The Game Changing Attorney Podcast with Michael Mogill

"You're going to have a culture, no matter what. But it may be a bad culture if you're not the one creating it. " - Mark O'Mara Why is culture so important in your law firm? What can you do to build your organization's culture intentionally? Why do Kolbe and PRINT® scores give you and your team an edge? How can you utilize Kolbe & PRINT® scores beyond hiring? A Culture of ExcellenceDavid Craig, John Martin, Mark O'Mara, and Reza Torkzadeh have all been instrumental in establishing the success of their respective firms. But by focusing on culture, they've all been able to take that success and bring their organizations to the next level.In this special episode, recorded live at the EVOLVE Virtual Summit, Head of Coaching Strategy at Crisp Jessica Mogill leads a lively panel discussion on company culture: how to assess it, influence it, and what values lie at the center of it.Hire LearningCulture at a company starts with people, and people start when you hire them. But too often, firms don't give hiring the attention it deserves. David Craig says he used to spend more time picking a jury than picking who worked for him at his business. Reza Torkzadeh lost over half his staff in one day. He had to start over and be much more intentional about the process. Leveraging Kolbe and PRINT® assessments empower him to get to know candidates more deeply and understand if they would be a long term fit.David also uses Kolbe & PRINT® to assess if his people are in the right roles. Finding a role that fits with each team member’s skill set — that is challenging and exciting for them — can mean the difference between an all-star and a dud. As he says, “Just because I hired you as this paralegal doesn't mean you have to stay there. Let's look at your scores and figure out what is the best use of your time, so you're going to be happy and you're going to stay with us for a long period of time.”Out of PRINT®John Martin doesn't just use strategic assessments for placement decisions. He references them every day to know how to best communicate with each member of his team. Everybody has different communication styles and motivators. To get the most out of your team members, you have to know what drives them and how they work best.As John told it, “I looked at his PRINT® and I realized that the type of autonomy that I want is frustrating to him. He wanted to have systems in place. He wanted to be what I would consider micromanaged. So basically I just said to him, ‘You know, I've never been a manager before. It looks like you need something different. Do you want to develop that?’ So now this guy is doing the Crisp Experience Program. He's developing all of our systems. He's one of our top producers this year.”Key takeaways: Give it a try, even if you're skeptical. If you're not using all the tools available to you, you're operating with a hand tied behind your back. Beware of sunk cost. Don't waste your time trying to fit a square peg in a round hole, and don't be afraid to fire someone if necessary. Your people are your most important asset. Without them, you're just out there on your own. Links And Resources The Game Changing Attorney Podcast Michael Mogill Facebook Michael Mogill Twitter Michael Mogill Instagram Michael Mogill LinkedIn Crisp Video Website Crisp Video Facebook Crisp Video Group Twitter Crisp Video Instagram Crisp Video LinkedIn David Craig LinkedIn Craig, Kelley, and Faultless Website John Martin LinkedIn KJC Law Firm Website Mark O'Mara LinkedIn O'Mara Law Group Website Reza Torkzadeh LinkedIn TorkLaw Website

"The one secret that I have found: it's not brains. It's the willingness to work. Nobody that I know that is very successful has not been a hard worker." - John Morgan How do you get all the people in your organization working towards the same objective? What keeps John going even after achieving so much? How does he keep growing the biggest PI firm in the nation? Why did John diversify into the attractions industry? A Start with HeartJohn Morgan sits atop the summit of American personal injury law. His firm, Morgan & Morgan, is the largest PI firm in the US with 94 offices in 49 states. John's law practice employs over 700 attorneys and tries more cases than anyone else in the country.John rose from humble beginnings. After growing up poor in Florida and Kentucky, John's older brother Tim was severely injured while working as a lifeguard for Walt Disney World. But Tim was denied help and compensation by his employer. So John dedicated his life to fighting for individuals like Tim, who had been denied help and treated unfairly.Outwork, OutgrowJohn has several philosophies that have brought him success. He shares these in his two books, "You Can't Teach Hungry" and "You Can't Teach Vision." To John, hunger is paramount. To be satisfied is to be finished. You can achieve all sorts of unbelievable outcomes if you are willing to put in the effort and never stop driving forward. As he says, "The most successful people that I know in my life — it's not that they were the smartest. They were the hardest working." To John, a leader's job is to find and cultivate people with that hunger and make sure they're all pointed in the same direction, towards the same goals.Another of his favorite phrases is, "If you're not growing, you're dying." John doesn't slow down. Even as leader of the largest PI firm in the country, he's constantly expanding geographically and vertically. Just this year, he's added new practice areas like toxic tort litigation. The growth never ends.Lending a HandJohn brings the same passion to other areas of his life. He champions causes that he believes in, regardless of political affiliation. Fighting for the legalization of marijuana has earned him the nickname "PotDaddy,'' and he led the charge to pass the $15 minimum wage in Florida, a state not known for its progressive policymaking. He and his wife have also broken ground on the Morgan & Morgan Hunger Relief Center and started Harbor House, which provides help for abused women and children.John has expanded in business too. Since 1997, he has owned and operated a series of "edutainment" centers called WonderWorks. These attractions, often styled to look like a building crash-landed upside down, contain hands-on science exhibits and exhilarating educational demonstrations for kids. Now five locations strong, WonderWorks does gangbusters for John and helps engage local students in STEM education. True to form, he has found a way to make money while also helping the people around him.Key takeaways: Alignment is key. Make sure you and the people working for you have the same goals, otherwise you'll get nowhere. Believe in yourself. At the end of the day, you're the person you can rely on the most. Swim upstream. Resistance means you're moving in the right direction. Links And Resources The Game Changing Attorney Podcast Michael Mogill Facebook Michael Mogill Twitter Michael Mogill Instagram Michael Mogill LinkedIn Crisp Video Website Crisp Video Facebook Crisp Video Group Twitter Crisp Video Instagram Crisp Video LinkedIn Morgan & Morgan Website John Morgan LinkedIn John Morgan Books

"Your brand is your life. It's not a separate thing. It's everything. Everything you do is consistent with your brand. That intentional process that you've gone through has led you to a place: you know what your purpose is, and you're living out your purpose." - Joe Fried Why authenticity is key to good branding How to find your niche Why you can't be afraid to call out the system How to create change in the legal profession An All-Star CastBrought to you LIVE from the EVOLVE Summit, you'll hear from a diverse panel of experts who have climbed to the top of their industries. These game changers are here to share their advice on business, branding, and improving the industry.We're joined by Judy Smith, crisis management expert and professional fixer who's counseled presidents, global leaders, and Fortune 50 CEOs for over 25 years. You may know her as the inspiration for the hit TV show “Scandal.”We're fortunate to have Sara Williams of Alexander Shunnarah Injury Lawyers joining the lineup. Sara is a rising star in the legal world and mentors young trial lawyers, uplifting women of color and working to make the legal world more equitable.Alongside Judy and Sara is legal industry staple Harlan Schillinger, who helped shape the world of legal marketing and has been a leading voice in it for over 40 years.The panel is rounded out by Joe Fried, America's preeminent trucking attorney who’s earned nearly $1B for clients across 30 states. He spends much of his time educating lawyers, judges, and politicians about trucking safety issues, with 500 presentations under his belt in the last 10 years.Get RealAll four stress the importance of authenticity in creating your personal brand. For Sara Williams, that means not following the trends, sticking to your values, and "being true to who you are."Not only does it set you apart (because you are unique) — it establishes credibility. Harlan says, "Talk to the public the way you talk to a jury. You can't fool a jury. You have to be authentic."Judy stresses that being authentic creates trust between you and your clients, which is essential in a business where each client places their future in their lawyer’s hands.TransformersThese game changers haven't just worked to the top of their fields; they've changed them along the way. Sara is transforming legal events by refusing to come if there isn't adequate representation. As she tells it, "There were some folks who said, ‘You really need to be careful about what you say. You’re kind of ruffling feathers.’ But we are not going to affect change if we are worried about whether or not I get invited to speak somewhere."Joe makes a difference by sharing his knowledge, since change can't happen by himself. "My philosophy is I don't keep anything to myself. If I learn something — even something that's going to create an edge for me — I'm teaching it and giving it away because we need to build armies to do it. That's the way we make a difference."Key takeaways: Don't try to yell louder than the next guy. Have something unique to say. Be patient. Building a brand doesn't have immediate returns, but it pays off in the long run. Be intentional, but get comfortable with ambiguity. You have to have a strategy, but at the same time, you won't be able to pinpoint which video or billboard, or conference led to you landing a case. At the end of the day, it's the totality of those efforts that bring in cases. Links and Resources The Game Changing Attorney Podcast Michael Mogill Facebook Michael Mogill Twitter Michael Mogill Instagram Michael Mogill LinkedIn Crisp Website Crisp Facebook Crisp Twitter Crisp Instagram Crisp LinkedIn Judy Smith LinkedIn Smith & Company Website Joe Fried LinkedIn Fried Goldberg LLC Website Academy of Truck Accident Attorneys Website Sara Williams LinkedIn Sara Williams Website Alex Shunnarah Trial Attorneys Website Harlan Schillinger LinkedIn Harlan Schillinger Website

Connections fuel creativity. The most innovative leaders are interdisciplinary — they synthesize ideas from many sources into new, coherent concepts. Game changers know that great ideas can come from anywhere, and to shift the paradigm, they have to look at things through a different lens. That’s why we’ve brought you conversations across the spectrum: to change your perspective and broaden what’s possible.This quarter we’ve talked to historians, TV hosts, elite athletes, leadership experts, and the country’s leading attorneys. They’re all game changers in their own right, and each brings something different to the table. Find wisdom in their journeys, learn from their mistakes, and see what strategies have stood the test of time. We’ve distilled the season into just the golden moments.In this Best of Q2 episode, we revisit the ideas and conversations that have stuck with us the most. From Stoicism to CrossFit, from the courtroom to a race around the world — these stories will give you the tools to make new connections in your business and inspire you to keep changing the game.In this episode: Brian Chase on why you should be running your law firm like an innovative business Ryan Holiday on how you can embrace your inner Stoic by removing destructive emotions and accepting what you cannot control Marcus Lemonis on the three key factors to any business, regardless of their size Mark Beaumont on the importance of setting goals and building a plan to accomplish them John Maxwell on the true definition of leadership, and how it is an active process of adding intentional value to a team Mat Fraser on the wonders that will occur once you remove “what if” from your vocabulary Links and Resources The Game Changing Attorney Podcast Michael Mogill Facebook Michael Mogill Twitter Michael Mogill Instagram Michael Mogill LinkedIn Crisp Video Website Crisp Video Facebook Crisp Video Group Twitter Crisp Video Instagram Crisp Video LinkedIn Podium Nutrition AuthorMichael Mogill, Crisp Video Group, Brian Chase, Ryan Holiday, Marcus Lemonis, Mark Beaumont, John Maxwell, Mat Fraser

"It's only a matter of time before someone that's better than me comes along. Whether that's next year or that's 20 years from now, it's only a matter of time. But that feeling of pride and success is there forever. No one can take that away from me." - Mat Fraser How does this CrossFit champion approach things he's not good at? Why was failure key to Mat's initial success? What separates Mat from his opponents? What drives Mat to be the very best? How did Mat know it was time to retire from CrossFit? Survival of the FittestThe CrossFit Games are the most grueling athletic competition on the planet. To even qualify, you must place in the top 10% of hundreds of thousands of competitors in trials. Events at the finals are not announced before the games. Each competitor must be able to lift hundreds of pounds, run a 5-minute mile, and complete obstacle courses at breakneck speed to even stand a chance. To win one CrossFit Games is a terrific achievement. Mat Fraser has won five. In a row.Not only has Mat continually bested his opponents — he's trounced them. His margin of victory has increased each year, and in 2020 (his final Games) he nearly doubled the score of the 2nd place finisher. His points totaled almost more than 2nd and 3rd place put together. Mat has since retired from the Games, but he exits on top, completing the most dominant run the sport has ever seen.Margin CallMat attributes his success to the gains he makes on the margins, often outside the gym. Of course, you have to work hard there too, but "everyone's doing what you're doing in the gym," he says. "You need to find the 1% gains elsewhere."Even if you're working hard, others are too. It's not an edge, it's table stakes.Indeed, Mat found sustained success when he dedicated his full time to CrossFit — optimizing his sleep, eliminating stress from his life, making his pre- and post-workout routine bulletproof. Mat is living proof that the small things can make a big difference, compounding when they're stacked to create a dominant advantage.Put into PracticeYou may think that since Mat is so dominant, he must be good at everything, but that's not necessarily true — at first. What sets Mat apart is his dedication to perfecting the things that give him trouble. If he doesn't understand a technique, he isn't bashful about asking for help. And once he knows how to do it right, he'll throw himself at it until he's good at it.To Mat, a weakness is just something to improve upon...until it becomes a strength.Key takeaways: Transform your weaknesses into strengths. Just because you're not good at something yet doesn't mean you never will be. Remove "what if" from your vocabulary. You won't regret going all-out for your passions, but you will regret it if you don't. Create a strong support network. Mat says none of this would be possible without the work and love of his fiance, Sammy Moniz. Links and Resources The Game Changing Attorney Podcast Michael Mogill Facebook Michael Mogill Twitter Michael Mogill Instagram Michael Mogill LinkedIn Crisp Video Website Crisp Video Facebook Crisp Video Group Twitter Crisp Video Instagram Crisp Video LinkedIn Podium Nutrition

"Growth's not automatic. You don't automatically get better. If you're going to get better, you're going to have to be intentional." - John Maxwell What is John's greatest leadership challenge? How do you uncover your blind spots? What separates the top 2% of leaders from all the rest? How can you reach your full potential? Why wasn't John good at hiring? What is John's cycle of success? A Leader in LeadershipJohn C. Maxwell lives and breathes leadership. A #1 New York Times best-selling author, John has written over 50 books on the subject, which have sold more than 26 million copies worldwide. John was named the #1 leader in business by the American Management Association and topped the list of most influential leadership experts in Inc. Magazine.Through his companies and The John Maxwell Leadership Foundation, John teaches people how to unlock their potential. Having educated millions of people from every corner of the globe, John's advice is valued across the public and private sectors. All this growth has come from his steady hand at the helm. As he says, "Everything rises and falls on leadership."Question and AnswerOne thing John warns against is leading by assumption. You can't assume that all your employees are motivated by the same thing. Some may be driven by providing for their family, while others might want to work toward the greater good. Some might need words of encouragement, and some might need deadlines.The way to find out what your employees need is simple: ask them. John says if you ask your team what they need, they'll give you a blueprint on how to lead them.Let It GoA leader wouldn't be a leader without a team. John says it's imperative to trust your team and delegate responsibility. If you're managing everything, then your company will be limited by your capacity.To build bigger, you need other leaders who you trust to do their part. Those leaders will never grow if you're doing their work for them. A great leader empowers and equips his team so that they can become leaders as well. "The only way to grow your company is to grow leaders."Key takeaways: Failure and success aren't separate. They're part of the same process. John's cycle of success goes: test, fail, learn, improve, re-enter. Failure is essential to the system. Lead everybody differently. Ask your workers what they need and provide it. Setting expectations creates anticipation. People can't score if they don't know where the goalposts are, and they can't grow if you don't push them to do better. Links and Resources The Game Changing Attorney Podcast Michael Mogill Facebook Michael Mogill Twitter Michael Mogill Instagram Michael Mogill LinkedIn Crisp Video Website Crisp Video Facebook Crisp Video Group Twitter Crisp Video Instagram Crisp Video LinkedIn John Maxwell Website John Maxwell LinkedIn John Maxwell Podcast

"We're talking about a minority of brokers, of course. But when you've got over a million advisors in this country, even a small percent can cause some devastating harm." - David Meyer How did David's first case turn into the biggest jury settlement in Ohio history? What are some red flags that should make you think twice about your broker? How can you protect yourself from investment fraud? Why did David write a book that could put him out of business? How can you expand your impact beyond your practice? A Full RecoveryDavid Meyer is a nationally-esteemed attorney and founding principal of the firm Meyer Wilson. He specializes in representing victims of investment fraud, people who have lost their life savings by entrusting them to unethical and speculative financial advisors. Over two decades, David has recovered millions of dollars from fraudulent investors for his clients.The very first investment fraud case he took as a 28-year- old ended in a $261 million dollar class action verdict against Prudential Securities for over 200 retirees. It was the largest jury verdict in Ohio history, and all the plaintiffs recovered 100% of their losses. Since then, David has represented over 1,000 individual investors across the country.The Best DefenseTrust is essential for financial advisors. Their clients don't know nearly as much about investing — that's the reason they need a financial advisor in the first place. But sometimes, financial advisors abuse that trust. When that happens, ordinary people can lose a lifetime's worth of work overnight.David says the easiest way to level the playing field is to look up your broker on brokercheck.org. This will tell you if they have any outstanding complaints against them from the SEC and can prevent you from ending up with an untrustworthy advisor. If you receive a notice of a problem from your broker's supervisor (so-called "happiness letters"), David recommends immediately contacting a third party, as the brokerage will act to protect its own interests, not yours.Planned ObsolescenceEven though he's made a name for himself as an investment attorney, David ultimately hopes that fraud decreases to a point where clients won't need him anymore.To this end, he's written a book called “The Investor Protector” detailing stories from his years observing financial misconduct. The book includes basic financial education and practical advice so that you can protect you and your loved ones. He calls it "body armor" for retirement savers.And if he gets fewer clients because of it? That's fine by him. He just wants to make a difference.Key takeaways: Do your homework. Check out your financial advisor's history on brokercheck.com. Don't be ashamed. Many people keep quiet out of embarrassment if they suspect their financial advisor has taken advantage of them. The only way to recover your savings is to reach out to someone! Work beyond your office. Sometimes being the best lawyer isn't about being a lawyer at all. Find a way to drive change — whether it's as an attorney, an educator, or a policymaker. Links and Resources The Game Changing Attorney Podcast Michael Mogill Facebook Michael Mogill Twitter Michael Mogill Instagram Michael Mogill LinkedIn Crisp Video Website Crisp Video Facebook Crisp Video Group Twitter Crisp Video Instagram Crisp Video LinkedIn Meyer Wilson Website David Meyer LinkedIn The Investor Protector (Amazon) Broker Check

"I want to just have one opportunity in my life to put all my cards on the table and say, ‘What is what is the ultimate?’ I was almost to the point where I didn't mind if I failed, because I just wanted the opportunity to just go, ‘What is my Everest?’ What if it was if all the unknowns were taken care of? What is humanly possible? I'm all in. Very few people in their careers have the opportunity to go all in. Most of us just get by and try and get through our emails. It's such a privilege to be able to say, ‘I'm all in.’" - Mark Beaumont What drives Mark Beaumont to attempt these incredible feats of athleticism? How do he and his team prepare for an 18,000-mile ride? What roles do media and story play in Mark's expeditions? How does he apply the lessons of his adventures to his work as an investor and entrepreneur? What is Mark's North Star? Breaking AwayMark Beaumont is a Scottish cyclist, investor, broadcaster, and entrepreneur — though none of those titles really do him justice. Mark is the world record-holder for fastest circumnavigation of the globe on a bicycle, having completed the feat in just 78 days. He has made a career of daring adventures, like cycling the Americas or rowing across the mid-Atlantic. He has also broadcast his expeditions, producing documentaries for Global Cycling Network and the BBC, as well as books that chronicle his journeys. In 2019, Mark was awarded the British Empire Medal for services to sport and charity.All that would be impressive on its own, but Mark is also a committed father and businessman. He joined Eos Advisory, an angel investment group that funds innovation to deal with societal issues, as a Partner in 2019. In addition, he has worked as a Corporate Ambassador with private equity house LDC since 2007.Ahead of the PackMark's capacity for endurance is matched only by his creativity. He's said many times that he's not the best cyclist in the world; he's simply the one who has the imagination to dream up crazy rides, the audacity to believe he can do it, and the organization to make an exceptional plan.He attributes this creativity to his boyhood, growing up homeschooled on a farm in Scotland. There, he developed an independence of thought and a trust in himself. Mark knows the values that guide him, and he follows them whether they lead to the Arctic, the Atlantic, or the south of Africa.Clear Eyes, Full Heart, Can't LoseThough Mark's accomplishments have taken him around the globe, he's never forgotten that his inspiration lies close to home. The clarity of purpose that comes from Mark's commitment to family, work, and community, has spurred him to his many accomplishments.These priorities allow him to live to the fullest even when he isn't on an exotic expedition. During COVID lockdown, Mark devised a plan to run every street in his hometown of Edinburgh with his 6-year-old daughter — that's over 500 miles!Key takeaways: Make a great plan, get great results. Each of Mark's amazing rides could not have been achieved without a strong plan that he and his team stuck to. Shoot for the stars, but learn your trade. It's not enough to dream big. You've got to do the work to bring that dream within reach. Calm under pressure. If you or your team can't perform when there's a storm, then you'll only progress on sunny days. Links and Resources The Game Changing Attorney Podcast Michael Mogill Facebook Michael Mogill Twitter Michael Mogill Instagram Michael Mogill LinkedIn Crisp Video Website Crisp Video Facebook Crisp Video Group Twitter Crisp Video Instagram Crisp Video LinkedIn Mark Beaumont Website Mark Beaumont LinkedIn

"If you're in this for money, you're doing it for the wrong reason. I'll say that straight up, and I will argue all day long about that — because I was chasing the money before, and that's what put me on the couch. I was motivated by money and not by service to the clients, not service to my teammates, and not to service to my community." - Greg Ward How did Greg Ward go from the toughest year of his life to building one of the premier personal injury firms in the country? What does Greg Ward do to understand what his clients are going through? How does giving back to the community propel The Ward Law Group forward? What are the core values that drive Greg's business — and how did he develop them? A Strong FoundationGreg Ward is the Founding Partner of The Ward Law Group, a personal injury firm based in the Miami Lakes area. Along with his co-Founding Partner and wife, Jany Martinez-Ward, Mr. Ward litigates across a broad range of practice areas, including insurance coverage, bad faith, and complex contractual matters. Their practice, based in South Florida, serves clients in English and Spanish.Greg himself graduated cum laude from the University of Baltimore School of Law, gave the commencement address, and received the Law Faculty Award for Outstanding Graduate of the Class. He is licensed to practice in Florida, Maryland, Massachusetts, and U.S. Federal Courts.The Golden RuleEmpathy is key to Greg's law practice. As someone who has struggled financially in the past, Greg knows how important every dollar is to his clients. He tells stories of sleeping on his couch because he could only afford a bed for his daughter and searching the parking lot of a gas station for coins to pay for a soda.His wife and co-partner in the firm, Jany Martinez-Ward, emigrated to the U.S. from Cuba as a teenager with just a backpack and her one-year-old brother in her arms. Both Greg and Jany bring compassion from their experiences to their cases. The firm serves primarily Spanish-speaking clients, many of whom are immigrants, some undocumented. Whoever walks in the door at The Ward Law Group knows they will be treated with respect and their case will be taken seriously.Get Your Priorities StraightThough he's seen incredible success, Greg is not in it for the money. He makes sure that much of what comes in gets reinvested in the community through donations to his church and local organizations. He also volunteers his time advising entrepreneurs and leading business seminars.Instead of focusing exclusively on the finances, The Ward Law Group is centered around a series of core values, headlined by service to the clients and the community. Every decision is made through the prism of, "How will it affect my clients?" Greg knows that money is simply the outcome of great service, and that even though it's his business, it's all about the client.Key takeaways: The best way to measure your success as a leader is through your impact on your clients, your team, and your community. Communication is key in a marriage and a business partnership — or in Greg and Jany's case, both at once! Follow hope, not fear. Challenges will make you stronger, and good things happen when you believe in yourself. Links and Resources The Game Changing Attorney Podcast Michael Mogill Facebook Michael Mogill Twitter Michael Mogill Instagram Michael Mogill LinkedIn Crisp Video Website Crisp Video Facebook Crisp Video Group Twitter Crisp Video Instagram Crisp Video LinkedIn Greg Ward Website Greg Ward LinkedIn

"The reality is that human beings have all sorts of qualities, abilities, and traits available to us. But what ends up happening is because of this story and this narrative of who we think we are, we end up acting through the exact same person over and over again, telling us stories about what we think we can and cannot do. The Alter Ego is the thing that just allows these abilities to more freely come out of you so that you can truly kind of lead the life that you most want." - Todd Herman How can you employ the concept of the Alter Ego to achieve your goals? Who are some people who have utilized the Alter Ego method successfully? What's the one thing you can't coach? What are the Four Core Motivators? Coach of the YearTodd Herman is the founder of Upcoach and Herman Global Ventures, a WSJ best-selling author of “The Alter Ego Effect: The Power of Secret Identities to Transform Your Life,” and creator of the award-winning "90 Day Year" program for leadership and skills development. He has been coaching elite athletes, executives, and entrepreneurs for over two decades and has helped thousands through his work. In addition, HGV was named one of the Inc. 500 fastest growing companies in America.Through his work with Olympians and top athletes, Todd has developed a multitude of mental strategies to achieve peak performance, which he has brought to the world of business.Finding Your SupermanPerhaps the most notable of Todd's mental strategies is the Alter Ego Effect. After all, he wrote a whole book on it! In his career, Todd has seen that the narratives we construct about ourselves can be limiting. For example, if you don't consider yourself to be outgoing, how will you get onstage to deliver that keynote address?Todd recommends creating another version of yourself — one that is strong in the areas you lack — and activating it in times of need.Drawing on the science of enclothed cognition and other psychological phenomena, Todd explores how simply perceiving ourselves differently can have a measurable effect on our performance across a host of categories.Your Own Worst EnemyIn addition to the Alter Ego, Todd uses a concept called "The Enemy." This can be your ego, a negative idea of yourself, or the words of an old bully from your past. But at the root of it, it's the story or habits that get in your way as you pursue your goals. These maladaptive behaviors can seem amorphous and therefore insurmountable. One of Todd's methods is to give the Enemy a name and a form. By doing this, you contain these habits into something tangible that you can subsequently manage.You can't fight something until you can see it clearly.Key takeaways: You contain multitudes. Don't worry about being your "authentic self." There's no one single "you," and what you think you might be could limit what you become. You construct yourself. So often we feel at the whim of forces out of our control. But the thing you can always control is yourself and the six inches between your ears. The real deal. These strategies aren't just self-help platitudes. The idea of the Alter Ego goes back to the ancient Romans, and Todd's system is built off evidence-backed science. Links and Resources The Game Changing Attorney Podcast Michael Mogill Facebook Michael Mogill Twitter Michael Mogill Instagram Michael Mogill LinkedIn Crisp Video Website Crisp Video Facebook Crisp Video Group Twitter Crisp Video Instagram Crisp Video LinkedIn Todd Herman Website Todd Herman LinkedIn Todd Herman Twitter 90 Day Year The Alter Ego Effect