

People On Purpose®
Kira La Forgia
People On Purpose, the podcast that reminds you that your business doesn’t run on policies and processes alone... it runs on people.
If you’ve been with us since the On The Up & Up! days, you probably remember the tactical HR tips, the “how-to hire” episodes, and my rants about I-9s and contractors vs. employees. And don’t worry, you’ll still hear the occasional HR compliance tip.
But after years of working with hundreds of small businesses, I realized something big:
It’s not the systems or the SOPs that make your business work. It’s the humans behind them.
So this new chapter of the podcast is about the messy middle of building a team. Think: more purpose than payroll and more community than compliance.
We’re talking about what it really takes to create a workplace where people actually want to show up, not because they have to, but because they believe in what you’re building… or at the very least, because it feels great to work there.
Each week, we’ll explore the people-side of small business - from leadership and management, to community and culture - with best best practices, strategies, and the occasional leadership horror story - because we’ve all got ‘em.
If you’ve been with us since the On The Up & Up! days, you probably remember the tactical HR tips, the “how-to hire” episodes, and my rants about I-9s and contractors vs. employees. And don’t worry, you’ll still hear the occasional HR compliance tip.
But after years of working with hundreds of small businesses, I realized something big:
It’s not the systems or the SOPs that make your business work. It’s the humans behind them.
So this new chapter of the podcast is about the messy middle of building a team. Think: more purpose than payroll and more community than compliance.
We’re talking about what it really takes to create a workplace where people actually want to show up, not because they have to, but because they believe in what you’re building… or at the very least, because it feels great to work there.
Each week, we’ll explore the people-side of small business - from leadership and management, to community and culture - with best best practices, strategies, and the occasional leadership horror story - because we’ve all got ‘em.
Episodes
Mentioned books

Aug 2, 2023 • 1h 4min
Ep. 34 Protecting Your Intellectual Property With Autumn Witt Boyd
In this episode Kira welcomes Autumn Witt Boyd to the podcast. Autumn is an experienced & relatable lawyer that helps million dollar coaches and online educators reach their big goals. Autumn and her team at the AWB Firm guide businesses on the legal side, offering full legal support. She is passionate about helping creatives to get paid for the art that they create. Autumn & Kira cover all things legal: How to put legitimacy behind your projects Toxic Flexibility - when you go to extremes in order to provide the space that you were never given How to move away from toxic flexibility - creating healthy boundaries for the first time How to find the best attorney through your network Protecting intellectual property from employees and contractors Using NDA’s to protect trade Secrets - processes and systems that are unique to youHow to register a trade mark How to be a collaborative leaderJoin us this week as we delve into effective leadership and safeguarding intellectual property. Don't miss out on the expert advice!Take The Archetype Quiz: https://www.the-paradigm.com/quiz Set up a consult with Autumn: https://app.lawmatics.com/forms/share/30bef71e-1f7b-4fd4-a2bd-d2a7deff3203 Autumn’s Instagram: @awbfirm https://instagram.com/awbfirm?igshid=MzRlODBiNWFlZA==

Jul 26, 2023 • 57min
Ep. 33 Guarding Gold: Mastering Intellectual Property Protection for Entrepreneurs With Nequosha Anderson
In this week’s episode of On the Up and Up, we talk alllll things Intellectual Property with client, friend, and kickass IP Attorney, Nequosha Anderson. In this episode, we cover: The emotional impact of intellectual property theft and how it parallels feeling violated, uncovering the importance of protective measures.The (not talked about enough) risks posed by artificial intelligence in content creationThe need for registered copyrights and trademarks as preventive measures.Gain practical tips on strategic planning and quarterly goal-setting to fortify the security of your intellectual property.Learn the initial steps taken in cases of intellectual property theft and the differentiation between offensive and defensive protection strategies.How to integrate legal services early in the entrepreneurial journey to ensure compliance and long-term security.The importance of a client experience to create value and longevity in business.More About NequoshaNequosha is a business and intellectual property attorney for the last eight years who assists primarily women creatives who want to legally protect their income-producing ideas. She safeguards businesses and brand assets to ensure their intellectual property is secure and not stolen, allowing the business owner to creatively operate in their genius and not be robbed of what’s rightfully theirs. She serves clients in this space throughout the United States.ALF Trademarks 101 (YouTube): https://www.youtube.com/watch?v=70s5bPo4G64Follow Nequosha On Instagram: https://www.instagram.com/esquire44/Inquire for Legal Support: https://andersonlawfl.com/

Jul 19, 2023 • 57min
Ep. 32 Shameless Entrepreneurship With Jen Lawrence
In this episode of On the Up and Up, we chat with Jen Lawrence of Jenerosity Partners, a longtime friend and colleague about all things people and operations as both separate but equally important priorities as an entrepreneur.Jen's 20+ year background in Executive Assisting, Project Management, and then moving into the foray of entrepreneurship herself has given her a deep and insightful foundation on which to help female entrepreneurs grow their business. In this value packed episode, we discuss:✴️ The necessary blend of people and process✴️ Using assessments to create a common language on your team✴️ Jen's business evolution and why VIP Days were not IT for her (and why that's okay!)✴️ The importance of embracing continuing education and a growth mindset as an entrepreneur✴️ The beauty of finding your #2✴️ The key difference between results and methods✴️ The role of shame in growth and how you can use it as a call to action to motivate your own evolution✴️ How compliance and operations are BFFs and it's not shameful to feel like you missed the mark in creating compliant team resourcesMore About JenJen Lawrence is a Business Process Consultant focusing on streamlining workflows, optimizing tools, and aligning teams for operational efficiency and effectiveness. Leveraging over twenty years of administrative and project management experience, she helps entrepreneurs and small businesses develop highly customized and strategic solutions to solve their biggest people, processes, and technology pain points.Links Mentionedhttps://www.instagram.com/jenerositypartners/https://www.linkedin.com/in/jenniferlawrence/Get A Free Consult From Paradigmhttps://www.the-paradigm.com/contactus

Jul 12, 2023 • 50min
Ep. 31 Going Deeper With Shannon Matson of The Social Bungalow
In this week's episode of "On the Up and Up," we talk with Shannon Matson, CEO and Founder of The Social Bungalow, an education company that helps entrepreneurs structure simple yet sophisticated online businesses. With comprehensive experience in marketing and advertising, Shannon prides herself on helping others structure and market their businesses for exceptional growth.Her journey began in the corporate world, where she held titles such as VP of Marketing for a global publishing company and National Director of Sales & Marketing for a fitness franchise. These varying industries and array of accreditations - from pursuing continued education credits in copywriting, which she utilized to write weekly articles for Forbes and Entrepreneur.com, to becoming Google Adwords certified - speak to her insatiable hunger for driving traffic and conversions to remarkable brands.Shannon generously shares her career journey and the driving factors behind her brand, business, and the weighty emotions that come with team growth, especially when your business runs as a personal brand.In This Episode🌴 Shannon and The Social Bungalow’s Origin Story🌴 The direct correlation of conversions and relationships with your community🌴 Taking a generous approach to free, high quality content to earn your community’s attention🌴 Why Shannon is the voice in my head for all things digital marketing🌴 Balancing personal relationships with leadership (IE: running a business with your husband and hiring your sister and mom!)🌴 The emotional labor that comes with a large team, and why a lean team works for ShannonListen NOW!Links Mentioned:Follow Shannon On Instagram: https://www.instagram.com/thesocialbungalow/ Business Blind Spot QUIZ

Jul 7, 2023 • 1h 10min
Ep. 30 The Entrepreneurship Rollercoaster with Marketing Whiz Haley Johnson of Propegy
In this episode, Haley Johnson shares her thoughts on marketing in the online business space. We talk all about her leadership type and the ups and downs she has experienced in growing a team. If you have ever felt alone in the rollercoaster of building a business, this episode is for you. Perfectly balanced with education (marketing doesn't have to be a mystery?) and a celebration of the unique type of friendship that comes with building businesses together. Hope you enjoy the episode!_Haley is a trauma-informed marketing strategist and copywriter on a mission to make marketing feel good again. Whether that looks like building out marketing strategy for values-driven service providers, supporting aspiring thought leaders inside of Thought Leaders Collective, or collaborating with another business owner on the next big thing for mission-driven entrepreneurs – can you say foreshadowing? – Haley is thinking about feel-good ways for you to market and grow your business 24/7. When she's not nerding out over market research analysis or transcribing client interviews, you can find her knee deep in a business podcast while *trying* to garden, taking her rescue pup Roxy on a hot girl walk (no other dogs allowed ), or on a coffee chat with another biz owner bc hot damn this bitch loves to network. You can connect with Haley on LinkedIn: https://www.linkedin.com/in/haley-e-johnson/Listen to her podcast, Messy inn the Middle: messyinthemiddlepod.comJoin Thought Leaders Collective (and use code PARADIGM for 50% off your first payment): thoughtleaderscollective.comOR take the quiz to uncover your next opt in at haleyejohnson.com/quiz :)

Jun 28, 2023 • 55min
Ep. 29 Why Google Ads Is The Missing Link In Your Marketing Plan With Chelann and Samuel Watt
This week we are thrilled to be joined by the dynamic duo, Sam and Chelann Watt. Together, they take us on a journey through their lives, from the moment they first met, to the rollercoaster ride of building a business side by side, and the path that led them to where they stand today.We cover How to hire the right peopleWhat questions to ask during interviews The highs & lows of working with a business partnerTeam Performance Reviews Work Life Balance Google Ads Get ready for an episode filled with intriguing discussions about mushrooms, zombies, and a killer business model. Sam and Chelann will share their unique perspectives, the challenges they've faced, and the triumphs they've celebrated along the way. Their story is one of determination, and unwavering commitment.Sam Watt is the founder and CEO of Watt Advertising - a Google Ads Specializing Company obsessed with providing guaranteed exceptional results for exceptional clients. With over $2.5 million generated for clients, if you need Done For You Google Ads & Sales Funnel Optimization - Watt Advertising is your solution. Put the Ad spend you’re wasting to use. It’s time to get more sales. Hang out with Sam on LinkedIn: https://www.linkedin.com/in/samwattadvertising/?original_referer=https%3A%2F%2Fwww.google.com%2F Learn more about Watt Advertising: https://wattadvertising.com Chelann Watt is the COO of Watt Advertising & host of the Chelann Again podcast. She’s been a serial entrepreneur for over 10 years, owning businesses ranging from juice bars to entrepreneur innovation centers. Chelann’s expertise is turning a grand vision for a business into reality. Learn more about Chelann on LinkedIn & Instagram. https://www.linkedin.com/in/chelann-watt-871849116/ https://www.instagram.com/chelannwatt/ Learn more about Watt Advertising. https://wattadvertising.com Learn more about Chelann Again. https://www.chelannagain.com/

Jun 21, 2023 • 56min
Ep. 28 How To Live The Freepreneur Lifestyle With Madi Paige
On this week’s episode we are lucky enough to be joined by Madison Paige, Business Growth Specialist, Top Rated Business Podcast Host, & Public Speaker - helping brands build a ride or die online community so you can stand out & sell out using social media. Her genuine spirit, high energy, & 8 years of experience in the social media world supporting over 150 businesses equips her to bring you high level, practical tips as your newest biz growth bestie.During our in-depth discussion, we explore a range of captivating subjects, including the essential qualities to consider when recruiting for your small team. Madison Paige shares her expertise on identifying key traits in potential team members, emphasizing the significance of aligning values, strong work ethic, and effective communication skills.We also delve into the intriguing concept of the Freepreneur lifestyle and uncover practical strategies to transform this aspiration into a personal reality. Madison provides valuable insights on embracing freedom and flexibility, leveraging skills, and creating passive income streams to break free from conventional constraints and achieve a life of autonomy and fulfillment.By the way, Madi and Kira recorded 2 parts to the pod, we know you won’t be able to get enough of this ep so make sure you pop over to the Small Business Growth podcast to get the whole picture! Small Business Growth Podcast: https://open.spotify.com/episode/1y45JpWNjsiXGDVZmIADGs?si=9QurLZMCRoOXW3kmWSJXwAwww.thisismadisonpaige.com/links www.instagram.com/thisismadisonpaige

Jun 14, 2023 • 29min
Ep. 27 Is Your Cycle Of Crisis Keeping You Stuck? + How To Fix It
When a cycle involves individuals, their emotions, and feelings, it can lead to burnout, making it crucial for leaders to disrupt such unhealthy patterns. This week we explore the cycle of crisis.It typically starts with a minor issue faced by an employee, such as missing a deadline or arriving late, which the manager chooses to overlook initially. As time progresses, a medium-sized issue arises, yet the leader still hesitates to acknowledge it. Eventually, a major problem emerges, catching the attention of other employees, forcing the manager to address it and impose disciplinary measures.Here lies the problem: there was no open dialogue prior to the occurrence of the major issue, causing the employee to lose trust due to the lack of prior communication about the concerns being addressed.Consequently, the cycle repeats itself, perpetuating negative effects on the employee, the team, and the leader. Communication suffers, confusion arises, and employees experience a dwindling sense of trust.So, how can we break this detrimental cycle for our employees? That is what we are covering this week. Links:https://www.the-paradigm.com/tackling-tough-conversationshttps://www.the-paradigm.com/people-on-purpose

Jun 7, 2023 • 1h
Ep. 26 Building A Life-First Business w/ Abagail Pumphrey
Buckle up for today's episode as Kira is joined by Abagail Pumphrey, the visionary founder of the Boss Project! Get ready to dive into the captivating world of women in business as they explore the ins and outs of this empowering realm.Kira and Abagail share their insights on how to thrive as a woman in the business landscape while still putting your personal life first. Their mission is crystal clear: to empower more women to achieve financial freedom by establishing stable and sustainable online businesses.Abagail opens up about the highs and lows of her career, sharing the pivotal moments that shaped her into the formidable businesswoman she is today. From navigating the complexities of starting a business from scratch to overcoming setbacks and embracing personal growth, she reveals the invaluable wisdom she gained through her own experiences. Boss Project: Founded by Abagail Pumphrey and Emylee Williams in 2015, Boss Project is a creative digital agency that works with service based business owners from around the world. They became internet famous after the creation of their training, Trello for Business, took the online business industry by storm completely revitalizing the systems of over 10k business owners.Boss Project has been featured in Forbes, Marie Claire, INC, HuffPost, and Dubsado. Their twice weekly podcast, The Strategy Hour, continuously tops Business and Management Charts on Apple and has over 100k monthly listeners.Their superpower is helping small business owners create systems to scale that prioritize service, revenue growth, and living in a Life-First business.Links: Strategy Hour Episode: https://bossproject.com/podcast/hiring-tips-for-growing-small-businesses-with-kira-la-forgiaQuiz: https://www.the-paradigm.com/quiz

May 31, 2023 • 22min
Ep. 25 Let's Talk Boundaries: Leading Your Team Without Losing Your Mind
We understand that as a leader you face unforeseen issues that demand your attention. On average team leaders spend three hours a day dealing with such unexpected matters. There is a lot to be discussed when it comes to creating boundaries. Our goal is to create the most predictable scenarios through proactive management. Building a solid level of trust involves demonstrating consistent adaptability in how and when you adjust your boundaries according to your team's needs.One of the key differences in being a leader, and being led, is the intentional creation of our own space to be successful. Physical boundaries: Think like an employee When and how to be reachedEmotional Boundaries: The On Off SwitchWhich emotional topics are and aren't okay to talk about at work, it is easier to start with strict boundaries Experience-Centered: Learning triggers and authenticity in leadershipDon't underestimate the power of predictability in management. Whatever type of leader you are, be that consistentlyIf you aren't sure what your boundaries are, lean on your company handbook. Reach out to us if you need any help with this. Have conversations before they knock on your door. Lead with boundaries, reflect the culture that you want to build. Set the foundation for how you want to show up for yourself and your team.


