Cubicle to CEO

Interested in sponsoring this show or trying podcast ads for your business? Go to zen.ai/ellen and fill out the contact information so Zencastr can help you bring your business story to life.Sign up for a 2-week free trial with Norby: https://ellenyin.com/norbyThis week’s case study reveals how Girls Who Code increased enrollment in their programs by more than 200% during a global pandemic, a jump from 1600 to 5,000 students enrolled that brought their total students served to over 500,000. We’re joined in this interview by Dr. Tarika Barrett, the CEO of Girls Who Code, an international non-profit organization working to close the gender gap in technology. With over two decades of building educational pathways for young people at organizations like the New York City Department of Education and New York University’s Center for Research on Teaching and Learning, along with an impressive list of accolades received for her work, including being named one of Crain’s 50 Most Powerful Women in New York in 2021, Dr. Tarika Barrett is an expert in education innovation. Whether you’re a course creator, nonprofit leader, or online educator and coach, this conversation will help you impact more lives with the work you do. Connect with Dr. Tarika: Connect on LinkedIn @DrTarikaBarrett on Twitter www.girlswhocode.com @girlswhocode on Instagram Check out some of Girls Who Code's Culture Campaigns: The first ever codable music video with Doja Cat: https://dojacode.com/  'Healing' featuring Lizzo: https://www.youtube.com/watch?v=xDgYDBRDkHU Girls Who Code book series with Penguin: https://www.penguinrandomhouse.com/series/GWC/girls-who-code American Girl x Girls Who Code Collaboration Doll - Courtney Moore: https://www.americangirl.com/collections/courtney What the internet would look like without female coders: https://missing-code.com/ If you enjoyed today's episode, please: Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!  Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Leave a positive review on Apple Podcasts Subscribe for new episodes every Monday  ----- FREE RESOURCES:Service-based entrepreneurs, are you tired of being on the... Learn more about your ad choices. Visit megaphone.fm/adchoices

Nicknamed the “creator to the creators”, Diane Armitage is the powerhouse behind many well-known million and billion-dollar brands like Bob Proctor, Jay Abraham, and the creators of Chicken Soup for the Soul.Despite an impressive thirty years as an entrepreneur with several successful businesses she ran behind the scenes already under her belt, Diane was still scared to put her face out there and start her own personal brand. After joining our mentorship program, Cubicle to CEO, Diane finally took the leap. Today’s case study examines the strategy Diane used to scale her brand new coaching business from $0 to $60,000 months in less than 2 years, and why starting something new doesn’t have to mean starting from scratch for you either.Connect with Diane: *A Cubicle to CEO listener exclusive* Get the first module of Diane's 'Conversations with Bob Proctor' for FREE at https://dianearmitage.com/VIPBonus  https://TimeForLegendary.com https://www.instagram.com/dianearmitageofficial https://www.facebook.com/dianearmitageofficial https://BestofLagunaBeach.com https://www.instagram.com/bestoflagunabeach/ Want to join our mentorship that helped Diane scale this new business? Watch our free masterclass to see if it is a good fit for you when you visit https://ellenyin.com/getclientsIf you enjoyed today's episode, please: Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!  Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Leave a positive review on Apple Podcasts Subscribe for new episodes every Monday  Learn more about your ad choices. Visit megaphone.fm/adchoices

Download our Perfect Podcast Pitch Template: https://ellenyin.com/perfectpodcastpitch https://www.instagram.com/cubicletoceo/ Redeem your free 30 day trial to Pretty Simple, the #1 leads tracking app built by solopreneuers, FOR solopreneurs: https://ellenyin.com/prettysimple Download the transcript for this episode at https://www.ellenyin.com/blog/include-this-1-easy-thing-in-your-next-podcast-pitchWe have received hundreds, if not THOUSANDS of podcast pitches over the years we have been podcasting, and if there is one thing that we noticed it’s that many of them are just not good! Whether it is someone pitching themselves, or a publicist pitching for their client, the pitches are missing this one big thing that is really eye-catching and warrants a response. Want to guarantee a response to your next podcast pitch and receive a special invite to be a beta tester for our brand new product? Keep listening!If you enjoyed today's episode, please: Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Leave a positive review on Apple Podcasts Subscribe for new episodes every Monday Learn more about your ad choices. Visit megaphone.fm/adchoices

Join our next Paid To Create Challenge: https://ellenyin.com/paidtocreateToday’s case study features artist Linda Yi, founder of Panda Cub Stories. Linda became her own patron and went from making $250/month on Patreon to reaching her first $10K month with Panda Cub Diner - an online course she first created inside our 3 day Paid To Create Challenge that teaches Chinese food lovers how to LOVE making healthy and authentic Sichuan food at home. If you, like Linda, also sell a service or product that is not centered on business or making your customers more money, you’ll especially love Linda’s advice on how to still convey the important value of the work you do.Linda also speaks candidly with us about what it’s like to build a business as a neurodivergent entrepreneur who is diagnosed with ADHD, and the practices that have helped her in her mental health journey. Take a listen. Connect with Linda: @pandacubstories www.pandacubstories.com Panda Cub Diner (free online Sichuan food training): www.pandacubdiner.com  If you enjoyed today's episode, please: Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!  Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Leave a positive review on Apple Podcasts Subscribe for new episodes every Monday  Learn more about your ad choices. Visit megaphone.fm/adchoices

In today’s installment of the ‘Make $10K Month’ podcast series, we are going to be discussing why not knowing your numbers is actually costing you your chance at realistically achieving the income goals that you set. So what most service providers, coaches, and freelancers do when they set a new monthly revenue goal for themselves is they simply choose a number arbitrarily - whether its $10K, more, or less - and then they just go about their marketing as they always have, hoping and praying that they hit that income goal. This isn’t all too different from just throwing spaghetti against a wall and seeing what sticks. If you have a great income month, or if you have a bad income month, you’re not able to actually identify what’s working or not working when you don’t understand your numbers and how they reflect if your marketing strategies are effective. Let’s talk about it!Check out these links:  Listen to Part 2 of this Make $10K Months Series: https://www.ellenyin.com/blog/content-pillars-arent-landing-you-paying-clients Watch our free masterclass: https://ellenyin.com/getclients Get 50% off your first YEAR of Honeybook - our favorite CRM System: https://share.honeybook.com/ellen If you enjoyed today's episode, please: Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!  Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Leave a positive review on Apple Podcasts Subscribe for new episodes every Monday  Learn more about your ad choices. Visit megaphone.fm/adchoices

Imagine getting INBOUND invitations to speak on the biggest stages and shows in your industry. Natasha Samuel, Instagram video strategist and host of the Shine Online Podcast, has personally experienced this over ten times now, so of course I had to bring her on the show to walk us through how she makes it happen. In our conversation, Natasha reveals how she used Instagram to create her own virtual stage - even we she had a small audience - that attracted the attention of industry leaders and resulted in her business getting spotlighted by the most recognized platforms in the online marketing space, including Instagram’s very own Creators account, Social Media Marketing World, Create & Cultivate, Later Con, The Goal Digger Podcast and more! She landed these game-changing opportunities without sending a single pitch, and today’s case study will help you borrow her same connection + content strategies to maximize your own visibility.Connect with Natasha: Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw The Shine Online Podcast: https://link.chtbl.com/shineonline Natasha's Mastermind: https://shinewithnatasha.com/iam-cubicle-to-ceo Free video lesson: 3 Steps To Repurpose Instagram Content https://shinewithnatasha.com/cubicletoceo If you enjoyed today's episode, please: Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!  Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Leave a positive review on Apple Podcasts Subscribe for new episodes every Monday  Learn more about your ad choices. Visit megaphone.fm/adchoices

Want to learn how to build and pre-sell your first online course in just 3 DAYS? Find out more and join our next Paid to Create Challenge at https://www.ellenyin.com/paidtocreate We are back with our first income report of 2022! Quarter 1 just wrapped, and I am actually recording this episode live on Instagram, @cubicletoceo. If you’re not already following us there make sure to go over and click the follow button. We post all kinds of informational and inspirational content on that account, so if you like to consume in more than one way, I think you will really enjoy what we post. Without further ado, I want to get into this episode and dive into this income report. Press play and we’ll talk about how 2022 started for my business!Check out these links: Follow us on Instagram: https://www.instagram.com/cubicletoceo/ Our previous Income Reports: https://www.ellenyin.com/incomereport My conversation about Financial Transparency with Tyler J McCall: https://www.ellenyin.com/blog/financial-transparency-among-women Join the Paid to Create Challenge: https://www.ellenyin.com/paidtocreate If you enjoyed today's episode, please: Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!  Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Leave a positive review on Apple Podcasts Subscribe for new episodes every Monday  Learn more about your ad choices. Visit megaphone.fm/adchoices

If you had to start a brand new business and make $100K in 100 days, how would you do it? Today’s guest answers that question from real-life experience. Ruby Lee is a strategic business coach who chose her small side hustle over her six figure salary when her employer issued her a surprise ultimatum at work one day. In this episode, Ruby walks us through those first 100 days as a full-time entrepreneur and her unexpected path to making $100,000 during that time - including the offers, the numbers, and the strategies that made it possible. These days, Ruby helps intuitively aligned coaches make their first 1 million dollars through her Richuals program + Richuals to Seven Podcast, but her journey started with this first $100,000.Connect with Ruby: IG: @_rubylee_ www.rubylee.co/  Check out Ruby's Free Classes: https://rubylee.co/free-classes If you enjoyed today's episode, please: Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!  Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Leave a positive review on Apple Podcasts Subscribe for new episodes every Monday  Learn more about your ad choices. Visit megaphone.fm/adchoices

In case you’re new to my world, I’m your podcast host Ellen Yin, and my company helps women like you make their first $10K revenue month from a 1:1 service without needing a large audience or posting everyday. If that describes you, you are going to love this episode because I decided to start a series on the big things I have noticed that are keeping people from being able to reach that financial milestone of their first $10K month. In today’s episode, let’s talk about why your content isn’t landing you paying clients, or perhaps the right clients, and how you can rethink your content strategy moving forward. This is a hot topic I brought up on an Instagram post recently that got a lot of conversation going. I may have ruffled some feathers when I made a statement that content pillars is not a content strategy. This is one of the most taught content strategies out there, and I am going to share with you today why I don’t agree with that approach.Connect with Ellen: Let us know what you think about this new series, and if you have any topic suggestions, at either of our Instagram accounts below! @missellenyin @cubicletoceo Listen to the kickoff episode in this series: https://www.ellenyin.com/blog/stop-selling-your-service-like-its-a-commodity  If you enjoyed today's episode, please: Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!  Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Leave a positive review on Apple Podcasts Subscribe for new episodes every Monday  Learn more about your ad choices. Visit megaphone.fm/adchoices

This week I am sharing a special replay of my episode on the Online Business Show with my friend Tyler McCall, titled “Financial Transparency Among Women.” You all have heard why I feel strongly about this practice and improving your financial literacy through my quarterly income reports I record for our own show, but Tyler gave me the opportunity to go more in-depth on this topic when he interviewed me for his podcast. Some of the thought-provoking questions we discussed include why high profit margins can be a misleading indicator of a business’s success, the long-term benefits of documenting your income reports, and the three key numbers every business owner should be tracking on a monthly basis. If you’re not already subscribed to the Online Business Show, I highly recommend you take a moment to add this show to your weekly podcast rotation. Tyler’s show is incredibly well produced, with a no-fluff, honest approach to the most impactful questions, hurdles, and opportunities we face as online business owners. The Online Business Show is one of the few business podcasts I listen to every week, and I’m especially a big fan of the thought-provoking expert roundtables that Tyler hosts; if you love Cubicle to CEO, I know you’ll enjoy The Online Business Show too. Check these out: Listen to more of the Online Business Show: https://www.tylerjmccall.com/podcast Hear all of our Income Report episodes! https://ellenyin.com/incomereport Tyler's case study on the Cubicle to CEO Podcast: https://www.ellenyin.com/blog/tyler-j-mccall-stopped-working-for-6-months  If you enjoyed today's episode, please: Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!  Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Leave a positive review on Apple Podcasts Subscribe for new episodes every Monday  Learn more about your ad choices. Visit megaphone.fm/adchoices