
Slow & Steady
Join us as we share what it's like to build and launch a bootstrapped startup while working for yourself full-time. Benedikt is working on Userlist, and Benedicte is establishing herself as a Gatsby expert and developer advocate for hire.
Latest episodes

Dec 22, 2022 • 30min
The numbers are in
Benedicte and Benedikt talk about the recent launch of Prune Your Follows on ProductHunt, migrating from Heroku Postgres to Crunchy Bridge, and preparing for some time off for the holidays. Prune Your Follows on Product Hunt!Prune Your FollowsCrunchy BridgePrune Your Follows made it to #13 on ProductHunt last week and also "broke" Twitter in the process. Benedicte is happy about the results and enjoyed the buzzing energy of the launch. She also shares some things that worked well during the launch. Benedikt spent some time fixing annoying issues and didn't get any of the work done he planned to do. Luckily, he managed to deal with a couple issues that kept showing up in the monitoring system so it should also make for a quieter Christmas break. He also had a test run for the upcoming database migration and talks about plans to minimize downtime for the actual migration.

Dec 15, 2022 • 35min
Prune Your Follows is now on Product Hunt!
Benedicte launches Prune Your Follows on Product Hunt. Benedikt deals with small annoyances at work.Upvote Prune Your Follows on Product Hunt!Take a look at Benedicte’s cool new wood stoveRecovering from a bad cold last week, Benedicte gets to work on launching Prune Your Follows on Product Hunt. And after finding out new information about Twitter’s unfollow rate limit, she’s currently thinking about a workaround.Unable to get any of his planned work done, Benedikt feels annoyed with having to put out little fires and a small screw up with merging branches. Despite this, they’re making great progress on the refactoring work. Benedicte and Benedikt talk about sprints, kanbans, Christmas rom coms, and more.

Dec 8, 2022 • 36min
Full steam ahead with Prune Your Follows
Benedikt and the Userlist team decide on their next big feature. Benedicte comes across new challenges with Prune Your Follows.Prune Your FollowsHere’s ChatGPT’s advice for launching Prune Your Follows on Product Hunt After doing a series of customer interviews, the Userlist team decided on the next big feature to work on: reporting. And with the holiday break coming up soon, they also kicked off the project to migrate their primary database from Heroku to Crunchy Data.As Prune Your Follows gains more users, Benedicte gets to work on new and exciting problems with the user feedback. With the upcoming Product Hunt Launch, she gets sensible advice from an unexpected source.Benedikt and Benedicte talk about managing your energy, chatbots, data modeling, and more.

Dec 1, 2022 • 28min
Crunching through the to-do list
Benedicte and Benedikt return to the daily grind after enjoying the conference season.Here’s why we had to push back the recording time of this week’s episodeGetting Things Done – a book by David AllenListen to Benedikt’s conversation with Brian Casel about shipping speedPrune Your FollowsAfter not being able to attend for the past years, Benedikt enjoyed himself at MicroConf Europe: nice weather, meeting their customer support advocate in person, and all the social events between the talks. Now back to work after his week-long birthday leave, Benedikt’s trying to figure out how to be smarter with his to-do list. Benedicte’s back to the daily grind after her short conference season in November. Aside from working on the readme files for their Cloudinary plugins, they’re also doing more work on Prune Your Follows as they prepare for their upcoming Product Hunt launch this December.

Nov 24, 2022 • 42min
Unleash with Ivar Østhus
Ivar Østhus of Unleash chats with Benedicte about feature flagging, how they enable collaboration in teams, how they turned their side gig into a full time business, and more.UnleashFollow Unleash on TwitterFollow Ivar on Twitter and LinkedInWhat started as a side gig in a basement in Norway, Ivar and his brother turned their SaaS into a full time business in early 2021. Their tool allows teams to build features together, ship new features in small increments, and enables transparency within teams and stakeholders. Ivar and Benedicte talk about his journey to commercial exploration, how they talked to over a hundred customers, how they protect their users’ data privacy, and more.

Nov 11, 2022 • 21min
Coming to you from San Francisco
Benedicte enjoys a fun week at Jamstack Conf. Benedikt wraps things up at work before next week’s MicroConf Europe.Despite feeling tired after Jamstack Conf, Benedicte enjoyed a great week in San Francisco that was filled with partying and talking. She also had a nice chat with an encryption backend that might lead to a deal for POW! that’s similar to Prune your Follows.After finishing the final touches on the message composer, the Userlist team is now rolling it out for everyone. Benedikt’s also wrapping up the work on the message topics feature before heading out to MicroConf Europe next week.

Nov 3, 2022 • 31min
Protect your email address and domain
After running into a problem with her domain, Benedicte and Benedikt talk about how to protect your email address and domain.Prune Your FollowsBDTP S6E1: Email Deliverability with Lauren MeyerRead more about SPF, DKIM, and DMARCPostmark’s DMARC Reports ToolDespite experiencing a “fail week” with technology, Benedicte celebrates a few wins with her projects such as getting Prune Your Follows ready for beta along with this week’s Xata launch and slowly converting her site to Tailwind. Benedikt and the Userlist team managed to build and ship their most requested Message Topics feature in a span of a week. And after weeks of frustration with his internet connection, things are looking promising as Benedikt decides to switch providers.

Oct 27, 2022 • 54min
Outseta with Geoff Roberts
Geoff Roberts of Outseta chats with Benedikt and Benedicte about Outseta, their uncommon operating and compensation model, and more.OutsetaJustin WelshSDR NationFollow Geoff on TwitterWhile there are a lot of best in class tools out there, more often than not, early stage businesses only need basic functionalities to get things done.Coming from the same experience, Geoff and Dimitris used it to build Outseta, an all-in-one tech stack (that includes payments, authentications, CRM, and email) for SaaS and membership style businesses. Their tool helps founders focus more of their time on building the product instead of spending time integrating several different tools before launching their business.Geoff, Benedicte, and Benedikt talk about how they attracted both the technical and non-technical audience, how he juggles work and dad duties, and more!

Oct 20, 2022 • 34min
The best solution to feeling anxious
Benedicte lands the deal for Prune Your Follows. Benedikt deals with the slow speed of moving their rendered emails. Should Benedicte get the black or steel refrigerator?BackblazeXataGeoff Roberts of OutsetaBenedicte successfully lands the deal to rebuild Prune Your Follows with Xata, NextAuth, and Gatsby. With everything she has to get done before flying out to San Francisco, she’s looking forward to doing a good crunch time to fight the insecurities away. Benedikt is feeling a bit frustrated with the slow speed of moving rendered emails from their database to Amazon S3. And with the major chunk of work out of the way, Benedikt and Leo were able to do a lot of cleanup on their message composer code.

Oct 13, 2022 • 45min
When is a solution good enough?
Benedikt focuses on solving other issues on Userlist. Benedicte makes the most out of her vacation in Germany.Conference BuddyGeoff Roberts of OutsetaWith the message composer now deployed to production, Benedikt and the Userlist team can now focus on adding more niceties and fixing other issues on the platform. Despite being unable to meet up with Benedikt last week, Benedicte had a nice and productive vacation in Germany. She was able to catch up with Mirjam Aulbach of Conference Buddy for brunch and send her proposal on the Sample App + Content Combo. As for Cloudinary related things, Ola’s doing a great job on the readme by bringing joy into it with emojis.