Hospitality Design: What I've Learned

Jason Brown and Brad Guidi, the dynamic duo behind Blue Flag Capital, share their journey of redefining hospitality through experiential design and storytelling. Jason’s early inspiration from Soho Grand and his global adventures with YOTEL shape his approach to hospitality as theater. Meanwhile, Brad's artistic background influences their residential warmth in hotel design. They discuss challenges during the pandemic, their success with AutoCamp, and how each project tells a unique story rooted in its location. Together, they are crafting immersive, memorable stays.

Growing up  in Brooklyn, lifelong friends Matthew Sears and Darius Davie started their entrepreneurial journey thanks to a shared passion for design, grooming, and community. Enter Groom Guy, their take on a luxury salon concept that blends wellness with hospitality.Davie, a former hairstylist, envisioned Groom Guy as a resource hub for men’s self care, while Sears—who has a background in finance—helped shape that vision into a thriving business.In 2020, the duo launched the inaugural Groom Guy inside Yours Truly DC, with locations in the PGA National Resort in Florida and Salamander DC to follow. Designed as a self-care sanctuary, the intimate barbershop prioritizes thoughtful design, sensory details, and an elevated approach to grooming, elevating the barbershop into an essential hospitality experience.Thank you for listening! For more of our great interviews, find us at hospitalitydesign.com.

A driving force behind the evolution of Las Vegas dining scene and beyond, Elizabeth Blau began her F&B journey under the legendary Sirio Maccioni at Le Cirque in New York. That foundation propelled her to Las Vegas in the late ‘90s, where she played a crucial role in transforming the city into a culinary powerhouse.Today, as founder and CEO of Blau Associates, she continues to shape the future of hospitality alongside her husband, chef Kim Canteenwalla, blending her passion for design with culinary excellence.Thank you for listening! For more of our great interviews, find us at hospitalitydesign.com.

Icelandic hotelier Sigurlaug Sverrisdóttir has built a reputation for her innovative approach to creating immersive guest experiences.Growing up in a small town near Reykjavik, she developed a deep connection to Iceland’s rugged natural beauty, a bond that would later shape her career.After nearly two decades with Icelandic Airline, Sigurlaug returned to Iceland in 2013, where she transformed a former geothermal power plant staff building into the ION Adventure Hotel—a boutique property that  blends with the surrounding volcanic landscape.Her collection of properties, including a second hotel in Reykjavik, embodies her dedication to connecting guests with Iceland’s vibrant culture and authentic spirit.Thank you for listening! For more of our great interviews, find us at hospitalitydesign.com.

From working in a butcher shop as a child to immersing himself in the world of art and architecture, Vincent Celano’s upbringing in Brooklyn, New York instilled in him a love of storytelling and a deep appreciation for the power of design.After graduating from Pratt Institute, he cut his teeth at design giants like Rockwell Group, Jeffrey Beers International, and ICRAVE, where he honed his craft in experiential and hospitality design.In 2005, he founded Celano Design Studio, a multidisciplinary firm dedicated to creating dynamic, guest-centered environments. Today, the studio has expanded to include furniture and industrial design, reflecting Celano’s unwavering commitment to human-centered experiences.Thank you for listening! For more of our great interviews, find us at hospitalitydesign.com.

Matt Goodrich, principal of his New York-based design studio Goodrich, has cultivated an approach that is rooted in collaboration, curiosity, and pursuing the unexpected. With a career that spans more than two decades, including stints at Rockwell Group and AvroKO, Goodrich’s perspective champions the art of storytelling.Since founding his eponymous firm in 2017, Goodrich, who was recently named Boutique Design's 2024 Designer of the Year, has leaned into projects that push boundaries, taking on challenges that stretch the team’s capabilities, from Ci Siamo, his collaboration with restaurateur Danny Meyer to the UBS Arena in Elmont, New York. The latter, home to the New York Islanders hockey team, challenged the studio, which had little prior experience in either live entertainment or sports venues, to create a unique, hospitality-driven project. It became a defining moment for the firm, reinforcing Goodrich’s ethos: learning by doing and embracing the unfamiliar to create something extraordinary.Thank you for listening! For more of our great interviews, find us at hospitalitydesign.com.

Revisit our conversation with prolific designer Tara Bernerd, founder of  her eponymous London-based firm Tara Bernerd & Partners. Back in 2020, as the world was facing an unprecedented pandemic, Tara shared how her team was navigating Covid, as well as detailed her work on projects including the Hari Hong Kong. This year, Tara was guest editor of our November 2024 issue, where she and her team highlighted the New Dolce Vita, a celebration of all things Milan, from its people, places, and projects. Read the issue here.Thank you for listening! For more of our great interviews, find us at hospitalitydesign.com.

Having lived across continents—from Hong Kong to Houston and Singapore to Pakistan—Aliya Khan’s upbringing instilled a appreciation for culture, architecture, and art.After studying architecture at Pratt Institute in New York, Khan began her career in residential design before transitioning to the hospitality industry, working for Starwood Hotels & Resorts (now Marriott), helping launch brands like W Hotels, Aloft, and Le Méridien.Today, as vice president of global design strategies for Marriott International's lifestyle brands, Khan has redefined the design language for Aloft, Moxy, AC Hotels, and Westin.Thank you for listening! For more of our great interviews, find us at hospitalitydesign.com.

Born and raised in Los Angeles, Tom Ito, a third-generation Japanese-American, was destined to be in the hospitality industry. He worked at his grandparents’ restaurant when he was young, and he was also inspired by his parents—his father was a bartender-turned-restaurant GM and his mother worked as a hostess. He joined Gensler nearly 40 years ago, launching the firm’s hospitality practice in the late 1990s with the renovation of the Beverly Hills Hotel. He has since expanded the practice to an international scale, with projects including Nekajui, a Ritz-Carlton Reserve Resort & Residences in Guanacaste, Costa Rica; the Six Senses Grand Bahama; and the Hard Rock Hotel & Casino Athens in Greece. Now, as the firmwide leader of the hospitality practice and principal in Gensler’s Los Angeles office, Ito is also integral to the firm’s climate change initiative, which aims to make all Gensler projects carbon neutral by 2030.Thank you for listening! For more of our great interviews, find us at hospitalitydesign.com.

Born in Chicago and raised in Arizona, Sam Fox’s early experiences working in his parents’ diners, Mexican restaurants, and delis shaped his understanding of the industry. He dropped out of the University of Arizona, where he was studying real estate finance, to pursue his passion, using his tuition money to open his first restaurant—all before he turned 21. Now, with a vast portfolio of successful eateries, Fox has taken on a new challenge with the opening of the Global Ambassador, a luxury hotel in Phoenix that is centered around five of his newly created restaurants. Here, he shares how his past paved the way for a career as one of the country’s most prolific restaurateurs. Thank you for listening! For more of our great interviews, find us at hospitalitydesign.com.