This podcast discusses the concept of whitespace and how to find opportunities in the fitness industry. It explores successful examples of businesses that have leveraged whitespace and the importance of visiting and learning from different models. The hosts also highlight the boutique open gym model of Iron Built in Virginia and emphasize the importance of finding whitespace opportunities.

They tell me not to punch down, but I can't help it when I fundamentally disagree with the advice that I encounter being solicited to gym owners. And this is a prime example of that. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy. Stop wishing your business problems are going to magically go away.   Invest in your business and let me solve your problems and optimize your business fast and efficiently.  We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way. Learn more about what it’s like for us to work together. —------------------------------------------------------------------------------------------------------------- Want to increase your business IQ by 100x for only $50?  Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business. New courses are added every month.  ⁠www.microgymuniversity.com⁠  —------------------------------------------------------------------------------------------------------------- Need help leasing or buying a building? I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more. If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠send us a DM and we’ll be in touch with you ASAP. ⁠ —-------------------------------------------------------------------------------------------------------------  20% off Rebel Rabbit Cannabis-Infused Seltzer For a limited time, Rebel Rabbit is offering 20% off your next purchase when you apply our discount code GYMTALK20 at checkout. That’s GYMTALK20. Visit their website at ⁠drinkrebelrabbit.com⁠, order a variety pack, or use their Store Locator tool and take the edge off today without paying the “productivity tax” tomorrow. You can also check them out on Instagram at @drinkrebelrabbit —-------------------------------------------------------------------------------------------------------------  Save Thousands On Your Taxes w/ a CPA Firm That Specializes In The Fitness Industry - The FitCFO I’m sure that the accountant your Mom recommended is doing a great job for you.  But if you’ve ever felt that they lacked fitness-industry experience, and want to test the waters with a firm that ONLY works with entrepreneurs in the fitness industry - you need to check out the FitCFO’s Free Strategy Call + Financial Blueprint Course.  Head over to www.fitcfo/com/WTF and get your free call booked today. 

Site Suitability is one of the services that The Gym Real Estate Company offers that commercial brokers cannot. While I'd love the opportunity to work for you on your next commercial real estate lease or purchase (which costs you nothing!), I wanted to share how we determine the suitability of a site for a gym so that you can start making better decisions when it comes to your building choice. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy. Stop wishing your business problems are going to magically go away.   Invest in your business and let me solve your problems and optimize your business fast and efficiently.  We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way. Learn more about what it’s like for us to work together. —------------------------------------------------------------------------------------------------------------- Want to increase your business IQ by 100x for only $50?  Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business. New courses are added every month.  ⁠www.microgymuniversity.com⁠  —------------------------------------------------------------------------------------------------------------- Need help leasing or buying a building? I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more. If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠send us a DM and we’ll be in touch with you ASAP. ⁠ —-------------------------------------------------------------------------------------------------------------  20% off Rebel Rabbit Cannabis-Infused Seltzer For a limited time, Rebel Rabbit is offering 20% off your next purchase when you apply our discount code GYMTALK20 at checkout. That’s GYMTALK20. Visit their website at ⁠drinkrebelrabbit.com⁠, order a variety pack, or use their Store Locator tool and take the edge off today without paying the “productivity tax” tomorrow. You can also check them out on Instagram at @drinkrebelrabbit —-------------------------------------------------------------------------------------------------------------  Save Thousands On Your Taxes w/ a CPA Firm That Specializes In The Fitness Industry - The FitCFO I’m sure that the accountant your Mom recommended is doing a great job for you.  But if you’ve ever felt that they lacked fitness-industry experience, and want to test the waters with a firm that ONLY works with entrepreneurs in the fitness industry - you need to check out the FitCFO’s Free Strategy Call + Financial Blueprint Course.  Head over to www.fitcfo/com/WTF and get your free call booked today. 

Andrew Charlesworth is the Mid-west Affiliate Rep for CrossFit HQ and a microgym owner himself (CrossFit Tuebor). We share a lot of differences of opinion when it comes to various fitness or business topics, but one thing we are in sync with... The need to chemically interfere with our brain at times to reclaim work/life balance and enable us to focus on something right in front of us, versus whatever creative scheme our brain is coming up with next. Andrew and I talk about what we use to slow down our brain at the end of a long day, get the quality sleep we need to kick ass the next morning, and how we've successfully integrated "drugs" into our busy, fitness-focused lifestyle. IG: @andrewcharlesworth1 —------------------------------------------------------------------------------------------------------------- Want to increase your business IQ by 100x for only $50?  Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business. New courses are added every month.  ⁠www.microgymuniversity.com⁠  —------------------------------------------------------------------------------------------------------------- Need help leasing or buying a building? I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more. If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠send us a DM and we’ll be in touch with you ASAP. ⁠ —-------------------------------------------------------------------------------------------------------------  20% off Rebel Rabbit Cannabis-Infused Seltzer For a limited time, Rebel Rabbit is offering 20% off your next purchase when you apply our discount code GYMTALK20 at checkout. That’s GYMTALK20. Visit their website at ⁠drinkrebelrabbit.com⁠, order a variety pack, or use their Store Locator tool and take the edge off today without paying the “productivity tax” tomorrow. You can also check them out on Instagram at @drinkrebelrabbit —-------------------------------------------------------------------------------------------------------------  Save Thousands On Your Taxes w/ a CPA Firm That Specializes In The Fitness Industry - The FitCFO I’m sure that the accountant your Mom recommended is doing a great job for you.  But if you’ve ever felt that they lacked fitness-industry experience, and want to test the waters with a firm that ONLY works with entrepreneurs in the fitness industry - you need to check out the FitCFO’s Free Strategy Call + Financial Blueprint Course.  Head over to www.fitcfo/com/WTF and get your free call booked today. 

Stephen Hitt is the owner of Industrious in Seattle, WA. A longtime CrossFit affiliate who opted to rebrand during 2020 due to this climate of change occurring within CrossFit HQs leadership ranks. However, it was the role of social distancing and COVID protocols that provided Industrious the opportunity to overhaul its class flow into a "pick a spot" model popularized by yoga and spin. Branded as "Halos", each Halo provides every member in class with their own 169 sqft spot that comes equipped with their own ergs, squat rack, weights, pullup bar, bench, plyo boxes, and more. This new class flow has taken off within their two locations in the greater Seattle area and has ignited a franchise opportunity that is rapidly catching momentum. Ladies and Gentlemen, Stephen Hitt. @workhardlivefit https://workhardlivefit.com/

For the average microgym, I typically recommend a rather unique approach to recruiting and interviewing. This approach ensures that you'll always have fresh applicants on deck when unexpected staff turnover occurs. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy. Stop wishing your business problems are going to magically go away.   Invest in your business and let me solve your problems and optimize your business fast and efficiently.  We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way. Learn more about what it’s like for us to work together. —------------------------------------------------------------------------------------------------------------- Want to increase your business IQ by 100x for only $50?  Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business. New courses are added every month.  ⁠www.microgymuniversity.com⁠  —------------------------------------------------------------------------------------------------------------- Need help leasing or buying a building? I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more. If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠send us a DM and we’ll be in touch with you ASAP. ⁠ —-------------------------------------------------------------------------------------------------------------  20% off Rebel Rabbit Cannabis-Infused Seltzer For a limited time, Rebel Rabbit is offering 20% off your next purchase when you apply our discount code GYMTALK20 at checkout. That’s GYMTALK20. Visit their website at ⁠drinkrebelrabbit.com⁠, order a variety pack, or use their Store Locator tool and take the edge off today without paying the “productivity tax” tomorrow. You can also check them out on Instagram at @drinkrebelrabbit —-------------------------------------------------------------------------------------------------------------  Save Thousands On Your Taxes w/ a CPA Firm That Specializes In The Fitness Industry - The FitCFO I’m sure that the accountant your Mom recommended is doing a great job for you.  But if you’ve ever felt that they lacked fitness-industry experience, and want to test the waters with a firm that ONLY works with entrepreneurs in the fitness industry - you need to check out the FitCFO’s Free Strategy Call + Financial Blueprint Course.  Head over to www.fitcfo/com/WTF and get your free call booked today. 

Once you find success with your microgym, what's next? You can continue to ensure it remains cash flow positive and invest/save it for your future. That's a good option, but it takes 30+ years for compounding interest to really add up. You can try to create multiple versions of your own microgym, but as many owners will tell you, lightning is probably not going to strike twice. Or you can do what Adam Lane did and add a franchise brand to his already successful fitness portfolio. Adam@oakstrength.com IG @oakstrength —------------------------------------------------------------------------------------------------------------- Want to increase your business IQ by 100x for only $50?  Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business. New courses are added every month.  ⁠www.microgymuniversity.com⁠  —------------------------------------------------------------------------------------------------------------- Need help leasing or buying a building? I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more. If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠send us a DM and we’ll be in touch with you ASAP. ⁠ —-------------------------------------------------------------------------------------------------------------  20% off Rebel Rabbit Cannabis-Infused Seltzer For a limited time, Rebel Rabbit is offering 20% off your next purchase when you apply our discount code GYMTALK20 at checkout. That’s GYMTALK20. Visit their website at ⁠drinkrebelrabbit.com⁠, order a variety pack, or use their Store Locator tool and take the edge off today without paying the “productivity tax” tomorrow. You can also check them out on Instagram at @drinkrebelrabbit —-------------------------------------------------------------------------------------------------------------  Save Thousands On Your Taxes w/ a CPA Firm That Specializes In The Fitness Industry - The FitCFO I’m sure that the accountant your Mom recommended is doing a great job for you.  But if you’ve ever felt that they lacked fitness-industry experience, and want to test the waters with a firm that ONLY works with entrepreneurs in the fitness industry - you need to check out the FitCFO’s Free Strategy Call + Financial Blueprint Course.  Head over to www.fitcfo/com/WTF and get your free call booked today.

This is part two of a two-part series where I teach gym owners how to monitor macro-level KPIs like leads and prospects but focus on the micro details that we can later compound or avoid to achieve our desired end-state. —------------------------------------------------------------------------------------------------------------- Want to increase your business IQ by 100x for only $50?  Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business. New courses are added every month.  ⁠www.microgymuniversity.com⁠  —------------------------------------------------------------------------------------------------------------- Need help leasing or buying a building? I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more. If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠send us a DM and we’ll be in touch with you ASAP. ⁠ —------------------------------------------------------------------------------------------------------------- 20% off Rebel Rabbit Cannabis-Infused Seltzer For a limited time, Rebel Rabbit is offering 20% off your next purchase when you apply our discount code GYMTALK20 at checkout. That’s GYMTALK20. Visit their website at ⁠drinkrebelrabbit.com⁠, order a variety pack, or use their Store Locator tool and take the edge off today without paying the “productivity tax” tomorrow. You can also check them out on Instagram at @drinkrebelrabbit

This is part one of a two-part series where I teach gym owners how to monitor macro-level KPIs like leads and prospects but focus on the micro details that we can later compound or avoid to achieve our desired end-state. —------------------------------------------------------------------------------------------------------------- Want to increase your business IQ by 100x for only $50?  Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business. New courses are added every month.  ⁠www.microgymuniversity.com⁠  —------------------------------------------------------------------------------------------------------------- Need help leasing or buying a building? I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more. If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠send us a DM and we’ll be in touch with you ASAP. ⁠ —------------------------------------------------------------------------------------------------------------- 20% off Rebel Rabbit Cannabis-Infused Seltzer For a limited time, Rebel Rabbit is offering 20% off your next purchase when you apply our discount code GYMTALK20 at checkout. That’s GYMTALK20. Visit their website at ⁠drinkrebelrabbit.com⁠, order a variety pack, or use their Store Locator tool and take the edge off today without paying the “productivity tax” tomorrow. You can also check them out on Instagram at @drinkrebelrabbit

Muph is here. I've got thoughts. Happy Memorial Day. —------------------------------------------------------------------------------------------------------------- Want to increase your business IQ by 100x for only $50?  Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business. New courses are added every month.  ⁠www.microgymuniversity.com⁠  —------------------------------------------------------------------------------------------------------------- Need help leasing or buying a building? I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more. If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠send us a DM and we’ll be in touch with you ASAP. ⁠ —-------------------------------------------------------------------------------------------------------------  20% off Rebel Rabbit Cannabis-Infused Seltzer For a limited time, Rebel Rabbit is offering 20% off your next purchase when you apply our discount code GYMTALK20 at checkout. That’s GYMTALK20. Visit their website at ⁠drinkrebelrabbit.com⁠, order a variety pack, or use their Store Locator tool and take the edge off today without paying the “productivity tax” tomorrow. You can also check them out on Instagram at @drinkrebelrabbit —-------------------------------------------------------------------------------------------------------------  Save Thousands On Your Taxes w/ a CPA Firm That Specializes In The Fitness Industry - The FitCFO I’m sure that the accountant your Mom recommended is doing a great job for you.  But if you’ve ever felt that they lacked fitness-industry experience, and want to test the waters with a firm that ONLY works with entrepreneurs in the fitness industry - you need to check out the FitCFO’s Free Strategy Call + Financial Blueprint Course.  Head over to www.fitcfo/com/WTF and get your free call booked today.