

Pre-Loved Podcast with Emily Stochl
Emily Stochl
Pre-Loved Podcast is a weekly interview show about rad vintage style with guests you’ll want to go thrifting with! Emily Stochl - @emilymstochl - is the show's creator and host.
Each episode is about second-hand fashion. We come at the subject from all sides. We discuss style, running a fashion business, the global second-hand industry, sustainability, and -- of course! -- the incredible stories behind our best vintage pieces, and why we choose second-hand first.
Each episode is about second-hand fashion. We come at the subject from all sides. We discuss style, running a fashion business, the global second-hand industry, sustainability, and -- of course! -- the incredible stories behind our best vintage pieces, and why we choose second-hand first.
Episodes
Mentioned books

Jun 12, 2023 • 49min
S7 Ep19 NIFTY: consignment shop owner and flea market curator, Rosie - on building a vibrant space for secondhand clothing in the Christchurch, New Zealand small business community.
Pre-Loved Podcast is a weekly vintage fashion interview show, with guests you’ll want to go thrifting with! For more Pre-Loved Podcast, subscribe to our Patreon! Today’s episode is with Rosie Carroll, founder for Nifty – a consignment clothing store and flea market in Christchurch, New Zealand. Rosie first started Nifty in 2018 when she was looking for a place to sell curated pre-loved clothing. It was a time when fast fashion giants were popping up around the city, and she wanted to sell pre-loved clothing in an effort to combat the fast fashion culture that was gaining popularity around her. The flea market has been hosting second hand clothing sellers and local makers ever since. After four years of running the markets regularly, and bouncing around different venues in the city, she felt it was time to leave her full-time office job to open a brick and mortar space. Last October she leased a space, convinced the owner of the building to paint it bubblegum pink, and is now proud to call the big pink building a destination for vintage clothing lovers, running a consignment clothing store as well as the flea markets out of the big pink building. And we get to hear the whole story on today’s show, so let’s just dive right in! DISCUSSED IN THE EPISODE: [3:20] Growing up in New Zealand, Rosie would get to go to her local op shops to pick out an outfit when she had a mufti day at school. [5:43] How the small business community was impacted, and rebounded, from the Christchurch earthquake. [8:46] Rosie started hosting her own flea markets back in 2018, after identifying a need she could fill in the local community. [20:48] Tips for sellers who are doing their first market this summer. [23:18] Getting clear about wanting to open her own permanent venue and store. [27:14] The transition into having a full-time permanent store. [30:03] How to make good decisions on what to consign. [36:24] Her love of 90s style and vintage Levi’s. EPISODE MENTIONS: @theniftymarkets Nifty - website Recycle Boutique Benny’s Barbershop Crushes in Auckland @crushes_shop Designer Wardrobe Pre-loved Charlies LET’S CONNECT: 📸Instagram: @emilymstochl 🐦Twitter: @emilymstochl 🎥TikTok: @emilymstochl 📧 Substack: https://prelovedpod.substack.com/ 🎧Patreon: https://www.patreon.com/prelovedpod SPECIAL THANKS: A special thanks goes out to my Patron Insiders – your support makes Pre-Loved Podcast possible! Patty Weber Beverley Docherty of Wolfe Pack Vintage Danny of Galaxy Live Kathy Brand Lucero Buendia Tricia Zelazny Leslie V. Lisa of Queenie & Pearl Lucille of Galipette Vintage KT

Jun 5, 2023 • 1h 5min
S7 Ep18 MAHDIYYAH: sustainable fashion designer and educator - on Fabric Alchemy, and upcycling discarded clothing from local secondhand shops using a zero waste design approach.
Pre-Loved Podcast is a weekly vintage fashion interview show, with guests you’ll want to go thrifting with! For more Pre-Loved Podcast, subscribe to our Patreon! Today’s episode is with Mahdiyyah, a sustainable fashion designer and educator, whose inspiration comes from respecting nature and our connection to the environment. Her practice of Fabric Alechemy involves upcycling discarded clothing found at local secondhand stores, and more recently, she’s included a zero waste design approach. Her work has been spotted in Forbes, Vogue, and shows like The Tamron Hall Show, Showtime’s The Chi, and FuseTV Upcycle Nation. She offers sewing classes, and educational fabric workshops in partnership with local community organizations, in addition to mentorship initiatives for youth, collaborative curriculum design focusing on sustainable approaches to fashion education, and events providing a platform to more black and indigenous individuals doing work within the arts that intersects with sustainability, community, nature, and conscious consumption. It’s been a delight to get to know her and her work over the last year, and we learn all about this and more on today’s show – so let’s just dive right in! DISCUSSED IN THE EPISODE: [3:27] Mahdiyyah’s sense of style was influenced by a love of thrifting very early-on. [5:48] “Sustainability” and “conscious consumption” were always a part of her lifestyle – her mom viewed it as being “resourceful and creative.” [7:53] Learning to sew by watching her mom, and creating fashion design mood boards from a young age. [12:20] Fabric Alchemy – the practice Mahdiyyah uses to create. [18:45] Starting her namesake brand. [28:38] How Mahdiyyah came to source secondhand fabrics for her designs. [43:16] Starting a mentorship program for local youth to learn about sewing and sustainability. [48:49] Envisioning a more sustainable and inclusive fashion future. EPISODE MENTIONS: Mahdiyyah’s website @mahdiyyahofficial Upcycle Nation Threads of Habit The Canvas @dominiquedrakeford Dominique Drakeford on Pre-Loved Podcast Kimberly Jenkins Teyana Taylor Teju Adisa-Farrar Black Material Geographies podcast Whitney McGuire Wawa Gatheru LET’S CONNECT: 📸Instagram: @emilymstochl 🐦Twitter: @emilymstochl 🎥TikTok: @emilymstochl 📧 Substack: https://prelovedpod.substack.com/ 🎧Patreon: https://www.patreon.com/prelovedpod SPECIAL THANKS: A special thanks goes out to my Patron Insiders – your support makes Pre-Loved Podcast possible! Patty Weber Beverley Docherty of Wolfe Pack Vintage Danny of Galaxy Live Kathy Brand Lucero Buendia Tricia Zelazny Leslie V. Lisa of Queenie & Pearl Lucille of Galipette Vintage KT

May 29, 2023 • 45min
S7 Ep17 ZAHRA BIABANI: founder of In the Loop and author of Climate Optimism - on using artificial intelligence to help resellers generate accurate and detailed listings more quickly.
Pre-Loved Podcast is a weekly vintage fashion interview show, with guests you’ll want to go thrifting with! For more Pre-Loved Podcast, subscribe to our Patreon! Today’s episode is with Zahra Biabani, a youth climate activist, entrepreneur, author, and TED speaker. We chat about her recently published book “Climate Optimism: Climate Wins and Creating Systemic Change Around the World” which explores data driven reasons for environmental hope. And we discuss her newest venture, where Zahra is the founder and CEO of a start-up in the secondhand fashion space called In the Loop. In the Loop’s mission to make selling used apparel online easier for secondhand store owners. They provide a software that allows sellers to generate accurate and detailed listing with just a picture of the garment. We learn all about it on today’s show – so let’s just dive right in! *** *This episode is sponsored by Most Wanted Luxury Resale A big thank you to Most Wanted for supporting Pre-Loved Podcast! Visit https://mostwantedresale.com/ and use the promo code PRELOVEDPOD for 20% off your purchase of $100 or more. DISCUSSED IN THE EPISODE: [3:20] Zahra explains how she became concerned with the intersections of human rights and climate in high school. [8:14] Zahra found climate win stories about structural change resonated with people most of all. [10:34] How the opportunity to turn these stories into her book, Climate Optimism, came about. [14:31] The origins of Rent in the Loop, the first iteration of Zahra’s start-up endeavors. [17:14] The secondhand industry pain points that Zahra identified, and is trying to solve for with In the Loop. [22:22] Zahra identified that professional resellers spend around 5 minutes per garment. [22:43] How In the Loop uses AI to get that listing time down. [31:32] Working with high volume clients (1,000 single-SKU items/month) to hone in the AI’s capabilities. [35:23] Zahra’s best thrifting stories, including her love for the Goodwill Bins. EPISODE MENTIONS: Zahra’s Instagram @intheloopai Climate Optimism book Kathryn Kellogg - @going.zero.waste Megan McSherry - @acteevism Detoure Stephanie Benedetto from Queen of Raw Fomeno - app LET’S CONNECT: 📸Instagram: @emilymstochl 🐦Twitter: @emilymstochl 🎥TikTok: @emilymstochl 📧 Substack: https://prelovedpod.substack.com/ 🎧Patreon: https://www.patreon.com/prelovedpod SPECIAL THANKS: A special thanks goes out to my Patron Insiders – your support makes Pre-Loved Podcast possible! Patty Weber Beverley Docherty of Wolfe Pack Vintage Danny of Galaxy Live Kathy Brand Lucero Buendia Tricia Zelazny Leslie V. Lisa of Queenie & Pearl Lucille of Galipette Vintage

May 22, 2023 • 53min
S7 Ep16 DAISY JONES & THE SIX: costume designer, Denise Wingate - on using vintage to bring to life the rise and fall of a fictional 1970s rock band, her dream project!
Pre-Loved Podcast is a weekly vintage fashion interview show, with guests you’ll want to go thrifting with! For more Pre-Loved Podcast, subscribe to our Patreon! Today’s episode is with Denise Wingate, the costume designer behind Daisy Jones & the Six! If you haven’t seen it yet – run don’t walk, the costuming is fabulous – Daisy Jones & the Six is about the rise and fall of a fictional 1970s rock band, based on the novel, written in rock documentary style, by Taylor Jenkins Reid. A Los Angeles native, Denise began her career designing costumes and touring with none other than The Bangles, before segueing into television costuming. Throughout her career, she’s always prioritized working with vintage – and because of her true love for vintage fashion and music history, it’s really clear that this project was an ultimate dream role for her. We talk about all this, and the incredible vintage looks in Daisy Jones & the Six, on today’s show – let’s just dive right in! DISCUSSED IN THE EPISODE: [3:09] Denise moved to Hollywood at 16 and grew up attending new wave shows. [4:28] Denise goes on a world tour with the Bangles, working as their stylist. [8:51] Costume design is about developing a character through clothing, and Denise’s process for Daisy Jones & the Six. [13:57] The inspiration for young Daisy Jones was a young Joni Mitchell, young Linda Ronstadt – and then she morphed into Janis Joplin and Stevie Nicks when she becomes a rock star. [14:40] The inspiration for Camila Dunne was a young Ali MacGraw, and then she grows into Bianca Jagger in her rockstar wife era. [14:50] Suki Waterhouse’s character, cool-girl keyboardist Karen, was inspired by Patti Smith, Joan Jett, and Suzie Quatro. [15:52] Staying true to fashion moments mentioned in the book, like Daisy’s first recording session outfit, or the beaded kaftan she wears in the pool. [18:45] Denise estimates she had to pull about 1,500 looks for this show! [20:15] Her sourcing process for finding special vintage pieces for the show. [23:40] Daisy Jones’ coat collection – that choice for the character, and Denise’s favorites, including this one that she sourced in Paris. [26:11] Camilla’s transformation into Bianca Jagger would not be complete without this leopard print dress from Pickwick Vintage Market. [28:32] Denise found a patchwork leather jacket from Gandalf the Wizard in Long Beach, which she used for Graham Dunne. [30:27] Denise found a North Beach leather whipstitch white suit that Karen wore for the Aurora cover shoot. [31:44] A lot of the jewelry on the show originally belonged to Denise’s grandparents, including Daisy’s squash blossom necklaces. [32:45] In the 70s, rockstars would have been wearing vintage from the 30s, 40s, and older, so Denise used those kinds of pieces in the show, too. [35:27] Daisy Jones’ on-stage persona, and how they used costuming to bring that out. [36:50] The final on-stage look for Daisy Jones was a gold vintage Halston dress that they turned into a cape, and a 1930s crochet metallic dress underneath. [44:55] The beauty and creativity in re-use. [49:17] Shopping estate sales with her son, also a vintage shopper, in New Orleans. EPISODE MENTIONS: Watch Daisy Jones & the Six on Amazon @denise_wingate Daisy Jones & the Six book by Taylor Jenkins Reid Listen to AURORA by Daisy Jones & the Six on Spotify The Bangles on Spotify Rock photographers, Neal Preston Riley Keough as Daisy Jones Camila Morrone as Camila Dunne Suki Waterhouse as Karen Working with Love Melody, who did denim patchwork for Elvis – keep in mind Riley Keough is Elvis’ granddaughter! @pickwickvintage Meow Vintage Long Beach Flea Market Sam Clafin as Billy Dunne Out of the Closet Vintage on Hollywood Boro, a beautiful Japanese practice of recycling workwear The Amuse Museum boro collection The Quilts of Gee’s Bend @centurygirlvintage LET’S CONNECT: 📸Instagram: @emilymstochl 🐦Twitter: @emilymstochl 🎥TikTok: @emilymstochl 📧 Substack: https://prelovedpod.substack.com/ 🎧Patreon: https://www.patreon.com/prelovedpod SPECIAL THANKS: A special thanks goes out to my Patron Insiders – your support makes Pre-Loved Podcast possible! Patty Weber Beverley Docherty of Wolfe Pack Vintage Danny of Galaxy Live Kathy Brand Lucero Buendia Tricia Zelazny Leslie V. Lisa of Queenie & Pearl Lucille of Galipette Vintage

May 15, 2023 • 56min
S7 Ep15 ONE MAGAZINE: Nicole Gavrilles, founder and producer of One Magazine, a fashion journal dedicated to sustainable and ethical fashion - on growing up in an auction house and a lifelong love of vintage.
Pre-Loved Podcast is a weekly vintage fashion interview show, with guests you’ll want to go thrifting with! For more Pre-Loved Podcast, subscribe to our Patreon! Today’s show is with Nicole, founder of One Magazine. Nicole’s father was an auctioneer, so she grew up in a world of antiques and estate sales and auction houses. Her dream was always to work in the word of fashion magazines, and she founded her own, One Magazine, which is dedicated to sustainable and ethical lifestyles. We chat about the world of sustainable fashion magazines, and Nicole’s lifelong love of vintage on today’s show – let’s just dive right in! DISCUSSED IN THE EPISODE: [4:28] Growing up in her dad’s auction house. [8:06] How Nicole became aware of sustainability and sustainable fashion. [11:18] Nicole got interested in design and coding in order to deck out her MySpace page. [12:41] Falling in love with Interview Magazine for their unique sense of design. [15:17] Founding One Magazine in 2010 [21:12] The complexities of running a fashion magazine that is focused on sustainability and ethics. [25:23] As sustainability becomes a consumer expectation, brands double down on greenwashing. [27:33] Media’s role in combating greenwashing. [40:58] On fashion and photography trends. [45:31] On personal style and favorite secondhand pieces. EPISODE MENTIONS: One Magazine @one_magazine Stockists of One Magazine Toni Frissell photography Louise Dahl-Wolfe Genevieve Naylor Cuyana Interview Magazine - Fabien Baron Remake campaigns like the Accord Levi’s must #SigntheAccord Navas Batliwalla of @disneyrollergirl Sam Weir Lotte Wardrobe Crisis LET’S CONNECT: 📸Instagram: @emilymstochl 🐦Twitter: @emilymstochl 🎥TikTok: @emilymstochl 📧 Substack: https://prelovedpod.substack.com/ 🎧Patreon: https://www.patreon.com/prelovedpod SPECIAL THANKS: A special thanks goes out to my Patron Insiders – your support makes Pre-Loved Podcast possible! Patty Weber Beverley Docherty of Wolfe Pack Vintage Danny of Galaxy Live Kathy Brand Lucero Buendia Tricia Zelazny Leslie V. Lisa of Queenie & Pearl Trudy Lucille of Galipette Vintage

May 8, 2023 • 53min
S7 Ep914 A THRIFTED WARDROBE: Audrey, the owner of Salvage Studio, a zero waste denim and garment repair business - on thrifting, re-wearing, mending, and caring for clothes!
Pre-Loved Podcast is a weekly vintage fashion interview show, with guests you’ll want to go thrifting with! For more Pre-Loved Podcast, subscribe to our Patreon! Today’s show is with Audrey, a San Francisco based content creator and the owner of Salvage Studio, a zero waste denim and garment repair business. Through her platform, @a_thrifted_wardrobe, Audrey normalizes the practice of re-wearing, mending and upcycling, and educates through digestible mending tutorials to empower folks to repair and properly care for their own clothes. Through Salvage Studio, she has repaired hundreds of vintage and modern pieces. Some of the most memorable pieces she’s restored include a great-great grandfather’s wool sweater, a pair of perfectly worn in 1930’s work jeans, and a hiking backpack that a squirrel feasted on. All this and more on today’s show! It’s a really fun one, so let’s just dive right in! DISCUSSED IN THE EPISODE: [5:15] Audrey’s mom took her thrifting from a young age, and she even volunteered at a local thrift store – organizing the toy section – as a kid. [11:40] Audrey leaves her full-time job during the pandemic and leans into creating content on social media about re-use and re-wearing. [12:25] Audrey’s repair studio began by fixing a few pairs of jeans for friends. [17:54] Figuring out how to price services – through trial and error! [23:10] On denim repair – the most common repairs in her mending studio. [25:04] The challenge around repairing contemporary clothing that is not originally constructed to last. [28:34] Ways to make the practice of mending garments more common and accessible. [42:35] “the piece that got away!” EPISODE MENTIONS: @a_thrifted_wardrobe Salvage Studio Buy Nothing Group @convertedcloset @seannaltman @corneliusquiring LET’S CONNECT: 📸Instagram: @emilymstochl 🐦Twitter: @emilymstochl 🎥TikTok: @emilymstochl 📧 Substack: https://prelovedpod.substack.com/ 🎧Patreon: https://www.patreon.com/prelovedpod SPECIAL THANKS: A special thanks goes out to my Patron Insiders – your support makes Pre-Loved Podcast possible! Patty Weber Beverley Docherty of Wolfe Pack Vintage Danny of Galaxy Live Kathy Brand Lucero Buendia Tricia Zelazny Leslie V. Lisa of Queenie & Pearl Trudy Lucille of Galipette Vintage

May 1, 2023 • 57min
S7 Ep913 ASSASSIN VINTAGE: Tammy and Kay are friends with a shared love of vintage - on becoming business partners, and the vintage markets they’ve done across the country!
Pre-Loved Podcast is a weekly vintage fashion interview show, with guests you’ll want to go thrifting with! For more Pre-Loved Podcast, subscribe to our Patreon! Today’s show is with Tammy and Kay, founders of Assassin Vintage in St. Louis. They met over 12 years ago while working for Anthropologie, and became fast friends over a shared love of vintage clothing and music. Eventually, the duo decided to start a vintage business together, which began as an Etsy shop and doing local markets. They opened their brick-and-mortar shop on Cherokee Street in November of 2021, and now they do vintage markets all over the country including: Threadbare Show, Brimfield, The Sturbridge Show, Manhattan Vintage Show, and Randolph Street Market to name just a few. We chat about all this and more on today’s show! It’s a really fun one, so let’s just dive right in! DISCUSSED IN THE EPISODE: [5:55] When Kay moved to St. Louis in the 90s, she went thrifting every weekend, and built up a collection fit to sell. [11:16] After Tammy helped Kay with a few vintage shows, the duo decided it would be a good fit to go into business together! [14:50] On their vintage specialities, and how to make your brand uniquely stand out. [17:32] Chatting about how it used to be so much easier to find vintage from the 30s and 40s, and their best buy from this era. [19:13] How to know you and your business partner are a good fit, compatible to share the responsibilities of running the business. [23:57] Opening their brick-and-mortar location, after 2+ years of looking for the perfect spot, and how it has changed their operation. [29:13] On visible mends [35:00] The vintage markets Tammy and Kay have done all across the country [43:21] Personal style stories behind the vintage pieces they cherish! EPISODE MENTIONS: @assassin_vintage May’s Night Market Katie May on Pre-Loved Podcast Golden Gems EstateSales.net EstateSales.net on Pre-Loved Podcast Randolph Street Market in Chicago Threadbare Show Brimfield Antique Market Sturbridge Vintage Show Manhattan Vintage Show The New England Shakeup Ameripolitan Music Awards @kristipinkhamstyling @shopfromthepast @denny623 @keiser.925 LET’S CONNECT: 📸Instagram: @emilymstochl 🐦Twitter: @emilymstochl 🎥TikTok: @emilymstochl 📧 Substack: https://prelovedpod.substack.com/ 🎧Patreon: https://www.patreon.com/prelovedpod SPECIAL THANKS: A special thanks goes out to my Patron Insiders – your support makes Pre-Loved Podcast possible! Patty Weber Beverley Docherty of Wolfe Pack Vintage Danny of Galaxy Live Kathy Brand Lucero Buendia Tricia Zelazny Leslie V. Lisa of Queenie & Pearl Trudy Lucille of Galipette Vintage

Apr 24, 2023 • 43min
S7 Ep912 the FABRIC Act: LIVE SHOW featuring designers and changemakers Mahdiyyah, Patricia Voto, and Thania Peck - on groundbreaking policy for the US garment industry.
Pre-Loved Podcast is a weekly vintage fashion interview show, with guests you’ll want to go thrifting with! For more Pre-Loved Podcast, subscribe to our Patreon! Today’s show is a special one because it’s a LIVE episode from a panel I did in New York a couple of weeks ago. As many of you know, or will come to learn through this discussion, for far to long American garment workers have faced unsafe working conditions, wage theft, and piecework pay, which often prioritizes fast fashion over worker safety. The proposed federal FABRIC Act, introduces groundbreaking new workplace protections and manufacturing incentives to cement the US as the global leader in responsible apparel production. This policy would protect nearly 100,000 American garment workers and revitalize the garment industry in the United States by improving working conditions, reforming the piece-rate pay scale and investing in domestic apparel production. Together, by championing the FABRIC Act, we are reweaving the very fabric of the future US garment industry. On this week’s episode, I talk with three other sustainable fashion changemakers about how they’re advocating for progress in the fashion industry through the FABRIC Act. Let’s just dive right in! DISCUSSED IN THE EPISODE: [8:07] What were the lightbulb moments that turned our panelists into fashion changemakers? [20:45] Why living wages are essential to sustainable fashion. [27:30] How to think about cost and accessibility in the sustainable fashion conversation. EPISODE MENTIONS: The Canvas @remakourworld The FABRIC Act Mahdiyyah One/Of by Patricia Voto Thania Peck Why Is a Living Wage Essential to Sustainable Fashion LET’S CONNECT: 📸Instagram: @emilymstochl 🐦Twitter: @emilymstochl 🎥TikTok: @emilymstochl 📧 Substack: https://prelovedpod.substack.com/ 🎧Patreon: https://www.patreon.com/prelovedpod SPECIAL THANKS: A special thanks goes out to my Patron Insiders – your support makes Pre-Loved Podcast possible! Patty Weber Beverley Docherty of Wolfe Pack Vintage Danny of Galaxy Live Kathy Brand Lucero Buendia Tricia Zelazny Leslie V. Lisa of Queenie & Pearl Trudy Lucille of Galipette Vintage

Apr 17, 2023 • 56min
S7 Ep911 VERVE Podcast: hosts Katie and Anna Grace - on the intersection of fashion & the internet, and how to take inspiration from fashion trends using secondhand styles!
Pre-Loved Podcast is a weekly vintage fashion interview show, with guests you’ll want to go thrifting with! For more Pre-Loved Podcast, subscribe to our Patreon! Today’s show is with Katie and Anna Grace, the creators of Verve Style podcast. Verve is a podcast about the intersection of fashion and the internet – Katie and Anna Grace sit down with your favorite creators (check out their latest episode to hear from yours truly!) and discuss how they’re pushing fashion forward, plus the stories behind their 5 favorite outfits. They also do episodes about the latest fashion news, runway shows, internet trends, pop culture… basically anything you’d gab about at happy hour with your fashion-lovin’ besties. We talk about their stories working in the fashion industry, why they wanted to make their own fashion reporting podcast, and how to take inspiration from the fashion trends and incorporate them using secondhand styles! It’s a really fun one, so let’s just dive right in! DISCUSSED IN THE EPISODE: [4:30] How they got into the fashion industry [10:30] Where to find fashion inspiration, while staying true to your personal style [12:32] Current trendy styles that are a nod to vintage, and can be found secondhand [15:37] How the Y2k trend has evolved since becoming popular again [17:43] The difference in the quality of clothing, even from just 20 years ago in early fast fashion and mall brands. [19:42] How brands can stay true to their DNA [25:48] Talking denim, trends in denim, and how to iron out a denim hem. [29:39] The indie sleaze fashion revival [33:10] Is the definition of vintage changing as fashion speeds up? [35:45] Katie and Anna Grace’s ideal secondhand shopping experience EPISODE MENTIONS: Verve Podcast @vervepodcast Katie Gassman Anna Grace Averett My episode on VERVE podcast Rihanna in vintage Cavalli Burberry fashion show Schiaparelli animal heads Cultivated - consignment store in Westminster, MD Wear It’s At - Maryland @biancapirone Elana Katz LET’S CONNECT: 📸Instagram: @emilymstochl 🐦Twitter: @emilymstochl 🎥TikTok: @emilymstochl 📧 Substack: https://prelovedpod.substack.com/ 🎧Patreon: https://www.patreon.com/prelovedpod SPECIAL THANKS: A special thanks goes out to my Patron Insiders – your support makes Pre-Loved Podcast possible! Patty Weber Beverley Docherty of Wolfe Pack Vintage Danny of Galaxy Live Kathy Brand Lucero Buendia Tricia Zelazny Leslie V. Lisa of Queenie & Pearl Trudy

Apr 10, 2023 • 41min
S7 Ep910 GIRL OF THE EARTH: upcycler, Ruby - on growing up to antique-dealer parents in New York, concerns about deadstock, and starting her own brand with post-consumer vintage fabrics.
Pre-Loved Podcast is a weekly vintage fashion interview show, with guests you’ll want to go thrifting with! For more Pre-Loved Podcast, subscribe to our Patreon! Today’s show is with Ruby, founder of Girl of the Earth, an NYC-based upcycled brand made from vintage-fabric-remnants dating from 1940-1999. Ruby grew up to antique-dealer parents in New York City, so she’s been in the vintage world since day-one. After graduating with a Master’s Degree in Entrepreneurship from London College of Fashion, where she wrote her dissertation on fast fashion, and the industry’s detrimental use of deadstock, she went on to start her own brand made from post-consumer vintage fabrics. We talk about her commitment to few-of-a-kind styles, the beautiful kitsch of vintage fabrics, and the complexities of the fabric food chain, if you will. DISCUSSED IN THE EPISODE: [2:24] Growing up with antique-dealer parents in New York City, and spending her afternoons at her mom’s vintage shops in SoHo. [7:47] Ruby goes to college in London and starts to work in the industry at Jaeger, a British heritage fashion brand, in their fashion archives. [9:55] How Ruby landed on upcycling, amidst all the options and potential routes of the vintage and sustainable fashion industry. [11:26] On the complex reality of “deadstock” in the fabric and fashion supply chain. [18:20] Sourcing the first pieces of vintage fabric for her upcycling brand. [19:44] What makes vintage fabric so special. [26:20] The passion that’s needed to run your own fashion brand. [28:03] On personal style, and how we can be inspired by trends and also avoid micro-trends. [35:50] Ruby is working on an exciting new project with her mom, who now sells vintage jewelry, particularly unique diamonds. EPISODE MENTIONS: Girl of the Earth @girloftheearth The Jaeger: a British heritage brand Beacon’s Closet Girl of the Earth’s Patreon @chelseagirl.nyc LET’S CONNECT: 📸Instagram: @emilymstochl 🐦Twitter: @emilymstochl 🎥TikTok: @emilymstochl 📧 Substack: https://prelovedpod.substack.com/ 🎧Patreon: https://www.patreon.com/prelovedpod SPECIAL THANKS: A special thanks goes out to my Patron Insiders – your support makes Pre-Loved Podcast possible! Patty Weber Beverley Docherty of Wolfe Pack Vintage Danny of Galaxy Live Kathy Brand Lucero Buendia Tricia Zelazny Leslie V. Lisa of Queenie & Pearl Trudy