Natalie Franke is today’s speaker, the Founder of the Rising Tide Society and Global Head of Community at Honeybook. Natalie started out as a freelance photographer and began to grow a community around the hashtag #CommunityOverCompetition. She quickly began hosting meetup events and two months later, Rising Tide Society was acquired by Honeybook. After this acquisition, the growth was explosive to a point where it became hard to manage. The community matured and she began to build the infrastructure needed to scale, such as training for leaders, a community playbook, and defining success in ROI. By scaling while staying true to the community beliefs, they grew to 77,000 members and 400 chapters. Rising Tide continues to grow virtually as a result of Covid-19. Who is this episode for?: B2B, In-person and Online, Scaling Community Builders 3 key takeaways: - Natalie was able to define success in community by finding the key metrics and ROI that helped grow the community. - Natalie created training programs and playbooks for Chapter Leaders to manage community growth. - Natalie has found success by staying true to the community’s core value, #CommunityOverCompetition, because this message resonated deeply with her audience, small business owners.Masters of Community is hand crafted by our friends over at: fame.so

Greg Isenberg is an online community builder that is dedicated to finding what people are passionate about and building communities for them. He is the Co-Founder of Late Checkout, a company that designs, creates, and acquires online communities that are off of the big social media platforms. Greg shares how he identifies business opportunities with communities that he knows can be monetized and scaled, and what he does to turn this potential into a reality. Greg is a community builder that finds what people are passionate about and creates spaces for them to share their enthusiasm while also making a profit. Greg and David discuss the future of social media and what this means for community builders that want to build a “true community” in 2020 and beyond. Greg knows what it takes to build and scale a community and he shares what he knows to be the key to leading a successful community as an individual. Who is this episode for?: Online communities in all stages (starting, scaling and revitalizing) 3 key takeaways: - The benefits of a community existing on a platform that was created specifically for their community and tailored to its mission - The truth about venture capital funding in the community industry - The impact of showing up for your community consistently and with deep commitment to its purposeMasters of Community is hand crafted by our friends over at: fame.so

Erin Wayne is Director of Community and Creator Marketing at Twitch as well as a content creator and influencer in the gaming community. Erin has a unique approach to community at Twitch, focusing on collaboration between the community members and the influencers that they are engaging with. By creating ways for the community to actively participate in and affect the experience that the gamer is having during a livestream, Erin has created a community that engages its leaders and members with the experience. Erin shares how Twitch uses the community as a resource for providing the company with new ideas and testing products before their launch. Erin Wayne is passionate about creating a safe and engaging community for Twitch users and has spent years building the Twitch community into the force it is today. Who is this episode for?: Online B2C starting and scaling 3 key takeaways: - How Erin collects feedback from the community and how they use this to build their new products - The steps that Erin takes to create safe spaces at scale for the community and its chapter leaders - How Twitch structures their community of millions of usersMasters of Community is hand crafted by our friends over at: fame.so

Mary Thengvall is the Director of Developer Relations at Camunda and the author of the book, The Business Value of Developer Relations. In this episode, Mary and David cover what it means for a business to build a community and a developer relations program. Mary shares her wisdom on how to build a community team and how she developed a career path for her community team at Camunda. This career path is based on her three pillars of developer relations and has a structured way of determining when her team members are ready to take on a new stage in their career. She describes the different levels that they use, that you can use for your own community teams. Mary introduces the idea of Community Qualified Leads that will help community professionals track and share their impact on their company. Who is this episode for?: In person and online, starting their communities 3 key takeaways: - How to measures the successes of a community team using “CQLs” and how to share this information to ensure that the company can see the tangible impact of their community team - The different roles within a Developer Relations team and how to hire the right people for each role - How Mary has structured the career path for her DevRel team at Camunda based on four distinct stages that all support her three pillars of Developer Relations: Developer Advocacy, Developer Experience, and Developer CommunityMasters of Community is hand crafted by our friends over at: fame.so

For this episode of Masters of Community we are bringing on Max Altschuler, founder of SalesHacker, a global online community for B2B Sales professionals. Before SalesHacker, Max was co-founder of CMX with our host David Spinks. Max and David talk about what it takes to get a community up and running and how to tailor your community events to the specific needs and personality of your community members. Max talks about the importance of learning from failure along the way of his career path and describes what he discovered to truly work for him and his business throughout his path. Max has been a virtual event creator long before the rest of us had to transition in 2020 and he shares his wisdom on what he has found to be the key to hosting a successful virtual event. Max’s advice is straightforward and incredibly valuable to anyone looking to make their virtual community grow. Who is this episode for?: Community builders who are starting or scaling an online community for B2B Companies 3 key takeaways: - Max explains how he considers the common personality type of the individuals within a community as an important factor when deciding what kind of event to put on. - He describes the different phases of his career and emphasizes the importance of focusing on learning early in your career in preparation for earning more later in life. - How SalesHacker grew to the point of acquisition by Outreach.io and how he maintained the integrity of the community through the transitionMasters of Community is hand crafted by our friends over at: fame.so

Our guest Jennifer Sable Lopez has led the communities for Moz, WeLocalize, and is now the Director of Community for OutSystems, a low-code platform that provides tools for companies to develop and manage enterprise applications. Our host David Spinks and Jen talk about how to build a community team, and how to set that team up for success using each team member’s strengths. Jen explains how to discover an individual’s strengths through training and describes which are best for particular community team roles. Jen describes the steps that she takes to uncover someone’s strengths and get them into the right position. Give this episode a listen to find out what roles you and your teammates should take on in your community. Who is this episode for?: Community builders who are starting an in-person and online community for B2B Companies 3 key takeaways: - Jen explains how training her new hires in a wide array of skills and seeing where they did their best work allowed her to understand and utilize their strengths. - How teams can effectively communicate about their strengths and weaknesses to optimize support and cohesiveness within the team. - Jen understands that community professionals are often asked to take on more work than one person can handle.Masters of Community is hand crafted by our friends over at: fame.so

This episode we speak to the Founder and Managing Partner of Backstage Capital, a venture fund that invests in very best founders who identify as women, People of Color, or LGBTQ. She talked about taking action instead of making pledges, and why not speaking up for fear of saying the wrong thing is counterproductive. She talks on how we can build more equity and diversity showing their most diverse people as much as they can but rather apply the same work ethic that built their company towards bringing on more diverse staff, especially in positions of power. Who is this episode for?: All community builders! 3 key takeaways: - Arlan talks on the current topic of white leaders stepping down and giving their role to someone who is underrepresented, she compares it to asking someone tall to move when you’re at a concert; you don’t have to remove yourself rather make sure you invite people in. - When it comes to talking about topics like Black Lives Matter, Arlan shared how being afraid of saying anything is counterproductive and those who are completely against Black Lives Matter are better off not apart of the community. - She shared becoming black people should not be tasked with being the teachers always explaining issues facing their community, rather people should do their own research to understand how they can be educated and take action in a way that has an actual impact.Masters of Community is hand crafted by our friends over at: fame.so

In this episode, David Spinks speaks with Craig Forman, Lead People Scientist at Culture Amp about authenticity in communities. Culture Amp helps companies create an incredible culture and in today’s episode, David and Craig explore how culture can drive growth, engagement, and overall health for communities. Craig also led their community, Culture First, as they launched their in-person and now virtual community events and have fostered a place for everyone interested in culture. They also dive into how internal company culture is closely tied to the external community of contributors, ambassadors, and customers, and how companies can shift their workplace culture to benefit the overall good of the company, the community, and the world. Who is this episode for?: Community builders who are starting an in-person and online community for B2B Companies 3 key takeaways: - Craig believes that internal company culture is tied closely to the external community of contributors and ambassadors. When they both have the greatest good of their employees and community members in mind, the company and its community will thrive. - You have to trust that the ambassadors you’ve brought together have the passion to build your community when they share your values and how important it is to not have too many bottlenecks and allow them to run their community. - Craig talks about what they measure in their survey’s like did this meet or exceed their expectations, would they come and again and other questions that help them quantify the sense of culture and belonging.Masters of Community is hand crafted by our friends over at: fame.so

In this episode, we're joined by Jennifer Dulski. She’s a seasoned tech and community executive who’s had leadership roles at companies like Google, Change.org, Facebook, and more. Today, she’s the founder and CEO of Rising Team. In this episode, Jennifer shares the philosophy and framework she’s cultivated over her career for building successful teams. She breaks down the Three C’s that are key to a manager’s success, how you can discover the unique talents of the teammates and leaders in your community, and more.Links and learnings: — https://twitter.com/jdulski — https://risingteam.com/Masters of Community is hand crafted by our friends over at: fame.so

In this episode, we're joined by Kevin Huynh, cofounder and partner at People & Company and coauthor of Get Together. Kevin shares insights on three core questions you need to ask before starting a community, the responsibility of community builders to take a stand against racial injustice, and how to be successful as a community consultant working with incredible brands like Nike and Porsche. Links and learnings: — https://gettogetherbook.com/ — https://www.people-and.com/ — https://twitter.com/kevinhuynh Instructions on how you can follow, rate and review Masters of Community are here: https://www.fame.so/follow-rate-reviewMasters of Community is hand crafted by our friends over at: fame.so