The Selling Show

David Newman
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Nov 28, 2024 • 39min

447: Books as Your #1 Sales Tool

Sylvia Melena is the Founder & Principal of Melena Consulting Group, a company specializing in leadership and organizational development and business book writing and publishing. Sylvia is a two-time international award-winning and best-selling leadership author, the former Vice President of the San Diego Book Awards Association, and a four-time marketing judge for the National Association of Hispanic Publications' José Martí Awards. Sylvia shares some tips on leveraging your books as a sales tool, seeking mentorship, transition to entrepreneurialism, and much more!
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Nov 21, 2024 • 38min

446: The Master's Path

John St. James has been in the leadership training business for well over 45 years. He became a certified leadership and martial arts instructor and started his teaching career at the age of 18. John attended the University of California, San Diego. He attained his bachelor's degree in Political Science in 1984 and later an advanced degree in Insurance and Risk Management from the American Institute in 1986. John talks about finding your skill to master and offer to the world, leadership principles, continuing progress, and much more!
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Nov 14, 2024 • 43min

445: The 50% Rule

Erin Hatzikostas is a former Corporate CEO turned Professional Pot-Stirrer. Recently called "An up-and-coming Mel Robbins," Erin Hatzikostas is an internationally recognized leader on the impact of authenticity in the workplace. The CEO and founder of b Authentic inc, Erin is a global keynote speaker, author of two books, You Do You(ish) and The 50% Rule, the co-host of the podcast, b Cause Work Doesn't Have to Suck, and coach-sultant. Her TEDx Talk was one of the Top 20 globally most viewed TEDx Talks released in 2021. Her next book, The 50% Rule, is coming to bookshelves in October 2024. Erin talks about her latest book, "The 50% Rule", finding her professional path as an entrepreneur, and much more!
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Nov 7, 2024 • 40min

444: What Matters Next

Kate is a digital innovator, chief executive, business writer, and a globally recognized speaker known as the "Tech Humanist." She is the founder and CEO of KO Insights, a strategic advisory firm that enhances human experiences at scale through data-driven and AI-led interactions. Kate has worked with prestigious clients like Google, IBM, Microsoft, and the United Nations, and she was one of the first 100 employees at Netflix. The Tech Humanist returns to the podcast to talk about building relationships, decision making, AI, and much more!
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Oct 31, 2024 • 37min

443: Real Deal Speaking

James talks about his new book, producing his own events, running events over the internet, and much more!
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Oct 24, 2024 • 40min

442: Global Publishing

Ash is a Wall Street Journal and USA Today Best-Selling Author and 4-times TEDx speaker. He is passionate about Branding, Growth and AI. He has spent more than a decade in the corporate world and transitioned into entrepreneur journey with helping coaches, consultants, and thought leaders become instant authority and generate numerous sources of income leveraging their book. He has helped 300+ authors from 17 different countries become international bestselling authors. Ash talks about the similarities and differences of book authorship and sales, incorporating the use of AI, stages of book publishing, and much more!
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Oct 17, 2024 • 35min

441: Future of AI

Sonia Dumas is a dynamic speaker, income strategist, and business innovator that is showing speakers, coaches, and consultants exactly how to succeed faster in the Age of AI. Sonia talks about the future of AI and it's role in entrepreneurship, the benefits of offering premium services, and much more!
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Oct 10, 2024 • 40min

440: Category Pirates!

Christopher Lochhead is a thirteen-time #1 bestselling CoAuthor, #1 charting business dialogue podcaster, co-creator of Category Pirates and is best known as a "godfather" of Category Design. He's been an advisor to over 50 venture-backed startups, is a venture capital limited partner, who is a former three-time Silicon Valley public company CMO (Mercury Interactive, Scient, Vantive). Chris talks about everything category design, mistakes to avoid, finding your audience, and much more!
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Oct 3, 2024 • 38min

439: In the Funnel

Mark breaks down the 5 steps of the In The Funnel Sales playbook, sales multipliers, sales propositions, and talks about his latest book, "Learn to Love Selling"!
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Sep 26, 2024 • 36min

438: Podcasting as a Marketing Tool

Tom Schwab is known as the godfather of Podcast Interview Marketing, he wrote the book on it. PODCAST GUEST PROFITS: How to grow your business with a targeted interview strategy. As an author, speaker, and entrepreneur he invites you to consider you might not be "One Funnel Away", but rather "One Conversation Away" from building your brand and business. For the last decade, his company, Interview Valet, has helped thought leaders like you leverage targeted podcast interviews to talk directly to their ideal clients. Tom talks about the best ways to use podcasting as a marketing tool for your business, the best content repurposing applications, category designers, and much more!

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