

Real Business Connections
Ben Albert
REAL Conversations w/ REAL business leaders making a REAL difference in our world!!!!Yes, we’re a marketing podcast. We dive into social selling, content marketing, networking, and LinkedIn, but we’re so much more. We’re about the habits, mindsets, and strategies that create true growth, connection, and fulfillment.Host Ben Albert chats with everyone from world-famous marketers, entrepreneurs, and sales geniuses to behavior scientists, wellness experts, and even near-death experience survivors. Each guest brings raw stories and insights, bridging real business success with personal growth.His role? To pull out the best nibbles of wisdom, packing decades of experience into minutes for you, the listener.Yes, we get actionable. However, we also look at the story behind the story. This podcast is a deep dive into struggle, failure, frustration, and how to develop true resilience that actually leads to success.We tackle important topics such as:• Why networking matters in business• Proven ways to increase revenue• Building real connections in business• Content marketing for maximum visibility• Using LinkedIn for social selling success• Self-development goals for entrepreneurs• How human behavior shapes success• Mastering the art of persuasion• Tips to crush your business goals• Confidence in public speaking• How to ask the right questions• Creating an unforgettable brand• Storytelling that builds belonging• Habits for resilience in business• What is real success?Real Business Connections: on a mission to actually move the needle on 1 million lives, one conversation at a time!Show Key:LST= LEARN SPEAK TEACHROC: ROCHESTER(NY) BUSINESS CONNECTIONSFMF: FIFTEEN MINUTE FRIDAYHIT: REAL HITSBite: BEN'S BITESGG: Real Talk w/ GrowGettersAB²C Lunch Break Live - LinkedIn Panel Live Stream
Episodes
Mentioned books

Jun 8, 2022 • 60min
JeVon McCormick || Overcoming Racism, Poverty, and Abuse to Arrive at the American Dream (LST #22)
Learn Speak Teach Episode 22
Watch The Full Episode: https://youtu.be/uc5La5otYd0
Billions have been discriminated against throughout history because of their race, religion, or socioeconomic status. However, many have overcome these barriers and achieved the American Dream.
Jevon McCormick, who joins us in this episode, is one of the many examples of individuals that have achieved massive success despite incredible adversity.
Jevon was born the son of a black pimp father and a white single mother on welfare. Poverty, abuse, eviction, and discrimination were a daily part of his life.
Today, he is currently the President and CEO of Scribe Media (formerly Book In A Box), a multi-million dollar publishing company that helps entrepreneurs, executives, and experts write, publish, and market their books. He is also a speaker and the author of “I Got There: : How a Mixed-Race Kid Overcame Racism, Poverty, and Abuse to Arrive at the American Dream.” He lives in Austin, Texas, with his wife, Megan, and their four children.
In today’s episode, we explore where we came from, where we are, and where we’re going in the world of leadership and business. The future is about PEOPLE — putting people first in a way that doesn’t sacrifice profit but actually amplifies it.
Tune in!
During this episode, you will learn about;
[00:01] Pre-show
[04:15] Introducing today’s guest, JeVon McCormick
[06:59] JeVon’s family and his upbringing
[09:05] His experiences with a drug-dealing pimp father and a struggling single mother
[11:44] A new world for Jevon’s children
[13:21] JeVon’s survival stories while growing up
[19:58] How Scribe Media has made publishing better than the traditional models
[23:17] David Goggins’ audiobook
[24:28] How he got into Scribe Media as a CEO
[25:09] Why does JeVon think the company chose him to be their CEO
[27:09] Why you should treat every human being with dignity and love
[33:05] Some of the people who coached and mentored him along the way
[35:38] JeVon’s first job as a toilet cleaner to winning accolades each year
[39:25] His secrets to building a strong and effective team
[45:04] Why he dropped JT and adopted JeVon as his first name
[49:13] Rapid Fire Round
[55:20] How you can keep in touch with JeVon and learn more
[56:04] Episode wrap up
Notable Quotes
~ “One of the most challenging responsibilities of parenting is to equip your children with everything they need, while making sure they never forget how much that would have been impossible without effort.”
~ “A company's success relies on collective effort, so it's impossible for one person to have the power to carry the whole enterprise. A team of people know more about what is going on and are better able to connect with the customers than just one person.”
~ “Great people will build great processes, which enables you to make great profits. This allows you to make great things for the community that you live and work in. It’s a simple success recipe: People. Process. Profits”
~ “Never judge anyone, because everyone has their story and you do not know about it.”
JeVon’s Book
I Got There: How a Mixed-Race Kid Overcame Racism, Poverty, and Abuse to Arrive at the American Dream: https://amzn.to/36NmeBP.
More Resources;
Read the Scribe Media Culture Bible: https://scribemedia.com/culture-bible/
Modern Leadership lessons, straight to your inbox: https://jevonmccormick.com/newsletter/
Keep In Touch with JeVon McCormick:
Personal Website: https://jevonmccormick.com/
Company Website: https://scribemedia.com/
LinkedIn: https://www.linkedin.com/in/jevonmccormick/
Facebook: https://web.facebook.com/jevonmccormickscribe/
Instagram: https://www.instagram.com/jevonmccormick/
Twitter: https://twitter.com/jevon_mccormick
TikTok: https://www.tiktok.com/@jevon.mccormick
YouTube: https://www.youtube.com/c/JeVonMcCormickScribe
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LST is made possible by www://balbertmarketing.com/

Jun 6, 2022 • 1h 5min
Listen To Sell With Bill Knoche of Less Talk Selling (R0C #108)
Rochester Business Connections Episode #108 w/ Bill Knoche of Less Talk Selling
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Watch The Full Episode: https://youtu.be/Bujo_hvymVM
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Keep In Touch With Bill Knoche:
Website: http://lesstalkselling.com/
Linkedin: https://www.linkedin.com/in/bknoche/
Instagram: https://www.instagram.com/lesstalkselling/
Facebook: https://www.facebook.com/lesstalkselling/
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Listen on…
Spotify: open.spotify.com/show/6GIUXbsHXx0…8sQLm6JR2vHOUuIw
Apple Podcasts: podcasts.apple.com/us/podcast/roch…ns/id1537115928
Our Website: www.realbusinessconnections.com
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Follow me…
Facebook: www.facebook.com/balbertmarketing
Instagram: www.instagram.com/realbenalbert
LinkedIn: https://www.linkedin.com/in/realbenalbert/
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RBC is made possible by www.balbertmarketing.com

Jun 5, 2022 • 56min
Timeout With Leaders- Bob Russell "Close Your Mouth, Open Your Ears" (Hit #24)
Real Hits #24
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LEARN MORE and SUBSCRIBE to Timeout With Leaders:
https://timeoutwithleaders.podbean.com/
Connect with Kevyn Rustici on Linkedin: https://www.linkedin.com/in/hrevolution/
Connect with Tyler White on Linkedin: https://www.linkedin.com/in/woopigtylerwhite/
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Listen to all episodes of the Real Business Connections Network...
Spotify: https://open.spotify.com/show/6GIUXbsHXx0OSgPFED1sg8?si=2eOy5F8sQLm6JR2vHOUuIw
Itunes: https://podcasts.apple.com/us/podcast/rochester-business-connections/id1537115928
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Follow me...
Facebook https://www.facebook.com/balbertmarketing
Instagram: https://www.instagram.com/realbenalbert
LinkedIn: https://www.linkedin.com/in/realbenalbert/
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OUR WEBSITE: https://www.rochesternypodcast.com
Real Hits is made possible by https://www.balbertmarketing.com

Jun 3, 2022 • 9min
This One Tactic Can Make You A Better Copywriter Almost Overnight || Patrick McGovern (FMF #15)
FIVE MINUTE FRIDAY #15
How To Be A Better Copywriter Almost Overnight w/Patrick McGovern
Transcript and Show Notes at: realbusinessconnections.com/episode/PatrickMcGovern
Want more great tips?
Connect With Patrick on Linkedin: https://www.linkedin.com/in/pmcgovern1/
Over a Pint Podcast: https://overapintmarketing.libsyn.com/
Listen To All Episodes Of The Real Business Connections Network on...
Spotify: open.spotify.com/show/6GIUXbsHXx0…8sQLm6JR2vHOUuIw
Apple: podcasts.apple.com/us/podcast/roch…ns/id1537115928
Our website: www.realbusinessconnections.com
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Follow me...
Facebook www.facebook.com/balbertmarketing
Instagram: www.instagram.com/realbenalbert
LinkedIn: https://www.linkedin.com/in/realbenalbert/
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RBC is made possible by www.balbertmarketing.com

Jun 1, 2022 • 53min
Erin Diehl || IMPROVe Your Life Today (LST #21)
Learn Speak Teach Episode #21.
Leadership skills are like muscles- they must be developed and exercised continuously. To stay in shape, you need to push yourself past your comfort zone and take on new challenges. They include things like communication, empathy, listening, decision-making, and managing change.
Some people think leadership is about being in charge and others think it's about being a good listener. But there are many different ways of leading your team towards success and achieving your goals, so make sure you know what works for you and your team by tuning to this episode with Erin Diehl!
Erin is a Business Improv Edutainer, Failfluencer, and Professional Zoombie who is ready to help you “IMPROVE IT.” Her mission in life is to help you develop teams and leaders through play, improv, and experiential learning.
Erin has helped everyone from Fortune 500 companies to small mom and pop shops transform their business, leadership, and people through play!
Tune in!
During this episode, you will learn about;
[03:06] Introduction to the show. Why you should add Truffle Salt to your cart Now!!
[06:50] Meet today’s guest, Erin Diehl
[07:50] How Erin became a ‘Failfluencer.’
[10:55] How Erin saw the Covid pandemic as an opportunity rather than a setback
[13:37] The post-covid goodies that Erin could not get without the pandemic
[15:58] How you can take Erin’s workshops
[17:40] One of the ten power skills Erin teaches at the workshop
[23:02] Why she refers to herself as a Professional ‘ZOOMbie.’
[23:43] Why you should embrace the suck after disappointments
[31:12] How her infertility struggles led her to meditation and mindfulness
[33:32] Erin’s mindfulness meditation routine you can copy
[36:12] Rapid Fire Round
[45:54] Where you can get Erin’s podcast
[46:50] Chicken dance
Notable Quotes
~ “Your successes and your failures are both equal breaks in the foundation that you are building. You won't always succeed at everything, but you won't always fail, either. Each setback or victory is an important building block for your future success.”
~ “Having an occasional setback can be a real blessing in disguise. When you need to cancel plans or embrace your emotions, don’t forget that it takes time to grow stronger and smarter. Embrace the suck, it takes time to overcome your disappointments.”
~ “Before you can help others, you need to know how to help yourself first. You have to fill the kettle up before you start sharing, but you cannot fill the kettle if there’s nothing to fill it.”
Keep In Touch with Erin Diehl:
Website: https://www.learntoimproveit.com/
LinkedIn: https://www.linkedin.com/in/erindiehl/
Instagram: https://www.instagram.com/keepinitrealdiehl/
Podcast: https://www.learntoimproveit.com/podcast
Website: https://www.realbusinessconnections.com/
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Follow Balbert…
Facebook www.facebook.com/balbertmarketing
Instagram: www.instagram.com/realbenalbert/
LinkedIn: https://www.linkedin.com/in/realbenalbert/
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LST is made possible by www://balbertmarketing.com/

May 30, 2022 • 55min
Spreading Empathy To The Collections Industry w/ Katie Borchers of Beyond Green Solutions (R0C #107)
Rochester Business Connections Episode #107 w/ Katie Borchers Of Beyond Green Solutions
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Watch The Full Episode: https://youtu.be/Lnp0ckGtu8U
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Keep In Touch With Katie Borchers:
Website: https://www.beyondgreensolutions.com/
Linkedin: https://www.linkedin.com/in/katie-borchers-75425364/
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Listen on…
Spotify: open.spotify.com/show/6GIUXbsHXx0…8sQLm6JR2vHOUuIw
Apple Podcasts: podcasts.apple.com/us/podcast/roch…ns/id1537115928
Our Website: www.realbusinessconnections.com
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Follow me…
Facebook: www.facebook.com/balbertmarketing
Instagram: www.instagram.com/realbenalbert
LinkedIn: https://www.linkedin.com/in/realbenalbert/
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RBC is made possible by www.balbertmarketing.com

May 25, 2022 • 42min
Amy Volas || A Lot Of Sales Teams Stink. How To Be Better (LST #20)
Learn Speak Teach #20 w/ Amy Volas of Avenue Talent Partners
Your business can only grow if you build the right team. But how do you know if you're hiring the right people? How do you find them? If your answer is "my gut," then it's time to stop relying on fate and learn how to hire world-class sales professionals. Amy Volas can help!
Watch The Full Episode Here: https://youtu.be/Xy3rLh_wABc
Amy is the Founder and CEO of Avenue Talent Partners (ATP). She has first-hand experience in how startups too often short-circuit their potential by missing the mark on one very important thing: recruiting. So she founded ATP to help them get it right – and she’s proud to say ATP is doing just that!”
Amy is also a Startup Executive Search Expert, Strategic Advisor, Speaker, and Co-host of “Thursday Night Sales.”
Amy is an enterprise sales fanatic and startup junkie with over 20 years of experience and $100M+ worth of deals closed.
Tune in!
During this episode, you will learn about;
[00:01] Pre-show
[02:38] Meet our guest, Amy Volas
[04:21] Amy’s “Why”
[05:54] ‘Thursday Night Sales,’
[07:48] Case Study
[11:03] The secret to Amy’s success.
[14:48] Best management practices for client/partnership relationships
[19:32] Sales tips that will skyrocket your sales career
[24:09] Importance of building rapport with clients and how to do it
[29:08] A toxic sales culture, its signs, and how to deal with it
[36:14] Rapid Fire Round
[38:13] How else to connect with Amy
Notable Quotes
~ “Sometimes the help we get is not what is needed at the moment, but probably what we need to hear.”
~ “There is no such thing as a conflict-free work environment. Fostering healthy disagreements in meetings is key to surfacing the best ideas. However, there is always a way to disagree without being a jerk. ”
~ “Just like marriages, business partnerships and client relationships often run into rough waters. It is therefore wise to determine the best partners or clients that you’ll want to work with (in advance).”
~ “Selling is a wonderful profession when approached ethically, constructively, and helpfully.”
Educational Resources Mentioned
Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek: https://amzn.to/36LQdd0
Undaunted: Overcoming Doubts and Doubters by Kara Goldin: https://amzn.to/3DcE2lG
Keep In Touch with Amy Volas:
Website: https://avenuetalentpartners.com/
LinkedIn: https://www.linkedin.com/in/amyvolas/
Twitter: https://twitter.com/avenuetp
Thursday Night Sales: https://www.thursdaynightsales.com/
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Follow Balbert…
Facebook: www.facebook.com/balbertmarketing
Instagram: www.instagram.com/realbenalbert/
LinkedIn: https://www.linkedin.com/in/realbenalbert/
Website: https://www.realbusinessconnections.com/
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LST is made possible by www://balbertmarketing.com/

May 23, 2022 • 51min
Saying YES to Communication, and Collaboration w/ Caitlin Drago of Inspire Improv (ROC #106)
Rochester Business Connections Episode #106 w/ Caitlin Drago of Inspire Improv and Coaching
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Watch The Full Episode: https://youtu.be/2I98txYBxCo
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Keep In Touch With Caitlin Drago
Website: https://www.inspireimprov.com/
Linkedin: https://www.linkedin.com/in/caitlindrago/
Facebook: https://www.facebook.com/InspireImprov/
Listen on…
Spotify: https://open.spotify.com/show/6GIUXbsHXx0OSgPFED1sg8?si=2eOy5F8sQLm6JR2vHOUuIw
Apple Podcasts: https://podcasts.apple.com/us/podcast/rochester-business-connections/id1537115928
Our Website: https://www.realbusinessconnections.com
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Follow me…
Facebook: https://www.facebook.com/balbertmarketing
Instagram: https://www.instagram.com/realbenalbert
LinkedIn: https://www.linkedin.com/in/realbenalbert/
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RBC is made possible by https://www.balbertmarketing.com

May 22, 2022 • 29min
WNY Entrepreneur- Featuring Justine Duquette (Hit #23)
Local Hits #23: Creating Communities And Thinking Outside The Box As An Entrepreneur in WNY - Justine Duquette
LEARN MORE and SUBSCRIBE to the WNY Entrepreneur Podcast:
https://www.wnyentrepreneur.com/wnypodcast/
Connect with David Schaub on Linkedin: https://www.linkedin.com/in/david-schaub-32ba3847/
Listen to all episodes of the Rochester Business Connections Network...
Spotify: https://open.spotify.com/show/6GIUXbsHXx0OSgPFED1sg8?si=2eOy5F8sQLm6JR2vHOUuIw
Itunes: https://podcasts.apple.com/us/podcast/rochester-business-connections/id1537115928
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Follow me...
Facebook https://www.facebook.com/balbertmarketing
Instagram: https://www.instagram.com/realbenalbert
LinkedIn: https://www.linkedin.com/in/realbenalbert/
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Real Hits is made possible by https://www.balbertmarketing.com

May 18, 2022 • 38min
Erin Barker || The Story Collider (LST #19)
Learn Speak Teach #19 w/ Erin Barker.
Storytelling is an art form that empowers people to feel empathy, learn, and be entertained.
This episode with Erin Barker will cover some helpful tips on how to master the art of storytelling.
Erin Barker is the executive director and a founding board member of The Story Collider. This international storytelling organization produces a internationally renowned podcast and more than 60 live events every year featuring true, personal science stories to show that science is a vibrant part of all our lives.
She is the first woman to win The Moth's GrandSLAM storytelling competition twice as a storyteller. She has appeared on PRX's The Moth Radio Hour, and one of her stories was included in the New York Times bestselling book The Moth: 50 True Stories.
Tune in!
During this episode, you will learn about;
[00:01] Pre-show
[02:37] Meet our guest, Erin Barker
[04:02] Blending of Science and Storytelling
[07:07] How our daily activities tell stories
[07:40] Elements of a good story
[11:11] The microscopic level of an individual scene in the story structure
[13:39] Common storytelling mistakes to avoid
[16:17] What is the meaning of a ‘Dramatic Question’ in storytelling
[17:59] The best way to end a story
[20:30] How to overcome stage fright when storytelling or public speaking
[24:43] Is there a right or wrong time to tell a story?
[26:34] The Story Collider
[28:36] How to connect with Erin and join a storytelling workshop
[29:07] Rapid Fire Round
[33:43] How else to connect with Erin
Notable Quotes
~ “One of the most important roles a leader can have is to tell stories. Storytelling both teaches and inspires other people. They give others the possibility of seeing things in a different light or perspective..”
~ “Being able to listen to a compelling story and embrace what it has to say is the best way you can start changing your life. It encourages new ideas and opportunities that may have been intimidating or overwhelming before.”
~ “Overcoming your fears and embracing your natural gifts are the best ways to overcome stage fright during public speaking.”
~ “When you want to get yourself out to an audience with your message, it's important that you tailor the timing of your speech. When it's a great time, it can enhance its powerful effect. When it's not though, well... just read the following phrase: a bad story at the wrong time is a terrible story.”
Recommended Storytellers.
John Ronson- An award-winning writer and documentary maker:
https://amzn.to/3ILWvXx
Matthew Dicks- The internationally bestselling author of the novels: https://amzn.to/3Dl8TfN
Keep In Touch with Erin Barker:
Website: https://www.erinhbarker.com/
LinkedIn: https://www.linkedin.com/in/erin-barker-11993812/
Twitter:https://twitter.com/ErinHBarker
Instagram: https://www.instagram.com/erinhbarker/
To join StoryCollider in a workshop: https://www.storycollider.org/workshops.
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Facebook www.facebook.com/balbertmarketing
Instagram: www.instagram.com/realbenalbert/
LinkedIn: https://www.linkedin.com/in/realbenalbert/
Website: https://www.realbusinessconnections.com/
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LST is made possible by www://balbertmarketing.com/


