
Cubicle to CEO
We ask founders the business questions you can't Google. Cubicle to CEO® brings you weekly "behind the business" case-study interviews with leading entrepreneurs and CEOs who share a specific growth strategy they've successfully tested, how they implemented it, and what the results (and revenue) were. Host Ellen Yin also shares transparent insights about her own journey bootstrapping a media company from a $300 freelance project into millions in revenue.
Latest episodes

Apr 5, 2023 • 20min
Bonus #14: Influencers, Creators & UGC - What's The Difference?
Listen to our previous case study with Tiffany Yu who made $100K last year with her content creation side hustle: https://cubicletoceo.buzzsprout.com/820498/12558624-the-side-hustle-for-ceos-make-100k-year-as-a-content-creator-outside-of-your-businessAccess the transcript of this episode HERE: https://otter.ai/u/PkijjJK6VjDZ6YC_3qZmD6pIpcI?utm_source=copy_url Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quizIf you enjoyed today's episode, please:
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Apr 3, 2023 • 1h 18min
188. The Side Hustle for CEOs: Make $100K/Year As A Content Creator Outside of Your Business
For all the links mentioned in this episode, go to our blog post: https://cubicletoceo.co/disability-advocate/Most entrepreneurs look at content as a means to an end, or a necessary marketing strategy to drive sales to the actual service or product their business provides - but what if you also monetized the content itself? Tiffany Yu made $100K last year with her side hustle as a content creator, a completely separate income stream from her primary role as the CEO/Founder of Diversability, an award-winning, entirely disabled-run and led social enterprise to elevate disability pride. Her case study today exemplifies how entrepreneurs can double as creators too, outside of their role as CEO. An accomplished 3X TEDx speaker with more than 180K followers now across platforms, Tiffany may surprise you with how she got her first brand deal for $5,000 with only 5,000 followers on Instagram and why this is realistic for a business owner of any size audience to achieve. Brand deals however, aren’t the only way to monetize as a content creator, which Tiffany reveals in her breakdown today of the various income sources that contributed to her $100K side hustle. View the transcript for this episode at: https://otter.ai/u/KHUt7Ba1XLWJzo8lf3Fl17P4SXE?utm_source=copy_urlConnect with Tiffany:
http://tiffanyyu.com
http://mydiversability.com
Twitter: @imtiffanyyu
Instagram: @imtiffanyyu
TikTok: @imtiffanyyu
If you enjoyed today's episode, please:
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Mar 29, 2023 • 21min
Bonus #13: Closing My Coworking Space (Is Quitting Bad?)
Hear how Ellen opened the Clubhouse on a $7K budget: https://cubicletoceo.buzzsprout.com/820498/11250852-behind-the-business-opening-my-oregon-coworking-space-7-months-ago-on-a-7-000-budgetGet the book mentioned in this episode 'Start More Than You Can Finish: A Creative Permission Slip to Unleash Your Best Ideas': https://amzn.to/3zbL6hg Access the transcript of this episode HERE: https://otter.ai/u/5PKFO2B1YFnu_-jqfnpoS19f87E?utm_source=copy_url If you enjoyed today's episode, please:
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12 snips
Mar 27, 2023 • 57min
187. 3 Practical Ways To Use AI To Create Content: How Jasmine Garnsworthy Runs A Media Company As The Only Full Time Employee
AI has entered the chat in a BIG way this year, but what’s just tech hype and what’s actually useful to you as a business owner? Jasmine Garnsworthy, creator of Female Founder World, debriefs her personal use case of how 3 of her favorite AI tools - including Chat GPT - make it possible for her scrappy team of two to sustainably publish large volumes of content AND plan in-person events all over the U.S. - all while retaining their brand originality and content quality. Having previously led editorial for mega media brands like POPSUGAR and Stylecaster, I loved Jasmine’s honest hot takes on how AI is impacting the future of content - and why more women - especially entrepreneurs - need to participate. This conversation is equal parts thought-provoking as it is practical, with Jasmine sharing very specific examples of how you can apply these 3 tools to accelerate your content game, without a steep tech learning curve. Whether you sell services, digital offers, or physical products, this episode is a must-listen. View the transcript for this episode at: https://otter.ai/u/8LkHYruvVg3aJtMwDjVHLOo2s0c?utm_source=copy_url Connect with Jasmine:
www.femalefounderworld.com
Instagram: https://www.instagram.com/jasminegarnsworthy/ + https://www.instagram.com/femalefounderworld/
TikTok: https://www.tiktok.com/@jasgarnsworthy + https://www.tiktok.com/@femalefounderworld
For all the links to the AI tools + podcast episodes mentioned in this episode, go to our blog post: https://cubicletoceo.co/ai-tools/If you enjoyed today's episode, please:
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11 snips
Mar 22, 2023 • 20min
Bonus #12: 10 Video Marketing Hot Takes With Natasha Pierre of The Shine Online Podcast (Part 1)
Go listen to part 2 of @shinewithnatasha's Video Marketing Hot Takes on The Shine Online Podcast: https://link.chtbl.com/shineonlineApple: https://podcasts.apple.com/us/podcast/the-shine-online-podcast/id1491553314?i=1000605298712Spotify: https://open.spotify.com/episode/2CWSnbs4fgX5K8eJXNgpWK?si=L6oViko8SomgSXIOnegELAAccess the transcript of this episode HERE: https://otter.ai/u/ofFABEKf-g0mHsnKVZLL_uE31ts?utm_source=copy_urlIf you enjoyed today's episode, please:
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
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Mar 20, 2023 • 58min
186. How She Made $500K From ONE Email With This Know, Like, Trust Newsletter Formula
Imagine making $500,000 dollars from one email. Today’s guest actually did this, and she’s giving you a word for word copy of said email in a doc to peruse AND participate in conversation with her later in this episode. Meet Merel Kriegsman, a former cleaning lady turned self-made millionaire specializing in high-end offers, and dedicated to helping you become the wealthiest woman in your lineage. While we love a good success story, we also recognize that overnight success is rarely a reality. The same is true of course with the $500K email, so Merel sets you up for success by first breaking down the exact long-term email newsletter formula that nurtured her audience to make a mammoth win like that possible. It’ll come in the familiar phrase of “know, like, trust”, but I promise you Merel’s specific approach to incorporating each element in your emails is so much more than a common cliche.View the transcript for this episode at: https://otter.ai/u/gbBkL_kTvq8fo7Jc_0cjcFrumQY?utm_source=copy_urlConnect with Merel:
Get access to the 6 emails that sold millions of dollars in high-end offers: https://merelkriegsman.com/milliondollaremails
https://merelkriegsman.com
Instagram: https://www.instagram.com/merelkriegsman/
Facebook: https://www.facebook.com/merelkriegsman
LinkedIn: https://ca.linkedin.com/in/merelkriegsman
If you enjoyed today's episode, please:
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Mar 15, 2023 • 11min
Bonus #11: Why It Pays For Online Businesses To Invest In Local Networking
Go show some love to our friend Leslie at https://www.instagram.com/l.thompson_realestate/Access the transcript of this episode HERE: https://otter.ai/u/zhWdPOfJmYF_wxX2PElOTX4YTD4?utm_source=copy_urlIf you enjoyed today's episode, please:
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
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Mar 13, 2023 • 54min
185. Bye Bro Marketing 👋 She Made $122K In Her Last Launch By Rejecting These Popular Tactics
What gives you the marketing ICK? If you’re tired of seeing gurus pose in front of ferraris and reliving the same formulaic webinar - complete with inflated value stacks and fear-induced FOMO - today’s conversation will feel refreshing in more ways than one. We’re joined by my friend Gloria Chou, an award-winning Small Business PR coach who has helped her community generate more than 1 BILLION free, organic views for their business through features in top tier media outlets. Gloria brings us a brutally honest analysis of her most recent program launch of PR Starter Pack, where she tested rejecting the most popular bro marketing tactics that have dominated the last decade. Her experiment resulted in not only a six figure launch, but half of her previous refund rate. She’ll walk us through exactly what she ditched, why, and how that had a positive impact on her bottom line, mental sanity, and relationship with her students. Keep listening to usher in a new era of transparent, ethical marketing. View the transcript for this episode at: https://otter.ai/u/CWvf28Uw5uAU9MJgOi6oz0gbbG0?utm_source=copy_urlConnect with Gloria:
Get Gloria's PR Guide and register for her FREE masterclass: www.gloriachoupr.com/masterclass
www.gloriachoupr.com
Instagram: DM Gloria the word 'PITCH' for a freebie! https://instagram.com/gloriachoupr
LinkedIn: https://www.linkedin.com/in/gloriaychou
Youtube: https://www.youtube.com/@smallbusinesspr
Twitter: https://twitter.com/gloriachoupr
If you enjoyed today's episode, please:
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Mar 8, 2023 • 31min
Bonus #10: 2023 Visioncast - The Month By Month Projects We're Working On For The Rest Of This Year!
Have you planned out what your business calendar will look like for the rest of 2023? DM what you're most excited for to us at @missellenyin or @cubicletoceo!Links mentioned in this episode:
Bonus #3: Our Company's Big 3 Goals For 2023: https://cubicletoceo.buzzsprout.com/820498/12064890-bonus-3-our-company-s-big-3-goals-for-2023
Quiz Funnel Strategy with Linda Sidhu: https://cubicletoceo.buzzsprout.com/820498/11082441-borrow-the-personality-quiz-funnel-behind-this-70k-launch
Get our weekly email newsletter: https://cubicletoceo.co
Fill out this FREE Roadmap worksheet for service providers + coaches to find out how you can make your first $10K month: https://ellenyin.com/roadmap
Perfect Podcast Pitch Template: https://www.ellenyin.com/perfectpodcastpitch
Guarantee A Response On Your Next Podcast Pitch By Adding This ONE Thing: https://cubicletoceo.buzzsprout.com/820498/10567030-include-this-1-easy-thing-in-your-next-podcast-pitch-to-guarantee-a-response
Access the transcript of this episode HERE: https://otter.ai/u/0kkMV04l5b9Iz9R8TeILSH6UaME?utm_source=copy_urlIf you enjoyed today's episode, please:
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
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Learn more about your ad choices. Visit megaphone.fm/adchoices

4 snips
Mar 6, 2023 • 57min
184. 4X Your Revenue in 1 Year By “Staying Close To The Money”
The Pareto principle, more commonly known as the 80/20 rule, states that 80% of our outcomes result from only 20% of our efforts. With this in mind, it’s vitally important for entrepreneurs to know what to amplify in their business and what to ruthlessly eliminate. Business growth strategist Frenchie Ferenczi conducted an experiment in pursuit of this truth, implementing a decision filter she dubbed “staying close to the money” to measure everything she spent time on in relation to how likely it was to produce a sale. Doing this helped Frenchie 4X her revenue in one year, and her case study today reveals the five key decisions she made to stay close to the money that revved up her revenue. Keep listening to discover how you can borrow Frenchie’s approach to stay close to the money in your own business. View the transcript for this episode at: https://otter.ai/u/zFkKI0h4m0q2R7NrxQyvO-JX5d4?utm_source=copy_urlThank you to our sponsors:
Watch The Road to RISE Documentary by Comcast RISE: https://bit.ly/RISEQ123_CBC_Podcast
Manage all your social media accounts + access in-depth social analytics you can’t find anywhere else with Metricool! Sign up for your forever FREE account and try premium features free for 30 days when you visit metricool.com & use code ‘CEO’
Whenever you think of gifting, think Ama & Akua! Get 10% off your first order of these beautifully curated gift boxes featuring products from BIPOC and LGBTQ+ creators when you use code 'CEO' at amaandakua.com
Connect with Frenchie:
Check out Frenchie's guide for Staying Close To The Money: https://stayclosetothemoney.com/
https://www.frenchieferenczi.com
Instagram: @frenchie.ferenczi
Listen to Strategy Snacks! https://frenchieferenczi.com/strategy-snacks
If you enjoyed today's episode, please:
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you.
Subscribe for new episodes every Monday + Wednesday.
Learn more about your ad choices. Visit megaphone.fm/adchoices