Run a Profitable Gym

Two-Brain Radio: Playing the Infinite GameIn this special episode of Two-Brain Radio, you're going to get some serious gold from Two-Brain Business Founder Chris Cooper.Today's topic is all about what's between your ears as an entrepreneur. Is your definition of success finite or infinite? Are you worried there aren't enough clients for you and for the gym down the street? Are you confident enough in your own brand and your own story that you don't worry about what the competition is doing?Chris addresses all that and more in this quick but deep dive into the mindset of the successful entrepreneur. Links:"The Infinite Game" by Simon Sinek: https://www.amazon.com/Infinite-Game-Simon-Sinek/dp/073521350XEscaping Competition Through Authenticity: https://www.youtube.com/watch?v=Q4RwgrBxG5M&feature=youtu.beFree Intrapreneurialism 101 Guide: https://twobrainbusiness.com/free-tools/Contact:chris@twobrainbusiness.comBook a free call with a mentor: https://twobrainbusiness.com/free-call-form/Timeline:0:36 – What is the Infinite Game?1:59 – The five keys to success for your business.4:21 – “You don’t have to win. You just have to last.”5:29 – There’s enough opportunity for everybody.6:58 – It’s not about getting clients; it’s about keeping them.7:33 – How to compete while not worrying about the competition. 10:34 – The key question that separates rich entrepreneurs from poor ones. 14:35 – Why a Two-Brain gym on every corner would be helpful, not harmful.17:11 – The Help First philosophy: When gyms work together, everyone gets better.18:54 – The point of it all: Make gyms wealthy, save the world. 

Two-Brain Radio: Mastering Endurance Training With Chris HinshawIn today’s episode of Two-Brain Radio, Sean speaks with the man known in the CrossFit world as the endurance authority—Chris Hinshaw.Chris is a 10-time Ironman competitor and second-place finisher at the Hawaiian Ironman World Championships. He is the founder of aerobiccapacity.com and is widely considered to be one of the top endurance coaches in the world. Chris has coached 30 CrossFit Games champions and 43 CrossFit Games podium finishers—including celebrated athletes such as Mat Fraser and Rich Froning—and has been doing CrossFit himself for more than 10 years.  He talks about what motivated him to get into the world of endurance sports, why he got into coaching and what it’s like to work with the top CrossFit athletes in the world.Links: http://aerobiccapacity.com/https://www.amazon.com/Founder-Farmer-Tinker-Thief-Entrepreneurs-ebook/dp/B07QH85HSXContact:Instagram: @hinshaw363Timeline:1:53 – The definition of endurance.3:39 – How a “skinny, uncoordinated” kid became an elite triathlete and Ironman athlete.6:15 – Built to run.7:48 – To be successful at any challenge, it must be a lifestyle, not a hobby.8:57 – Developing the mental strength necessary for Ironman competition. 11:15 – From athlete to coach. 13:35 – Discovering CrossFit at CrossFit Santa Cruz Central. 14:43 – Addicted to the adrenaline.15:56 – Meeting, learning from and assessing Jason Khalipa.18:31 – No nonsense from Camille Leblanc-Bazinet and providing value as a coach.20:23 – What had been missing from Khalipa’s training.22:17 – Roles and responsibilities of athletes and coaches.26:07 – The thing that separates the really, really good from the elite.28:14 – On interference and taking risks for the possibility of a greater reward.32:20 – Coaching CrossFit athletes vs. traditional endurance athletes.35:16 – The biggest mistake people make when trying to improve endurance.38:42 – The future of coaching elite CrossFit athletes for competition.42:32 – The best part of the journey: reclaiming health. 

Staying on Top of Your Game With Kevin WoodKevin Wood opened CrossFit Moncton 11 years ago in New Brunswick, Canada, making him one of Canada's most long-standing affiliate owners. When he affiliated in 2008, the aesthetic of CrossFit was a lot different: wall balls made of sand-filled basketballs and grungy gyms instead of shiny equipment and bright, colorful spaces.Though Kevin's goal has remained the same over the years—to make people fit and healthy—he's had to adjust his mindset and operations to make his gym not just a passion project but also a business. When Kevin joined Two-Brain Business just a few months ago, the gym had just had one of its worst months ever following a costly forced relocation. But after just one month of mentorship, the gym had its best month ever after turning $500 in ad spend into $4,000 in front-end sales. Here's how he did it—and some of the lessons he's learned after more than a decade of gym ownership.Links: http://crossfitmoncton.com/https://incitetax.com/Contact: kevin@crossfitmoncton.comTimeline:3:10 – From gym teacher to gym owner.5:38 – The early days: sand-filled basketballs and $5 workouts at the playground.8:01 – The mission hasn’t changed: To change people’s lives with fitness.11:28 – Turning a passion into a business: You can’t make everybody happy.13:58 – How to make your service the best hour of your clients’ days.15:39 – From worst to best month ever with Two-Brain Business.17:45 – First lesson learned: Delegate tasks, not job titles.20:24 – Overhauling the on-ramp process.22:03 – How to sell coaches on the sales process.24:19 – The point isn’t to take clients’ money, it’s to change their lives.26:55 – CrossFit’s target market, then and now.27:40 – Ask your clients what keeps them coming back. The answer might surprise you.29:26 – It’s all about relationships ...31:06 – … and that goes for your staff, too. 32:54 – The No-Sweat Intro: Personalize the process.34:11 – Get comfortable with silence.35:43 – Finding a client’s “why” isn’t just for sales; it’s for retention.37:00 – Retention is an ongoing sales process.38:56 – Asking for the “why” is what sets your gym apart from the big-box franchises.

Food for Thought Friday - Should You Charge Your Coaches for a Membership?Do your coaches pay for a membership? Trade for one? Do they get paid to coach and get a free membership? However you structure it, make sure you're trading dollar for dollar to ensure the value of your product—and their work—is appropriately measured.

Two-Brain Radio: Buying a Dying Gym With Bo BuserBo Buser figured it would take a few years of coaching and networking after graduating from business school before he'd be able to open his own CrossFit gym—so when he got the opportunity to buy one just three months after graduation, he eagerly took the plunge. He had the capital to buy the gym in cash, the green light from his advisor and legal counsel overseeing the purchase agreement. But once he took the gym over and got a closer look at the books, he realized he'd purchased a dying gym.But Bo wasn't ready to call it quits. In this episode of Two-Brain Radio, you'll learn how he saved Centennial CrossFit by slashing costs, overhauling operations and raising prices without killing his retention rate. Links: https://centennialcrossfit.comhttps://drivennutrition.net/Contact: bo@centennialcrossfit.comTimeline:2:51 – Accelerating a three-year plan to a three-month one.5:04 – Why take the plunge?7:01 – How the gym fell into Bo’s lap.8:55 – The purchasing process.13:10 – “It looked ready to go.”14:52 – Breaking the news to the gym’s members.18:26 – Getting a real look at the books. 23:01 – The first big change: reducing payroll expenses.26:48 – The key to smooth transition: transparency with staff.29:58 – Overhauling on-ramp to improve retention and increase front-end revenue.33:44 – Raising prices—for some members, by as much as 50 percent.36:10 – How to tell long-term clients their membership is going up. 38:22 – Almost out of the woods: The next step? A better lease. 41:30 – The key to successfully implementing big changes in your business: Show your clients you’re invested. 

Two-Brain Radio: Life During and After Competition With Lindsey ValenzuelaIn this episode of Two-Brain Radio, Sean talks with four-time CrossFit Games athlete Lindsey Valenzuela.She finished second overall at the CrossFit Games in 2013 and is a member of the group of athletes who trained in Southern California 10 years ago known as the Valley Girls.  Lindsey also owns CrossFit Automo in Moorpark, California.While Lindsey was competing, she was one of the most powerful athletes in the women’s field. She and Sean talk about some of the highlights of her career at the CrossFit Games, how becoming a mother affected her life in and out of the gym and what it’s like to have a husband who’s a law enforcement officer.Links: http://www.autumocrossfit.com/https://www.amazon.com/Founder-Farmer-Tinker-Thief-Entrepreneurs-ebook/dp/B07QH85HSXContact: Instagram: @liftlikelindseyTimeline:1:40 – The Filthy Fifty: Lindsey’s first CrossFit workout. 4:10 – Life among the Valley girls. 8:20 – Committing to CrossFit and qualifying for the CrossFit Games.9:43 – Adjusting to individual competition. 11:20 – Highlights of the 2013 CrossFit Games. 14:02 – Where the fire comes from. 15:02 – Witnessing the explosion of the Games firsthand. 17:40 – Taking a break from competition to start a family.19:33 – Training as a mom vs. as a competitive athlete. 22:31 – On becoming a parent. 23:48 – Lessons learned from parenting. 26:17 – Coaching everyday athletes. 27:18 – On being married to a cop. 31:38 – Reflecting on her CrossFit career: what she’s most proud of.

Two-Brain Radio: Success in a Saturated Market With Amy MilyardAmy Milyard is the owner of Stoic CrossFit in Fruita, Colorado. Though five CrossFit gyms share the small market there, a combination of trust and communication has allowed all to co-exist in harmony.Stoic CrossFit isn't the first CrossFit gym Amy has owned. From 2010 to 2013, she and her husband owned what she called a hobby CrossFit gym in Fruita before selling and moving away. This time, gym ownership is a business, not a hobby, and Amy had to learn to run it accordingly. In this episode of Two-Brain Radio, Amy shares how she learned to handle the business side of gym ownership, including developing roles and tasks, improving communication with her staff and learning how to market and sell, recently turning a $64 ad campaign into $3,000 in front-end sales.Links:https://stoiccrossfit.comhttps://drivennutrition.netContact:info@stoiccrossfit.comInstagram: @stoic_crossfitTimeline:3:28 – Owning a hobby gym before the days of Stoic CrossFit.6:30 – Maintaining relationships with competing CrossFit gyms. 9:57 – Returning to Fruita and taking over Stoic CrossFit (formerly CrossFit Single Track).10:54 – The “aha” moment: having to cancel classes because of a delayed flight.12:43 – Growing with Two-Brain: SOPs and learning to communicate with staff.16:54 – On selling fitness, not CrossFit.20:20 – Going from word of mouth to real marketing campaigns.24:38 – Learning from mistakes: putting the wrong staff member in the sales seat. 26:44 – The key to the intro process: Listening.30:19 – Adapting the sales process to your strengths. 32:38 – Failure as a learning opportunity. 

Food for Thought Friday - Do You Have to Work for Your Business?Just because you own a gym doesn't mean you have to spend the rest of your days running it. If that's what you want to do, great! But if your entrepreneurial spirit is urging you to try something new; if you want to travel the world and not have to worry about your business back home; if you just want to spend more time with family and less time in the gym—all it takes is getting the right systems and people in place. If you want to learn to set up your business to work for you—even if you don't work for it—book a Free Help Call with a mentor today. Book your Free Help Call: https://twobrainbusiness.com/free-call-form/

Two-Brain Radio: Meet the Dalai Lama, Open a CrossFit Gym—With Brandon Evans Brandon Evans is the owner of Heart and Hustle Fitness in Brampton, Ontario, Canada, but that's not what he and Greg Strauch talk about on this episode of Two-Brain Radio. Rather, Brandon shares the strange and powerful journey that eventually led him to gym ownership. You'll learn about the three months he spent milking cows in New Zealand. You'll hear about his experience trekking through the jungle to illegally cross the border into Burma, and the perspective he gained speaking with exiled orphans. Brandon also shares some powerful lessons he learned while spending three days listening to the Dalai Lama teach in India—and how all those experiences came together to create the vision for Heart and Hustle Fitness.Links:http://heartandhustle.fit/Contact:http://heartandhustle.fit/contact/Instagram: @heartandhustlefitnessTimeline:2:50 – Deciding to travel the world at 23.3:32 – Milking cows in New Zealand.5:12 – Trekking through the jungle—barefoot—to illegally enter Burma.5:58 – Learning gratitude from orphans in exile.9:52 – Dheli, India: “Heaven and hell in the same place on earth.”13:53 – Ramadan in Kashmir and the stone flour mill.15:15 – Meeting the Dalai Lama.16:41 – Lessons from the Dalai Lama: love, compassion, gratitude and being the best version of yourself.21:15 – The kindness of strangers amidst true poverty.23:02 – Hitchhiking across the Indian Ocean.26:04 – Returning to Canada and finding true wealth in CrossFit.27:49 – Deciding to open a CrossFit gym to better the lives of others.30:45 – Positive thinking is just like CrossFit: Mechanics, consistency, intensity.32:51 – The power of sitting in silence. 

Two-Brain Radio: Training WWE Superstars With Josh GallegosJosh Gallegos has been involved in CrossFit for 10 years. You are probably most familiar with him as one of the floor announcers you hear at competitions like the CrossFit Games.  But Josh is also the coach for some of the biggest names in the WWE. He does programming for the likes of Seth Rollins, Becky Lynch, Cesaro and Bayley just to name a few. Josh talks about how he first got involved with training WWE Superstars, his passion for coaching and how he’s using his Deadboys Fitness program to spread the message of fitness.Links: https://www.deadboysfitness.comhttps://www.amazon.com/Founder-Farmer-Tinker-Thief-Entrepreneurs/dp/1544501498Contact: Instagram: @joshyg27Timeline:2:00 – From CrossFit hater to “Captain CrossFit.”5:13 – How getting laid off from his dream job led to working at Regionals.9:04 – Catfishing Seth Rollins.11:33 – Programming for WWE stars.13:39 – The evolution of wrestling training and how CrossFit gives wrestlers an edge.17:34 – Getting to know WWE superstars outside of the ring.20:04 – Lessons from coaching world-class wrestlers.21:12 – The birth of Deadboys Fitness and unrequited smack talk.22:58 – Deadboys Fitness: a program to get wrestling fans off the couch.26:44 – Deadboys “seminars”: a different kind of meet and greet.29:59 – Appreciating the journey.31:39 – When a layoff is a blessing in disguise.