Collisions YYC

On today’s episode, host Tyler Chisholm is joined by Jason McFadden, who stresses the need for a human-centered approach in product development, focusing on customer feelings and experiences rather than just technology. Through Jason's experiences and insights, listeners will learn about the challenges and opportunities facing SaaS companies, the importance of storytelling and emotional connection in marketing, and the significance of understanding customer needs and feelings to drive business success. The conversation also explores real-world examples, including the journey of a tech company in targeting first responders and the essential role of building trust and emotional connections in successfully selling their solution. Whether you're part of a SaaS company or simply interested in the evolving world of marketing and technology, this episode offers valuable insights and actionable takeaways that you won't want to miss!This episode is sponsored by clearmotive marketing. When it comes to marketing that truly matters to your business, clearmotive is your go-to partner. With a proven track record of 15 years, they understand what makes your business tick. Learn more at https://www.clearmotive.ca and discover how clearmotive can help your marketing thrive.We’re on social media! Follow us for episodes you might have missed and key insights on Western Canada directly on your feeds.Instagram: https://www.instagram.com/collisionsyycLinkedIn: https://www.linkedin.com/company/collisions-yycWebsite: https://www.collisionsyyc.comThank you for tuning into Collisions YYC!Remember to subscribe and follow us on Spotify and Apple Podcasts so you never miss an episode.If you loved the episode, please leave us a 5-star review and share the show with your friends!We sincerely appreciate your support of our local podcast.Host links:Tyler’s website: https://www.tylerchisholm.caTyler’s Twitter: https://www.twitter.com/tylerchisholmTyler’s LinkedIn: https://www.linkedin.com/in/tylerchisholmGuest links:Jason McFadden’s LinkedIn: https://www.linkedin.com/in/jaymcfadden/Jason McFadden’s Twitter: https://www.twitter.com/jaymcfaddenJason McFadden’s Instagram: https://www.instagram.com/jaymcfaddenBuild with Assembly’s Website: https://www.assemblyhq.comBuild with Assembly’s LinkedIn: https://www.linkedin.com/company/assemblyincBuild with Assembly’s Twitter: https://www.twitter.com/_assemblyhqBuild with Assembly’s Instagram: https://www.instagram.com/assemblyincCollisions YYC is a Tyler Chisholm original production // Brought to you by clearmotive marketing

On today’s episode, host Tyler Chisholm is joined by Vanessa Gagnon, Director of Community at Platform Calgary, to discuss the upcoming Innovation Week in Calgary. The episode highlights the inclusive nature of the event, emphasizing its relevance not only for tech-savvy individuals but also for those who are "tech-curious." They delve into the diverse content tracks, the abundance of activities happening across the city, and the significant networking opportunities. Their insightful conversation provides a comprehensive overview of Innovation Week, encouraging listeners to participate and showcasing the collaborative, supportive nature of the Calgary tech community.This episode is sponsored by clearmotive marketing. When it comes to marketing that truly matters to your business, clearmotive is your go-to partner. With a proven track record of 15 years, they understand what makes your business tick. Learn more at https://www.clearmotive.ca and discover how clearmotive can help your marketing thrive.We’re on social media! Follow us for episodes you might have missed and key insights on Western Canada directly on your feeds.Instagram: https://www.instagram.com/collisionsyycLinkedIn: https://www.linkedin.com/company/collisions-yycWebsite: https://www.collisionsyyc.comThank you for tuning into Collisions YYC!Remember to subscribe and follow us on Spotify and Apple Podcasts so you never miss an episode.If you loved the episode, please leave us a 5-star review and share the show with your friends!We sincerely appreciate your support of our local podcast.Host links:Tyler’s website: https://www.tylerchisholm.caTyler’s Twitter: https://www.twitter.com/tylerchisholmTyler’s LinkedIn: https://www.linkedin.com/in/tylerchisholmGuest links:Vanessa Gagnon’s LinkedIn: https://www.linkedin.com/in/vanessaincalgaryVanessa Gagnon’s Twitter: https://www.twitter.com/nessincalgaryVanessa Gagnon’s Instagram: https://www.instagram.com/nessincalgaryPlatform Calgary’s Website: https://www.platformcalgary.comPlatform Calgary’s LinkedIn: https://www.linkedin.com/company/platformcalgaryPlatform Calgary’s Facebook: https://www.facebook.com/platformcalgaryPlatform Calgary’s Twitter: https://www.twitter.com/platformcalgaryPlatform Calgary’s Instagram: https://www.instagram.com/platformcalgaryCollisions YYC is a Tyler Chisholm original production // Brought to you by clearmotive marketing

On today’s episode, host Tyler Chisholm is joined by Tara Weber, Western Bureau Chief at BNN Bloomberg, to discuss the heart of Alberta's transformation. The episode explores the intricate dynamics of the media industry, where the fast-paced churn of the news cycle and the allure of sensational stories often eclipse the quieter yet significant narratives. In a world increasingly polarized by news that comforts rather than challenges, the quest for balance and truth becomes more arduous, with fake news sites and algorithms distorting the breadth of our collective knowledge.This episode is sponsored by clearmotive marketing. When it comes to marketing that truly matters to your business, clearmotive is your go-to partner. With a proven track record of 15 years, they understand what makes your business tick. Learn more at https://www.clearmotive.ca and discover how clearmotive can help your marketing thrive.We’re on social media! Follow us for episodes you might have missed and key insights on Western Canada directly on your feeds.Instagram: https://www.instagram.com/collisionsyycLinkedIn: https://www.linkedin.com/company/collisions-yycWebsite: https://www.collisionsyyc.comThank you for tuning into Collisions YYC!Remember to subscribe and follow us on Spotify and Apple Podcasts so you never miss an episode.If you loved the episode, please leave us a 5-star review and share the show with your friends!We sincerely appreciate your support of our local podcast.Host links:Tyler’s Twitter: https://www.twitter.com/tylerchisholmTyler’s LinkedIn: https://www.linkedin.com/in/tylerchisholmGuest links:Tara Weber’s LinkedIn: https://www.linkedin.com/in/taraweberTara Weber’s Twitter: https://www.twitter.com/taranweberTara Weber’s Instagram: https://www.instagram.com/taranweberBNN Bloomberg’s Website: https://www.bnnbloomberg.caBNN Bloomberg’s Facebook: https://www.facebook.com/BNNBloombergBNN Bloomberg’s Twitter: https://www.twitter.com/BNNBloombergBNN Bloomberg’s Instagram: https://www.instagram.com/bnnbloombergBNN Bloomberg’s TikTok: https://www.tiktok.com/@bnnbloombergCollisions YYC is a Tyler Chisholm original production // Brought to you by clearmotive marketing

On today’s episode, host Tyler Chisholm is joined by Marc Binkley, an innovative marketing executive with 25 years of experience delivering growth in top-line revenue and bottom-line profits. They discuss the integration of sales and marketing and how these two crucial components intertwine. They touch on the psychology of influence, the different theories of marketing, the importance of testing and learning, and the challenges of balancing short-term results with long-term successThis episode is sponsored by clearmotive marketing. When it comes to marketing that truly matters to your business, clearmotive is your go-to partner. With a proven track record of 15 years, they understand what makes your business tick. Learn more at https://www.clearmotive.ca and discover how clearmotive can help your marketing thrive.We’re on social media! Follow us for episodes you might have missed and key insights on Western Canada directly on your feeds.Instagram: https://www.instagram.com/collisionsyycLinkedIn: https://www.linkedin.com/company/collisions-yycWebsite: https://www.collisionsyyc.comThank you for tuning into Collisions YYC!Remember to subscribe and follow us on Spotify and Apple Podcasts so you never miss an episode.If you loved the episode, please leave us a 5-star review and share the show with your friends!We sincerely appreciate your support of our local podcast.Host links:Tyler’s Twitter: https://www.twitter.com/tylerchisholmTyler’s LinkedIn: https://www.linkedin.com/in/tylerchisholmGuest links:Marc Binkley’s LinkedIn: https://www.linkedin.com/in/marcbinkleyThe 95-5 Rule: https://business.linkedin.com/marketing-solutions/b2b-institute/b2b-research/trends/95-5-ruleBrand user profiles seldom change and seldom differ: https://link.springer.com/article/10.1007/s11002-017-9437-2How Mental And Physical Availability Drives Brand Growth: https://brandingstrategyinsider.com/how-mental-and-physical-availability-drives-brand-growth/Collisions YYC is a Tyler Chisholm original production // Brought to you by clearmotive marketing

On today’s episode, host Tyler Chisholm is joined by Ray Sawatsky, the founder of Kinvest Venture Partners, an impact investing company focused on solving poverty in rural Africa. Ray shares the unique structure of impact investing, where investors can choose to buy equity or invest in a risk-based structure. Kinvest's model emphasizes local ownership and human potential, with the ultimate goal of employee ownership by year 10. Ray discusses the challenges and rewards of impact investing and highlights the importance of mutuality and kinship with employees. He addresses potential risks and challenges, including value chains and climate fluctuation, and shares his experiences in Rwanda. You will gain insights into impact investing, the concept of mutuality, and the potential for meaningful change through investments. You will also learn about Kinvest's innovative approach and how to get involved in impact investing.This episode is sponsored by clearmotive marketing. When it comes to marketing that truly matters to your business, clearmotive is your go-to partner. With a proven track record of 15 years, they understand what makes your business tick. Learn more at https://www.clearmotive.ca and discover how clearmotive can help your marketing thrive.We’re on social media! Follow us for episodes you might have missed and key insights on Western Canada directly on your feeds.Instagram: https://www.instagram.com/collisionsyycLinkedIn: https://www.linkedin.com/company/collisions-yycWebsite: https://www.collisionsyyc.comThank you for tuning into Collisions YYC!Remember to subscribe and follow us on Spotify and Apple Podcasts so you never miss an episode.If you loved the episode, please leave us a 5-star review and share the show with your friends!We sincerely appreciate your support of our local podcast.Host links:Tyler’s Twitter: https://www.twitter.com/tylerchisholmTyler’s LinkedIn: https://www.linkedin.com/in/tylerchisholmGuest links:Ray Sawatsky’s LinkedIn: https://www.linkedin.com/in/ray-sawatsky-72478810/Kinvest’s Website: https://www.kinvestpartners.comKinvest’s LinkedIn: https://www.linkedin.com/company/kinvest-venture-partnersKinvest’s Facebook: https://www.facebook.com/profile.php?id=100094726326440Collisions YYC is a Tyler Chisholm original production // Brought to you by clearmotive marketing

On today’s episode, host Tyler Chisholm is joined by serial entrepreneur Bill Murphy to discuss the world of small and medium-sized businesses (SMBs). While technology plays a crucial role in business, Bill recognizes the importance of human interaction for customer success. Startups should strive to balance innovative technology and personal connection, fostering trust and delivering value to their clients. As Bill advises, sometimes picking up the phone and having a genuine conversation can make all the difference.This episode is sponsored by clearmotive marketing. When it comes to marketing that truly matters to your business, clearmotive is your go-to partner. With a proven track record of 15 years, they understand what makes your business tick. Learn more at https://www.clearmotive.ca and discover how clearmotive can help your marketing thrive.We’re on social media! Follow us for episodes you might have missed and key insights on Western Canada directly on your feeds.Instagram: https://www.instagram.com/collisionsyycLinkedIn: https://www.linkedin.com/company/collisions-yycWebsite: https://www.collisionsyyc.comThank you for tuning into Collisions YYC!Remember to subscribe and follow us on Spotify and Apple Podcasts so you never miss an episode.If you loved the episode, please leave us a 5-star review and share the show with your friends!We sincerely appreciate your support of our local podcast.Host links:Tyler’s Twitter: https://www.twitter.com/tylerchisholmTyler’s LinkedIn: https://www.linkedin.com/in/tylerchisholmGuest links:Bill Murphy’s LinkedIn: https://www.linkedin.com/in/billmurphycahuuman’s Website: https://www.huumans.comhuuman’s LinkedIn: https://www.linkedin.com/company/huumansCollisions YYC is a Tyler Chisholm original production // Brought to you by clearmotive marketing

On today’s episode, host Tyler Chisholm is joined by the Vice President of Commodity Strategy and Trade Analytics at ARM Energy. Dive deep into the complexities and interdependencies of the energy industry while exploring alternative locations for these projects. Emily provides insights into the challenges of maintaining power grid balance and the impact of government interventions. You’ll also discover the fascinating multidisciplinary aspects of energy markets and the realistic timeline for transitioning away from fossil fuels.This episode is sponsored by clearmotive marketing. When it comes to marketing that truly matters to your business, clearmotive is your go-to partner. With a proven track record of 15 years, they understand what makes your business tick. Learn more at https://www.clearmotive.ca and discover how clearmotive can help your marketing thrive.We’re on social media! Follow us for episodes you might have missed and key insights on Western Canada directly on your feeds.Instagram: https://www.instagram.com/collisionsyycLinkedIn: https://www.linkedin.com/company/collisions-yycWebsite: https://www.collisionsyyc.comThank you for tuning into Collisions YYC!Remember to subscribe and follow us on Spotify and Apple Podcasts so you never miss an episode.If you loved the episode, please leave us a 5-star review and share the show with your friends!We sincerely appreciate your support of our local podcast.Host links:Tyler’s Twitter: https://www.twitter.com/tylerchisholmTyler’s LinkedIn: https://www.linkedin.com/in/tylerchisholmGuest links:Emily Kyne’s LinkedIn: https://www.linkedin.com/in/ekyneARM Energy’s Website: https://www.armenergy.comARM Energy’s LinkedIn: https://www.linkedin.com/company/armenergyARM Energy’s Twitter: https://twitter.com/ARM_EnergyCollisions YYC is a Tyler Chisholm original production // Brought to you by clearmotive marketing

On today’s episode, host Tyler Chisholm switches sides and becomes the guest alongside his co-founder, Chad Kroeker. Interviewed by good friend and fellow marketer Scott A. Martin, Tyler and Chad celebrate 15 years of partnership and clearmotive marketing. Discover what lessons they’ve learned along the way. Both Tyler and Chad have been consistently evolving and refusing to stick to the same thing for decades. Discover their appetite for learning and curiosity and their efforts to maintain a balanced work-life dynamic by engaging in exciting activities outside their work (think things like motorcycle racing and buying a farm).This episode is sponsored by clearmotive marketing. When it comes to marketing that truly matters to your business, clearmotive is your go-to partner. With a proven track record of 15 years, they understand what makes your business tick. Learn more at https://www.clearmotive.ca and discover how clearmotive can help your marketing thrive.We’re on social media! Follow us for episodes you might have missed and key insights on Western Canada directly on your feeds.Instagram: https://www.instagram.com/collisionsyycLinkedIn: https://www.linkedin.com/company/collisions-yycWebsite: https://www.collisionsyyc.com Thank you for tuning into Collisions YYC!Remember to subscribe and follow us on Spotify and Apple Podcasts so you never miss an episode.If you loved the episode, please leave us a 5-star review and share the show with your friends!We sincerely appreciate your support of our local podcast.Host links:Scott Martin’s Twitter: https://www.twitter.com/ScottAdamMartinScott Martin’s LinkedIn: https://www.linkedin.com/in/scottadammartinGuest links: Tyler’s Twitter: https://www.twitter.com/tylerchisholmTyler’s LinkedIn: https://www.linkedin.com/in/tylerchisholmTyler’s Instagram: https://www.instagram.com/tylerchisholmyycChad’s LinkedIn: https://www.linkedin.com/chadkroekerChad’s Instagram: https://www.instagram.com/chadkroekerclearmotive’s Website: https://www.clearmotive.caclearmotive’s Instagram: https://www.instagram.com/clearmotive.marketingclearmotive’s LinkedIn: https://www.linkedin.com/company/clearmotivemarketingCollisions YYC is a Tyler Chisholm original production // Brought to you by clearmotive marketing

On today’s episode, host Tyler Chisholm is joined by Sky Mitchell, CEO and Owner of Basecamp Resorts Ltd. Sky sheds light on the significance of housing as a foundation for people to live, work, and contribute to the economic growth of their community. She opens up about her current project, obtaining permits to build housing units in a light industrial area, which has recently made news headlines. But the conversation doesn't end there. Sky also takes you on a fascinating journey into the world of real estate investments, sharing an incredible opportunity in the form of the Canmore Hotel and Spa. With a projected 26% Internal Rate of Return over 4 years and the potential to make 2.5 times their initial investment, investors won't want to miss this opportunity or episode.This episode is sponsored by clearmotive marketing. When it comes to marketing that truly matters to your business, clearmotive is your go-to partner. With a proven track record of 15 years, they understand what makes your business tick. Learn more at https://www.clearmotive.ca and discover how clearmotive can help your marketing thrive.We’re on social media! Follow us for episodes you might have missed and key insights on Western Canada directly on your feeds.Instagram: https://www.instagram.com/collisionsyycLinkedIn: https://www.linkedin.com/company/collisions-yycWebsite: https://www.collisionsyyc.com Thank you for tuning into Collisions YYC!Remember to subscribe and follow us on Spotify and Apple Podcasts so you never miss an episode.If you loved the episode, please leave us a 5-star review and share the show with your friends!We sincerely appreciate your support of our local podcast.Host links:Tyler’s Twitter: https://www.twitter.com/tylerchisholmTyler’s LinkedIn: https://www.linkedin.com/in/tylerchisholmGuest links: Sky Mitchell’s LinkedIn: https://www.linkedin.com/in/sky-mclean-2299a420/Basecamp Resorts’ Website: https://www.basecampresorts.comBasecamp Resorts’ Facebook: https://www.facebook.com/basecampresortsBasecamp Resorts’ Instagram: https://www.instagram.com/basecampresortsBasecamp Resorts’ LinkedIn: https://www.linkedin.com/company/basecampresortsBasecamp Resorts’ Twitter: https://twitter.com/basecampresortsBasecamp Resorts’ TikTok: https://www.tiktok.com/@basecampresortsBasecamp Resorts’ Pinterest: https://www.pinterest.com/basecampresorts Collisions YYC is a Tyler Chisholm original production // Brought to you by clearmotive marketing

On today’s episode, host Tyler Chisholm is joined by Alex Putici, Founder of Work Nicer. lex reflects on the challenges faced before COVID-19 and how the pandemic highlighted remote work possibilities. We dive into the impact of the pandemic on businesses and how the world of remote work has evolved since then. Join us as we explore the importance of taking risks, community value, and work’s future.This episode is sponsored by clearmotive marketing. When it comes to marketing that truly matters to your business, clearmotive is your go-to partner. With a proven track record of 15 years, they understand what makes your business tick. Learn more at https://www.clearmotive.ca and discover how clearmotive can help your marketing thrive.We’re on social media! Follow us for episodes you might have missed and key insights on Western Canada directly on your feeds.Instagram: https://www.instagram.com/collisionsyycLinkedIn: https://www.linkedin.com/company/collisions-yycWebsite: https://www.collisionsyyc.comThank you for tuning into Collisions YYC!Remember to subscribe and follow us on Spotify and Apple Podcasts so you never miss an episode.If you loved the episode, please leave us a 5-star review and share the show with your friends!We sincerely appreciate your support of our local podcast.Host links:Tyler’s Twitter: https://www.twitter.com/tylerchisholmTyler’s LinkedIn: https://www.linkedin.com/in/tylerchisholmGuest links: Alex Putici’s LinkedIn: https://www.linkedin.com/in/alexputiciWork Nicer’s Website: https://www.worknicer.comWork Nicer’s Facebook: https://www.facebook.com/worknicerWork Nicer’s Instagram: https://www.instagram.com/worknicerWork Nicer’s LinkedIn: https://www.linkedin.com/company/worknicerWork Nicer’s Twitter: https://twitter.com/WorkNicerWork Nicer’s YouTube: https://www.youtube.com/channel/UC5ylID5tBzmP9xiPERrakRwCollisions YYC is a Tyler Chisholm original production // Brought to you by clearmotive marketing