OnBase: Smashing Sales and Marketing Misalignments

In this Sunny Side Up episode, host Jason Goldenberg interviews Jay Suggs, the Senior Director of New Business Development for Strategic Accounts and former Global Director of Diversity and Inclusion for Johnson Controls. They discuss how the concept of business leadership has evolved from managing to actual leadership over the past decade. Jay talks about his work in building and deploying diversity and inclusion initiatives within Johnson Controls, and his belief that inclusivity is essential for effective leadership. They also discuss Jay's role in cultivating new opportunities and clients as the director of business development for strategic accounts, and the exciting trajectory of Johnson Controls' digital platform and new platform solution, Open Blue. Connect with Jay Suggs | Follow us on LinkedIn

This episode of Sunnyside Up explores the importance of engaging with an audience on an emotional level in B2B marketing. Matt Quirk, Head of Digital Marketing for Insight Enterprises, joins us to discuss how understanding customer pain points and using emotional triggers can lead to successful campaigns. He shares his experience in applying psychology to marketing for Fortune 100 companies and small businesses alike and explains how organizations can pivot quickly to remain client-centric. Matt also provides insight into marketing and sales collaborations, multi-touch attribution, feedback sessions, optimization meetings, and other tactics that can drive digital transformation projects. He dives into an incredible project of his own which began with a single idea from marketing and resulted in vision work, machine learning, AI, data storage, cloud security, and more. Connect with  Matt Quirk | Follow us on LinkedIn

Today’s guest is Jason Wilman, Head of Education Sales and GTM at Canva. Jason talks about how to sell to educators and make your products more user-friendly and intuitive. Jason discusses how the market depends on understanding the needs of educators and motivating them to use your products. That means focusing on impact rather than features, and providing training so that users can get the most out of EdTech applications. Connect with  Jason Wilman | Follow us on LinkedIn

In this episode of Sunny Side Up, host Chris Moody talks with Neil Dowling, the chief marketing officer for Rightpoint, about go-to-market strategies for the future. Neil discusses the challenges facing marketers in the current climate, including the need to do more with less and the importance of articulating the value of marketing. He also highlights the opportunities that marketers have to demonstrate the value of their work and the potential for marketers to expand into new areas, such as talent acquisition. Overall, Neil emphasizes the need for marketers to come together to defend the value of their work in the face of increased scrutiny. Connect with Neil Dowling | Follow us on LinkedIn

In this episode of Sunny Side Up, Kim Kaminski, a technology marketing expert with more than 30 years of experience, discusses the importance of a strong and empowered leadership team for a CMO to focus more on market and strategy than day-to-day marketing activities. Listen in as Kim talks about how a CMO should have a bench across different areas of marketing and be able to make connections between different parts of the organization to prioritize and focus on customer needs. Connect with Kim Kaminski  | Follow us on LinkedIn

In this episode of Sunny Side Up our guest is Melanie Deziel. A writer, speaker, and author with a background in marketing and sales. Melanie discusses the importance of proving value to your customers, the difference between objective and subjective claims, the types of claims that you need to market a product successfully, and much more. Connect with Melanie Deziel  | Follow us on LinkedIn

In today’s episode, we have Jennifer Renaud discussing what it takes to initiate gathering consumer insights and the ways to use this data for better strategizing. Jennifer is responsible for driving the company's marketing strategy and recently ran its first B2C campaign, which used customer insights to target homeowners directly. She talks about how this research helped them understand their target market better and how it was instrumental in redefining the buyer journey. Connect with Jennifer Renaud  | Follow us on LinkedIn

In today's episode, Naren Chawla discusses the concept of revenue intelligence and how it can help businesses improve their overall revenue cycle. He shares how revenue intelligence can help identify where revenue is leaking and the challenges and benefits of focusing on an organization's current customers to grow revenue. Listen as he explores some of the key metrics that should be tracked to optimize an organization's revenue process. Finally, he provides examples of how revenue intelligence can be used to improve an organization's process and impact its top line. Connect with Naren Chawla  | Follow us on LinkedIn

In this episode of Sunny Side Up our guest is Megan Morreale. Megan discusses how contextual targeting capabilities have helped her work with clients in different regions and languages, and how trial error was necessary to perfect the localization process and how she learned about taking into account how global differences necessitate a different timeline for campaigns, as well as localization of content to make it culturally relevant. Connect with Megan Morreale  | Follow us on LinkedIn

In this conversation, Colin Gerber, Revenue Operations and Strategy Leader at Socure discuss his career path, how he first got into sales operations, and his experiences working at different scales in startups and larger companies. Colin shares his insights on systematic reorganization, being mindful of the importance of clear communication across the organization, and setting the team up for success. Connect with Colin Gerber | Follow us on LinkedIn