The Builders

In episode #127, I delve into a topic that's truly close to my heart: optimizing for conversions through a holistic look at website performance. This episode serves as an in-depth exploration of how every element of a website, from its loading speed to its design, influences its ability to convert visitors into customers. From an SEO perspective, we discuss the importance of site speed and reliability, and how these factors impact search rankings and bounce rates. I also shed light on the vital role that technical teams play in maintaining both the server and the website framework, underlining that you don't always need a new website—sometimes, just a fresh design will suffice. I share insights into specific optimization strategies, such as image optimization, using CDNs, and minifying, while emphasizing that sometimes an issue requires a total rethink. I underline the importance of a holistic approach to conversion optimization, explaining why every component of the website matters. Throughout the episode, I share why I'm passionate about this topic and why it's crucial for other agencies and marketers to have someone who can help their clients with their websites. Tune in to understand the intricate web of factors that influence website performance and, ultimately, conversions.

Welcome to episode #126 of my podcast where I delve into my latest adventure – launching a new YouTube series. This isn't just about a new series; it's about trying something different and stepping out of my comfort zone. It's about the pursuit of impactful content, the need for success to extend reach, and balancing the technicalities of optimization with the heart of content value. In this episode, I pull back the curtain on the process of producing the series – from leveraging AI tools for scripting, refining ideas with personal research, to experimenting with recording techniques. Unlike my previous work, where the focus was me or my guests, this time it's about other companies and their fascinating stories. From global giants like Netflix and Amazon to smaller enterprises, we'll dive into what makes them unique. Taking a step back, I also reflect on the broader context of running my business while venturing into this new territory. As you listen, you'll understand that it's not just about the end product but also the journey - the learning, the courage, the willingness to stumble, and the constant pursuit of growth. Remember, it’s not just about me, but you as well - how can you step out of your comfort zone? How can you take action today? Join me on this journey of exploration and innovation. Until next time, peace.

In this episode, I had the pleasure of speaking with Kevin Palmieri, a successful podcaster and coach. Kevin shared his inspiring journey from job hopping and personal struggles to finding his passion in podcasting and coaching. He opened up about his early life, his dissatisfaction despite earning a high income, and the personal issues that led him to a life-changing decision. Kevin's story is a testament to the power of self-improvement and the importance of finding your passion. He talks about how he was inspired by Joe Rogan and how he started his podcasting journey with a focus on holistic self-improvement. Kevin also shares how he and his business partner have built a successful business around their podcast, offering services like coaching, podcast production, and social media management. This episode is filled with valuable insights on how to turn your passion into a profitable business, the importance of starting with your perceived area of expertise, and the power of consistency and impact in achieving long-term success. Whether you're an aspiring podcaster, an entrepreneur, or someone seeking inspiration for personal growth, this episode is a must-listen!

In Episode 124, we are joined by Rick Girard, a pioneer in transforming the landscape of recruitment. Journey with us as Rick talks about his intriguing path from an ambitious photographer to an innovative force in the hiring industry. His transition was sparked by an unplanned twist of fate during a snowboarding trip, leading him to challenge conventional wisdom and shift from relying on gut feelings to using evidence-based practices in hiring. Dive into this insightful conversation as Rick unravels the shortcomings of traditional hiring practices. He makes a compelling case for why settling for mediocrity in recruitment is detrimental and introduces an evidence-based approach that emphasizes core value alignment. Discover Rick's unique methodologies for distinguishing 'builders,' 'improvers,' and 'maintainers' during the hiring process, and learn about the potential pitfalls of 'vanity hires'. Rick also outlines his transformative interview process, highlighting the role of initial phone screens, value alignment interviews, and team interactions in creating a robust selection framework. Rick's company has revolutionized the hiring process by seamlessly integrating AI. This groundbreaking tool streamlines the recruitment process, accurately identifying whether a candidate is a builder, improver or maintainer, and assessing their alignment with company values. Tune in to learn from Rick Girard on how you can transform your hiring process and bring the best talent onboard.

Join us in episode 123 as we sit down with Ricardo Boggs, whose journey represents the fusion of technology, business, and personal growth. His story starts with a passion for technology, ignited in the era of .com and nurtured through hands-on experiences like building computers and software. Ricardo's interest in tech led him to an education in Management Information Systems, which acted as a launchpad to a diverse career that included a stint at CityBank. What makes Ricardo's story unique is not just his technological prowess, but his understanding of business and his passion for personal development. His ability to explain complex technical concepts to non-techies and his communication between business and other departments have been key factors in his success. But beyond that, his intrinsic motivation and dedication to empowering people have led him to the Brave Thinking Institute, where he'll be transitioning into a speaking, teaching, coaching, and motivational role. In this episode, Ricardo shares his insights about the importance of communication, the extrinsic and intrinsic motivators that drive a team, and how he's helping others find what truly drives them in their lives. Tune in for a conversation that dives deep into the nexus of tech, business, and personal growth. Don't forget to share, like, and subscribe!

Join me in this insightful episode of our podcast where I had the pleasure of hosting Kavin Patel, a seasoned entrepreneur and the co-founder of Convrrt. Kavin shares his journey from his early hustling days to building a successful SaaS company focused on conversion optimization. We delve into the world of white labeling, discussing its potential and why more companies are choosing to focus on their core competencies and partner with others. Kavin also shares his thoughts on the impact of AI in the industry, and how Convrrt is leveraging it to help businesses convert visitors into leads, and leads into customers. We also touch on the challenges of bootstrapping a business, the importance of setting processes early on, and the future of Convrrt. This episode is packed with valuable insights for anyone interested in SaaS, conversion optimization, and entrepreneurship. Tune in!

In this enriching episode, we journey with Angela Mulrooney, an expert in mastering authenticity in personal branding. Angela, originally a dentist, found her true calling in helping others discover their unique voice and brand identity. Her transformative journey from babysitting riches, through dentistry, to becoming a personal branding maestro is as captivating as it is inspiring. Angela's story is one of courage, resilience, and redefinition. She candidly shares how a career-altering injury led her to reassess her path and ultimately identify her true passion. This episode is rich with valuable insights, as Angela details her methodology for empowering clients to show up authentically and build a strong personal brand. She also provides a fascinating discussion about the nuances between social media platforms and how to use them effectively. Join us as Angela imparts wisdom gained from her personal journey and shares a wealth of knowledge about personal branding, shedding light on the importance of authenticity and the power of being unapologetically yourself. Tune in to learn about the incredible transformation that can happen when we align our professional lives with our true selves.

Welcome back to another solo episode of our podcast, Episode 120 (Pt 2.. Listen to Part 1 for full context: Ep. 116). This time, I take you on an exciting journey of our transition from Trello to ClickUp for project management. In this episode, I share the process, challenges, and insights we gained while transitioning our team from Trello to ClickUp. This move was a significant one for us. The decision wasn't made lightly, but the benefits it brought to our team are undeniable. Learn about how we trained our team members, tackled initial obstacles, and how we hit the ground running. Find out why we made the switch, how we kept our team updated, and the importance of being ahead of your clients' needs. Understand how we're managing the continuing transition of our documentation from Confluence to ClickUp, and why the move is well worth the effort. I also share my thoughts on how project management tools need to scale as your business grows. Join me on this tech journey, exploring the world of project management, and stay tuned for more exciting conversations in upcoming episodes.

In Episode 119 of my solo podcast, I dive into the importance of building strong relationships with agency partners and clients in the digital marketing and web design industry. I share my experiences of how focusing on relationships rather than just getting projects done has had a significant impact on my business growth and revenue consistency. I discuss how building relationships leads to accountability, mutual respect, and a strong bond that goes beyond just completing projects. By investing in these connections, you can become an integral part of each other's businesses and visions, leading to more consistent work and long-term success. So, whether you're an agency owner, digital marketer, or web designer, join me in this episode as I share valuable insights from the trenches on how to establish and maintain meaningful relationships with partners and clients. Let's work together, grow together, and experience some amazing things in our businesses!

In this episode of The Builders Podcast, we dive into the inspiring journey of AJ, a successful eCommerce marketing consultant. From his early days creating courses and helping companies with content development, KPIs, and analytics, to finding his true calling in eCommerce, AJ shares valuable insights and experiences that have shaped his approach to marketing and strategy. Learn about AJ's "Ah-ha moment" that changed his perspective, the challenges he faced working with coaches and real estate agents, and how he discovered his niche in eCommerce. With guidance from experts like Christina Hooper, AJ has developed a solid marketing strategy and a unique approach to multi-touch point marketing that keeps him top-of-mind for his target audience. Tune in to hear about AJ's desire to scale his business and achieve his dream of living in Monaco, as well as the importance of having a solid strategy and playing the long game for success. Don't miss this episode packed with valuable lessons and actionable tips for finding your own path in the world of eCommerce marketing.