
OnBase: Smashing Sales and Marketing Misalignments
Sunny Side Up is now 'OnBase', the no-fluff, all-impact B2B podcast bridging the divide between sales and marketing. Hear from the sharpest minds in B2B as they share revenue-boosting tactics and lessons straight from the frontlines and help you solve your toughest challenges.
Latest episodes

Feb 24, 2021 • 27min
Ep. 161 | Sales focused Marketing. Ft. Ryan O’Neil, Citrix
In this episode, Ryan O’Neil talks about Sales focused Marketing and how he has been into it. We learn how bringing the sales and marketing teams together can increase the frequency of qualified sales opportunities for the business. Ryan also talks about Marketing Qualified Leads, Personalization, and how he has integrated the principles into everyday practice. If you have been wanting to know how you can increase your company’s sales outcomes, this episode is for you! Tune in to the episode for actionable tips and invaluable insights to stepping up your career or company goals!
Contact Ryan O’Neil | Follow us on LinkedIn.

Feb 24, 2021 • 35min
Ep. 160 | Growth = Velocity x Thoughtfulness. Ft. Jay Bowden, Google
In this episode, Jay Bowden talks about why growth is the result of velocity and thoughtfulness and this thinking behind that formula. He shares what he’s heard from marketers and learned in 2020, gives recommendations for marketing leaders who want to activate a growth mindset, and gives advice to those marketing executives who want to accelerate and level up their career.
Contact Jay Bowden | Follow us on LinkedIn.

Feb 22, 2021 • 47min
Ep. 159 | Operational Debt is a Real Thing. Ft. Jake Hofwegen, Nutanix
In this episode, Jake Hofwegen talks about what it takes to be a leading Chief Revenue Officer (CRO), as well as the significance of operational deficits or debt in business, how revenue operations have changed over time, and when the best time to invest in revenue operations is.
Contact Jake Hofwegen | Follow us on LinkedIn.

Feb 21, 2021 • 37min
Ep. 158 | Two to tango but three to party. Ft. Melissa Schneider, GoDaddy
In this episode, Melissa Schneider discusses her journey as a product manager and how she’s evolved to become a major in the profession. She talks about her learnings from the role and why she loves doing what she does at GoDaddy. Also, we learn the significance of small businesses in the global economy and the importance of having an exceptional customer service team in any business. Understanding, empathy, and good communication will take you a long way in your career as a product management professional. Listen in for insightful advice and actionable tips to mastering the skills required to become a top-notch product manager!
Contact Melissa Schneider | Follow us on LinkedIn.

Feb 21, 2021 • 29min
Ep. 157 | Buyer Enablement. Ft. Uday Nayar, Merkle
In this episode, Uday Nayar dives into the intricacies behind buyer enablement. He examined its crucial components, how companies enable their buyers, the significance of robust organizational design, and the mindset that companies should adopt to enable their buyers and improve their customer’s experience.
Contact Uday Nayar | Follow us on LinkedIn.

Feb 18, 2021 • 37min
Ep. 156 | Leveling up as an Exec. Ft. Frederic Page, SAP
In this episode, Frederic Page talks about leveling up as an executive, explaining why having a growth mindset is key to having a remarkable career in life. He discusses how self-awareness and openness to receiving feedback are the first steps to developing a growth mindset and why failures are your stepping stones to success and development. If you wish to know how you can upgrade your skills as a professional, and build the right mindset for your goals, tune in to the episode today and take with yourself some amazing ideas to think upon!
Contact Frederic Page | Follow us on LinkedIn.

Feb 15, 2021 • 39min
Ep. 155 | The New Customer Experience. Ft. Rob Giglio, DocuSign
In this episode, Rob Giglio talks about the new customer experience that mixes physical and digital experiences, discussing lessons learned in adapting customer experience for the next era of business. He addresses the importance of trust and transparency, how to build resilience in marketing, how to leverage new digital tools to meet customers where they’re at in their journeys, and how to find the right voice for your brand.
Contact Rob Giglio | Follow us on LinkedIn.

Feb 8, 2021 • 38min
Ep. 154 | Sacred Cows Make The Tastiest Burgers. Ft. Jaime Punishill, Lionbridge
In this episode, Vik Mediratta talks about simplifying sales enablement while explaining the core elements of sales enablement and providing tips and tricks for creating successful sales enablement experiences. Vik details the importance of empathy in sales, touching on how to incorporate empathy into sales enablement, as well as who should be involved in curating sales enablement content, and much more!
Contact Jaime Punishill | Follow us on LinkedIn.

Feb 8, 2021 • 45min
Ep. 153 | Sales Enablement Simplified. Ft. Vik Mediratta, Salesforce
In this episode, Vik Mediratta talks about Sales Enablement Simplified, while explaining the core elements of sales enablement and providing tips and tricks for creating successful sales enablement experiences. Vik details the importance of empathy in sales, touching on how to incorporate empathy into sales enablement, as well as who should be involved in curating sales enablement content, and much more!
Contact Vik Mediratta | Follow us on LinkedIn.

Feb 8, 2021 • 23min
Ep. 152 | Unlocking Go-To-Market Strategy. Ft. Brenda Hodge, Nuance Communications
In this episode, Brenda Hodge talks about unlocking go-to-market strategy. She breaks down the critical elements of her go-to-market strategy framework, shares what she finds the most interesting about the strategic process, and offers advice for marketers on developing strategies and gaining cross-functional alignment between sales and marketing.
Contact Brenda Hodge | Follow us on LinkedIn.