OnBase: Smashing Sales and Marketing Misalignments

In this episode, Soo Shim talks about the value of industry teams. Soo discusses working with global industry teams and procurements. We also learn the purpose and benefits of the Think Tank programs at SAP. If you're somebody who wishes to understand industry teams for better organizational growth, this episode is for you! Contact Soo Shim| Follow us on LinkedIn.

In this episode, Kathy Chou expounds on the role of Operations in productivity, the importance of, as well as different approaches towards efficiently harnessing the power of operations across functions. Also discussed are the concepts of Customer Success, Customer Experience, the Framework of Diversity of experiences, and Change, all as relevant aspects to be considered in applying Operations as a strategy to improve outcome. Contact Kathy Chou | Follow us on LinkedIn.

In this episode, Scott Vaughan talks about designing marketing organizations for the Buyer-Driven world. He shares his insights into the past, present, and future of MarTech, what businesses need to do in order to be more buyer-driven, and why company culture is an essential part of MarTech. He also details how companies can structure their teams to align with changing buyer behaviors. Contact Scott Vaughan | Follow us on LinkedIn.

In this episode, Ben Royce discusses Artificial Intelligence, AI, sharing newer trends and latest developments in this field. He explains in detail what AI is, and other related concepts including Natural Processing Language, GPT-3, and Cloud infrastructure as they all affect the general perception and functionality of Artificial Intelligence today. Contact Ben Royce | Follow us on LinkedIn.

In this episode, Catherine Williams talks about the trifecta model; how a data scientist, a product manager, and a data engineer come together to help you achieve success anywhere in your organization. She shares her candid thoughts and experiences on data scientists being a part of go-to-market teams and how to effectively build a data science team. Contact Catherine Williams | Follow us on LinkedIn.

In this episode, Sheryl Wharff explains the advantages of innovation for customers and how modernization can help big companies. She shares insights about her company and how they help their customers with their journey using the “Modernization-Maturity Model.” Tune in on this episode! Contact Sheryl Wharff | Follow us on LinkedIn.

In this episode, Sheryl Wharff explains the advantages of innovation for customers and how modernization can help big companies. She shares insights about her company and how they help their customers with their journey using the “Modernization-Maturity Model.” Tune in on this episode! Contact Sheryl Wharff  | Follow us on LinkedIn.

In this episode, Dennis Guzy speaks about selling to the state and local government. He explains the process of selling to state and local government, the legal requirements, and the important things to know to have a successful digital transformation. We also learn the type of people that we will encounter and the possible future for technology and capability in the state and local government. Tune in on this episode! Contact Dennis Guzy | Follow us on LinkedIn.

In this episode, Matt Marshall talks about how culture adds the right people for your stage of the company. He shares the mindset a VP of Sales needs to have, as well as insight into how VPs of Sales should be thinking about culture and people in growing and scaling their company. Matt also gives powerful tips on hiring the right people for your company’s culture. Contact Matt Marshall | Follow us on LinkedIn.

In this episode, Vinay Nichani joins the conversation of understanding the decision-making behind market shifts and taking opportunities that others will not see. He explains how to identify when change happens to the market, rallying people on board with the changes, executing it splendidly, and the mindset the leader should have when making tough decisions. This will be the episode of transformation and how sheer insight and information can forge your path towards success!  Contact Vinay Nichani | Follow us on LinkedIn.