
The Game Changing Attorney Podcast with Michael Mogill
How can you become a game changer?Michael Mogill, Founder and CEO of Crisp, has used his mastery of marketing for lawyers to grow his company to an 8-figure powerhouse. In just a few years, Crisp has helped thousands of attorneys adapt to the new legal landscape, differentiate themselves from the competition, and earn millions in new revenue.In every episode, you’ll hear from law firm entrepreneurs and market leaders — people who flourish in the face of adversity, challenge the status quo, and define what it means to be a game changer.We investigate success stories and business growth and scalability strategies that can help you attract your ideal clients. Plus, discover hidden insights and actionable advice on how company culture and employee engagement, marketing and advertising, and management and hiring fit into the big picture.What do all our guests have in common? These successful attorneys and business owners prove that the key to innovation is a game-changing mindset. If you want to run your law firm like an entrepreneur, achieve a greater ROI, and build a world-class organization that stands the test of time, then you’re in good company.Subscribe to the Game Changing Attorney Podcast and get ready to take your business to the next level.For more information, visit https://www.crisp.co/podcast/
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Sep 29, 2020 • 46min
27. Jay Kelley — Evolving a Beloved Brand While Honoring Its Legacy
"This is a very risky business, but at the end of the day, you've got to bet on yourself." - Jay Kelley
Why does this attorney actively seek out complex cases and tough trials?
How did a visiting acting professor inspire Jay to study law?
What does creating a lasting law firm legacy look like, especially when it’s not your name on the wall?
How can the courtroom art of persuasion help you build the ultimate brand?
With Challenge Comes Reward: Why Jay Kelley Picks the Tough CasesJay Kelley's path to becoming an attorney was somewhat unconventional — from an acting workshop to a job as a courthouse clerk, eventually wrangling the position he was really after: the felony division. Jay is attracted to tough cases, and his passion has followed him through to today, where he takes on some of the meatiest medical malpractice trials around.We talk about the power of truly knowing yourself as an attorney and as a businessman, how vulnerability can build credibility, and why Jay's analytical mind has put him head and shoulders above the competition.Playing the Long Game: How to Build a Brand That LastsWhen it comes to building your firm’s brand, it’s important to realize that your brand already exists — whether it’s by default or by design. Jay elaborates on his decision-making process when it comes to the long-term marketing strategies that have established Elk + Elk as the respected brand and market leader they are today.He talks about the value of client service, why there's no substitute for community outreach, and how the persuasive skills honed in the courtroom should be pervasive throughout your brand.A Firm For the Future: How Elk + Elk Are Successfully TransitioningElk + Elk's founders are well-known faces in Ohio and beyond, thanks to their instantly recognizable advertisements. So what does it take to hand over the keys smoothly to the next generation of partners?Jay Kelley gives his insider insights on Elk + Elk's long term transition that requires careful messaging and a series of highly strategic and well-executed steps. He explains why your law firm’s brand needs to be bigger than one individual. Plus, he tells us just what happened the first time they replaced their founders on a primetime TV spot!Key takeaways:
Brand recall without brand credibility is not enough. Getting your name in someone's head is only half the story. To really have an impact, your actions must speak louder than words.
Don't just reject — become a trusted advisor. Even if not every call you field contains a winnable case, you can still use your expertise to help bring clients and attorneys together, all while building your reputation as a source of knowledge and trusted advice.
Seek out challenge and you'll be rewarded. To grow as an individual and as a firm, you need to set and meet ever-higher goals and hold yourself accountable. The bigger the challenge, the sweeter the victory!
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Sep 22, 2020 • 43min
26. Sherry Stewart Deutschmann — Maximizing Profits by Investing in Your People
"The sooner you start giving your employees skin in the game, the sooner you'll be able to afford everything else you want to do." - Sherry Stewart Deutschmann
Why should CEOs let their employees look through the company finances?
How did Sherry Stewart Deutschmann build one of the world's fastest-growing companies?
Why should every leader have lunch with their employees and really listen?
Can you really profit by putting your employees before your clients?
How to Maximize Your Profits by Investing in Your PeopleSherry Stewart Deutschmann is a serial entrepreneur, speaker, and author of "Lunch With Lucy: Maximize Your Profits By Investing In Your People." From humble beginnings, Sherry built a 40 million dollar company that was included in the Inc. 5000 List of Fasting Growing Private Companies for 10 years straight. She shares her incredible story with us, including her revolutionary methods for employee engagement and exponential growth.Profit-Sharing and Financial Transparency: The Sherry Stewart Deutschmann WaySherry implemented a controversial profit-sharing methodology in her business that meant every single employee got an equal share. Instead of turning off high-accountable employees, Sherry says that employee engagement went through the roof.Sherry explains how you can turn your team into powerful advocates for your organization, plus the daring level of financial transparency that she believes ensures maximum buy-in.Why Every CEO Should Have Lunch With Their EmployeesThese days, every leader has employee engagement on their mind, but Sherry believes it's about so much more than just hitting those KPIs. With her Lunch With Lucy program, she designed a way for employees to feel listened to, increase their satisfaction within the workplace, and garner new insights into improving her business.She shares how one-on-one informal chats became the catalyst for change within her business — and saved her time and money in the long run.Key Takeaways:
64% of our employees are disengaged. Sherry believes it's because they don't believe they matter, but leaders can change that statistic — and they must in order to truly succeed.
When customers DON’T come first, everyone's a winner. Believe it or not, having an employee-centric business model improves your customer service as a by-product.
Changing the game means giving others a chance to play. Peer-to-peer support and mentorship can help growing businesses thrive.
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Sep 15, 2020 • 51min
25. Kim Scott — Radical Candor: How to be a Kickass Boss
"Radical candor doesn't mean you'll never have to fire anyone. It just means that they won't be surprised when you fire them." - Kim Scott
Why should every CEO get their whole company to critique them?
What radical candor did Sheryl Sandberg drop on Kim Scott after a presentation at Google?
Why do leaders need to get comfortable with challenging directly?
How can you make someone feel good about being fired?
What's So Radical About Candor? What Every Boss Needs to KnowKim Scott has quite the resume. After getting her BA at Princeton and her MBA from Harvard, she led teams at both Apple and Google, and she has coached the CEOs of some of the top companies in the world, including Dropbox and Twitter.Today, Kim shares the groundbreaking conclusions that led to her best-selling book Radical Candor — and tells you what you need to know to become a kickass boss.How to Disagree Respectfully, and Why Your Colleagues Will Thank You For ItAs someone with an almost scholarly knowledge of the art of criticism, Kim Scott knows that it's impossible for people to build good relationships if they can't disagree with one another in a respectful way. Your team can't be innovative if they're afraid to say what they really think.Kim explains why the success and culture of your firm depends on your ability to give and take criticism in a way that is fair and kind, but unashamedly honest and true. It's not being cruel to be kind — it's being authentic to thrive.Why Every Leader Needs to Ask For Feedback, and How to Do It RightThere's one exception to the "praise publicly, criticize privately" rule, and that's if you're the CEO. Kim hacks efficiency and addresses power imbalance by soliciting direct feedback on the regular.But what's the leader with 30, 40, 50, or more people under them supposed to do? We discuss the feedback framework at the top, and how radical candor ahead of time saves challenges (not to mention meetings!) down the line.Key takeaways:
Clarity is measured at the other person’s ear, not at your mouth. The emotional response of the other party will help you better understand how your message landed and to adjust if necessary.
The phrase “soft skill” is over. From the Marine Corps to the head of global organizations, feedback, listening, and communication skills should be top of your agenda, whether you're hiring or leveling up your personal qualities.
Find out what your recipe is and follow it every day. Taking care of yourself is vital. If you put your wheel out of alignment, you're not only doing a disservice to yourself — you're doing a disservice to your team.
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Sep 8, 2020 • 49min
24. John Berry — The Warrior Ethos
"You keep your edge. You keep your cool. But you go at it like a steely-eyed, barrel-chested killer." - John Berry
Why do veterans make the best trial attorneys?
How did John Berry grow his father's niche law firm to even greater heights?
Why is ego the downfall of true personal growth in leadership?
How do you create the ultimate brand affinity in a niche legal space?
How John Berry Went From Second Lieutenant to Trial Attorney and CEOAs a second lieutenant, John Berry had high-profile postings all over the world, from Iraq to Bosnia. The grueling experience of training and active duty taught him dedication, fortitude, and the wisdom to choose your battles. In the military, you can't always control your outcome — but you can control your appearance, fitness level, and attitude.John explains how he applied that warrior ethos and love for the mission to both the courtroom and to the business of law, building upon his father's practice to become one of the fastest-growing law firms on the Inc. 5000.Pressure Makes Diamonds: Why Your Best Investment is YourselfJohn's father was a celebrity lawyer who, despite spending a lot of time away, always developed John's interests by giving him great mentors and coaches. John grew up knowing that the best investment you can make is in your personal growth — and that nothing is unattainable if you put in the hours.This ingrained work ethic has characterized John's legal career. He's continued to seek out the best and brightest people as mentors, advisors, or team members at his firm. John shares how he strives to better himself every day, and why he's always reaching for the next goal.Veteran Clients Need Veteran Lawyers: Building the Ultimate Niche PracticeBerry Law Firm was specializing in veteran law cases before it was recognized as a niche. United by a passion for helping veterans, John's team has developed a culture within the organization that draws in their ideal client through the ultimate brand affinity.John's team is his platoon. They share his love for the mission, and he looks for other military training characteristics when hiring as well. If John hands you a task, he expects it to get done without having to look at it again — the so-called “fire and forget.” John shares why veterans make impeccable attorneys, and how doubling-down on the firm's niche is expanding his business.Key takeaways:
Getting someone to “cover your six” is about securing all your bases and not being perceived as weak. John explains why dealing with the “who, what, when, where, why” and hiring the right person to deliver the “how” empowered him to progress his firm to new heights.
Your ego will fail you. If pride gets in the way of feedback, then you're doomed to repeat your mistakes, explains John. He believes feedback is a gift — and that you'll never be a leader until you're willing to truly listen to your team.
Elite firms have a bigger vision and concrete steps to get there. Moving from being a good firm to a great one takes incremental progression always aligned with your big picture, plus the courage to make and stick to critical decisions.
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Sep 1, 2020 • 46min
23. Andrew Finkelstein — Building The Law Firm of the Future
"The future of law is a consolidation, and I think people ought to prepare for that." - Andrew Finkelstein
How do law, business, tech, and consumer advocacy go hand in hand?
Can you detect toxic company culture before going into business with a firm?
Why are the busiest people oftentimes the worst procrastinators?
Are client surveys really still relevant for the law firm of the future?
Andrew Finkelstein and the Business of Law: Four Firms and CountingIn 1991, Andrew Finkelstein joined his father’s firm in Orange County, New York by literally getting himself a seat at the table — he didn't even have his own desk! His career has been characterized by his ability to carve himself a unique niche that sits astride law, business, technology, and consumer advocacy.Now heading up four law firms, Finkelstein joins us to share his game changing story and vision for where the legal industry is headed.Technology and the Human Factor: Is This the Future of Law Firms?Early on, Finkelstein knew that technology was vital to running future-proof firms. Right from the get-go, he viewed the firm as a business — a software company that just happened to practice law. Today, over 70% of his business comes from existing and prior clients.Finkelstein credits his success to the winning formula of investments in technology, incessant dedication to customer service, and constant self-analysis. He explains why every law firm needs to develop a client-centric approach, and why the future of law firms is consolidation.When Mergers Go Sideways: Why Company Culture Still RulesWith an MBA and a formidable track record, you'd think that every merger Andrew Finkelstein is involved with is an instant success. He shares with us the story of the one he had to walk away from. This firm ticked all the boxes, from inventory and business opportunity to its ability to withstand a transition period. So what went wrong? Two words: company culture.Finkelstein explains the cultural conflict and misalignment that was unacceptable to him, how he came to the realization that the merger wasn't viable, and why purported rockstar firms — or employees — sometimes aren't what they seem.Key takeaways:
Compassion first. When dealing with clients, the human factor is what will set you apart from your competitors. If you see law as a service industry, then your competitors should be world class organizations: Amazon, Apple, Netflix.
Don't underestimate surveys. Whether it's from your staff or clients, the only way to find out how you're really doing from a human perspective is to collect anonymous feedback. Sometimes it might sting, but knowledge is a superpower that opens the door to real growth.
Procrastination is the antithesis of success. Sometimes the busiest people are the biggest procrastinators out there, whether it's conscious or subliminal. Tackle that pile of difficult or uncomfortable work head on, and the rest will be smooth sailing.
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Aug 25, 2020 • 45min
22. Michael Brody-Waite — Great Leaders Live Like Drug Addicts
"The people through the door change the world, change their lives, and change the lives of others but they get bloodied in the process." - Michael Brody-Waite
Why do great leaders live like drug addicts?
What are the four “masks” holding back every individual, leader, and organization?
Why did Michael Brody-Waite put his mom-turned-employee on a performance improvement plan?
How can entrepreneurs overcome imposter syndrome?
Why Your Team Needs to Behave Like AddictsMichael Brody-Waite has had an unusual journey to success. As a recovering drug addict turned TEDx speaker and 3xs CEO, he's formed a unique approach to business and life through three key recovery principles: rigorous authenticity, surrendering the outcome, and doing uncomfortable work.In this episode, Michael explains how these simple-to-say, tricky-to-execute principles led him to great success in corporate America — and why being an addict created a competitive advantage.Rigorous Authenticity: How to Drop the MaskAccording to Michael's research, 70% of employees are avoiding a difficult conversation with their boss, coworkers, or someone that they manage. This avoidant behavior is one of the four masks that are holding back every individual, leader, and organization.Self-deception is intrinsic to mankind's tribe mentality, so changing your behavior takes courage and determination. Michael lets us in on what it takes to really tear down that wall and what you stand to gain by getting comfortable with the uncomfortable.Why Leaders Should Share the Things That Scare Them to DeathAs the youngest manager in his department in a Fortune 500 company, Michael Brody-Waite was no stranger to imposter syndrome. He learned the hard way that trying to control perceptions only holds back personal growth.Michael explains why owning your weaknesses and aggressively sharing them not only lets you live your authentic life and makes you more productive, but ultimately gives you more clout as a leader.Key takeaways:
Create an intentional feedback loop. In a world where everyone's got an opinion and a platform, it's key to identify your trusted allies. Find a tribe that is fully aligned with your belief system, and you'll gain advice that truly adds value.
Make peace with haters. We're trained to follow, and a fear of rejection holds us back from achieving our potential. Authenticity is difficult but vital: make peace with the fact that you'll have haters and fans, and learn to embrace your unique perspective.
The world needs real leaders. Fulfilment comes from living a life that's true to yourself and leading by example. Michael says that most of us are thirsting for real leaders — and real leaders show you how they lead themselves.
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Aug 18, 2020 • 48min
21. Will Ahmed — Unlocking Human Performance
"The cool thing about finding a way to manage through difficult times is that when times are good, it's like you've been training with weights on." - Will Ahmed
How can tracking your own body's data unlock your peak performance?
How does stress manifest differently in entrepreneurs and elite athletes?
Does blocking blue light really help you get better sleep?
Can a health tracker predict COVID-19 in asymptomatic patients?
Unlocking Human Performance the WHOOP WayWill Ahmed, Founder and CEO of fitness tracker & lifestyle brand WHOOP, is on a mission to unlock human performance. Created for and used by world-renowned athletes, WHOOP wants to give everyone the chance to operate at their peak and understand their bodies in a profound way.What is heart rate variability and what can it tell you about stress? How much sleep do you really need? When should you hit the high-intensity workouts and when is it best to hold back? Will Ahmed lets us in on some of WHOOP's most intriguing insights.It's a Marathon, Not a Sprint: Entrepreneurial Health HacksEntrepreneurs take on more stress than most people are willing to endure, but they're not superhuman. Instead of easing off of stressful activities, entrepreneurs often have to establish methods to withstand high-stress situations on a regular basis. Will experienced this first-hand while building WHOOP, and he's keen to share his findings.Sleep is paramount, but you might not be getting the right kind. We talk REM, cognitive repair, and the small lifestyle changes that can add up to make a huge difference.Detecting COVID-19: What Really Happened at the PGA TourWith a huge dataset provided by WHOOP wearers who signed up to participate, the company started to track health and fitness parameters during the pandemic. Will talks us through the insights they've uncovered and how they're collaborating with academics and healthcare professionals to help predict new cases and offer insights into the effect of the virus.Plus, we reveal how WHOOP was instrumental in detecting Nick Watney's asymptomatic COVID-19 — a game changing save that would have otherwise had dramatic effects on the world of professional golf and the health of its athletes.Key takeaways:
There's no one-size-fits-all when it comes to health. Will Ahmed isn't against paleo or keto diets, but he believes that our physiology and nutrition requirements are highly individual. To optimize your personal health, there's no substitute for self-study.
It's not about parameters. It's about performance. When it comes to tracking fitness, we shouldn't view specific figures as goals to hit. Instead, Will argues the case for a personal-best and performance-orientated view, particularly in the workplace.
The future of personalized healthcare. Will Ahmed believes that in the near future we'll be able to have individual recipes that make up our ideal health plans, from how and when we work out, to our diets, to which supplements we take.
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Aug 11, 2020 • 42min
20. John Gomez — Hardships Shape Champions
"You just can't step back and stop trying cases. There's no substitute for that" - John Gomez
How did Gomez go from a small boutique firm to over a billion dollars in verdicts?
What can trial attorneys learn from world-class athletes?
How can supercharged perseverance help to overcome hardships?
What did Gomez do to go above and beyond in the American Beauty case?
Why John Gomez Put Everything on the Line For the American Beauty CaseBy now, Gomez has achieved over a billion dollars in verdicts, but he's perhaps best known for the American Beauty case — a high-profile murder trial that broke him into the media's spotlight, but almost broke him financially too.Gomez tells all about going all-in on a single high-profile case, going above and beyond to get the result the victim’s family deserved — and how it put him on the path to success.The Courtroom is a Boxing Gym: Why Talent is Nothing Without TrainingRight from the start, Gomez's ambition was to become the best trial lawyer he could be. He has earned awards and critical acclaim, but he's not sleeping on it. In fact, he believes that talent is nothing without training.Gomez explains why he treats the courtroom the same way he does a boxing ring, why all trial attorneys should seek challenges and consistently raise the bar higher, and how recalibrating your ego in the gym can sharpen your performance in front of a jury.Hardships Shape Champions: How John Gomez Overcame His Darkest YearsAs the saying goes, sometimes it doesn't just rain — it pours. John Gomez describes his own thunderstorm: a period of adversity with multiple professional and personal challenges.Gomez had to make some tough decisions, rearrange his team, and go on a personal redemption journey. He shares how he used the experience as his biggest learning curve, how he came out fighting stronger than ever, and how you can do the same.Key takeaways:
Discipline and self-care are vital for entrepreneurs, and not just when you're working. Gomez shares the lessons he's learned about self-centering practices and the impact they've had on all aspects of his life.
From boutique firm to powerhouse, Gomez wants to lead by example. He believes that with enough dedication and a penchant for calculated risk, even small firms can rise to the top.
Bring on the challenging cases. In order to keep building their reputation and credibility, Gomez says attorneys need to constantly work to exceed their own expectations.
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Aug 4, 2020 • 44min
19. Harlan Schillinger — The Future of Legal Marketing
“Brand is what people think of you when you're out of the room." - Harlan Schillinger
Why was Harlan so insistent on monitoring his clients’ calls before agreeing to work with them?
How can smaller law firms compete with the incumbent "fat cats"?
Why won't this legal marketing veteran ever truly retire?
How can brand and communication take you from churn & burn to referral role model?
Why There's No Substitute For Focusing on Your Firm as a BusinessLegal industry veteran Harlan Schillinger has weathered more than a few market downturns, and he believes right now is a fertile ground for great growth. His advice? Don't panic — get crystal clear.Harlan explains what law firms need to be doing now to thrive, from hacking your internal processes to kickstarting your cash flow and settling cases in the most productive, absolute manner.Make Your Brand Deliver: How To Turn the Client Churn and Burn AroundFor Harlan, brand is everything: it's what people think of you when you're not in the room, it's what you stand for, and it's a lot more than just a logo. In fact, he goes as far as to say your message means NOTHING if you can't properly express it.Michael and Harlan explore concrete tactical approaches for branding and marketing for firms of all sizes, including building a steadfast company culture, crafting your messaging, and transforming client churn and burn into real referrals.Why Attorneys Need to Get Over Their Social Media PhobiaAttorneys have been looking at social media all wrong, and Harlan's here to tell you why (your transactional mindset might have a lot to do with it).Social media is here to stay — so if you haven't got your head in the game, then you need to call on some experts to show you the way. Harlan explains the truth about tracking your intake, why your vital social media presence is the key to delivering credibility day in & day out, and why you should never ask, "How did you hear about us?"Key takeaways:
Your problem isn't your leads. Poor knowledge of your own case management system and a lack of intake and conversion metrics might be the real reason why your leads seem like duds! Harlan gives us his insights into what the best firms do right.
Team above all. Particularly in times of adversity, you need to pull your key people together, listen to your team, and let common sense rule. As Harlan says, you'll never win the Superbowl unless you have a great team and they're all working together.
The power of word of mouth. Good news for the up-and-coming firms: according to Harlan Schillinger, if you haven't got a huge marketing budget, word of mouth still rules. He details how to craft a message of compassion, drum up more business, and keep in touch with people strategically — all in the pursuit of great cases.
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Jul 28, 2020 • 48min
18. Joey Coleman — Never Lose a Client Again: Creating Memorable Experiences to Gain an Advocate for Life
"If you don't have systems that you can execute on consistently, you don't actually have a business — you have an expensive hobby." - Joey Coleman
How can law firm owners compete with the likes of Amazon and Netflix in terms of client experience?
Why does every client automatically feel buyer's remorse (and what can you do about it)?
What don't you learn about client experience when you sit the JD?
How can you really turn attorney-phobic clients into powerful advocates of your law firm?
The Secret To Never Losing A Client AgainFor nearly 20 years, Joey Coleman has helped organizations retain their best clients and turn them into raving fans. But he wasn’t born an expert on client experience. Believe it or not, Joey honed his communication skills in the courtroom as a trial attorney.According to Joey, all attorneys got into law first and foremost because they wanted to help people — to protect, defend, support, and encourage their clients. That's why delivering a world-class client experience should be a total no-brainer.The New Buyer's Journey — Where Client Experience Is EverythingMost entrepreneurs know the traditional buyer’s journey, which focuses on only three stages: awareness, consideration, and decision. But this traditional buyer’s journey doesn’t reflect the way consumers make decisions today.Joey explains how law firm owners should be thinking about the new buyer’s journey — eight distinct phases that start with the client's assessment of you and end with the holy grail: client advocacy.Results vs. Experience: Why Clients Like You More When You Change Their MindsDoes getting a great result in a trial automatically get you a great rating and referral from the client? Every time you have a new client, you're being judged on their previous experiences with attorneys. Joey says client experience trumps the result of any ruling, however impressive. He explains how preconceptions and baggage can be used to your advantage, and why failing and then turning a result around only makes your client appreciate you more.Key takeaways:
First impressions are lasting impressions. If you're marketing yourself as a world-class law firm, you need to deliver the experience that you're promising. Joey explains why lawyers don't always have the best training in client experience, and what you need to know to better your offering.
As an attorney, managing clients expectations can be a balancing act. Joey gives his thoughts on navigating client expectations, both as a former trial attorney and as the client experience expert he is today.
Joey and Michael discuss the importance of alignment. To be the best, law firm owners need to assess the experience they're giving to their employees and see if it is of the caliber of the experience they're hoping they will deliver to their clients.
Joey’s First 100 Days® Implementation KitJoey has generously offered to give away a free First 100 Days® Implementation Kit designed exclusively for lawyers. This kit is designed to help you grow your business, enhance your client interactions, and increase the number of referrals you receive. This exclusive resource will walk you through the 8 phases of the client journey and use the 6 tools that Joey believes are the secret weapon to communicate with your client across these 8 phases. Download free here.Links And Resources
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