Real Business Connections

Learn Speak Teach #30 w/ Espree Devora Join this conversation with Espree Devora. Espree started her first company at the start of college and fell in love with the start-up culture. In her early 20s, she founded ZexSports, a digital media company that connected brands to youth through local action sports events. Currently, Espree is the founder of WeareLATech. Its mission is to unify the LA tech ecosystem via the first LA Tech Startups Podcast and a localized Silicon Beach community event calendar. She is also the producer and host of the #womenintech Podcast (Women in Tech) and shares stories of 'actionable empowerment.  Lastly, her most recent podcast is called Hello Customer. Inc Magazine lists Espree as one of the top 30 Women in Tech to follow. Harpers Bazaar says her podcast is in the top 10 to listen to, and she is one of the faces of the Clubhouse app icon, the most influential audio and social app. Let’s tap into some of her wisdom. Tune in! During this episode, you will learn about; [00:01] Pre-show [02:01] Episode intro and Espree's go-getter spirit [04:24] Why podcast? Espree describes podcasting as "painting audio." [06:41] Who's Espree [08:48] Espree's affiliation to the Clubhouse and how it started [09:56] Her inspiration for podcasting and the passion it has created in her life [13:26] How Espree's intuition about podcasting started [15:06] Editing and producing her first podcast project and the trajectory it took [19:48] The aspects of Espree's podcast success and tips she shares [22:04] How do you focus on the process? [25:11] How do you work out your end goal as a beginner [29:04] Things that make Espree feel a sense of inner ease and vibrancy [31:57] Being true to your commitments and learning when to say no [35:05] How do you know that someone is taking advantage of your time [41:42] Values in the life of an entrepreneur [45:34] Does Espree sometimes regret choosing entrepreneurship? [51:27] Rapid Fire Round [55:19] How you can reach out, connect, and find more about Espree’s work [57:27] Wrap up Key Takeaways: ~ Intuition is your oracle and the most important thing. Follow your heart, and it will take you where you were meant to go. ~ The secret to success is focusing on the process. Through the processes, you will be able to figure out what's working, what's not, and how far you are from what you are working towards. ~ If you don't know your end goal, you'll most likely lose the stamina to follow the process. You'll be purely doing that thing as a hobby. ~ It's good to keep your commitments, but better to know when to say no if you don't want to commit. ~ Even on tight schedules, we'll always have time for what we prioritize. It is a choice. We all have time for what we want to have time for. Resources Mentioned Essentialism: The Disciplined Pursuit of Less by Greg McKeown: https://www.amazon.com/Essentialism-Disciplined-Pursuit-Greg-McKeown/dp/0804137404/ Check Daniel Vassallo's works here: https://dvassallo.com/ Keep In Touch with Espree Devora Personal Website: https://espreedevora.com/ Company’s Website: https://www.wearelatech.com/ LinkedIn: https://www.linkedin.com/in/espree/ Twitter: https://twitter.com/espreedevora — Follow Balbert… Facebook www.facebook.com/realbusinessconnections Instagram: www.instagram.com/realbenalbert/ LinkedIn: https://www.linkedin.com/in/realbenalbert/ Website: https://www.realbusinessconnections.com/ – LST is made possible by www://balbertmarketing.com/

Rochester Business Connections Episode #116 w/ Becca Post & Leire Bascaran of Helen & Gertrude - Watch The Full Episode: https://youtu.be/50Zl5dpFpqs - Keep In Touch With Becca, Leire, and their team at Helen & Gertrude... Website: https://www.hg.agency/ Facebook: https://www.facebook.com/helenandgertrude Twitter: https://twitter.com/hg_agency_?lang=en Instagram: https://www.instagram.com/helenandgertrude/ Linkedin: https://www.linkedin.com/company/helen-&-gertrude/ Email: info@hg.agency.com Becca's Linkedin: https://www.linkedin.com/in/beccapost/ Leire's Linkedin: https://www.linkedin.com/in/leirebascaran/ - Listen to all our episodes on… Spotify: open.spotify.com/show/6GIUXbsHXx0…8sQLm6JR2vHOUuIw Apple Podcasts: podcasts.apple.com/us/podcast/roch…ns/id1537115928 Our Website: www.realbusinessconnections.com – Follow Our Host, Ben… Facebook: www.facebook.com/balbertmarketing Instagram: www.instagram.com/realbenalbert LinkedIn: https://www.linkedin.com/in/realbenalbert/ – RBC is made possible by www.balbertmarketing.com

Real Hits #28: The After Hours Entrepreneur w/ Mark Savant - Podcast Visibility LEARN MORE and SUBSCRIBE to "The After Hours Entrepreneur" https://marksavantmedia.com/listen/ Connect with Mark Savant on Linkedin: https://www.linkedin.com/in/mark-savant-ba777145/ - Listen to all episodes of the Rochester Business Connections Network... www.realbusinessconnections.com Spotify: open.spotify.com/show/6GIUXbsHXx0…8sQLm6JR2vHOUuIw Itunes: podcasts.apple.com/us/podcast/roch…ns/id1537115928 - Follow me... Facebook: www.facebook.com/balbertmarketing Instagram: www.instagram.com/realbenalbert LinkedIn: https://www.linkedin.com/in/realbenalbert/ - OUR WEBSITE: www.realbusinessconnections.com Real Hits is made possible by www.balbertmarketing.com

Learn Speak Teach #29 w/ Tom Schwab of Interview Valet. Watch the full episode here: https://youtu.be/LOyVsiG07T8 As you know, a podcast is a digital audio file published on the internet and can be easily accessed by anyone, just about anywhere. The podcast industry has grown exponentially in the last few years as more people have realized its potential as a marketing tool. Podcasting is a great way to share your expertise with your audience in a more convenient and accessible way. It also allows you to connect with other industry experts, build your brand, and get a lot of exposure. Join this conversation with Thomas Schwab. Tom is a serial entrepreneur and the CEO of Interview Valet. His first job out of college was running nuclear power plants in the Navy. Nowadays, his career is much different, Tom helps solopreneurs, entrepreneurs, and small business owners harness the power of the internet with a clear, actionable plan. So they can quickly grow a profitable business with an automated marketing and sales machine that attracts visitors, engages prospects, and delights customers. He serves by sharing what he has learned by writing, speaking, coaching, consulting, and leading mastermind groups. Learn how you can maximize the impact of your expertise on your industry through podcasting. Tune in! During this episode, you will learn about; [00:01] Pre-show [01:16] Episode introduction and a quick bio of our guest: Tom Schwab [03:05] Tom’s journey to guesting on over 1000 podcasts [04:53] The value of podcasting [07:23] How far has the podcasting revolution gone? [08:18] What does the word ‘pod’ in podcasting stand for? [11:54] How Tom’s love for podcasting began and how Interview Valet came about [15:17] Benefits of podcasting over a live event [17:19] Simple steps to start guesting on podcasts as an entrepreneur or thought leader [22:18] You just need one podcast interview! [24:15] Tools, resources, and best practices that will make you a successful podcaster [30:00] What if you lack enough time to do all that’s necessary for podcasting? [31:53] The Message-Market-Machine framework for your success in podcasting [38:24] How to get the annual Podcasting Round-up Report [39:20] Rapid Fire Round [42:30] How Tom maintains his energy despite the busy schedules [43:20] Wrap up Key Takeaways: ~ To me, writing a blog is a homework assignment that I’ll fight to do. But talking on a podcast is much easier. ~ I believe that everyone’s biggest problem is obscurity. There are tens of thousands of people you could help right now with your current product or service. However, they don’t know you exist. ~ ~ With podcasting, you reach thousands of people...without traveling. (Then) You can re-purpose and promote it easier than going on a live event. ~ ~ Your goal on a podcast is to make the hosts look like geniuses in what they do. If you do that, they will promote you better than you could ever promote yourself. ~ ~ Bigger isn't better. Better is better. ~ Keep In Touch with Thomas M Schwab: Get the 2022 State of Podcast Interview Podcast Report, view Tom’s social links, and more: https://interviewvalet.com/realbusiness/. Other Resources PODCAST GUEST PROFITS: Grow your business with a targeted interview strategy: https://www.amazon.com/gp/product/B01N01ZIF7/ The Mastermind Blueprint: Building a rich life: https://www.amazon.com/gp/product/B0719JT8R4/ Clicksand: How Online Marketing Will Destroy Your Business by Bill Troy: https://www.amazon.com/gp/product/B07HYD6Z3K/ Best Microphone for your Podcasting: https://www.amazon.com/Technica-AT2005USB-Handheld-Dynamic-Microphone/dp/B007JX8O0Y — Follow Balbert… Facebook www.facebook.com/realbusinessconnections Instagram: www.instagram.com/realbenalbert/ LinkedIn: https://www.linkedin.com/in/realbenalbert/ Website: https://www.realbusinessconnections.com/ – LST is made possible by www://balbertmarketing.com/

Rochester Business Connections Episode #115 w/ Caleb Nelson of Naked Sunday Podcast - Watch The Full Episode: https://youtu.be/o5l4ThP6X_E - Keep In Touch With Caleb Nelson: Listen To Naked Sunday: https://anchor.fm/nakedsunday Linkedin: https://www.linkedin.com/in/caleb-nelson-599601167/ - Listen on… Spotify: open.spotify.com/show/6GIUXbsHXx0…8sQLm6JR2vHOUuIw Apple Podcasts: podcasts.apple.com/us/podcast/roch…ns/id1537115928 Our Website: www.realbusinessconnections.com – Follow me… Facebook: www.facebook.com/balbertmarketing Instagram: www.instagram.com/realbenalbert LinkedIn: https://www.linkedin.com/in/realbenalbert/ – RBC is made possible by www.balbertmarketing.com

Episode 28 of Learn Speak Teach w/ René Rodriguez. Transform how you communicate and lead! René Rodriguez is a celebrated keynote speaker, trainer, and leadership coach. René delivers an eye-opening roadmap to using applied neuroscience to improve readers’ communication ability, critical thinking, cultural awareness, and leadership skills. In this episode, you will learn how to harness behavioral neuroscience's power to your advantage and achieve anything you want in life. Rene has been researching and applying behavioral neuroscience for over two decades as a dynamic keynote speaker, leadership advisor, world-class sales expert, and renowned speaker coach. He has trained over 100,000 people in applying behavioral psychology and neuroscience methodologies to solve some of the toughest challenges in leadership, sales, and persuasion. As an entrepreneur and CEO of multiple companies, René integrates a practical business approach that inspires his audience to take action through his keynotes, boot camps, workshops and proprietary courses. In this episode, René helps us with ideas and tips on how to own our backstories to build the frame of a beautiful picture of our lives. Tune in! During this episode, you will learn about; [00:01] Pre-show [02:33] Episode introduction and a quick bio of the guest; René Rodriguez [04:00] Rene's backstory behind his vision and achievements [06:09] Every action you take is being judged [08:00] How to package your stories in the proper order to be perceived the right way [11:28] Know your audience and survey them [15:40] Renés calmness and certainty [18:55] What you can do in order to master your beliefs, values, and memories [27:46] Analyzing your personal values and understanding their origins [31:37] How Ben followed the ways of his father… Ben’s story dissected [39:02] Resources you can check to walk you through the process of rewriting how you tell your story [41:35] Your homework [42:39] Rapid Fire Round [45:00] How you can reach out and connect with René [46:41] Wrap up Notable Quotes ~ “Enjoying your journey and knowing that there is never an end to it is part of success. There is always a long way to go despite your age.” ~ “Nerves are a physical response to what’s on going inside. They are good at sharpening you and making you aware of what is around.” ~ “Because you have gone through obstacles in life, you will have more credibility. Credibility makes people listen to you and see the value you offer. ” ~ “Fall in love with the process because if you can't, you will hate life.” Rene’s Book & Other Resources Amplify Your Influence: Transform How You Communicate and Lead: https://www.amazon.com/Amplify-Your-Influence-Transform-Communicate/dp/1119858682/. Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal by Oren Klaff: https://www.amazon.com/Pitch-Anything-Innovative-Presenting-Persuading/dp/0071752854. The Huberman Podcast: https://hubermanlab.com/. Keep In Touch with Rene Rodriguez: Website: https://www.meetrene.com/ LinkedIn: https://www.linkedin.com/in/seerenespeak/ Instagram: https://www.instagram.com/seerenespeak/ Facebook: https://web.facebook.com/SeeReneSpeak/ Twitter: https://twitter.com/seerenespeak YouTube: https://www.youtube.com/user/voluntarymomentum/ Be updated on upcoming Amplifii Conferences by Rene: https://www.amplifiimylife.com/ — Follow Balbert… Facebook www.facebook.com/balbertmarketing Instagram: www.instagram.com/realbenalbert/ LinkedIn: https://www.linkedin.com/in/realbenalbert/ Website: https://www.realbusinessconnections.com/ – LST is made possible by www://balbertmarketing.com/

Real Hits #27: The Book Legion Podcast w/ Tyzer Evans - 75 Hard by Andy Frisella LEARN MORE and SUBSCRIBE to "The Book Legion Podcast" Apple Podcasts: podcasts.apple.com/us/podcast/busi…os/id1414753679 Spotify: open.spotify.com/show/1eV2eJ6v4mw…2t7DUTN53ew&nd=1 Connect with Tyzer Evans on Linkedin: https://www.linkedin.com/in/tyzerevans/ - Listen to all episodes of the Rochester Business Connections Network... Spotify: open.spotify.com/show/6GIUXbsHXx0…8sQLm6JR2vHOUuIw Itunes: podcasts.apple.com/us/podcast/roch…ns/id1537115928 - Follow me... Facebook: www.facebook.com/balbertmarketing Instagram: www.instagram.com/realbenalbert LinkedIn: https://www.linkedin.com/in/realbenalbert/ - OUR WEBSITE: www.realbusinessconnections.com Real Hits is made possible by www.balbertmarketing.com

Learn Speak Teach #27 w/ Justin Schenck Your life will scale up naturally if you have the right mindset and provide massive value to your audience. Podcasting is a beautiful medium to do just that.. Statistically, the average Facebook video view is about 8 seconds long. But with podcasting, the average episode is listened to 80% of the way through. If you can pour into these listeners at a high level, they will reciprocate and invest in you. Growth is not guaranteed, but you can push fate in your favor. Tune in to today's conversation, where Justin Schenck joins me as we go deep on the tips and strategies for success in podcasting, and in life. Justin has been named a Top 8 Podcaster to watch in 2018 by INC.com and chosen as an ‘Icon of Influence’ in the new media space. For Justin, what started out as a way to connect with great people and inspire others has become a new way of life. Now, getting played in over 100 countries every week, Justin makes a greater impact than he ever imagined. He speaks to organizations on overcoming adversity, utilizing podcasting to grow their business, and helping others grow in all areas of life. His vision? To teach the world how to live happily no matter where they are today. “It’s about the journey, not the destination.” Tune in! Watch The Full Episode: https://youtu.be/1YR_rm8xeGU During this episode, you will learn about; [00:01] Pre-show [02:20] Episode introduction and a quick bio of our guest; Justin Schenck [03:41] From an underdog to a sought out personal growth resource [05:49] “Who moved my cheese?”- Must-read book [07:23] Why Justin decided to start a podcast [10:45] Inspiration to podcasters with no audience [12:18] # You should align your message with your branding [14:10] # Be consistent in your authenticity [14:41] # Know your audience and learn about their needs [16:07] Audience retention in podcasting and other social platforms [17:55] Money talk [21:15] What Justin needs to keep succeeding in his podcasting journey [28:50] The vision behind Justin's live events and how the concept came about [36:01] Justin’s Growth Now Community [37:26] Rapid Fire Round [38:46] The two favorite questions Justin asks his guests [43:17] Get in touch Justin today [44:22] His long-term vision for the community [45:46] Wrap up Notable Quotes ~ “For anything you do in business, your heart should be in it. Otherwise, you won't be fulfilled throughout that journey.” ~ “Word of mouth marketing is the greatest… You can do all the Facebook ads you want, but word of mouth is still the best way to grow your true fans.” ~ “Most people get into self-development because they are trying to run away from themselves. But the reality is it’s about finding yourself and discovering who you really are.” ~ “80% of the time, the best moments of growth are during your rock bottoms. If you can take action when you feel that there is no hope, greatness will be knocking on your door.” Book Mentioned Who Moved My Cheese? : An Amazing Way to Deal With Change in Your Work and in Your Life by Spencer Johnson: https://www.amazon.com/Who-Moved-My-Cheese-Mazing/dp/0091816971/. Keep In Touch with Justin Schenck: Listen to The Growth Now Movement: https://growthnowmovement.com/ LinkedIn: https://www.linkedin.com/in/justin-schenck-452b9414/ Instagram: https://www.instagram.com/justintschenck/ Linktr.ee: https://linktr.ee/gnmpodcast Join THE GROWTH NOW COMMUNITY: https://growth-now-community.mn.co/ — Follow Balbert… Facebook www.facebook.com/balbertmarketing Instagram: www.instagram.com/realbenalbert/ LinkedIn: https://www.linkedin.com/in/realbenalbert/ Website: https://www.realbusinessconnections.com/ – LST is made possible by www://balbertmarketing.com/

Rochester Business Connections Episode #113 w/ Kyle Ruggeri of Sober Dogs Recovert - Watch The Full Episode: https://youtu.be/mLwXhCVVbGA - Keep In Touch With Kyle Ruggeri: Website: https://soberdogs.com/ Linkedin: https://www.linkedin.com/in/kyle-ruggeri/ Youtube: https://www.youtube.com/c/SoberDogs - Listen on… Spotify: open.spotify.com/show/6GIUXbsHXx0…8sQLm6JR2vHOUuIw Apple Podcasts: podcasts.apple.com/us/podcast/roch…ns/id1537115928 Our Website: www.realbusinessconnections.com – Follow me… Facebook: www.facebook.com/balbertmarketing Instagram: www.instagram.com/realbenalbert LinkedIn: https://www.linkedin.com/in/realbenalbert/ – RBC is made possible by www.balbertmarketing.com

Learn Speak Teach #26 w/ Christina Nicholson. Business owners and brands sometimes need to get creative to stand out. A proper earned media strategy can help do the trick. Join the conversation with Christina Nicholson as she shares some media mentoring tips on how to start getting media coverage for your business. After working as a TV reporter and anchor for 15+ years, she helps entrepreneurs and businesses earn exposure in the news and other media outlets, so they get loads of attention and leads that translate into more revenue and profit… without spending money on ads! She is also the host of the “Become A Media Maven” podcast and the founder of Podcast Clout, a podcast database that makes it easier for PR professionals to build podcast pitch lists. You can still see her in front of the camera as a host on Lifetime TV, in national commercials, on the TEDx stage, or read her work online in HuffPost, Thrive Global, Inc. Magazines, Business Insider, Fast Company, and Boss Babe. In 2019, Christina was selected as an Oprah Magazine Insider. Tune in! During this episode, you will learn about; [00:01] Pre-show [03:01] Introducing today’s guest, Christina Nicholson [04:22] What she loves doing on a typical weekend [05:09] “Fake news is your fault.” [06:48] Did Donald Trump win the elections through negative news? [08:07] How to gain exposure without being ridiculous and still remain true to your purpose [10:54] How you can start a local community-level niche project [15:00] How her Podcast Clout Service came about, and what it offers [17:57] A bit about her modern publicity and content creation agency, Media Maven [20:10] Stop writing press releases. They don’t work! [22:40] Other platforms you can utilize to get noticed by communities [26:54] What channels should you use to communicate to media agencies [29:19] How you can nurture the connections after gaining media exposure [33:24] How to make maximum use of a one-time event such as an anniversary [37:34] Rapid Fire Round [39:58] Why you should reach out to Christina [42:05] Christina’s to-do list for you today [43:35] Episode wrap up Notable Quotes ~ “You can do publicity through your website and social media. The only problem with that is you will not get credibility from a third party or endorsement, and you will only be reaching your audience.” ~ “One of the biggest mistakes that people do after earning media exposure is to do nothing.The best way to get invited back is to share it on social media, and tag everybody who was involved in getting you there.” ~ “You should not assume that people saw you on the media. You need to share it, lest people will forget about you on the following day. You leave so much money on the table when you don’t share your media exposure.” ~ “In your search for publicity and media coverage, ensure that you are an expert in what you do. People like to associate with expertise. ” Resources Mentioned Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones by James Clear: https://amzn.to/3ErqBPb Secrets of the Millionaire Mind: Mastering the Inner Game of Wealth by T. Harv Eker: https://amzn.to/37Z9esU Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz: https://amzn.to/3MclRj9 35 Things to do AFTER you Earn Media Coverage- Media Maven Podcast PR and Media Coverage Masterclass: https://www.mediamavenandmore.com/5-simple-steps-to-get-featured-in-the-media/ Keep In Touch with Christina Nicholson: Podcast Agency: https://podcastclout.com/ Advertising Agency: https://www.mediamavenandmore.com/ LinkedIn: https://www.linkedin.com/in/ChristinaAllDay/ Facebook: https://web.facebook.com/mediamavenandmore/ Twitter: https://twitter.com/Podcast_Clout — Follow Balbert… Facebook www.facebook.com/balbertmarketing Instagram: www.instagram.com/realbenalbert/ LinkedIn: https://www.linkedin.com/in/realbenalbert/ – LST is made possible by www://balbertmarketing.com/