WTF Gym Talk
Stuart Brauer
WTF Gym Talk is a no-BS resource on how to run a successful business in the fitness industry. My content combines humor, education and entertainment.
If you're tired of the same vanilla podcast content on growing your gym, then you'll def. want to tune in.
If you're tired of the same vanilla podcast content on growing your gym, then you'll def. want to tune in.
Episodes
Mentioned books
Aug 4, 2017 • 5min
Be Better At Social Media
Learn about the importance of social media and advertising for gym owners, as well as the role of Facebook business pages in creating engaging content to attract potential members.
Aug 3, 2017 • 28min
An Interview w/ 321Go Podcast
Matt Scanlon from the 321Go Podcast and I jam on diversifying revenue streams and shooting for bunts and sacrifice flys vs grand slams in your business. Check out their podcast if you haven't already!
Aug 3, 2017 • 5min
Make Your Own Handbook
Stop relying on others' materials for your employee handbooks and policies. Create your own tailor-made strategies for member interactions and paperwork management. Learn the importance of forging your own path and creating your own processes highlighted by examples from famous brands like Lulu Lemon.
Aug 3, 2017 • 5min
Fitness IQ < Business IQ
Successful gyms used to be distinguished by coaching knowledge, but now it's about running a business. Clients prioritize results and personal connection over credentials. Business education and marketing strategies are more important than exercise knowledge.
Aug 1, 2017 • 26min
Personal Program Design
A conversation about entering the personal design facility market, building a brand, and growing. The podcast covers the transition in the fitness industry to program design, the relationship between CrossFit and OPEX, using demographic data for gym location, the differences between group fitness and personal training, and the challenges of selling program design services.
