Swisspreneur Show

Timestamps: 1:51 - The ideal founder team 7:09 - When to quit your day job 19:51 - Life after MVP 41:40 - Hiring for skills and culture 49:40 - The exit to Google About Alain Chuard Alain Chuard is a Swiss serial entrepreneur best known as the founder and Chief product officer of Wildfire Interactive, the social media marketing technology company acquired by Google in July 2012. At Google, Alain was responsible for overseeing Wildfire’s strategy, integration into Google’s Display Ads Division, and external representation of the product. He also co-created Swisspreneur with Christian Hirsig in 2016. Here are some of his answers to every founder's burning questions: - What's the ideal founder team? Alain prefers 2 founder teams with complementary skills: 1 product rockstar with an eye for design and strategy, and 1 marketing and sales machine. The founders should of course also share similar values. - Where should I search for my co-founder? Look for high talent-density places, like Ivy League universities, On Deck Fellowship and Y Combinator. - When should I quit my day job? Keep your day job during the idea validation phase, but go all in once that phase is through. You want to give your startup the best chance possible, and that requires you to give it your all. - How do I know if I've got a good business idea? Start with your own problems and look for inflection points, or shifts in tech and user behavior. Ask yourself: why was this idea not possible 5 years ago? How do I currently have an unfair advantage? - What makes a good MVP? MVPs should be barebones in terms of features and design but still provide a solution that captures a pivotal need the customer has. Basically: it should have achieved product market fit. - How do I know whether or not to pivot? You should pivot if you're consistently failing to see demand or if you have a high churn rate. - Should I bootstrap my company or raise funds? If you have a product that can scale through tech, raise funds. If you're running a business which grows in a more linear fashion, it's worth it to bootstrap. Either way, if you should choose to fundraise, approach it as a partnership rather than a transaction. Currently Alain is the president of Prisma, a digital first school that adapts to every child's unique needs and abilities and to every family's lifestyle. Memorable Quotes: "I see a lot of founders that look at the fundraising process like a transaction, rather than as a partnership." Resources Mentioned: The Hard Thing About Hard Things, by Ben Horowitz High Growth Handbook, by Elad Gil How Superhuman Built An Engine To Find Product Market Fit, by Rahul Vohra Essays by Paul Graham The Product Market Fit Survey If you would like to listen to our very first episode with Alain, click here.

Timestamps: 2:17 - A family of feminists 15:25 - Finding a job in Switzerland as a foreigner 27:05 - Most people in Velandia's team are women 30:27 - The refugee crisis 51:55 - The nationalist sentiment About Valentina Velandia Valentina is a co-founder and partnership curator at Capacity Zurich, an incubator for startups built by refugees or migrants. She is originally from Colombia, but moved to the US after finishing high school to study Communications at California State University.  She then went on to work for the UN in Singapore while getting her master's in Diplomacy and Gender Policy. Despite coming from a family of matriarchs, Valentina initially had some misgivings about feminism: she thought feminism and femininity were mutually exclusive. However, this and many other opinions of hers changed when she took a class at University with a really amazing teacher. When Valentina moved to Switzerland, she worked in Geneva for a time, after which she relocated to Zurich. Despite having worked in Geneva, being highly qualified and speaking several languages (namely German), it took her more than a year to find a job. Naturally, this took a toll on her self-esteem — she blamed herself. One of her co-founders to be, psychiatrist Alexa Kuenburg, also came to this conclusion while working with war victims and refugees: the higher someone's education level, the more difficult the integration process becomes, because there is often difficulty in finding a job which matches the person's abilities, and this mismatch can put into question a fundamental part of people's identity. Initially, Valentina and her co-founders wanted Capacity Zurich to be a labor market integration program for refugees and migrants, which would also educate Swiss companies on how to navigate the bureaucratic hoops of hiring people with a migrant or refugee status. It ended up becoming a startup incubator. Memorable Quotes: "Diversity-wise companies are beginning to realize that if they don't jump on the bandwagon soon, the wagon is gonna run them over." Resources Mentioned: Afghan Laziz, the foodtruck project Don't ask me where I'm from, ask where I'm a local TED Talk White Fragility, Robin DiAngelo Quiet: The Power Of Introverts In A World That Can't Stop Talking, Susan Cain If you would like to listen to more conversations on refugees in Switzerland, check out our episode with Bettina Hirsig and Mannar Hielal.

Timestamps 03:17 – Schritt in die Digitalisierung 10:54 – Der typische Atlanto-Kunde 15:22 – Atlanto’s Geschäftsmodell 18:11 – Kundengewinnung 23:28 – Lessons learned About Oliver Baumann: Oliver ist der CEO des Helvetia Spinoffs Atlanto AG, einer digitalen Administrationsplattform für KMU. Ursprünglich war Atlanto als Projekt innerhalb von Helvetia geplant und wurde schliesslich als Tochterunternehmen ausgegründet. Oliver, welcher in einer Unternehmerfamilie gross wurde, war immer interessiert daran, in die Selbstständigkeit überzugehen. Nach seinem Studium an der HSG in St. Gallen, wo er sein Bachelor- und Masterstudium absolvierte, arbeitete er fast sechs Jahre bei Helvetia. Seit Januar 2021 ist er nun CEO der Atlanto AG. Memorable Quotes: "Der Prozess, Dinge manuell abzutippen, liegt in Zukunft einfach nicht mehr drin. Dafür werden wir keine Zeit mehr haben." "Wir wollen das Leben von kleinen Unternehmen vereinfachen." Folge uns auf Twitter, Instagram, Facebook und Linkedin um auf dem Laufenden zu bleiben. Wir posten regelmässig über Live Shows, Give-Aways und unsere Founders Dinner Events.

Timestamps: 1:03 - Going to Stanford after EPFL 7:41 - The hardware/software combination 17:50 - Meeting Bill Gates 21:13 - Saying no to Apple 55:18 - 6 grandchildren and 1 boat About Daniel Borel Daniel Borel is the co-founder and chairman emeritus of Logitech, the world's largest manufacturer of computer peripherals — with headquarters in Switzerland! After studying Physics at EPFL, Daniel went on to do his masters at Stanford. In the 70's, Stanford was on fire. The Apple computer had just been created, as had Bill Gates' Microsoft, and the first microprocessors, operating systems and programming languages were just coming up. It felt like a technological revolution was imminent, and Daniel wanted to be a part of it. Together with fellow Stanford student Pierluigi, Daniel developed a word processing system, and their company address was "165 university avenue" — famously shared by Google and Paypal. Unfortunately, this project didn't take off, and Daniel ended up moving back to Switzerland to accommodate his wife's wish of setting up her own veterinary practice (which was not possible in the US since they did not recognize her diploma as valid). Then in 1981, at his father-in-law's farm in the canton of Vaud, Daniel founded Logitech together with co-founders Pierluigi and Giacomo. Their product was a mix of hardware and software, which is a notoriously difficult thing to pull off, but Daniel believes that that's where you can really make a difference, and that this is what ensured their survival in an extremely competitive world. How competitive, you may ask? Well, after meeting Bill Gates at a beach party in 1982, Daniel began talks with Microsoft — but they soon realized that the tips they were giving Microsoft on why not to buy from Logitech's japanese competitor, Alps, were actually being passed on to Alps. This made Daniel give up on Microsoft altogether. With the rise of competition between computer manufacturers in the early 90s, prices went down dramatically, and Logitech had to move its manufacturing to China in order to produce cheaper and be able to compete. In 1998 he decided to step down as CEO: after a crazy, decades-long ride, it was time for a rest. Nowadays, he keeps himself busy with his many grandchildren, his boat, and his philanthropic endeavors: Swiss-up, a foundation dedicated to fostering excellence in Swiss education, and Defitech, which manufactures computer technology for people with disabilities. Memorable Quotes: "Try and fail, and never fail to try, but don't put all your eggs in the same basket." "Success is never final." "By having a passion, you avoid having a job." If you would like to listen to more conversations with Swiss people in America, check out our episode with Alex Fries. Don’t forget to give us a follow on our Twitter, Instagram, Facebook and Linkedin accounts, so you can always stay up to date with our latest  initiatives. That way, there’s no excuse for missing out on live shows,  weekly give-aways or founders dinners!

Timestamps: 08:12 – 2. Säule: das Wichtigste zum BVG 10:10 – UVG Pflicht 13:32 – empfehlenswerte Versicherungen 21:48 – Cyberversicherung 32:18 – Beratung und Orientierung im Versicherungsdschungel Über Gianluca Lombardi & Andreas Stöckli: Andreas und Gianluca sind beide bei Helvetia tätig. Andreas ist Marktverantwortlicher für Unternehmen in der Generalagentur in Aarau. Dabei hat er mit Firmen-, wie auch mit Privatkunden engen Kontakt. Gianluca ist als Versicherungs- und Vorsorgeberater in der Generalagentur in Baden aktiv. Er durfte bereits seine Lehre bei Helvetia absolvieren und konnte sich danach seinen Weg in den Aussendienst schrittweise erarbeiten. Memorable Quotes: "Bleibt auf eurem Weg, bleibt fokussiert." "Redet aktiv über Fehler, weil das Veränderungspotenziel bei Fehlern sehr gross ist." "Mut ist sehr wichtig. Seid mutig, neue Dinge auszuprobieren." Folge uns auf Twitter, Instagram, Facebook und Linkedin um auf dem Laufenden zu bleiben. Wir posten regelmässig über Live Shows, Give-Aways und unsere Founders Dinner Events.

This episode was produced in co-operation with Startup Days. Visit their website here: https://www.startupdays.ch/ Timestamps: 4:12 - Having the courage to be yourself 17:35 - The beginning of Powercoders 27:59 - The power of telling stories 31:27 - Cultural shock in Switzerland 36:34 - A purpose-driven organization About Bettina & Mannar Bettina Hirsig is the co-founder and lead at Powercoders, a coding academy for refugees. She has a background in marketing and business administration. Mannar Hielal is a junior software engineer at Liip, a Bernese digital agency. Originally from Aleppo, Syria, Mannar fled her war-torn country for Turkey, and then eventually Switzerland, where she would join Powercoders. Just after the birth of their second child, Bettina's husband Chris was invited to the Global Entrepreneur Summit in San Francisco. There he met two female entrepreneurs: one who had founded a coding academy for women, and one who'd founded a catering company which hired exclusively refugees. It was then that the Powercoders idea was first born. In the beginning, Powercoders was funded partially by the Switzerland's state department for migration, and partially by a number of foundations. Nowadays, it is funded by the canton and by the companies to which Powercoders provides employees — the Powercoders graduates. One such graduate is Mannar, who back in Aleppo studied Computer Engineering and constantly went against her mother's expectations of her by working two jobs and even practising martial arts. When the Syrian war came to Aleppo, public transportation stopped working and water and electricity were cut. There was no internet, Mannar couldn't get to work and neither did she feel it was safe to call her co-workers — there was no way of knowing whose hands would pick up the phone. Aleppo was being bombarded, which forced Mannar to move to a safer neighborhood within the city (one which experienced bombardments less frequently). Though she was not afraid of death, Mannar did not want to end up a nameless corpse on the streets of Aleppo, and so she left for Turkey, which is just 45 min away. However, she soon realized that Turkey used Syrian refugees as political pawns, and that the threat of repatriation hung above her at all times. She also was deprived of several rights in Turkey (since she did not actually receive asylum, but was only there on some sort of humanitarian stay), and could only access a bare minimum of healthcare services. She decided to leave Turkey for Switzerland. In Switzerland, Powercoders seemed like a natural first step, considering what she had studied back in Aleppo. It was during the Powercoders career day that she was introduced to Liip, her current employer. Nowadays, Mannar dreams of perfecting her skills as a developer, bringing her mom over to Switzerland, and buying a house by the lake. Memorable Quotes: "Being a leader means being open to constructive criticism. You need to have a beginner's mindset every single day." If you would like to listen to more conversations about Powercoders, check out our episode with Christian Hirsig.

Timestamps: 11:40 – Stage & Ticket size: Gründe für die Frühinvestition 17:24 – Entscheidungsprozess für oder gegen Investitionen 26:18 – Die Gunst der Investoren gewinnen 31:31 – Red flags für die Investoren 36:09 – Unterstützung der Startups nach der Investition Über Stefano Saeger: Stefano Saeger ist Investment Manager beim Helvetia Venture Fund, ein Investment Fund von Helvetia Versicherungen, welcher in Startups investiert. Der Fund wird extern durch btovbetrieben. Nach seinem Betriebswirtschaftsstudium an der HSG absolvierte Stefano den Master of Arts in Business Innovation, wobei er davon ein Semester in Johannesburg ablegte. Nach verschiedenen Tätigkeiten im Bereich von Business Development (Fanpictor AG) und als Projektmitarbeiter im Lehrstuhl für Controlling und Performance Management absolvierte Stefano ein 19-monatiges Trainee Programm bei der ABB in Zürich und San José USA. Als ABB Trainee kam Stefano sehr schnell mit allen Themen der Startup Welt in Berührung und fand seine Begeisterung dafür. Seit Oktober 2019 ist er als Investment Manager im Venture Fund von Helvetia tätig und mag den grossen Perspektivenwechsel, welcher durch den Mix von Makro- und Mikroebene entsteht. Memorable Quotes: "Was ich einfach unfassbar toll finde, ist, mit viel Enthusiasmus die Leute da dran sind." "Jeder, der daran arbeitet macht es gerne und macht es, weil er überzeugt davon ist, was er macht." "Ein bisschen Skepsis ist sinnvoll, weil sie uns auch weiterbringen kann, in allem was wir tun." Folge uns auf Twitter, Instagram, Facebook und Linkedin um auf dem Laufenden zu bleiben. Wir posten regelmässig über Live Shows, Give-Aways und unsere Founders Dinner Events.

Timestamps:  1:55 - Being a medtech entrepreneur  9:57 - Managing 2 businesses and 3 kids  17:05 - Setting company and family goals  29:17 - Why not start a company together  36:19 - The right to disconnect  About Anne & Tobias Richter  Anne Richter is the founder and CEO of Knecker, a startup which produces vegan protein-rich snacks. She got her MA in Economical Engineering from the Technische Universität Berlin and afterwards worked for a series of energy companies, before starting her own venture in 2020. Tobias Richter is the founder, former CEO and current Chairman of TRI Dental Implants, a Swiss emerging leader in innovative modern implant dentistry. He got is BA in International Business Studies from the International School of Management (Germany).  In 2011, after a decade of working in a corporate environment, Tobias took the leap and founded his own business. Tobias chose medtech entrepreneurship to have the best of both worlds: though he grew up in a family of doctors, he felt studying medicine would be too limiting, so he studied business instead and later focused on the medtech industry, specifically dental work — which, being very digital, benefits a lot from integrating AI components.  Together Tobias and Anne have 3 children. Life with 2 startups and 3 kids can often get very hectic, so the couple has developed a system:  - They have an Au Pair who lives with them, which really helps; - They keep a joint timetable, to always know what the other will be doing. This is especially important for events happening before 9am or after 6:30pm, when the kids are at home;  - They organize two weekly "family meetings": one with the kids, the other one without them. The meeting with the kids, called Basilikum, is a half-an-hour get-together where the family discusses the previous week ("What was good?" "What was bad?") and plans for the week ahead ("What are your expectations regarding next week?"). Often the deal is sweetened with some sweets or chips for the kids, facilitating their cooperation.  Tobias and Anne also utilize a tool called The Wheel Of Life, which allows you to reflect on the previous year and plan for the year ahead by having you evaluate your life according to 8 different aspects: health, finance, career, family, personal development, spirituality, your romantic relationship, and social life. The results are shown on a "spiderweb" type of graph, which easily allows you to spot weaknesses. For instance, when their kids were younger, Anne and Tobias tended to neglect their romantic relationship, so they decided to institute a weekly lunch just for the two of them: the "Love Lunch." By constantly reflecting and thinking ahead, the couple is able to remain focused on what matters most to them.  Memorable Quotes: "I wanted to be in control of my own destiny, so I became an entrepreneur."  If you would like to listen to more conversations about entrepreneurial couples, check out our second episode with Dorina Thiess. 

Timestamps: 1:17 - Warum Mitarbeiterbeteiligungen? 16:20 - Ab wann sollte man als Startup Mitarbeiterbeteiligungen prüfen? 30:55 - Vesting vs. Sperrfrist 43:34 - Steuerliche Sicht beim Verkauf von Aktien 1:00:14 - Umgang mit unvorhersehbaren Ereignissen Über Adrian Tüscher und Sarah Gassmann: Adrian Tüscher ist der Leiter des Bereichs HR Legal Services. Er berät nationale und internationale Kunden im Arbeitsrecht und ist spezialisiert auf Immigrations-, Sozialversicherungs- und Steuerfragen im Zusammenhang mit internationalen Entsendungen, Personalleasing und Mitarbeiterbeteiligungsprogrammen. Adrian verfügt über umfassende Erfahrung im grenzüberschreitenden Arbeitsrecht, in der Gestaltung und Umsetzung von Mobilitäts-Compliance-Prozessen sowie von Vergütungs- und Beteiligungsplänen. Sarah Gassmann ist diplomierte Steuerexpertin und Manager bei KPMG in Zug. Sie verfügt über umfassende Erfahrung bei der Umsetzung von aktienbasierten Vergütungsplänen für börsenkotierte und nicht börsenkotierte Unternehmen. Darüber hinaus berät sie zu nationalen und internationalen Aspekten der Sozialversicherungen. Sarah verfügt über ein langjähriges und ausgezeichnetes Netzwerk zu den Steuerbehörden in der Zentralschweiz. Wann sollte ich über ein Mitarbeiterbeteiligungsprogramm nachdenken? Welche rechtlichen Aspekte gilt es bei der Umsetzung zu beachten? Und wie viele Anteile sollte ich für meine Mitarbeitenden reservieren? Diesen und weiteren Fragen gehen wir mit den Experten Sarah Gassmann und Adrian Tüscher von KPMG nach. Nach dieser Episode weisst du, welche Aspekte du bei der Umsetzung eines Mitarbeiterbeteiligungsprogramms unbedingt beachten solltest, wo du Gestaltungsspielraum hast und, was du machen kannst, wenn die Dinge nicht nach Plan laufen. Memorable Quotes: "Schweizer sind zwar lieb miteinander, aber auch ein wenig missgünstig. Daher haben sie oft das Gefühl sie bekommen weniger als die Anderen." Folge uns auf Twitter, Instagram, Facebook und Linkedin um auf dem Laufenden zu bleiben. Wir posten regelmässig über Live Shows, Give-Aways und unsere Founders Dinner Events.

Timestamps: 4:27 - The early days of Knecker 13:00 - The Knecker recipe 20:09 - The Knecker buyer persona 22:24 - Packaging 31:58 - Going for bigger retailers About Anne Richter Anne Richter is the founder and CEO of Knecker, a startup which produces vegan protein-rich snacks. She got her MA in Economical Engineering from the Technische Universität Berlin and afterwards worked for a series of energy companies, before starting her own venture in 2020. Anne met her co-founder Susanne while volunteering at the local Ludothek. Since Anne had just had her third child, she was especially impressed by Susanne's success as both a mother and entrepreneur. Together they developed the idea of a vegan Kneckerbröt, for an age which requires climate-friendly snacks. The base ingredient of Knecker is organic soy, sourced from a local family farm. The recipe then also contains sesame, sunflower seeds, pumpkin seeds and lin seeds. It's gluten-free, and comes in three different flavours: mountain salt (geared towards sporty-people), rosemary (usually eaten as an appero), and curry and thyme (for chip lovers). Knecker's proof of concept phase began right after lockdown, making buyers twice as enthusiastic about having the product in their stores. Knecker's buyer persona is an outdoorsy, sporty, environmentally-conscious person between the age of 20-55. Keeping in line with the climate-friendly theme, Knecker packages are refillable and available at "unpacked shops" — meaning zero waste, package-free shops. While Anne would love to start expanding Knecker as soon as possible, it's getting harder and harder to enter the EU market these days, so she feels she still needs more volume in Switzerland before she can finally take that challenge on. Memorable Quotes: "I'm alive in order to change things. I think it's part of my DNA." "Everyone who has a company should be on Instagram." Resources Mentioned: Femtech Alumnae If you would like to listen to more episodes on climate-friendly food, check out our conversation with Mark Essam.  Don’t forget to give us a follow on our Twitter, Instagram, Facebook and Linkedin accounts, so you can always stay up to date with our latest  initiatives. That way, there’s no excuse for missing out on live shows,  weekly give-aways or founders dinners!