WTF Gym Talk
Stuart Brauer
WTF Gym Talk is a no-BS resource on how to run a successful business in the fitness industry. My content combines humor, education and entertainment.
If you're tired of the same vanilla podcast content on growing your gym, then you'll def. want to tune in.
If you're tired of the same vanilla podcast content on growing your gym, then you'll def. want to tune in.
Episodes
Mentioned books
Aug 24, 2017 • 9min
Should I Keep the CF Name?
Branding is much more than just the logo or name of your biz, but many CF affiliates are waiving the CrossFit flag as their branding and then trying to become something their not.
Aug 23, 2017 • 5min
Don't Start A Fitness Company
Don't start a fitness company until you've actually started a fitness company. Experience as a personal trainer, running a boot camp or working at a globogym is recommended before opening up shop.
Aug 17, 2017 • 9min
Demonstrate Value > Dictate It
Too many of you are trying to dictate what you think the value of your service should be. However, we can only demonstrate the value because the market doesn't give a fuck about your opinion.
Aug 17, 2017 • 6min
Discounts Aren't The Problem
Most people will say discounts are the issue with failing gyms...but they're just headline reading. The real issue is the lack of price anchoring and the end price the discount puts you at.
Aug 17, 2017 • 7min
6 Week Challenge w/ Gymbuildr
You may have heard of these 6 Week Challenges that many gyms have been running to draw new leads into their business. CrossFit MTZ and I sit down to discuss their experience with Gymbuildr.
Aug 17, 2017 • 5min
Creating Your Own FB Ads
If you're currently creating your own paid FB ad campaigns, but you know that you're missing the mark...This is for you. A few common fuck-ups to avoid when spending money on FB ads.
Aug 16, 2017 • 6min
Customer Loyalty
LOYALTY: It's the #1 reason most owners grandfather their customers into below market rates. I respect it, but it's misguided IMO to blend that term in a professional biz relationship.
Aug 16, 2017 • 5min
Find Employees Through Content
Having a hard time finding quality employees? Start creating content centered around your ability to professionalize coaches. You need to start branding yourself as a developer of fitness talent.
Aug 14, 2017 • 19min
Individual Design + Fitbot
Looking to add an additional revenue stream but you're capped on time? Individual program design and the use of Fitbot allow coaches to hack the time constraints of personal training. Scale your time!
Aug 11, 2017 • 5min
Don't Sell The Mattress
When it comes to advertising I need you to start thinking like Serta. They aren't selling mattresses, they're selling what the mattress provides - sleep! Start selling the results of fitness, not CF.
