Here you can find weekly bonus shows, excluive discounts to CPD and all the show are early and ad free. The perfect place to start or enhance your CPD as a driving instructor.
Episodes
Mentioned books

Jul 14, 2022 • 4min
Short Lessons #9 - The victims voice: Project EDWARD
James Luckhurst of Project EDWARD (Every Day Without A Road Death) joined me back on season one to discuss their annual big road safety event and new podcast. Today's Short Lesson episode see's clips taken from that where James discusses:The victims voiceHow driving instructors and drivers can helpCheck out the full episode here: https://player.captivate.fm/episode/5f9b8d1f-c354-4ccf-839a-9e2a72a85337Listen to Project EDWARD's podcast here: https://are-we-there-yet-edward.captivate.fm/listenFor more information on The Instructor Podcast visit https://www.theinstructorpodcast.com/ here you'll find guest profiles, spotlighted episodes, blogs access to The Instructor Podcast Premium, previous episodes and more...For additional content and exclusive discounts, be sure to check out our Premium subscription - Here you'll find lot's of extra content, including:Episodes on the Standards check and how to break down each individual competency so you're fully aware of what to expect, how to prepare and how to perform. Conversations with world class coaches as we dive into their thoughts on coaching in the driver instructor industry.Shows where we deep dive into a specific topic, with no tangents.As a member you'll also receive exclusive discounts for GoRoadie Pro, Client Centred learning training and The ADI/PDI DoctorThe Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:Join The Instructor Podcast Facebook group FacebookTwitterLinkedInInstagramAnd be sure to check out the DITC

Jun 30, 2022 • 1h 28min
Green Room #20 - Mock tests and zero road deaths
As the DVSA offers guidance on mock tests, we discuss whether they're being test focused or just helpful as Chris Bensted of The DITC joins me to discuss all the latest driving instructor news. Chris also gives his thoughts on the latest DIA conference and how it compares to the driving instructor show and the ADI NJC/Intelligent Instructor show. We're then joined by James Luckhurst from Project EDWARD (Every Day Without A Road Death) and find out more about their goals, the week of action they have planned for September and season two of their podcast: 'Are we there yet?'You can listen to the 'Are we there yet?' podcast here: https://are-we-there-yet-edward.captivate.fm/listenFind more about Project EDWARD here.Check out The DITC here. For more information on The Instructor Podcast visit https://www.theinstructorpodcast.com/ here you'll find guest profiles, spotlighted episodes, blogs access to The Instructor Podcast Premium, previous episodes and more...For additional content and exclusive discounts, be sure to check out our Premium subscription - Here you'll find lot's of extra content, including:Episodes on the Standards check and how to break down each individual competency so you're fully aware of what to expect, how to prepare and how to perform. Conversations with world class coaches as we dive into their thoughts on coaching in the driver instructor industry.Shows where we deep dive into a specific topic, with no tangents.As a member you'll also receive exclusive discounts for GoRoadie Pro, Client Centred learning training and The ADI/PDI DoctorThe Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:Join The Instructor Podcast Facebook group FacebookTwitterLinkedInInstagramAnd be sure to check out the DITC

Jun 16, 2022 • 3h 37min
The best of the Green Room: Episodes 1-10
This may be the best thing I've ever done! Over 14 hours of quality audio condescended into one tasty little 3.5 hour episode for your listening pleasure. I was joined by 7 guests, all featured, including:Chris BenstedBob MortonSarah BaldockGraham HooperIan BrettGareth MarchantRichard SpiersGenuinely interested to see if you enjoy this episode and would like more of this ilk. For more information on The Instructor Podcast visit https://www.theinstructorpodcast.com/ here you'll find guest profiles, spotlighted episodes, blogs access to The Instructor Podcast Premium, previous episodes and more...For additional content early and ad free, be sure to check out our Premium subscription - Here you'll find lot's of extra content, including:Episodes on the Standards check and how to break down each individual competency so you're fully aware of what to expect, how to prepare and how to perform. Conversations with world class coaches as we dive into their thoughts on coaching in the driver instructor industry.Shows where we deep dive into a specific topic, with no tangents.As a member you'll also receive exclusive discounts for GoRoadie Pro,Client Centred learning training and The ADI/PDI DoctorThe Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:Join The Instructor Podcast Facebook group FacebookTwitter: LinkedIn: Instagram -And be sure to check out the DITC

Jun 9, 2022 • 7min
Short lessons #8 - Coaching and being grateful for it: Chris Brooker
Back in season one, stand up comedian and wrestling promo coach Chris Brooker joined be to discuss all things coaching and confidence. In this short clip, Chris shares his thoughts on what coaching is and why we should be grateful for those who use us. You can find the full episode hereFor more information on The Instructor Podcast visit https://www.theinstructorpodcast.com/ here you'll find guest profiles, spotlighted episodes, blogs access to The Instructor Podcast Premium, previous episodes and more...For additional content early and ad free, be sure to check out our Premium subscription - Here you'll find lot's of extra content, including:Episodes on the Standards check and how to break down each individual competency so you're fully aware of what to expect, how to prepare and how to perform. Conversations with world class coaches as we dive into their thoughts on coaching in the driver instructor industry.Shows where we deep dive into a specific topic, with no tangents.As a member you'll also receive exclusive discounts for GoRoadie Pro,Client Centred learning training and The ADI/PDI DoctorThe Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:Join The Instructor Podcast Facebook group FacebookTwitter: LinkedIn: Instagram -And be sure to check out the DITC

Jun 5, 2022 • 57min
Everybody deserves a little self indulgence
That's a wrap folks... season three comes to an end with a cracking little episode talking all about my favorite thing: The Instructor Podcast. These wrap up episodes always do better than I expect and I really enjoy reflecting back on, what has been a fantastic season bring driving instructors plenty of information and inspiration. But it's not just me...I'm joined by Bob Morton, Michael Carr and Lee Spary, all of whom are bigger supporters of the show and they join me to explain why they backed the show with their business, offering Premium subscribers a tasty discount. Take the survey here: https://form.jotform.com/221543568100044You can find Bob Morton at Client Centred Learning, Michael Carr at GoRoadie Pro and Lee Spary at the ADI doctor or PDI doctor. You can also donate to Lee's charity here.For more information on The Instructor Podcast visit https://www.theinstructorpodcast.com/ here you'll find guest profiles, spotlighted episodes, blogs access to The Instructor Podcast Premium, previous episodes and more...For additional content early and ad free, be sure to check out our Premium subscription - Here you'll find lot's of extra content, including:Episodes on the Standards check and how to break down each individual competency so you're fully aware of what to expect, how to prepare and how to perform. Conversations with world class coaches as we dive into their thoughts on coaching in the driver instructor industry.Shows where we deep dive into a specific topic, with no tangents.As a member you'll also receive exclusive discounts for GoRoadie Pro,Client Centred learning training and The ADI/PDI DoctorThe Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:Join The Instructor Podcast Facebook group FacebookTwitter: LinkedIn: Instagram -And be sure to check out the DITC

Jun 2, 2022 • 5min
Short lessons #7 - The importance of showing your LGTBQ+ inclusive: G Sabini-Roberts
In this short lesson from season one, episode 8 - G Sabini-Roberts explains the importnace of driving schools and other businesses actually showing that they are LQTBQ+ inclusive. G ends with the words: "It makes it safer for me."You can find the full episode here.For more information on The Instructor Podcast visit https://www.theinstructorpodcast.com/ here you'll find guest profiles, spotlighted episodes, blogs access to The Instructor Podcast Premium, previous episodes and more...For additional content early and ad free, be sure to check out our Premium subscription - Here you'll find lot's of extra content, including:Episodes on the Standards check and how to break down each individual competency so you're fully aware of what to expect, how to prepare and how to perform. Conversations with world class coaches as we dive into their thoughts on coaching in the driver instructor industry.Shows where we deep dive into a specific topic, with no tangents.As a member you'll also receive exclusive discounts for GoRoadie Pro,Client Centred learning training and The ADI/PDI DoctorThe Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:Join The Instructor Podcast Facebook group FacebookTwitter: LinkedIn: Instagram -And be sure to check out the DITC

May 31, 2022 • 1h 1min
The Green Room #19 - The DVSA has a plan, and how ADI's can help learners with the theory test
Plenty of news on this months edition on The Green Room as the DITC's Chris Bensted joins me. The first half of the show see's us discuss:The driving instructor showThe ADINJC/Intelligent Instructor expoThe DVSA's super duper planTest centre toiletsWhile in the second half of the show we look at the theory test and what we, as driving instructors can do to support our learners. Oddly, the answer isn't to just hand them a copy of The Highway code.You can find Chris Bensted's theory test presentation here.You can find the 5 Minute Theory Podcast here.The DITC are bringing together information, guidance and changes affecting driver training. Uniting instructors, products and support. If you need a question answered, these are your people. DITC websiteDITC Facebook pageFor more information on The Instructor Podcast visit https://www.theinstructorpodcast.com/ here you'll find guest profiles, spotlighted episodes, blogs access to The Instructor Podcast Premium, previous episodes and more...For additional content early and ad free, be sure to check out our Premium subscription - Here you'll find lot's of extra content, including:Episodes on the Standards check and how to break down each individual competency so you're fully aware of what to expect, how to prepare and how to perform. Conversations with world class coaches as we dive into their thoughts on coaching in the driver instructor industry.Shows where we deep dive into a specific topic, with no tangents.As a member you'll also receive exclusive discounts for GoRoadie Pro,Client Centred learning training and The ADI/PDI DoctorThe Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:Join The Instructor Podcast Facebook group FacebookTwitter: LinkedIn: Instagram -And be sure to check out the DITC

May 29, 2022 • 1h 8min
Growing your driving school audience
I'm joined by Coaching for Geeks head honcho, Robin Bates as we dive into how to grow your audience, whether that be taking the first step, or running a driving instructor YouTube channel. We cover:How to get confidentThe need to be consistentThe key things you need to grow on YouTubeTips for Facebook growthAnd moreI also inadvertently commit to a skydive if this episode does record numbers, so please don't share it! You can find Robin at https://www.coachingforgeeks.com/For more information on The Instructor Podcast visit https://www.theinstructorpodcast.com/ here you'll find guest profiles, spotlighted episodes, blogs access to The Instructor Podcast Premium, previous episodes and more...For additional content early and ad free, be sure to check out our Premium subscription - Here you'll find lot's of extra content, including:Episodes on the Standards check and how to break down each individual competency so you're fully aware of what to expect, how to prepare and how to perform. Conversations with world class coaches as we dive into their thoughts on coaching in the driver instructor industry.Shows where we deep dive into a specific topic, with no tangents.As a member you'll also receive exclusive discounts for GoRoadie Pro,Client Centred learning training and The ADI/PDI DoctorThe Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:Join The Instructor Podcast Facebook group FacebookTwitterLinkedInInstagram And be sure to check out the DITC

May 22, 2022 • 59min
The driving instructors guide to social media
Social media can be a mine field, thankfully I'm joined by the excellent Charlotte Parker, to run through the do's and don'ts. Charlotte is a social media executive and shares some wonderful wisdom including:Which are the best platforms for ADI's to useWhy we don't need to dance in Tik TokThe importance of analytics and how to use themBusiness pages vs personal pagesWhat to do if your socials have stagnatedAnd more...You can contact Charlotte: CPMarketing@PickleParker.co.ukHere's the podcast she recommended: https://open.spotify.com/show/39jI0ihm8h0RVvNhxa8jgM?si=12201fb5b6a4430aAnd here's The Instructor Spotify playlist: https://open.spotify.com/playlist/4qBupAF5zisrzP0bul3bNz?si=_04HTR6iR-i4dxdBK-CBAQFor more information on The Instructor Podcast visit https://www.theinstructorpodcast.com/ here you'll find guest profiles, spotlighted episodes, blogs access to The Instructor Podcast Premium, previous episodes and more...For additional content early and ad free, be sure to check out our Premium subscription - Here you'll find lot's of extra content, including:Episodes on the Standards check and how to break down each individual competency so you're fully aware of what to expect, how to prepare and how to perform. Conversations with world class coaches as we dive into their thoughts on coaching in the driver instructor industry.Shows where we deep dive into a specific topic, with no tangents.As a member you'll also receive exclusive discounts for GoRoadie Pro,Client Centred learning training and The ADI/PDI DoctorThe Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:Join The Instructor Podcast Facebook group FacebookTwitter: LinkedIn: Instagram -And be sure to check out the DITC

May 15, 2022 • 1h 27min
ADHD, SEO and how words can improve your Google ranking
Today we're taking a look at how we can get more eyes on our websites and social media with Nik Oakes. Nik throws out some excellent ideas and tips for how e can better utilise blogs, FAQ's and more to enhance our website performance, but she also share some excellent advice on social media and how we can make sure you're sending out the right message. We also take a bit of a detour into ADHD as Nik shares her experiences and offer some wise words on how we can help our learners who may present with ADHD. You can find Nik on Facebook: https://www.facebook.com/nik.oakes.96Website: https://literallyyours.co.uk/And don't forget to check out the new ADI stories podcast (The trailer is available now!) : https://adi-stories.captivate.fmFor more information on The Instructor Podcast visit https://www.theinstructorpodcast.com/ here you'll find guest profiles, spotlighted episodes, blogs access to The Instructor Podcast Premium, previous episodes and more...For additional content early and ad free, be sure to check out our Premium subscription - Here you'll find lot's of extra content, including:Episodes on the Standards check and how to break down each individual competency so you're fully aware of what to expect, how to prepare and how to perform. Conversations with world class coaches as we dive into their thoughts on coaching in the driver instructor industry.Shows where we deep dive into a specific topic, with no tangents.As a member you'll also receive exclusive discounts for GoRoadie Pro,Client Centred learning training and The ADI/PDI DoctorThe Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:Join The Instructor Podcast Facebook group FacebookTwitter: LinkedIn: Instagram -And be sure to check out the DITC