"You want a 30(b)(6) cross-examined and torn to shreds? I'm your girl." - Sara Williams Why do you need to be authentic to reach your maximum potential? How did Sara Williams go from aspiring sports agent to top dog at Alexander Shunnarah Trial Attorneys? Why does the legal industry still have a long way to go to be truly diverse? How can "being yourself" help you in front of a jury? Attorney and EducatorSara Williams is a Leading Trial Attorney at Alexander Shunnarah Trial Attorneys. After attending Cumberland Law School and quickly falling in love with the work of a trial lawyer, Sara made her way to Shunnarah’s empire in 2013.Sara has built up a name for herself as a truly formidable lawyer, and she litigates on various cases from motor vehicle negligence to wrongful deaths. As well as her work as an attorney, Sara is an educator. Serving as adjunct professor of Trial Advocacy at Cumberland School of Law, Sara helps students "flip the switch" and go from good attorneys to great attorneys.Advocate of AuthenticityOne of Sara's core strengths is authenticity, and her main goal as an educator and mentor is to help others recognize that you cannot reach your full potential while you're pushing against — or hiding — who you truly are.We discuss what it means to be authentic and the impact it’s had on Sara's journey. We also talk about her ongoing work to help others defeat generations of social conditioning to unleash their true voices, and why having authentic mentors is vital for personal and professional development.Career Growth: Chase Skills, Not RolesThe factor that has most influenced Sara's career choices isn't money or titles, but skills. Time and time again, Sara's need for professional growth has made her choose learning opportunities over bigger paychecks — and even abandon the familiarity of one job for the educational value of another.Sara explores why it's important to always be learning and why you should value opportunities to develop your skillset over bigger salaries or fancier offices. We also talk about how this single belief influenced Sara's trajectory and put her on the path to become the lawyer she is today.Key takeaways: Don't worry about your weaknesses. Focus more on your strengths, and be great at a few things rather than average at a lot of things. Find a mentor you can be vulnerable with and who makes you feel comfortable, so you can develop your authentic voice and build confidence. Be confident in your abilities, and don't be afraid to show it. The quickest way to lose a skill is to hide it away. Links and Resources The Game Changing Attorney Podcast Michael Mogill Facebook Michael Mogill Twitter Michael Mogill Instagram Michael Mogill LinkedIn Crisp Video Website Crisp Video Facebook Crisp Video Group Twitter Crisp Video Instagram Crisp Video LinkedIn Sara Williams LinkedIn Sara Williams Website Sara Williams YouTube

"What is average? Average is the bottom of good and the top of bad. Why would you not make a decision to be truly excellent in your particular business?" - Horst Schulze Why should every business have a clearly defined vision? How can empowering your employees benefit your clients and you? What are the four cornerstones of a great company? How should you orient new staff to promote your values and vision? The Advocate of ExcellenceHorst Schulze learned early on that in order to excel, you must be excellent. From his humble beginnings as a server's assistant, he worked his way up through both the Hilton and Hyatt Hotels before helping to found The Ritz-Carlton Hotel Company in 1983.Horst's obsession with excellence has earned him commendations such as Corporate Hotelier of the World and the Ishikawa Medal for personal contributions to the quality movement — and his subsequent venture, Capella Hotel Group, continues to push the bounds of luxury and quality.Excellence PermeatesTo be the best — and to hold that position — you must always be looking for ways to excel. Not only does this benefit you, but it inspires those you lead to do the same.Horst tells us all about the role self-betterment plays in your company and how striving to be the best can positively influence those around you, resulting in happy customers and a stronger company.Customer Loyalty Through Company CultureCustomer loyalty doesn't necessarily depend on the quality of the product. It is fostered through continued excellence in the service you provide, which can only be delivered through your employees.We discuss how instituting a culture of excellence can improve your law firm and result in more loyal clients. We also talk about the dangers of poor service and how a loyal customer can quickly switch from being an evangelist for your company to a terrorist for your reputation.Key takeaways: Don't just hire qualifications — select values. Bring in staff members that believe in your vision, want to achieve your goals, and will be advocates for your mission. Prioritize customers over the business. It is not enough to think that customers will flock if you have a good company. You must serve their needs first in order to create a successful business. Every complaint is an opportunity for you to promote loyalty. Recognize them as a chance, not to shut out a bad customer, but to bring in a loyal one. Links and Resources The Game Changing Attorney Podcast Michael Mogill Facebook Michael Mogill Twitter Michael Mogill Instagram Michael Mogill LinkedIn Crisp Video Website Crisp Video Facebook Crisp Video Group Twitter Crisp Video Instagram Crisp Video LinkedIn Horst Schulze Website Need to Lead Website Capella Hotel Group *Excellence Wins* Book

"A gift isn't about you. A gift, by its very nature, if you want it to move somebody's heart, better be about the other frickin’ person." - John Ruhlin Why you need to throw everything you think you know about gifting out the window. How thoughtful gestures can foster profitable, long-term relationships. Why you should stop sending merchandise as gifts. How John's elaborate proposal landed him in the ICU. John Ruhlin: Revolutionizing Gift-GivingJohn Ruhlin started out with a simple desire to make some extra cash to fund his way through medical school. He got himself a job as a Cutco Knives sales rep, and after a few short years achieved the highest sales numbers in the company's history — a record he holds to this day.John has since taken his secret to selling knives and turned it into one of the most successful relationship-building tools out there: Giftology. Through Giftology, John helps businesses to forge steadfast relationships with their stakeholders. He has shared his formula for top-tier gift-giving in his book “Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention*.*”Planning: The Key to Great GiftingYou wouldn't buy flowers from a gas station at the last minute for your mom ON Mother’s Day (hopefully), so why would you rush getting a gift for an important client?John explains why every gift requires forward-planning and lots of thought in order to make the biggest impact — and why gifts shouldn't be reserved only for the holiday season.ROR: Return on Relationships, Not InvestmentsIt's time to stop thinking about the short-term and how many leads your marketing campaigns bring in and start thinking about the long-term and how to foster your relationships.We discuss how Giftology can result in huge benefits year after year and why it isn't about one-off gifts.Key takeaways: Put your money where your mouth is and gift in a way that reflects your brand. Don't present yourself as a Fortune 500 company and send out coasters to "valued clients." The gifts aren't about you, so stop sending lazy presents that reflect YOUR interests. Take the time and effort to find something that the receiver will truly appreciate. We already have a lot of stuff, so tailor your gifts to the individual in a way that will make them meaningful and unique. Links and Resources The Game Changing Attorney Podcast Michael Mogill Facebook Michael Mogill Twitter Michael Mogill Instagram Michael Mogill LinkedIn Crisp Video Website Crisp Video Facebook Crisp Video Group Twitter Crisp Video Instagram Crisp Video LinkedIn John Ruhlin LinkedIn John Ruhlin Twitter John Ruhlin Website Giftology Group Website

"The outlets hated my guts. Hated me. It’s because I was unapologetically masculine. I rejected all kinds of all the stuff that became progressive woke-ism." - Tucker Max Why did Tucker Max step away from the limelight? How can introspection help you move forward? What is it about delegating control of your company to someone else that leads to growth? How did Tucker & his team create Scribe Media to turn experts into authors? The King of ControversyTucker Max took the internet by storm after his blog, *TuckerMax.com,* went stratospheric in the early 2000s. Two best-selling books, one movie, and a media empire later, Tucker's success is showing no signs of slowing down.But Tucker's days recounting debaucherous adventures online are behind him, and the self-styled "fratire-ist" now focuses on helping others achieve their editorial dreams with the help of his publishing house, Scribe Media.Metamorphosis: Psychoanalysis and MDMATucker tells us about his journey from sensationalist blogger to entrepreneurial titan and how following a path of self-discovery has led to this transformation.We discuss Tucker's ongoing process of facing hard truths with the help of cutting-edge treatments not yet widely available or sanctioned.Expanding an Empire: Letting Go in Order to GrowTucker may have launched his publishing powerhouse, but in order to thrive, he's passed the role of CEO to someone else.Tucker explores how delegating the task of running his business has allowed him to expand his media empire by giving him more time to focus on what he does best — and why you should do the same.Key takeaways: Success is no substitute for happiness, so it's important to recognize what truly brings us joy and not chase that next comma in the bank account, thinking contentment will follow. Be open to new experiences because you never know which diversion might lead to a positive experience or, as in Tucker's case, a whole career. Be honest with yourself. Learn to recognize unhealthy behaviors to prevent you from sabotaging yourself. Links And Resources The Game Changing Attorney Podcast Michael Mogill Facebook Michael Mogill Twitter Michael Mogill Instagram Michael Mogill LinkedIn Crisp Video Website Crisp Video Facebook Crisp Video Group Twitter Crisp Video Instagram Crisp Video LinkedIn Tucker Max LinkedIn Tucker Max Website Scribe Media Website

"I eventually spent more than a million dollars on hacking my own biology." - Dave Asprey How can fasting improve mental energy and clarity? Why does exercising with less fuel actually give you the best ROI? How did Bulletproof take Silicon Valley, Wall Street, and Hollywood by storm? Why should every leader focus on clearing their mental programming? The Father of BiohackingDave Asprey is a Silicon Valley pro who's turned his sights from hacking computers to hacking biology — and today, his goal is to help us all live longer healthier and happier lives.Dave started his career in the tech sector as an internet pioneer and IT expert. He has gone on to write three New York Times best-selling books and, working alongside doctors and scientists, he has developed the Bulletproof diet to allow everyone to access their full mental and physical potential.Intermittent Fasting: Why Less Fuel Equals More EnergyMany people fuel up on food that they think will give them the mental and physical energy they need for the day. But Dave believes this is an outdated way of thinking and that there's a better and simpler way to get the most out of your brain and your body.Dave tells us all about the virtues of intermittent fasting and how it could help you stay mentally sharp and utilize energy reserves you didn't even know your body had.Pushing Boundaries: Living to 180 Years OldDave isn't just dedicating his time to helping us live healthier lives. He's trying to keep us breathing longer too — exceptionally longer. Dave's own (conservative) target is to reach 180, a goal he thinks is well within reach.Join us as Dave explains why living longer isn't just a dream, but an inevitability, and how the tools to achieve prolonged life won't just be for the uber-wealthy.Key takeaways: Our brains are noisier than we think, but we have the ability to take control and reduce the volume if we simply become aware of it. Cravings have a poor ROI, and we need to keep them in check to stop them from taking a mental toll. Energy — not time — equals money, and learning to leverage it will help your business achieve success. Links And Resources The Game Changing Attorney Podcast Michael Mogill Facebook Michael Mogill Twitter Michael Mogill Instagram Michael Mogill LinkedIn Crisp Video Website Crisp Video Facebook Crisp Video Group Twitter Crisp Video Instagram Crisp Video LinkedIn Dave Asprey Twitter Dave Asprey Website Dave Asprey LinkedIn

"If you constantly cheat on time, there is a massive price that you will pay." - Jay Papasan Is multitasking a lie? What's the difference between a to-do list and a success list? Are willpower-based actions wasting your energy? What is the ONE BIG QUESTION whose answer will unlock your productivity? From Artist to EntrepreneurJay Papasan is an executive, real estate expert, speaker, and best-selling author of Wall Street Journal Business best-selling book “The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results.”From his humble beginnings as a French/English major and self-confessed book nerd, Jay Papasan learned business in later life and underwent a total paradigm shift. Now a leadership coach and co-owner of several successful businesses, he shares his journey from craftsman and artist to entrepreneur — and the lessons he learned along the way.Success is Sequential: The Devastating Costs of MultitaskingIn the thirst for success, many entrepreneurs invite a level of complexity into their lives that can be utterly counterproductive. As Jay Papasan explains, making real progress professionally requires both discipline and simplicity — but that doesn't mean it's easy.We discuss why the most successful people have an awesome day before noon, how mindful order and honed energy create a domino effect, and why multitasking breeds untold levels of inefficiency.Misdirected Energy: Why Discipline Trumps WillpowerJay Papasan is a serial entrepreneur who is consistently juggling numerous ventures at the same time. It takes a certain level of mental stamina to give maximum efficiency to all of his endeavours. Is it sheer strength of willpower...or is something else at play?We explore Jay's thesis on the difference between discipline and willpower. He shares incredible scientific insight on the “horrible mileage” your brain gets out of willpower-based actions, and the physiological ramifications that have a huge impact on your workplace prowess.Key takeaways: Simplicity is the ultimate sophistication. If you can focus on a smaller number of things that are more meaningful, you’ll make a much greater impact. Multitasking is a lie. You will get more accomplished by focusing on ONE thing at a time, rather than toggling back and forth between tasks or projects. Balancing is a verb, not a noun. Balance is not a destination — it's an ongoing process characterized by actions and decisions that keep you on track and moving forward. Links and Resources The Game Changing Attorney Podcast Michael Mogill Facebook Michael Mogill Twitter Michael Mogill Instagram Michael Mogill LinkedIn Crisp Video Website Crisp Video Facebook Crisp Video Group Twitter Crisp Video Instagram Crisp Video LinkedIn Jay Papasan Website Jay Papasan Twitter

Game changing attorneys are a rare breed, but we've been fortunate enough to hear insights from a number of incredible law firm owners right here on this podcast.This year we've pulled back the curtain on these market leaders — from how they think to how they lead to the decisions that got them to where they are today. They've shared their incredible stories and actionable advice, and they’ve dropped more truth bombs (and occasional F-bombs) than we ever anticipated.For the first-ever season finale of The Game Changing Attorney Podcast, we look back at the game changing conversations we had with some of the most iconic attorneys in the nation. Join us as we discover the mindsets that set these market leaders apart, the marketing strategies that took them to the next level, and everything in between.Buckle up — it’s going to be a wild ride.In this episode: John Morgan on being a lion in a world of sloths and why only the paranoid survive Joe Fried on the 3 AM phone call that led him to his true calling John Gomez on the freedom of discipline and smashing ego with Jiu Jitsu Alexander Shunnarah on his iconic billboards and why he doesn't take vacations Jay Kelley on why brand credibility is the only thing that matters Mark O’Mara on the trials and tribulations of the Zimmerman case Mike Papantonio on revolutionizing the mass torts arena Glen Lerner on why the client isn't always right Anthony Johnson on leveraging data and the future tech of law firms Mark Lanier on being a chameleon in the courtroom And the one thing they all agree on:"Combine talent with hard work and a diligent desire for truth and justice, and those are three aces that’ll be hard to beat." - Mark LanierLinks and Resources The Game Changing Attorney Podcast Michael Mogill Facebook Michael Mogill Twitter

"You’ve got to definitely check your ego at the door — and you have to know when to hold them and know when to fold them." - Reza Torkzadeh Why do experience-led law firms have a competitive advantage? How did TorkLaw solve its toxic company culture? Why is data going to define the leading firms of the future? How did Reza Torkzadeh create a cutting-edge personal injury firm from the ground up? Reza Torkzadeh: Building a Cutting-Edge PI Firm From the Ground UpReza Torkzadeh is the Founder & CEO of TorkLaw, a cutting-edge personal injury law firm based out of Los Angeles. He’s handled numerous high-profile cases in both state and federal courts, and he has served in leadership roles in litigations at the national level. But he didn’t start out that way, by any means.In this episode, Reza tells his personal story as a first-generation immigrant of Iranian descent, and shares the entrepreneurial journey that's made him a big player in personal injury law.Entrepreneurial Journeys and the Abundance MindsetNot every attorney wants to start their own practice, but for Reza Torkzadeh there was nothing he'd rather do. Despite stating that he didn't make a cent in the first five years of running TorkLaw, it's still the best decision he's ever made. Why? Because he loves what he does.We talk about the ups and downs of the entrepreneurial journey, how Reza achieves the balance that keeps him in the game, and why helping his clients at the darkest points in their lives drives him to reach new heights.Client First: Experience as a Competitive AdvantageReza Torkzadeh has set TorkLaw apart through his well-defined ethos that makes decision-making crystal clear: his firm is a customer service business that just happens to employ attorneys. So what does that mean in practice?At TorkLaw, the client always comes first — no matter what! Reza tracks every step of the client journey from that first contact call to make sure every part of his firm delivers world-class service. Given the choice between a five star Four Seasons and a Motel 6, he knows what he wants his firm to be.Key takeaways: Experience-led law firms rise above the rest. While clients might someday forget the exact settlement you won for them, they'll never forget the way you made them feel. Take it to the next level. An abundance mindset will empower you to knock down barriers while collaborating with the best. Track everything in sight. The law firm of the future is one that’s driven by data. Links and Resources The Game Changing Attorney Podcast Michael Mogill Facebook Michael Mogill Twitter Michael Mogill Instagram Michael Mogill LinkedIn Crisp Video Website Crisp Video Facebook Crisp Video Group Twitter Crisp Video Instagram Crisp Video LinkedIn TorkLaw Website Reza Torkzadeh LinkedIn

"To all the legal folks out there: the bar is higher for you guys now. There's more expected of you." - Judy Smith How did Judy Smith's career inspire the hit TV show Scandal? What does the new crisis management playbook look like? How did the Monica Lewinsky case shape Judy Smith's career? Why doesn't anyone care about sex scandals anymore? How should organizations share their social values in a world of cancel culture? Judy Smith: Crisis Management, the White House, and ScandalJudy Smith wants you to leverage your truth. Judy's work as a world-renowned crisis management expert and entrepreneur has earned her the reputation of being the ultimate “fixer.” She was George H. W. Bush's Deputy Press Secretary, she graduated law school, and her ground-breaking work even inspired a hit TV show: Scandal.For more than 25 years, she has served as an advisor for a host of corporate, celebrity, non-profit, and government clients providing strategic counsel to help individuals and organizations navigate challenging issues.And today, Judy shares that expertise with us.Raising the Bar: Why Law Firms Need to Do MoreOver the years, Judy Smith has worked with countless attorneys, and she's seen a transformation across the board. In a 24-hour news cycle where all it takes is a couple of tweets, bad news travels fast. You need to be faster.So how can you ensure you beat the other party to the punch? What do you need to do to land the right message? Which platform or vehicle is appropriate? Judy shares her ultimate playbook for world-class crisis communications for the legal industry and beyond.Social Issues and Cancel Culture: How to Tread the LineRecent events have generated a shift in public expectations as they look for organizations to take a stand on social issues. Firms know what is expected of them, but get the message wrong and you'll face backlash. So what's a responsible firm to do?Judy Smith explains the incremental positive steps your firm can take, why writing checks won't get you very far, and why, despite the very real risks of cancel culture, it's still worth putting your values on the line.Key takeaways: Be prepared, act fast. Bad news gets across the globe in 18 seconds, so it’s important to be ready when a crisis strikes. What, when, and how. You must determine the right strategy and the vehicle for each specific crisis communication; not everything can be handled in an email or a tweet. Know when to walk away. Not everything is fixable, even for Judy Smith, so you need to know and accept a lost cause. Links and Resources The Game Changing Attorney Podcast Michael Mogill Facebook Michael Mogill Twitter Michael Mogill Instagram Michael Mogill LinkedIn Crisp Video Website Crisp Video Facebook Crisp Video Group Twitter Crisp Video Instagram Crisp Video LinkedIn Judy Smith Website Judy Smith Twitter

"Great marketing won’t fix a bad business. Great marketing will only accelerate the demise of a bad business." - Ryan Deiss How did Ryan Deiss go from being $250K in debt to digital marketing master? Why isn't creating an amazing product or service enough? Why doesn't Ryan Deiss care about your conversion rates? How can your firm get an edge when you're competing for the same clicks as everyone else? Ryan Deiss and His Companies Basically Own the InternetRyan Deiss is the CEO of DigitalMarketer, one of the largest and most highly regarded authorities in marketing today. He’s not only an expert in what works when it comes to marketing — he’s also a seasoned entrepreneur who took the stairs on his way to success.In this episode, Ryan Deiss shares his powerful insights about what all successful business leaders have in common, and marketing strategies that ACTUALLY work.A Click Costs What a Click Costs: Why Marketing Tricks Don't WorkRyan Deiss's legions of admirers want to get to the root of his success. What tricks and techniques did he use to rise to the top? Well, lean in close, because we've unmasked the truth: there. is. no. secret.It might not be what you wanted to hear, but Ryan lays it down: a click costs what a click costs, so shift your focus. You should be concentrating on ascending your traffic into prospects, making those clients bigger and better, and boosting referrals. He tells us how he does it.Why Picasso Was the Greatest Marketer of His TimeEntrepreneurs and creative minds can seem to have a certain something that gives them that edge. Ryan Deiss gives that edge a name: great marketing. He believes that every creative genius was empowered by even greater marketing prowess. So what tactics can you use to become a marketing maven?Ryan shares his top tips: from calculated investment to identifying the real value of a customer. Plus, a cautionary tale about why even the best marketing in the world can't fix a weak foundation.Key takeaways: You’ve got to spend money to make money. The business that is willing to spend the most money to acquire a customer will always win. Service over tactics. Tactics come and go, but establishing a brand built around high-quality service is the best marketing strategy a business can have. Be in it for the journey. Marketing should never drop off after passing a lead to sales; marketing’s job is to own the entirety of the customer journey. Links and Resources The Game Changing Attorney Podcast Michael Mogill Facebook Michael Mogill Twitter Michael Mogill Instagram Michael Mogill LinkedIn Crisp Video Website Crisp Video Facebook Crisp Video Group Twitter Crisp Video Instagram Crisp Video LinkedIn Ryan Deiss Website Ryan Deiss Twitter DigitalMarketer Website