UNSCRIPTED
Future of Field Service
The UNSCRIPTED podcast takes an honest look at how business leaders are evolving, innovating, and overcoming today’s biggest challenges. With discussions focused on the firsthand perspective of leaders across industries and around the globe, you gain a front row seat to the tales of the trials and triumphs they experience as they modernize their businesses – and themselves. This podcast is hosted by Sarah Nicastro, who has more than 15 years’ tenure covering business transformation, technology, and leadership trends.
Episodes
Mentioned books
Apr 28, 2021 • 48min
Pressing Pause to Reflect After the COVID Sprint
Jason Prokop, Director of Field Service, and Alesia Magon, Sr. Manager Technical Support & Repair Center, both of global laboratory diagnostics firm DiaSorin, take a deep breath after the massive growth, major pivots, and immense perseverance of the last year to talk with Sarah about their lessons learned.
Apr 21, 2021 • 34min
5 Biases That Hinder Service Marketing
Michael Blumberg, President of Blumberg Advisory Group, shares with Sarah how he sees companies falter when it comes to successful marketing of services.
Apr 14, 2021 • 34min
Cox Communications’ Service-Based Revenue Diversification Strategy
Richard Culberson, Executive Director, Smart Home and IoT Strategy & Operations, talks with Sarah about lessons learned in working to diversify revenue streams with service.
Apr 7, 2021 • 50min
QIAGEN’s Focus on Employee Mental Health
Jordan Argiriou, Director, Service Solutions APEC at QIAGEN talks with Sarah about how to normalize a focus on mental health in the workplace, how to grapple with varying comfort levels, and how to navigate cultural differences around the topic.
Mar 31, 2021 • 51min
A CMO’s View on Mastering Service Marketing
Sarah talks with Jennifer Deutsch, CMO of Park Place Technologies, about the musts and must nots of marketing service.
Mar 24, 2021 • 45min
Panasonic Sets its Sights on Service
Karl Lowe, Head of Panasonic European Service at Panasonic Heating & Cooling Solutions Europe, joins to talk with Sarah about the company’s strategic objectives around service, incorporation of remote assistance, and customer focus.
Mar 17, 2021 • 43min
Pivot to Win: Tackling Challenges to Embrace Change
Sarah welcomes Jordan Babineaux, former NFL player turned entrepreneur and business coach, voice of the Seattle Seahawks, and author of new book PIVOT TO WIN.
Mar 10, 2021 • 56min
Dot Mynahan of Otis Elevator on IWD 2021
Dot Mynahan, Executive Director, Field Operations for Otis Americas talks with Sarah about her 30-year history in field service, how Otis is working to mentor and advance women leaders, and how she’s chosen to challenge.
Mar 3, 2021 • 42min
Using Data to Drive Your Services-Led Business Model
Dr. Andreas Schroeder, Reader for Information System at Aston University and Digital Lead for the Advanced Services Group Joins Sarah to discuss what it takes to succeed in delivering data-led services and to offer his advice on the best approach for monetization of data.
Feb 24, 2021 • 27min
The 5 Most Common Servitization Fumbles
Building off of the creation of recent special report The Service Centricity Playbook: 7 Phases of Morphing from Product Provider to Trusted Advisor, Sarah and Hilbrand Rustema, Founder and Managing Director of Noventum, discuss the five most common areas where companies go wrong on the Servitization journey.
