OnBase: Smashing Sales and Marketing Misalignments
Demandbase
Sunny Side Up is now 'OnBase', the no-fluff, all-impact B2B podcast bridging the divide between sales and marketing. Hear from the sharpest minds in B2B as they share revenue-boosting tactics and lessons straight from the frontlines and help you solve your toughest challenges.
Episodes
Mentioned books
Jul 16, 2018 • 14min
Episode 12 | B2B Content Marketing Trends with Sarah Beldo at Sift Science
Sarah Beldo, Director of Content Marketing at Sift Science shares her thoughts on the changing trends in the realm of B2B content marketing and how new technologies will impact content consumption behaviors.
May 14, 2018 • 12min
Episode 11 | Kira Mondrus of QA Symphony shares her views on content gating
Kira Mondrus, the Chief Marketing Officer at QASymphony shares her views on the most debated topic of webforms, content gating and ungating.
May 10, 2018 • 20min
Episode 10 | Yext's content marketing strategy with Jeff Rohrs
In this episode the Jeff Rohrs, CMO of Yext, a Digital knowledge management platform talk about the content marketing strategy of Yext and his views on content gating.
Apr 11, 2018 • 12min
Episode 9 | Content marketing strategy of Big Panda with Joe Schwartz
Latest episode of Sunny Side Up
Apr 11, 2018 • 16min
Episode 8- Content gating | Magento's Content marketing strategy
Jess Weimer, the head of global demand and growth marketing at Magento, the #1 digital commerce platform, shares her thoughts on content gating strategies and key areas for collaboration with sales, product marketing and the content team.
Apr 11, 2018 • 16min
Episode 7 | Hubspot's content marketing strategy
Latest episode of Sunny Side Up
Apr 10, 2018 • 17min
Episode 6 | Create challenges for yourself
Nishit Jain, Technical Leader at Media magic technologies shares his experience of moving to a startup after working with large companies and why it turned out to be a good decision for him.
Apr 6, 2018 • 16min
Episode 5 | Be open about your failures
Darrly Zuzarte, a Regional Leader who runs one of the most ambitious startup programs in India shares his insights for entrepreneurs, including the skills, dedication and the resiliency required to succeed with your startup.
Apr 6, 2018 • 14min
Episode 4 | It's about people
Amaresh Shirsat, COO at Qualitia Software share his experience of founding startups and what it takes to products that are really useful. He also share his thoughts around building the best teams and the culture from very early on.
Apr 6, 2018 • 18min
Episode 3 | Dealing with Bureaucrats
Young founders of Aadharapi.com, Vijay Chuttani and Ritesh Kothari explain how they recognized a huge gap in market and their experience overcoming the obstacles of dealing with bureaucrats to build a business around a government initiative.
