The Game Changing Attorney Podcast with Michael Mogill

"I think that all along the path of the history of our law firm, we have tried to stay on the front side of technology, the front side of the marketing curve, and to try to make sure that we are committed to change, not committed to the same." - Kyle Bachus Why did Kyle Bachus leave his life in Florida behind for the unknowns of Colorado? How did Kyle start his practice with little to no money? Why do lawyers need to commit to progress and be mindful of new media technologies? How did Kyle's firm lose out on $10 million — and how you can avoid the same mistake? Kyle Bachus: Natural Born LawyerKyle Bachus is a personal injury lawyer and founding partner of Bachus & Schanker in Denver, Colorado. Kyle has been standing up to authority and rooting for the underdogs since high school, and at 17 he successfully argued his case in front of the Florida Supreme Court in a mock trial.Kyle's passion for advocating for the little guy drove him to become a personal injury attorney, and he now represents victims and their families in catastrophic injury and wrongful death cases.In this episode, Kyle tells us about his professional journey, why he left the familiarity of Florida behind to strike out on his own in Colorado, and how he and his partner built one of the most successful law firms in the US out of nothing.Adapting and Overcoming: Keeping Ahead in the Legal Marketing SpaceLife isn't like Field of Dreams, and getting people through your doors isn't as easy as hoping "if you build it, they will come." Kyle recognized early on that organic growth on its own wasn't going to take his firm to where he and his partner wanted it to go.Kyle tells us why he made such huge investments in TV advertising and how it was a long time before he earned his $1 million gamble back in cases. He also shares why good law firms need to have great marketing campaigns and why you shouldn't be blinkered to new and emerging media technologies if you want to remain competitive.Missed Calls are Dollars BurnedYou can throw as much money at marketing as you want, but if you're not able to take all the calls that are coming in, you may as well be flushing money down the drain.Kyle recognized that his firm didn't have a problem with call volume — but it did have a problem with client experience. Calls and clients were slipping through his fingers because the systems weren't in place to respond to every query that came in. He explains why it's vital to be responsive to any incoming request and why you shouldn't burden non-call-center staff with answering phones.Key takeaways: Put clients at the heart of your processes, and always be looking for ways to improve the structures you have in place to offer a greater user experience. Big rewards require big risks, but it doesn't mean they can't be calculated. So don't dismiss large investments with even larger long-term rewards. Do what's best for your clients, even if that means fighting your superiors to ensure you get the resources necessary to put forward the best case you can. Links and Resources The Game Changing Attorney Podcast Michael Mogill Facebook Michael Mogill Twitter Michael Mogill Instagram Michael Mogill LinkedIn Crisp Video Website Crisp Video Facebook Crisp Video Group Twitter Crisp Video Instagram Crisp Video LinkedIn Kyle Bachus LinkedIn Bachus Schanker Website

"You don't deserve to go to the next level until you beat the current one. That's just life. But you don't have to go to the next level if you don't want to." - Eric Siu Why has gaming influenced Eric's life and business practices so heavily? How can real-life "power-ups" help you to get the most out of your day? Why does Eric think poker should be taught at school? How does Eric use negative energy to boost his motivation? Eric Siu: Gaming Life and BusinessEric Siu is an investor, podcaster, and author with a talent for leveling up businesses. But Eric's business know-how doesn't just come from book study. In fact, Eric credits most of his business acumen to his other passion: gaming.By relating his world to aspects of his favorite games (power-ups, character classes, etc.) Eric discovered the key elements to succeeding in his work and professional life. Now, a few businesses, a book, and a podcast later, Eric shares all he has learned over the years to help others game the system.Reframing Negativity to Feed the FireOne game Eric has taken many life lessons from is poker. The key trait it has taught him is resilience. Playing through college, Eric experienced month-long spells of good luck, but also desperate losing streaks that threatened his college funds, teaching him the importance of perseverance.Eric discusses how these highs and lows forged his ability to press on. He talks about his method of using negative energy to fuel his determination and how the amount of struggle you're able to endure is commensurate with you and your business's ability to grow.Playing the Long GameWhen you're building a business, you need long-term goals that you can work towards. Being short-sighted and only focusing on the immediate future might solve a few small problems, but you'll be neglecting the longer-term factors that could have a much more substantial positive impact on your clients.Eric tells us why you need to focus on your big-picture strategies rather than your quick-fix tactics to offer real value. He also explains why chasing after the small wins will only move you further away from your goals and why your time is better spent focusing on perfecting what you do best, rather than jumping into scaling up.Key takeaways: You don't need to stay in single-player mode. You'll achieve more and have a bigger impact if you work with a team. Hold on to your apprentice mentality. Don't get stuck in your ideas or ways of doing things, and be open to change and new methods. Don't worry about being original. Instead, reinvent and innovate. Eventually, you'll come up with an iteration that is original. Links and Resources The Game Changing Attorney Podcast Michael Mogill Facebook Michael Mogill Twitter Michael Mogill Instagram Michael Mogill LinkedIn Crisp Video Website Crisp Video Facebook Crisp Video Group Twitter Crisp Video Instagram Crisp Video LinkedIn Eric Siu LinkedIn Eric Siu Twitter

"When you say that Crisp was the first child — 100%! Before actually having a child, I was here seven days a week. We were here until 10 o'clock at night. There were no boundaries with that." - Jessica Mogill How did a 30-day consultation at Crisp turn into a new career? Why does every business need their own Jessica? How did Jessica go from an industrial engineer to Head of Coaching Strategy at Crisp? Why is bath time non-negotiable? The Midas TouchJessica Mogill is Head of Coaching Strategy at Crisp. After helping out at the company for 30 days, Jessica tamed the madness of the fledgling business and put into place structures and processes, contributing to Crisp’s first year achieving seven figures in revenue.Jessica's background in engineering has given her a unique set of leadership and strategic skills, which she has used to take the company to new heights year after year. Since joining in 2014, Jessica has increased the Crisp team's effectiveness through the implementation of new processes and improved synergy, resulting in a 1,500% growth rate.Get Yourself a JessicaHaving visionary ideas and realizing visionary ideas are two completely different skill sets. If you're coming up with big ideas for your business that you want to put into action, you need an implementer, a COO, a Jessica.We discuss what key qualities you need to possess when working with a visionary in order to turn their ideas into a reality. Jessica also tells us about her experiences in her early days with Crisp and how she put replicable procedures in place to make Michael's dreams for the business come true.Partners in Business, Partners in Life: Lessons From the ExpertsJessica and Michael have perfected the art of working with your spouse. Throughout their years working and being together, they've struck a perfect balance and developed an understanding of each other's boundaries and habits that would be the envy of any working couple.They share exactly how they are able to separate their work and their personal life and reveal what their non-negotiables are when it comes to family. Jessica tells us about the merits of working with your partner — but also reveals the key factors you need to consider before going into business with them.Key takeaways: Everyone has bad days, and this is still true when working with your spouse. Make sure you have each other's backs in case one of you needs picking up. Align your expectations when going into business with your partner. Be sure that both parties are clear on what the commitment will involve. Separate your work and home life, because no one benefits from a partner who isn't fully present in the office or with family. Links And Resources The Game Changing Attorney Podcast Michael Mogill Facebook Michael Mogill Twitter Michael Mogill Instagram Michael Mogill LinkedIn Crisp Video Website Crisp Video Facebook Crisp Video Group Twitter Crisp Video Instagram Crisp Video LinkedIn Jessica Mogill LinkedIn

"You have to go through a certain kind of death to transform yourself. And I feel like that's what happened to me. I had to get my ass beat to really come to grips with a better method and to learn to be able to deal with loss and fear — because to me, that is the greatest gorilla." - Rich Newsome Why is fear the biggest threat to your success? How did Rich go from product liability defense to complex civil litigation? Why is the plaintiff lawyer community unlike any other? How can you overcome your own fears? Champion of the PeopleRich Newsome is the senior partner at the Newsome Melton Law Firm. Rich started out in product liability defense for manufacturers, but one case turned him away from the big clients and set him down a new path. For the last 25 years, Rich has dedicated himself to representing individuals and families who have suffered catastrophic and fatal injuries against the kinds of corporations he once defended.In this episode, Rich tells us all about the case that got him into complex civil litigation and how time and again he has overcome professional and personal hurdles that would've beaten anyone else.Collaboration, Not CompetitionWithin the plaintiff lawyer community, there is a duality of competition and collaboration. Competition for new clients is fierce, but the plaintiff lawyers' shared belief in advocating for their clients' rights also leads to unparalleled cooperation among rivals.Rich shares with us what he loves about being a plaintiff lawyer and describes the altruistic exchange of information plaintiff lawyers engage in through the Attorneys Information Exchange Group (AIEG).Learn From Your LossesEven in the legal profession, it's true that with every failure comes an opportunity to grow — and while losing in the courtroom can be devastating, you should use it as a chance to reflect and improve.Hot streaks can give us a false sense of confidence, which is something Rich knows all about. He shares with us one of his own opportunities for growth and how he learned from his hubris to never overestimate your own abilities.Key takeaways: Don't ignore your fear. It's normal to feel it, and you're definitely not the only one who gets scared. So acknowledge it, accept it, breathe through it, and learn to overcome it. Roll with the punches. You're going to take a lot of hits in your personal and professional life — but each one is an opportunity for you to learn and grow. Cooperation is key. Keep in touch with your contacts, join groups and associations like the AIEG, and take advantage of the exchange of information and support. Links and Resources The Game Changing Attorney Podcast Michael Mogill Facebook Michael Mogill Twitter Michael Mogill Instagram Michael Mogill LinkedIn Crisp Video Website Crisp Video Facebook Crisp Video Group Twitter Crisp Video Instagram Crisp Video LinkedIn Rich Newsome LinkedIn Rich Newsome Twitter Newsome Melton Law Firm Trial School Website

"You want a 30(b)(6) cross-examined and torn to shreds? I'm your girl." - Sara Williams Why do you need to be authentic to reach your maximum potential? How did Sara Williams go from aspiring sports agent to top dog at Alexander Shunnarah Trial Attorneys? Why does the legal industry still have a long way to go to be truly diverse? How can "being yourself" help you in front of a jury? Attorney and EducatorSara Williams is a Leading Trial Attorney at Alexander Shunnarah Trial Attorneys. After attending Cumberland Law School and quickly falling in love with the work of a trial lawyer, Sara made her way to Shunnarah’s empire in 2013.Sara has built up a name for herself as a truly formidable lawyer, and she litigates on various cases from motor vehicle negligence to wrongful deaths. As well as her work as an attorney, Sara is an educator. Serving as adjunct professor of Trial Advocacy at Cumberland School of Law, Sara helps students "flip the switch" and go from good attorneys to great attorneys.Advocate of AuthenticityOne of Sara's core strengths is authenticity, and her main goal as an educator and mentor is to help others recognize that you cannot reach your full potential while you're pushing against — or hiding — who you truly are.We discuss what it means to be authentic and the impact it’s had on Sara's journey. We also talk about her ongoing work to help others defeat generations of social conditioning to unleash their true voices, and why having authentic mentors is vital for personal and professional development.Career Growth: Chase Skills, Not RolesThe factor that has most influenced Sara's career choices isn't money or titles, but skills. Time and time again, Sara's need for professional growth has made her choose learning opportunities over bigger paychecks — and even abandon the familiarity of one job for the educational value of another.Sara explores why it's important to always be learning and why you should value opportunities to develop your skillset over bigger salaries or fancier offices. We also talk about how this single belief influenced Sara's trajectory and put her on the path to become the lawyer she is today.Key takeaways: Don't worry about your weaknesses. Focus more on your strengths, and be great at a few things rather than average at a lot of things. Find a mentor you can be vulnerable with and who makes you feel comfortable, so you can develop your authentic voice and build confidence. Be confident in your abilities, and don't be afraid to show it. The quickest way to lose a skill is to hide it away. Links and Resources The Game Changing Attorney Podcast Michael Mogill Facebook Michael Mogill Twitter Michael Mogill Instagram Michael Mogill LinkedIn Crisp Video Website Crisp Video Facebook Crisp Video Group Twitter Crisp Video Instagram Crisp Video LinkedIn Sara Williams LinkedIn Sara Williams Website Sara Williams YouTube

"What is average? Average is the bottom of good and the top of bad. Why would you not make a decision to be truly excellent in your particular business?" - Horst Schulze Why should every business have a clearly defined vision? How can empowering your employees benefit your clients and you? What are the four cornerstones of a great company? How should you orient new staff to promote your values and vision? The Advocate of ExcellenceHorst Schulze learned early on that in order to excel, you must be excellent. From his humble beginnings as a server's assistant, he worked his way up through both the Hilton and Hyatt Hotels before helping to found The Ritz-Carlton Hotel Company in 1983.Horst's obsession with excellence has earned him commendations such as Corporate Hotelier of the World and the Ishikawa Medal for personal contributions to the quality movement — and his subsequent venture, Capella Hotel Group, continues to push the bounds of luxury and quality.Excellence PermeatesTo be the best — and to hold that position — you must always be looking for ways to excel. Not only does this benefit you, but it inspires those you lead to do the same.Horst tells us all about the role self-betterment plays in your company and how striving to be the best can positively influence those around you, resulting in happy customers and a stronger company.Customer Loyalty Through Company CultureCustomer loyalty doesn't necessarily depend on the quality of the product. It is fostered through continued excellence in the service you provide, which can only be delivered through your employees.We discuss how instituting a culture of excellence can improve your law firm and result in more loyal clients. We also talk about the dangers of poor service and how a loyal customer can quickly switch from being an evangelist for your company to a terrorist for your reputation.Key takeaways: Don't just hire qualifications — select values. Bring in staff members that believe in your vision, want to achieve your goals, and will be advocates for your mission. Prioritize customers over the business. It is not enough to think that customers will flock if you have a good company. You must serve their needs first in order to create a successful business. Every complaint is an opportunity for you to promote loyalty. Recognize them as a chance, not to shut out a bad customer, but to bring in a loyal one. Links and Resources The Game Changing Attorney Podcast Michael Mogill Facebook Michael Mogill Twitter Michael Mogill Instagram Michael Mogill LinkedIn Crisp Video Website Crisp Video Facebook Crisp Video Group Twitter Crisp Video Instagram Crisp Video LinkedIn Horst Schulze Website Need to Lead Website Capella Hotel Group *Excellence Wins* Book

"A gift isn't about you. A gift, by its very nature, if you want it to move somebody's heart, better be about the other frickin’ person." - John Ruhlin Why you need to throw everything you think you know about gifting out the window. How thoughtful gestures can foster profitable, long-term relationships. Why you should stop sending merchandise as gifts. How John's elaborate proposal landed him in the ICU. John Ruhlin: Revolutionizing Gift-GivingJohn Ruhlin started out with a simple desire to make some extra cash to fund his way through medical school. He got himself a job as a Cutco Knives sales rep, and after a few short years achieved the highest sales numbers in the company's history — a record he holds to this day.John has since taken his secret to selling knives and turned it into one of the most successful relationship-building tools out there: Giftology. Through Giftology, John helps businesses to forge steadfast relationships with their stakeholders. He has shared his formula for top-tier gift-giving in his book “Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention*.*”Planning: The Key to Great GiftingYou wouldn't buy flowers from a gas station at the last minute for your mom ON Mother’s Day (hopefully), so why would you rush getting a gift for an important client?John explains why every gift requires forward-planning and lots of thought in order to make the biggest impact — and why gifts shouldn't be reserved only for the holiday season.ROR: Return on Relationships, Not InvestmentsIt's time to stop thinking about the short-term and how many leads your marketing campaigns bring in and start thinking about the long-term and how to foster your relationships.We discuss how Giftology can result in huge benefits year after year and why it isn't about one-off gifts.Key takeaways: Put your money where your mouth is and gift in a way that reflects your brand. Don't present yourself as a Fortune 500 company and send out coasters to "valued clients." The gifts aren't about you, so stop sending lazy presents that reflect YOUR interests. Take the time and effort to find something that the receiver will truly appreciate. We already have a lot of stuff, so tailor your gifts to the individual in a way that will make them meaningful and unique. Links and Resources The Game Changing Attorney Podcast Michael Mogill Facebook Michael Mogill Twitter Michael Mogill Instagram Michael Mogill LinkedIn Crisp Video Website Crisp Video Facebook Crisp Video Group Twitter Crisp Video Instagram Crisp Video LinkedIn John Ruhlin LinkedIn John Ruhlin Twitter John Ruhlin Website Giftology Group Website

"The outlets hated my guts. Hated me. It’s because I was unapologetically masculine. I rejected all kinds of all the stuff that became progressive woke-ism." - Tucker Max Why did Tucker Max step away from the limelight? How can introspection help you move forward? What is it about delegating control of your company to someone else that leads to growth? How did Tucker & his team create Scribe Media to turn experts into authors? The King of ControversyTucker Max took the internet by storm after his blog, *TuckerMax.com,* went stratospheric in the early 2000s. Two best-selling books, one movie, and a media empire later, Tucker's success is showing no signs of slowing down.But Tucker's days recounting debaucherous adventures online are behind him, and the self-styled "fratire-ist" now focuses on helping others achieve their editorial dreams with the help of his publishing house, Scribe Media.Metamorphosis: Psychoanalysis and MDMATucker tells us about his journey from sensationalist blogger to entrepreneurial titan and how following a path of self-discovery has led to this transformation.We discuss Tucker's ongoing process of facing hard truths with the help of cutting-edge treatments not yet widely available or sanctioned.Expanding an Empire: Letting Go in Order to GrowTucker may have launched his publishing powerhouse, but in order to thrive, he's passed the role of CEO to someone else.Tucker explores how delegating the task of running his business has allowed him to expand his media empire by giving him more time to focus on what he does best — and why you should do the same.Key takeaways: Success is no substitute for happiness, so it's important to recognize what truly brings us joy and not chase that next comma in the bank account, thinking contentment will follow. Be open to new experiences because you never know which diversion might lead to a positive experience or, as in Tucker's case, a whole career. Be honest with yourself. Learn to recognize unhealthy behaviors to prevent you from sabotaging yourself. Links And Resources The Game Changing Attorney Podcast Michael Mogill Facebook Michael Mogill Twitter Michael Mogill Instagram Michael Mogill LinkedIn Crisp Video Website Crisp Video Facebook Crisp Video Group Twitter Crisp Video Instagram Crisp Video LinkedIn Tucker Max LinkedIn Tucker Max Website Scribe Media Website

"I eventually spent more than a million dollars on hacking my own biology." - Dave Asprey How can fasting improve mental energy and clarity? Why does exercising with less fuel actually give you the best ROI? How did Bulletproof take Silicon Valley, Wall Street, and Hollywood by storm? Why should every leader focus on clearing their mental programming? The Father of BiohackingDave Asprey is a Silicon Valley pro who's turned his sights from hacking computers to hacking biology — and today, his goal is to help us all live longer healthier and happier lives.Dave started his career in the tech sector as an internet pioneer and IT expert. He has gone on to write three New York Times best-selling books and, working alongside doctors and scientists, he has developed the Bulletproof diet to allow everyone to access their full mental and physical potential.Intermittent Fasting: Why Less Fuel Equals More EnergyMany people fuel up on food that they think will give them the mental and physical energy they need for the day. But Dave believes this is an outdated way of thinking and that there's a better and simpler way to get the most out of your brain and your body.Dave tells us all about the virtues of intermittent fasting and how it could help you stay mentally sharp and utilize energy reserves you didn't even know your body had.Pushing Boundaries: Living to 180 Years OldDave isn't just dedicating his time to helping us live healthier lives. He's trying to keep us breathing longer too — exceptionally longer. Dave's own (conservative) target is to reach 180, a goal he thinks is well within reach.Join us as Dave explains why living longer isn't just a dream, but an inevitability, and how the tools to achieve prolonged life won't just be for the uber-wealthy.Key takeaways: Our brains are noisier than we think, but we have the ability to take control and reduce the volume if we simply become aware of it. Cravings have a poor ROI, and we need to keep them in check to stop them from taking a mental toll. Energy — not time — equals money, and learning to leverage it will help your business achieve success. Links And Resources The Game Changing Attorney Podcast Michael Mogill Facebook Michael Mogill Twitter Michael Mogill Instagram Michael Mogill LinkedIn Crisp Video Website Crisp Video Facebook Crisp Video Group Twitter Crisp Video Instagram Crisp Video LinkedIn Dave Asprey Twitter Dave Asprey Website Dave Asprey LinkedIn

"If you constantly cheat on time, there is a massive price that you will pay." - Jay Papasan Is multitasking a lie? What's the difference between a to-do list and a success list? Are willpower-based actions wasting your energy? What is the ONE BIG QUESTION whose answer will unlock your productivity? From Artist to EntrepreneurJay Papasan is an executive, real estate expert, speaker, and best-selling author of Wall Street Journal Business best-selling book “The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results.”From his humble beginnings as a French/English major and self-confessed book nerd, Jay Papasan learned business in later life and underwent a total paradigm shift. Now a leadership coach and co-owner of several successful businesses, he shares his journey from craftsman and artist to entrepreneur — and the lessons he learned along the way.Success is Sequential: The Devastating Costs of MultitaskingIn the thirst for success, many entrepreneurs invite a level of complexity into their lives that can be utterly counterproductive. As Jay Papasan explains, making real progress professionally requires both discipline and simplicity — but that doesn't mean it's easy.We discuss why the most successful people have an awesome day before noon, how mindful order and honed energy create a domino effect, and why multitasking breeds untold levels of inefficiency.Misdirected Energy: Why Discipline Trumps WillpowerJay Papasan is a serial entrepreneur who is consistently juggling numerous ventures at the same time. It takes a certain level of mental stamina to give maximum efficiency to all of his endeavours. Is it sheer strength of willpower...or is something else at play?We explore Jay's thesis on the difference between discipline and willpower. He shares incredible scientific insight on the “horrible mileage” your brain gets out of willpower-based actions, and the physiological ramifications that have a huge impact on your workplace prowess.Key takeaways: Simplicity is the ultimate sophistication. If you can focus on a smaller number of things that are more meaningful, you’ll make a much greater impact. Multitasking is a lie. You will get more accomplished by focusing on ONE thing at a time, rather than toggling back and forth between tasks or projects. Balancing is a verb, not a noun. Balance is not a destination — it's an ongoing process characterized by actions and decisions that keep you on track and moving forward. Links and Resources The Game Changing Attorney Podcast Michael Mogill Facebook Michael Mogill Twitter Michael Mogill Instagram Michael Mogill LinkedIn Crisp Video Website Crisp Video Facebook Crisp Video Group Twitter Crisp Video Instagram Crisp Video LinkedIn Jay Papasan Website Jay Papasan Twitter