
Slow & Steady
Join us as we share what it's like to build and launch a bootstrapped startup while working for yourself full-time. Benedikt is working on Userlist, and Benedicte is establishing herself as a Gatsby expert and developer advocate for hire.
Latest episodes

Nov 3, 2021 • 53min
Don’t we all want a successful SaaS?
Brian starts his role at GitLab and continues to make progress on outsourcing development with JTBD.app. Benedikt recaps the email marketing feature launch and shares open roles at Userlist. Benedicte prepares for the Gatsby mini bootcamp kickoff, discusses pricing strategy, and wonders, "Don’t we all want a successful SaaS?"JTBD.appNow Hiring: Customer Success Manager at UserlistUserlist's Marketing Email featureBenedicte's Gatsby BootcampJonathan StarkBenedicte's POW!Brian's first day at GitLab was as expected — he started setting up and filled out HR paperwork. Learning about the remote-first culture was fascinating, though. On JTBD.app, onboarding development help is getting more exciting. He expects progress on feature improvements soon.Benedikt recaps the email marketing feature launch from last week at Userlist. He feels good about it but anticipates some time before seeing an impact beyond the initial marketing splash. Userlist is looking to hire a customer success manager and a front end web developer and Benedikt is finalizing the job post for the latter.Benedicte is preparing for the Gatsby mini bootcamp that launches this weekend! Between planning other topics, iterating on pricing, and building a community, there's a lot of work to be done. Ideally, the up-front effort could make for a rewarding long-term project. POW! is something that Benedicte wants to maintain on the side because... "Don’t we all want a successful SaaS?"

Oct 27, 2021 • 50min
Launching a Userlist Feature with Matt Wensing
Matt Wensing joins Benedicte, Brian, and Benedikt to talk about Userlist's new marketing email feature. Brian enjoys vacation and finds development help. Benedicte launches her first bootcamp.Check out Userlist on Product HuntMatt on TwitterMatt's company, SummitUserlist's Marketing Email featureBenedicte's Gatsby Bootcamp

Oct 20, 2021 • 56min
Brian is Joining GitLab!
Big news this week as Brian announces that he's taking a full-time job. Why now and what does it mean for JTBD.app?Gatsby Func JamBenedicte’s SubmissionArt of Product with Penelope Phippen of StripeRob Walling's Stairstep Approach to BootstrappingHow Not to Stairstep

Oct 13, 2021 • 56min
"Do you TDD?" with Brian Casel
Brian Casel joins Benedicte, Brian, and Benedikt to talk about ZipMessage, selling businesses, hiring contractors to collaborate with, and how becoming a developer makes you worse at marketing. ZipMessageBrian’s Productize & Scale courseBrian’s WebsiteAudienceOpsFounderGigs

Sep 30, 2021 • 47min
Vote for Queen Raae
Benedicte got nominated for The Jammies Awards. Brian is feeling a bit overwhelmed by too many things on his plate. Benedikt realized why they are procrastinating a bit on the new marketing feature. Vote for Benedicte at The Jammies AwardspgMustardThe Gatsby FuncJam ChallengeTilde

Sep 22, 2021 • 46min
Peak Performance
Benedikt has an epiphany, Benedicte is back in POW!, and Brian is all over the place.Peak PerformanceSprint Hard, Rest Hard

Sep 15, 2021 • 41min
Important Decisions
Brian decides to cut the year on the road short, Benedicte is now focusing on building a Gatsby training business, and Benedikt is cleaning up Userlist's front-end code base. Live Pair Programming with Adam McCreaQueen Raae CodesReal Python

Sep 8, 2021 • 40min
You're on mute
We're all three together again and Benedikt has a couple of exciting milestones to share about Userlist's financials! Brian is still getting early access interest for JTBD.app and Benedicte is anxious to get back to coding on POW.

Sep 1, 2021 • 52min
Focused. Unfocused.
While Brian is struggling with his internet connection, Benedicte is thinking about productized offerings for Gatsby, and Benedikt is back from vacation.Userlist WebsiteCall Paul with Benedicte

Aug 25, 2021 • 42min
Is Working With Friends a Good Idea?
While Benedikt is still on vacation, Benedicte wonders about the pros & cons of teaming up with a close friend, and Brian continues to roll out updates to JTBD.app.