
OnBase: Smashing Sales and Marketing Misalignments
Sunny Side Up is now 'OnBase', the no-fluff, all-impact B2B podcast bridging the divide between sales and marketing. Hear from the sharpest minds in B2B as they share revenue-boosting tactics and lessons straight from the frontlines and help you solve your toughest challenges.
Latest episodes

Jun 22, 2021 • 36min
Ep. 200 | Art of the Thought Exchange. Ft. Jayme Smithers
In this episode, Jayme Smithers talks about the art of ThoughtExchange and how enterprise discussion management can build relationships and boost sales. Every customer wants to know more about the revenue leaders and how revenue teams interact with them, so Jayme shares how he and ThoughtExchange are helping your teams make meaningful connections and drive the highest level of performance possible with their Modern Revenue Leader Series.
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Jun 21, 2021 • 33min
Ep. 199 | How to Understand Client Behaviour. Ft. Prateek Vasishta
In this episode, Prateek Vasishta discusses customer and client behavior amid the changing times of today. We learn to adapt our sales and marketing teams to understand client requirements better. Prateek also offers a dynamic overview of the changing landscape of sales today. If you have been looking for ways to enhance the customer experience for your company effortlessly, this episode is for you. Tune in!
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Jun 18, 2021 • 36min
Ep. 198 | Journey From Being A Regional to Global Leader. Ft. Utkarsh Bahadur
In this episode, Utkarsh Bahadur describes the journey from being a regional leader to a global leader. He highlights the similarities and differences between both levels of leadership as well as necessary steps and factors to consider in preparation for higher leadership roles.
Contact Kristine Colosimo | Follow us on LinkedIn

Jun 17, 2021 • 22min
Ep. 197 | Importance of Building Trust. Ft. Kristine Colosimo
In this episode, Kristine Colosimo talks about the importance of building trust and how building communities for your prospective customers has become the next big opportunity for B2B sales teams. Kristine talks about the past, present, and future of building trust and nurturing relationships with customers and prospects, as well as how to boost sales by building your own community of prospects.
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Jun 16, 2021 • 34min
Ep. 196 | Vetran - Don't Give UP. Ft. Gavi Kumar
Civilians may not be aware of the unique challenges that separating from the military and integrating back into civilian life can present. In this episode, Gavi Kumar talks about the meaning behind the phrase “Veteran, Don’t Give Up” and speaks on how veterans can successfully integrate back into the civilian world, specifically in a corporate setting. He talks about his journey transitioning from the military to a corporate career and shares powerful lessons and pieces of advice for both corporate leaders and veterans to making the process easier.
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Jun 15, 2021 • 29min
Ep. 195 | Cognitive Biases and Behavioral Intelligence. Ft. Abhijit Pattnaik
In this episode, Abhijit discusses cognitive biases and Behavioral Intelligence. We learn how biases play a huge role in decision-making and how these work from an organizational perspective. He also talks about its different types and heuristics - a natural reaction to cognitive biases. We see the potential gaps in providing data and decision-making and the need for business intelligence interfaces. Tune in to learn how to accept biases and adapt to the current changing environment of decision-making.
Contact Abhijit Pattnaik| Follow us on LinkedIn

Jun 15, 2021 • 53min
Ep. 194 | Elevation of a BDR role. Ft. Jeremy Levine
In this episode, Jeremy Levine talks about the role of a business development representative (BDR), also known as a sales representative, in 2021. Jeremy shares insight into what sales development looks like right now, what skills a BDR needs in 2021, the value a BDR brings to a company (even with all the automation present in sales), and how to stay motivated as a BDR.
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Jun 14, 2021 • 39min
Ep. 193 | Scaling Industry/Vertical Teams. Ft. Lori Mitchell-Keller
In this episode, Lori Mitchell-Keller talks about scaling industry or vertical teams, detailing the duties of an industry team and why executives would benefit from joining an industry team. Lori explains how to build an industry team and provides insightful examples of how she and her industry teams at Google Cloud have built solutions for companies that improve and scale their data analytics, machine learning, and overall business operations.
Contact Lori Mitchell-Keller | Follow us on LinkedIn

Jun 11, 2021 • 38min
Ep. 192 | On the other side of Fear.. Stands your Dreams. Ft. Reena Mishra
In this episode, Reena Mishra expounds on the topic "On the other side of fear stands your dream,” highlighting the challenges of female sales leaders, practical solutions to the obstacles, qualities of a good leader, and a framework for leadership.
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Jun 10, 2021 • 34min
Ep. 191 | Building a Data Driven Product Team. Ft. Indrasis Mondal
In this episode, Indrasis Mondal speaks with us about building a data-driven product and why it is important in today’s times. He also discusses the benefits of aligning the product and GTM teams in a company and understanding the collective goals for the better functioning of an organization. If data science products are what your startup or established business is into, this episode is for you. Listen in!
Contact Indrasis Mondal | Follow us on LinkedIn