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Cubicle to CEO

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Jan 10, 2022 • 42min

124. [$10K Launch Case Study] How She Sold Out A Course That Wasn't Created Yet

Today I want to introduce you to Aaminah Amin, one of our Paid to Create students who had a $10K launch on her course within a couple weeks of completing the challenge, and with less than 3000 followers!If you’re new to our world, the Paid to Create Challenge is a bootcamp style experience where we help first time course creators turn the idea in their head into a course they can pre-sell (meaning you don’t need pre recorded lessons, a website, or sales page). We help you enroll paying students into your course within just 3 days. Sounds like a big promise, but we have helped over 400 people do exactly that. Aaminah is proof that the method works, so if you’re interested in getting your course out into the world, check out www.ellenyin.com/paidtocreate to hear about our upcoming challenge kicking off January 24th. Aside from yielding impressive results from the Paid to Create Challenge, Aaminah is a financial coach who helps empower women of color to take control of their finances. In the last 2 and a half years, she has paid off 30,000 pounds in debt, started 3 businesses, created 7 streams of income, and is on track to retire in her 40’s - super impressive right? Through her course she has helped her students save and invest over $200,000. This is such a ripple effect that started with Aaminah believing in herself and deciding to go for it and create her first course, despite all the mental blocks she faced. Press play to hear all the details of Aaminah’s story leading up to and after launching her course with the Paid to Create method!Connect with Aaminah:  https://www.instagram.com/browngirlmoneyofficial/  https://go.browngirlmoney.com/bonuses Get her 'Money Mastery' Toolkit for FREE! ($269 value) If you enjoyed today's episode, please: Join our referral rewards program by signing up for our text notifications at ellenyin.com/superfan , and share your custom referral link with your biz besties to get them to sign up too!  Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Leave a positive review on Apple Podcasts Subscribe for new episodes every Monday  Learn more about your ad choices. Visit megaphone.fm/adchoices
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Jan 3, 2022 • 1h 7min

123. Tyler J. McCall Stopped Working For 6 Months - Here’s What Happened To His Online Business

Happy New Year friends and welcome to the first episode of 2022! I could not think of a better guest to start this year off with than my friend, Tyler J. McCall. I really believe this episode is the most transparent and raw episode on this show so far. We touch on all the things in online business that often get swept under the rug, like burnout, feeling inadequate as a leader, and what it looks like when you step away from your online presence. Tyler is the founder of onlinebusinessowner.com and host of the online business show podcast. Since 2015, he has helped entrepreneurs build thriving online businesses through his online programs, services, and events. In this episode, we are talking about how he was able to take an unplanned 6-month sabbatical from work because of the burnout he was experiencing. We will be looking at how this came to be, how his business was able to sustain itself without the CEO, and why it’s so important to have a business reserve. Connect with Tyler:  www.tylerjmccall.com  www.onlinebusinessowner.com Instagram: www.instagram.com/tylerjmccall  Twitter: www.twitter.com/tylerjmccall Online Business Show Podcast: www.onlinebusinessshow.co  More from Tyler about his time off on The Online Business Show Podcast: 10 Lessons Learned from My 90-Day Social Media Break: https://onlinebusinessowner.com/obs/episode-66 How to Plan Your First Social Media Sabbatical (and Why It's So Important): https://onlinebusinessowner.com/obs/episode-67 Rethinking Our Relationship with Social Media as Online Business Owners: https://onlinebusinessowner.com/obs/episode-68 If you enjoyed today's episode, please: Join our referral rewards program by signing up for our text notifications at ellenyin.com/superfan , and share your custom referral link with your biz besties to get them to sign up too!  Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Leave a positive review on Apple Podcasts Subscribe for new episodes every Monday  Learn more about your ad choices. Visit megaphone.fm/adchoices
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Dec 27, 2021 • 40min

122. Best Of 2021: 5 Tips You Need To Hear Again Before The New Year

Friends, we have made it to the end of another year! We want to say a huge thank you to everyone who has supported us throughout this year, and has tuned in every week to listen to the podcast to hear from the brightest minds in business. Our team loves producing this show as a passion project, and we are so happy you have followed along our journey, and learned alongside us!As our final episode of the year, we thought it would be fun to clip snippets from your top 5 favorite episodes from this year. Press play as we reshare some of our favorite takeaways that you may have missed, or you might just need to hear again as we enter 2022! Thank you all SO much for listening, and have a very happy holidays!XO, Team Cubicle to CEOCheck out the full versions of these featured episodes: Episode 76 - How I Made $560,348 in 2020 (Q4 Income Report) (https://www.ellenyin.com/blog/episode-76) Listen to all our previous Income Reports at https://ellenyin.com/incomereport Episode 79 - How Recurring Profit Grew Her Business From $12 to $6 Million with Haley Burkhead (https://www.ellenyin.com/blog/episode-79) Episode 83 - Perfect Doesn’t Work: The Science of Attraction in Sales with Vicki Kunkel (https://www.ellenyin.com/blog/episode-83) Episode 77 - How She Got Her First Client With Only 30 Followers On Instagram with Jennifer Mckinley (https://www.ellenyin.com/blog/episode-77) Episode 105 - The Top Tools + Systems You Need To Have Your Business Run Like A Well Oiled Machine with Jordan Gill (https://www.ellenyin.com/blog/top-tools-and-systems-for-business) If you enjoyed today's episode, please: Join our referral rewards program by signing up for our text notifications at ellenyin.com/superfan , and share your custom referral link with your biz besties to get them to sign up too!  Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Leave a positive review on Apple Podcasts Subscribe for new episodes every Monday  Learn more about your ad choices. Visit megaphone.fm/adchoices
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Dec 20, 2021 • 45min

121. Heidi Zak Reveals How ThirdLove Acquired 1 Million Customers In 3 Years

Real talk: Why were we never taught how to buy a properly fitting bra? I know I can’t be the only one who struggles with this. Generations of women have been playing a guessing game and settling for uncomfortable products & outdated practices in an industry that - until recently - catered more toward appealing to men than serving women. This was the exact obstacle Heidi Zak, the co-founder and CEO of ThirdLove, had to overcome when she launched an innovative solution to normalize online bra shopping that skyrocketed ThirdLove to being the #1 digital bra brand among millenials.Today, we’re dissecting the case study of how ThirdLove acquired 1 million paying customers in just 3 years and which customer acquisition channels they’re doubling down on in 2022.Connect with Heidi: https://www.thirdlove.com Use code TL-CUBICLETOCEO to redeem a free pair of underwear! Includes all underwear $28 or less 1 use per customer No minimum purchase. https://instagram.com/thirdlove/ https://instagram.com/heidi/ https://twitter.com/thirdlove https://facebook.com/thirdlove If you enjoyed today's episode, please: Join our referral rewards program by signing up for our text notifications at ellenyin.com/superfan , and share your custom referral link with your biz besties to get them to sign up too!  Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Leave a positive review on Apple Podcasts Subscribe for new episodes every Monday  Learn more about your ad choices. Visit megaphone.fm/adchoices
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Dec 13, 2021 • 45min

120. How A Service-Based Business Grows From $955/Mo. To Making $13,000/Mo. In 5 Months

We’re back with another inspiring $10K month case study with Cubicle to CEO member, Sarah Breshears.If you’re new to the podcast, Cubicle to CEO is my 12 month mentorship program where we help service providers, coaches, and consultants make their first $10,000 revenue month from a 1:1 service without a large following or posting every day. We’re on a mission to help 500 women achieve this financial milestone in their business journey, and so far dozens of our members have already gotten there. You can listen to all the past $10K month member case study episodes at ellenyin.com/halloffame.Sarah and her sister started their social media agency, Social Moguls, on Christmas Day of 2020 and have had explosive growth in less than a year. The month before joining Cubicle to CEO, Sarah’s agency made $955 total, but just 5 short months after implementing our Consistent Clients Cashflow System, she not only reached the $10K month milestone, but actually surpassed her goal and made $13 THOUSAND dollars! This kind of growth doesn’t just magically happen, it is strategically achieved with a proven system. Here’s what Sarah did. Connect with Sarah:@social.mogulsIf you enjoyed today's episode, please: Join our referral rewards program by signing up for our text notifications at ellenyin.com/superfan , and share your custom referral link with your biz besties to get them to sign up too!  Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Leave a positive review on Apple Podcasts Subscribe for new episodes every Monday  Learn more about your ad choices. Visit megaphone.fm/adchoices
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Dec 6, 2021 • 31min

119. 5 Questions Every Business Owner Should Ask Themselves: Steal My Favorite Journaling Prompts!

This episode is short and sweet as I share with you the questions I have been thinking on and journaling about the last couple months! I am pulling out the questions I have actually been asking myself, my peers, my team, and my students within my Cubicle to CEO membership, and revealing the insights I have discovered along the way. I have brought together these questions to provide you with high quality prompts you can use to critically think about in your business and personal life as we head into 2022. I believe our personal growth is the ceiling for our professional growth, so if we aren’t evolving as people, our businesses will remain stagnant as well. These questions will help you grow as an entrepreneur, leader, and person, so take out your notebook and press play to set yourself up for success in 2022 and beyond!Links for you! @missellenyin https://ellenyin.com/getclients Ellen's book recommendation: Clockwork by Mike Michalowicz Buy "Clockwork" here: https://amzn.to/3Errqa4 If you enjoyed today's episode, please: Join our referral rewards program by signing up for our text notifications at ellenyin.com/superfan , and share your custom referral link with your biz besties to get them to sign up too!  Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Leave a positive review on Apple Podcasts Subscribe for new episodes every Monday  Learn more about your ad choices. Visit megaphone.fm/adchoices
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Nov 29, 2021 • 1h 1min

118. [LIVE RECORDING] How Hosting An In-Person Event Created Countless Brand Partnerships + Exploded Upper Left Ladies' Organic Reach By 300%

This week’s episode is the first of its kind on the Cubicle to CEO Podcast! We are bringing you our very first LIVE podcast recording from an event we had with Upper Left Ladies a couple weeks ago at the beautiful Vessel Society in Portland Oregon. My friend Jyssica Yelas, co-founder of Upper Left Ladies, and I wanted to share our conversation about how her breakeven event led to a 300% increase in organic reach and countless brand partnerships! We see this episode as a case study within a case study since we recorded this in front of an audience, and were able to have them be part of the conversation as well. This event in and of itself was an opportunity to showcase the value of putting on live events beyond short-term profits by seeing all of the attendees expanding their networks and meeting other female entrepreneurs they can relate with. Q&A: 42:55 - Where does Jyss see Upper Left Ladies in 5 year?  Ashlyn @ashbeanpdxmktg 43:49 - Is there anything Jyss is excited to start in 2022? Sarah @stylewebsites 44:48 - What's a partnership that stands out as a really good example or was surprising? Brittany @rakozcreative 46:30 - Who is yours ideal Upper Left Ladies community member? Cathy @yourvirtualcathy 47:26 - How does Upper Left Ladies incorporate the woo into their business? Desiree @dez.blackhoneywellness 49:56 - How do Jyss and Ellen show up as leaders when tackling something they have never done before? Kat @kathrynknottcoaching Connect with Jyss: @jyssica.leilani @upperleftladies @thestyleopal Upper Left Ladies Facebook Group: https://www.facebook.com/groups/upperleftladies https://upperleftladies.club https://www.styleopal.com If you enjoyed today's episode, please: Join our referral rewards program by signing up for our text notifications at ellenyin.com/superfan , and share your custom referral link with your biz besties to get them to sign up too!  Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Leave a positive review on Apple Podcasts Subscribe for new episodes every Monday  ----- FREE RESOURCES:Service-based entrepreneurs, are you tired of being on the content hamster wheel + hustling for more followers without more income? I created a FREE, on-demand training just for you on how to use my step-by-step client attraction system to create your first $10K month, WITHOUT a large audience or complicated marketing strategies! Claim your bonus gift by watching now: ellenyin.com/getclients Learn more about your ad choices. Visit megaphone.fm/adchoices
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Nov 22, 2021 • 44min

117. Your MBA In Creative Negotiation: How Kim Kaupe Got A Client To Pay Her $15K Over Asking Price After They Initially Said “No”

You get to meet one of my favorite people today! Kim Kaupe is a true wonder woman who has made her mark on stages worldwide as a keynote speaker and the mastermind behind Bright Ideas Only, a fan engagement agency with A-list clientele like Paul McCartney, Oprah, my personal favorite Taylor Swift, and the NY Mets, to name just a few. Not to mention her work has landed her offers from 4 out of 5 sharks on Shark Tank, a role as judge of the Miss USA pageant, and spots on coveted industry lists like Inc.’s 35 Under 35, Advertising Age’s 40 Under 40, and Forbes 30 Under 30.Today’s conversation with Kim is easily one of the top 10 most valuable episodes we’ve recorded on this podcast to date. We’re dissecting the case study of how Kim used creative negotiation tactics to turn a “no, we can’t afford you” response into a client paying $15,000 more than what they initially offered.If negotiating makes you sweat, Kim’s advice will give you a MBA in negotiation in under an hour. Keep listening to learn how you too, can get paid over your asking rate when you learn how to problem solve pricing objections WITH your clients. Connect with Kim: kimkaupe.com Twitter: @kimkaupe Instagram: @kimkaupe LinkedIn: Kim Kaupe If you enjoyed today's episode, please: Join our referral rewards program by signing up for our text notifications at ellenyin.com/superfan , and share your custom referral link with your biz besties to get them to sign up too!  Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Leave a positive review on Apple Podcasts Subscribe for new episodes every Monday  Learn more about your ad choices. Visit megaphone.fm/adchoices
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Nov 15, 2021 • 43min

116. This Free 1 Hour Class Doubled Her Business To $20K Months - Watch It This Week

You’ve heard me share my free masterclass in almost every episode of the podcast, but today’s guest is proof that watching this free training can lead to MASSIVE results. Kat Araujo started her branding agency, Afternoon Culture, in 2018, and despite having reached $10K months already, she was struggling to scale beyond that.She stumbled across my free masterclass, understandably skeptical of how much value a free training could truly provide, but decided to give it a shot since she had nothing to lose.After watching my masterclass and implementing the lessons we cover in that single hour, Kat quickly doubled her business revenue to consistent $20,000 months. These were her results from literally just my FREE masterclass, not even my paid programs. Today’s case study examines the revenue breakdown of her $20K months, how she went from being scared to charge her clients $3,000 to raising her minimum project rate to $5,000, and the biggest shifts from my free masterclass she applied to her business that doubled her monthly income. If you’re a service provider, consultant, or coach who wants to land consistent clients for your 1:1 service so you can scale to $10,000 revenue months and beyond, watching my free masterclass is the first step to get there. The Consistent Clients Cashflow System I cover in my masterclass doesn’t rely on you having a large following or posting every day to succeed.In fact, the majority of people who use our CCC system reach their first $10K month with less than 500 followers.To see if our specific method is a good fit for how you want to grow your service-based business, sign up to watch my free training and download my bonus $10K month workbook at www.ellenyin.com/getclients . It’s the best hour you’ll spend on your business today, I promise.Connect with Kat:  www.afternoonculture.com @afternoon.culture If you enjoyed today's episode, please: Join our referral rewards program by signing up for our text notifications at ellenyin.com/superfan , and share your custom referral link with your biz besties to get them to sign up too!  Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Leave a positive review on Apple Podcasts Subscribe for new episodes every Monday  Learn more about your ad choices. Visit megaphone.fm/adchoices
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Nov 8, 2021 • 47min

115. Ali Kaminetsky Created An Ambassador Program That Drives 25% Of Modern Picnic’s Annual Sales - Without Paying Commission!

I may as well have named this episode “How To Run A World Class Ambassador Program” because today’s guest basically gives you the blueprint to create a successful ambassador program people are clamoring to sign up for. Ali Kaminetsky graduated college in 2016 and moved to New York to start her job in retail, but quickly had a product idea she couldn’t shake. While “googling” for a lunchbox she could use to bring her daily lunches to work, she realized there were options for little kids and for men, but nothing for women who wanted to look and feel their best. It was clear that the traditional lunchbox needed a makeover, and from there, Modern Picnic was born in 2019!Since then, Modern Picnic - dubbed “not your average lunchbox” - has created impactful partnerships with brands like American Express and Martha Stuart, and been featured in huge publications like Vogue, The New York Times, The Today Show, and Harpers Bazaar. Today, Ali is breaking down the case study of how she and her team grew their ambassador program to 600 women who are responsible for 25% of Modern Picnic’s annual revenue - without paying a single cent in commission.Yup, this ambassador program breaks all the status quos.Get the secret sauce on how you can get hundreds of people to authentically share your brand and drive sales, without relying on money as the motivator. And a special gift just for our listeners: if you want to upgrade your lunchbox to a sleek and chic tote you’ll actually want to show off, browse the collection at modernpicnic.com and use the code CEO to save 10% on your purchase!Connect with Ali: www.modernpicnic.com Use code 'CEO' for 10% off! IG: @modernpicnic IG: @alikaminetsky If you enjoyed today's episode, please: Join our referral rewards program by signing up for our text notifications at ellenyin.com/superfan , and share your custom referral link with your biz besties to get them to sign up too!  Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Leave a positive review on Apple Podcasts Subscribe for new episodes every Monday  Learn more about your ad choices. Visit megaphone.fm/adchoices

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