Nir And Far: Business, Behaviour and the Brain

Stepping outside your comfort zone seriously improves your life. Humans have an evolutionary need to be challenged—to feel discomfort. That’s the main revelation of journalist Michael Easter’s The Comfort Crisis, a book about embracing discomfort to “reclaim your wild, happy, healthy self.” You can read the Nir And Far blog post on: Get Comfortable With Being Uncomfortable https://www.nirandfar.com/comfortable-with-discomfort/ Nir And Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/

Here’s how to get more out of your day without overtaxing your brain. Everyone knows that multitasking destroys productivity, right? Haven’t we all seen studies and read articles telling us that it’s impossible to do two things at once? In some ways, that’s true. The evidence is pretty clear that humans are awful at performing two complex tasks simultaneously. You can read the Nir And Far blog post on: Surprise! There’s a Right Way to Multitask https://www.nirandfar.com/multitask-the-right-way/ Nir And Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/

Anyone can use the Indistractable Model, and it can be especially helpful for those with ADHD Does my book Indistractable: How to Control Your Attention and Choose Your Life work for the ADHD brain? It’s a question I’ve been getting a lot lately. Though I didn’t specifically write the book for people with ADHD, I wanted to get an honest opinion from an expert. I reached out to Caitlin O’Brient Bauer, who was diagnosed with ADHD at age 8 and is now a certified ADHD coach. You can read the Nir And Far blog post on: Can Someone with ADHD be ‘Indistractable’? https://www.nirandfar.com/adhd-but-indistractable/?swcfpc=1 Nir And Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/

Get the most out of your vacation—and life—with just a little planning. When I was 13, my parents and I went to Europe on vacation. It was miserable. My father wanted to hit all the major sites, while my mother just wanted to relax. Because they couldn’t agree on what to do, none of us got the vacation we’d hoped for. You can read the Nir And Far blog post on: Planning a Vacation Is Practice for a Great Life https://www.nirandfar.com/ultimate-vacation-hack/ Nir And Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/

Good or bad, our feelings color how we see people. In psychology, a “trapped prior” is a perception of reality that’s colored, or trapped, by past experiences. If not treated, trapped priors can turn into debilitating phobias. For instance, someone might have an overwhelming fear of dogs because they were bitten as a child. Though not nearly as extreme, our trapped priors can shape how we perceive others. You can read the Nir And Far blog post on: Why It’s So Hard to Shake the Way People Make You Feel https://www.nirandfar.com/trapped-priors-and-your-relationships/ Nir And Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/

Many authors write what they know. I don’t. I am writing to learn about what I don’t know. For me, writing is a wonderful way to go deep on a problem I’m struggling with. You can read the Nir And Far blog post on: Don’t Write About What You Already Know — Instead, I’m “Writing To Learn” https://www.nirandfar.com/writing-to-learn/ Nir And Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/

Taking a hard look at how we socialize helps us spend time the way we truly want. The coronavirus pandemic gave us a pause to ask ourselves if we really should go back to the old way of doing things. You can read the Nir And Far blog post on: Are We Really Having Fun at Bars or Just Escaping Reality? https://www.nirandfar.com/why-do-people-go-to-bars/?swcfpc=1 Nir And Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/

Books are like stepping stones through a stream — they can help us through obstacles on our path. However, it’s only in retrospect that we realize which books were critical and which were superfluous. I’m surprised I ended up an author. I’m dyslexic, English is not my first language, and writing was always my worst subject in school. Just as surprising as my unlikely path are the mix of books that got me here. You can read the Nir And Far blog post on: The 6 Books That Paved My Career as a Behavioral Designer and Bestselling Author https://www.nirandfar.com/behavioral-design-books/ Nir And Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/

Every building needs a sturdy foundation. Your daily habits are a foundation on which you are building who you are—your values, goals, personality, etc. If you track your daily habits, you may be surprised to find a collection of suboptimal habits: you may not be reaching your full potential. One of those suboptimal habits is being easily distracted. You can read the Nir And Far blog post on: The 4 Steps to Becoming Indistractable https://www.nirandfar.com/how-to-be-indistractable/ Nir And Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/

The surprising psychology of why dissatisfaction is hardwired … a good thing! Why are we perpetually restless and unsatisfied? We live in the safest, healthiest, most well-educated, most democratic time in history—and yet, some part of the human psyche causes us to constantly look for an escape from things stirring inside us. As the eighteenth-century poet Samuel Johnson said, “My life is one long escape from myself.” Me too, brother. Me too. You can read the Nir And Far blog post on: Why You’re Never Going to Be Satisfied With Life https://www.nirandfar.com/why-you-are-never-satisfied/ Nir And Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/