

Swisspreneur Show
Swisspreneur
The Swisspreneur Show is a podcast series of in-depth, candid conversations with some of Switzerland’s most successful founders, business leaders and innovators. By getting to the heart of these leaders’ stories - their successes, their failures, their must-have advice and greatest regrets - we hope to both inspire and guide the next generation of Swiss entrepreneurs. Each episode deconstructs and showcases one person’s personal and professional background and provides advice and recommendations for existing and aspiring entrepreneurs in Switzerland.
Episodes
Mentioned books

Dec 18, 2019 • 49min
EP #50 - Patrick Thevoz: How To Build A Global Company From Day One
Timestamps:
3:05 - How did a corporate background help Patrick with Flyability?
8:26 - Where is the drone industry headed?
21:06 - Maintaining good communication with testing groups
32:35 - When an investor questions him/herself on what could go wrong
38:08 - How to hire the right people to grow your company
About Patrick Thevoz:
Patrick Thevoz is Co-founder and CEO of Flyability, a company specialized in commercial indoor drones. During his time at Fyability, the company grew from 2 to over 60 employees and acquired over 300 customers. The company successfully raised $11 m in 2018 with Swisscom Ventures as one of the lead investors. Before founding Flyability, Patrick worked as a strategy consultant in the life sciences industries. Patrick holds an MSc in Engineering from Ecole Polytechnique Federal de Lausanne (EPFL).
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Dec 11, 2019 • 35min
EP #49 - Monique Morrow: Why Trust Matters To Businesses Of All Sizes
Timestamps:
2:13 - Why leave a corporate job?
7:34 - How big players make money with your data
14:14 - When did the big breach in data protection happen?
18:58 - What is a responsible way to conduct oneself on social media?
22:52 - Are people aware of the seriousness of the situation?
About Monique Morrow:
Monique Morrow spent 16 years at Cisco, where she became the company’s first Services CTO and spearheaded Cisco’s transition to services as the core piece of their offerings portfolio. After leaving Cisco, she founded The Humanized Internet, a non-profit organization with a mission to provide persistent, secure, global digital identity to the world’s population.
In 2019, she joined the newly established VETRI Foundation as the president of the board and has been shaping the organization’s path towards a blockchain based personal data management solution.
Monique has several patents to her name, amongst them “Cloud Framework for Multi-Cloud Extension” and “Deep Learning Bias Detection in Text”.
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Dec 5, 2019 • 49min
EP #48 - Michael Friedrich: How To Successfully Handle Competition
Timestamps:
0:33 - What mistakes do Swiss founders repeatedly make when it comes to competition?
15:54 - How to succeed in a tough competitor situation
20:00 - Getting Switzerland on the American investor map
29:03 - Two types of customers
40:46 - Knowing when to get out
The Episode In 60 Seconds
Know your competitive landscape
Keep in mind that most tech products compete on a global scale
Take a holistic view: the same needs can be met with different approaches. They are still your competitors.
Be aware when you are switching from up-start to incumbent and when it’s time to scan for acquisition targets yourself.
Why companies acquire other companies
To create synergies with, expand, improve, etc. their existing business.
To protect their existing business from competition.
The latter tends to be a stronger driver than the former.
How to approach competitors
Approach the CEO, even if it is a much larger company.
Demonstrate how you will be a threat to their existing business.
Be aware that your competitor may be facing internal resistance against an approach which was “not invented here”.
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Nov 27, 2019 • 45min
EP #47 - Michael Friedrich: How To Win As An Underdog
Timestamps:
1:52 - Should making an exit always be the goal in creating a startup?
12:00 - Entrepreneurship in the medical field
22:15 - Selling a second company for $12.5 million
31:36 - Do founders grow out of their role?
36:53 - The power of a network
About Michael Friedrich:
Michael Friedrich is the CEO of Distalmotion, a medical device company specialized in robots for minimally invasive surgery. Michael started his first venture as a 16-year-old teenager during high school. The company, Berne Byte Bears, focused on the early applications of the Internet, producing specialized software programs, websites and other web applications. Their most successful offering was an online product comparison site, komsumenteninfo.ch, which was acquired by Comparis in 2002. Michael went on to study Microengineering at EPFL Lausanne. From there, he started Aïmago, a medtech venture focused on visualizing blood flow in real time. Aïmago was acquired by its competitor Novadaq for $12m in 2014. Nowadays, Michael is CEO (and early investor) of Lausanne-based Distalmotion, a spin-off of the EPFL that has set out to make robotic surgery more accessible and establish robotics as the new standard of care in the OR via its surgical robot called Dexter.
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Nov 20, 2019 • 48min
EP #46 - Cris Grossmann: Fundraising For Growth
Timestamps:
2:06 - What mistakes do Swiss startups make repeatedly when it comes to funding for growth?
11:43 - How to find investors
24:06 - Turning down a $ 10 million investment offer
30:47 - How to go about evaluation
40:50 - When to start the fundraising process
The Episode In 60 Seconds
The four phases of fundraising.
Phase 1: Preparation
Start preparations either in early September or in January, as to not hit the VCs’ winter or summer break.
Don’t waste your time talking to VCs which aren’t adequate for the round you are trying to raise anyway.
Use personal introductions wherever you can.
Phase 2: Pitching
Do a first screening call to gauge the general fit of the VC for your business and round.
The goal of your pitching is to get a term sheet, which equals an offer to invest from a VC.
Phase 3: Negotiating Term Sheets
Once you have (hopefully) collected a few term sheets, it’s time to evaluate and negotiate on the different offers.
When choosing an investor, the cultural fit should not be underestimated. Don’t be afraid to get references on the VC from other ventures he/she has previously invested in.
Don’t obsess too much over valuation. It is not an exact science.
Phase 4: Due Diligence
Once you have decided to go with an offer, the investor will perform his due diligence on your business to make sure your books are in order.
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Nov 13, 2019 • 54min
EP #45 - Cris Grossmann: Building the fastest growing startup in Switzerland
Timestamps:
2:40 - Running a business in Switzerland vs in Mexico
10:23 - The early days of Spocal
21:55 - Raising 50k
35:40 - Figuring out pricing
39:15 - When to scale up
About Cristian Grossmann:
Cristian Grossmann is the CEO and co-founder at Beekeeper, a software company which allows businesses to easily communicate with their non-desk workforce. Cristian was born in Mexico City, to a Mexican-Swiss family. He left Mexico as a teenager to pursue a degree in Chemical Engineering at ETH Zurich and went on to complete his doctorate in Electrical Engineering. The path to Beekeeper began in 2011, when he and his co-founder Flavio started an anonymous dating app for university students called BlicKlick. BlicKlick became Spocal, a community platform for all types of interactions – not just flirting. The solution was picked up not only by university students but also by businesses trying to engage their workforce. In 2012, Swissôtel, a Swiss hotel chain, used the solution to manage communication with its non-desk workforce during a merger with two other global hotel chains. This was a breakthrough moment for Beekeper, which since then has been growing rapidly and just closed a $ 45 million series B round this year.
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Nov 6, 2019 • 30min
EP #44 - Emile de Rijk: Building A Business In Outer Space
Timestamps:
2:44 - The story behind the name "Swissto12"
7:50 - Identifying and solving problems
11:17 - Switching markets
21:00 - Convincing customers
27:04 - Emile's plans for the funds he raised.
About Emile de Rijk:
Emile de Rijk is the co-founder and CEO of Swissto12, a high-tech company which specializes in the 3D printing of radio frequency products based on its own patented technology. The company’s technology originated from Emil’s PhD thesis at the Swiss Federal Institute of Technology (EPFL), in Lausanne. After initially focusing on the production of scientific equipment, the company pivoted in 2014 and since then is mainly active in the market for antennas for satellite telecommunications. Swissto12 was awarded a contract by the European Space Agency in 2015 and raised a $ 18.5m series B round earlier this year with Swisscom Ventures as one of the lead investors.
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Oct 30, 2019 • 36min
EP #43 - Nicolas Bürer: Q&A on Accelerators & Incubators In Switzerland
Timestamps
2:07 - What's the difference between an accelerator and an incubator?
3:14 - Are accelerators and incubators worth it?
4:10 - When should you reach out to accelerators and incubators?
5:55 - Do certain business types have more of a chance with investors?
7:48 - What do accelerators and incubators deliver to you as a startup?
11:11 - Do accelerators and incubators even do anything?
13:04 - Which famous Swiss companies have been part of an accelerator or an incubator?
14:19 - Where to find incubators for young Swiss entrepreneurs?
17:00 - Why choose a Swiss incubator or accelerator?
18:43 - Is their a Y combinator equivalent in Switzerland?
25:21 - Do accelerator/incubator programs demand a full-time commitment?
28:00 - How do you know if the program has been successful?
29:23 - How many customers can you except to gain with a program like this?
31:01 - Should you aim for zero equity?
About Nicolas Bürer
Nicolas Bürer is the Managing Director of DigitalSwitzerland, an initiative of over 150 Swiss corporate companies to strengthen Switzerland’s position as a leading innovation hub. Nicolas started his entrepreneurial career as Chief Marketing Officer at DeinDeal.ch, which rose to be one of Switzerland’s most successful e-commerce sites within only 5 years. After DeinDeal, he transitioned to become Managing Director at the TV company Joiz, which had to close its doors in 2016. Nicolas is also one of the co-founders of Movu, a platform of moving and cleaning companies, which was acquired by Baloise in 2017. He holds a Masters in physics from the Ecole polytechnique fédérale de Lausanne (EPFL) and was awarded “Business Angel of the Year” in 2018.
Don’t forget to give us a follow on our Twitter, Instagram, Facebook and Linkedin accounts, so you can always stay up to date with our latest initiatives. That way, there’s no excuse for missing out on live shows, weekly give-aways or founders dinners!

Oct 23, 2019 • 49min
EP #42 - Andreas Fischler: How To Scale Your Company Culture
Timestamps:
1:46 - What mistakes do Swiss startups make repeatedly when it comes to culture?
9:01 - The difficulties of creating a culture
12:58 - Important values
20:00 - Scaling company culture: recruiting & on-boarding
35:40 - Treating people fairly
The Episode In 60 Seconds
It’s never too early
Create culture with intention from the very beginning.
Start explicitly documenting and “negotiating” your culture as soon as you grow to 10 people or more.
Scaling culture
Hiring the right people is the only way to scale culture.
Hire for values rather than skills alone.
Acknowledge that on-boarding new people requires effort from your existing employees.
The topic of salaries
Fairness and transparency are key, but don’t allow salaries to take center stage in everything you do.
Base salaries off of what people need to make a living. Allow for different compensation packages based on the risk appetite of different employees.
Letting people go
Detect and tackle problems as early as possible.
Provide open feedback and a path to improvement.
Check-in as often as necessary until the issue is resolved or you let the person go.
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Oct 16, 2019 • 49min
EP #41 - Andreas Fischler: From Consulting Partner To Startup CEO
Timestamps:
2:07 - Leaving a consulting firm
17:07 - Starting at Frontify
28:00 - Growing a company from 0 to 75k users
32:55 - Splitting development costs with his first client
36:40 - How self-explanatory products support customer growth
About Andreas Fischler:
Andreas Fischler is the co-founder of and former CEO at Frontify, which offers cloud software for brand management. During his time at Frontify, the company grew from 2 to over 70 employees. Before joining Frontify, he was a partner at Namics and had his own project, Sakku, which produced solar-powered bags. Andreas holds a Bachelor in Electrical Engineering from ETH and a Masters in Information Management from the University of St. Gallen.
Don’t forget to give us a follow on our Twitter, Instagram, Facebook and Linkedin accounts, so you can always stay up to date with our latest initiatives. That way, there’s no excuse for missing out on live shows, weekly give-aways or founders dinners!