OnBase: Smashing Sales and Marketing Misalignments

In this episode, Maureen joins the conversation to bring new perspectives about brand strategy. It’s common to think that “the customer is always right,” but how will you create an experience worth for them without treating your employees correctly? With her expertise in Alignable, Maureen sets forth to tell the world that customer is not the only piece of the puzzle, employees too!  Contact Maureen Plowman | Follow us on LinkedIn.

In this episode, Unnikrishnan talks about global strategy and local adoption. He explains the criticality of marketing and the changes on Funnel Systems. He shares the importance of the narrative strategy and much more. Tune in! Contact Unnikrishnan KP | Follow us on LinkedIn.

In this episode, Sultan Semlali talks about applying Agile to sales management. He shares with us what the Agile methodology is, how it can be applied to business teams, like sales and marketing, as well as how Sultan has experimented with applying Agile to his business. He also speaks on the technologies that help the applications of Agile, how to keep your existing goals while leveraging Agile, and what his future plans are for further implementing Agile in his team. Contact Sultan Semlali | Follow us on LinkedIn.

In this episode, Sebastian Scrofina discusses efficient GTM strategies and how they are used in his company. He aptly airs his views and the extents of segmentation while in the process, also making understand how it is practiced in the workplace.  We also learn about organizational silos and some tips on balancing the segmentation model in any company. For those who wish to understand the need to adopt emerging marketing strategies for better products and sales, this episode is just right for you. Tune in! Contact Sebastian Scrofina | Follow us on LinkedIn.

In this episode, Amy Slater shares her wealth of knowledge in making us understand all of that which makes a successful career. It wouldn't be wrong to ask ourselves in this fast-paced environment of today what we would like to do with our careers next - to switch companies or to stick with the present, to scale or to pivot, how to find out what to do next. Happiness, mindfulness, and growth mindset are perhaps your driving factors too. If you wish to find out ways to propel your career and invest in your choices rightly, this episode is for you. Tune in! Contact Amy Slater | Follow us on LinkedIn.

In this episode, Angela Earl talks about generating content that converts leads into loyal customers. Angela shares insight into the best ways to approach content creation and how to get started, while giving valuable tips for creating engaging, authentic content and starting your own podcast. Contact Angela Earl | Follow us on LinkedIn.

In this episode, Amarnath Lingam talks about AI, ML and DevOps and how it is building momentum in these times. He also connects his insights into the B2B world, making known why modern AI and analytics may not completely replace the dashboards for solving certain problems. Amar also talks about data analytics, internal and external data and strategies for managing them. To know more about how these technologies are revolutionizing businesses and customers today, listen in to the entire conversation with our guest! Contact Amarnath Lingam | Follow us on LinkedIn.

In this episode, Lisa Horner walks us through her winding career through services and marketing, sharing all that she finds most important for her role and company. We learn why employee well-being is fundamental to any business and how investing in culture can take your company forward at all times. COVID hit companies and careers hard. Do you want to know how AppFolio managed it well even then? Tune in! Contact Lisa Horner | Follow us on LinkedIn.

In this episode, Bhaskar Roy talks about how to achieve a data-driven organization that operates at scale. He explains what it means to be a data-driven company, why it’s important, and the main elements of becoming data-driven, including insights into pitfalls to avoid and the potential time you can save with automation. Contact Bhaskar Roy | Follow us on LinkedIn.

In this episode, Ryan Bearden talks about how to avoid checkbox marketing in order to accomplish your goals and grow your business. Ryan explains what checkbox marketing is, how companies are using it against themselves, and how to pivot to work that makes a greater impact. He also breaks down how to balance speed and focus in your marketing strategy and how to provide hard work to your teams while keeping them feeling accomplished. Contact Ryan Bearden | Follow us on LinkedIn.