
Cubicle to CEO
We ask founders the business questions you can't Google. Cubicle to CEO® brings you weekly "behind the business" case-study interviews with leading entrepreneurs and CEOs who share a specific growth strategy they've successfully tested, how they implemented it, and what the results (and revenue) were. Host Ellen Yin also shares transparent insights about her own journey bootstrapping a media company from a $300 freelance project into millions in revenue.
Latest episodes

Aug 23, 2023 • 14min
CEO Collective Expert Roundtable Pt. 3 (Constructive Criticism, Visual Branding, Building Wealth & More)
We share insight from our CEO Collective every week in our newsletter! Sign up to get our weekly emails at https://cubicletoceo.coConnect with our CEO Collective!
Create a swoon-worthy brand for less than $500/month with the WorkPlay Method: https://workplaybranding.com
Check out Tiffany Grimes' Author Mentorship at https://burgeondesignandeditorial.com
Create and post 5 days of videos in 5 minutes a day with Natasha in her Video Confidence Challenge: http://videoconfidencechallenge.com/
Grow your business with ease and joy by following Tiffany Napper: https://instagram.com/tiffanynapper
Start your Wealth Creation Journey by booking a call with Kaitlyn: https://theoryplanning.com
Master your own Facebook and Instagram ads with Successful Ads Club: https://ellenyin.com/sac
Access the transcript of this episode HERE: https://otter.ai/u/fDpsvRUXqDb0Me6fkHR7TrABFcg?utm_source=copy_urlWhat's your signature CEO style? Take the quiz: ellenyin.com/quizIf you enjoyed today's episode, please:
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo so we can repost you
Follow (+) our show for new episodes every Monday & Wednesday
Learn more about your ad choices. Visit megaphone.fm/adchoices

Aug 21, 2023 • 50min
208. 'Best Of' Pitching Roundup: 10 Pitching Tips
You all gave rave reviews on our “10 out of the box marketing tips to try in 2023” roundup episode we published at the end of last year, so for the next few weeks, we’re taking a break from airing new interviews to bring back underrated gems from our guests. We’ve compiled the “best of” pitching, lead generation, conversions, and customer feedback advice into four themed roundups. This first roundup features 10 must-try pitching tips; we’ll introduce each soundbite with the name of the guest and the original episode number and title it was pulled from, in case you want to go back and listen to the full conversation.View the transcript for this episode at: https://otter.ai/u/9-7I-QFAbEhc4LWkDJJfZT1khIo?utm_source=copy_urlThank you to our sponsor:Hear how you can maximize your revenue with Frenchie Ferenczi in her private podcast, 'Strategy Snacks': https://fckmanifesting.com
Links mentioned in this episode:
10 Out Of the Box Marketing Tips To Try In 2023: https://link.chtbl.com/AkgrDVmg
EP 141 w/ Ellen Yin: https://link.chtbl.com/uhQg_Q9K
EP 189 w/ Mattie James: https://link.chtbl.com/rxXYuXXr
EP 201 w/ Pauleanna Reid: https://link.chtbl.com/7d_PuYjh
EP 176 w/ Sandra Chau: https://link.chtbl.com/f94a6HEb
EP 145 w/ Hannah Murphy: https://link.chtbl.com/0LxtNWtp
EP 164 w/ Kelly Mosser: https://link.chtbl.com/L1yDDYu2
EP 167 w/ Kim Lewis: https://link.chtbl.com/QbPrsPUA
EP 172 w/ Doone Roisin: https://link.chtbl.com/iZc05DXj
EP 103 w/ Julie Solomon: https://link.chtbl.com/oo3tCQ-0
Bonus #8 w/ Ellen Yin: https://link.chtbl.com/qNzVUBEi
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quizIf you enjoyed today's episode, please:
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
Post a screenshot & key takeaway on your IG story and tag us
Learn more about your ad choices. Visit megaphone.fm/adchoices

Aug 16, 2023 • 14min
CEO Collective Expert Roundtable Pt. 2 (Recurring Profit, Successful Ad Formula, Increasing Perceived Value & More)
We share insight from our CEO Collective every week in our newsletter! Sign up to get our weekly emails at https://cubicletoceo.coConnect with our CEO Collective!
Grow your business with ease and joy by following Tiffany Napper: https://instagram.com/tiffanynapper
Start your Wealth Creation Journey by booking a call with Kaitlyn: https://theoryplanning.com
Master your own Facebook and Instagram ads with Successful Ads Club: https://ellenyin.com/sac
Check out Tiffany Grimes' Author Mentorship at https://burgeondesignandeditorial.com
Listen to The Shine Online Podcast with Natasha: https://link.chtbl.com/shineonline
Create a swoon-worthy brand for less than $500/month with the WorkPlay Method: https://workplaybranding.com
Access the transcript of this episode HERE: https://otter.ai/u/1o4Zc2NQlOgvjcZKp_J3L7XfLDE?utm_source=copy_urlWhat's your signature CEO style? Take the quiz: ellenyin.com/quizIf you enjoyed today's episode, please:
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo so we can repost you
Follow (+) our show for new episodes every Monday & Wednesday
Learn more about your ad choices. Visit megaphone.fm/adchoices

Aug 14, 2023 • 1h 9min
207. $1M/Year With 1 Offer: Boost Your Sales With Bundling
Join the conversation on Threads! https://www.threads.net/@cubicletoceo/post/Cv8gZRmJsYa/?igshid=MzRlODBiNWFlZA==Is it realistic to make $1 million a year with one digital product? Attorney-turned-entrepreneur Sam Vander Wielen has proven it’s possible many years in a row with her Ultimate Bundle™, a collection of 10 fill-in-the-blank legal templates, on-demand trainings, and a raving community of thousands redefining the way coaches, service providers, and creatives protect their businesses!Even though all the contracts in the bundle are available in the template shop to buy individually, the Bundle itself currently accounts for 90% of the shop’s annual revenue.We’re getting into the nuts & bolts of what makes this bundle offer consistently outperform expectations despite, as Sam self-proclaims, selling a boring product.If you're looking for a fresh way to package or position your offerings to fly off the shelf, Sam’s case study will open an entire world of new ideas for how to make even something so-called “boring” a must-buy.View the transcript for this episode at: https://otter.ai/u/eioqfnIFBm-Eoj37PX1ctwv6co8?utm_source=copy_urlThank you to our sponsor:Hear how you can maximize your revenue with Frenchie Ferenczi in her private podcast, 'Strategy Snacks': https://fckmanifesting.com
Connect with Sam:
https://samvanderwielen.com
Watch Sam's free workshop '5 Steps to Legally Protect & Grow Your Online Business' here: https://www.samvanderwielen.com/legal-workshop/
Instagram: @samvanderwielen
Sam’s Podcast On Your Terms™: https://www.samvanderwielen.com/podcast
YouTube: https://www.youtube.com/c/SamVanderWielen/featured
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quizIf you enjoyed today's episode, please:
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo
Learn more about your ad choices. Visit megaphone.fm/adchoices

Aug 9, 2023 • 12min
CEO Collective Expert Roundtable Pt. 1 (Spicy Content, Following Up, Boosting Posts & More)
We share insight from our CEO Collective every week in our newsletter! Sign up to get our weekly emails at https://cubicletoceo.co Connect with our CEO Collective!
Listen to The Shine Online Podcast with Natasha: https://link.chtbl.com/spicy-content
Grow your business with ease and joy by following Tiffany Napper: https://instagram.com/tiffanynapper
Create a swoon-worthy brand for less than $500/month with the WorkPlay Method: https://workplaybranding.com
Check out Tiffany Grimes' Author Mentorship at https://burgeondesignandeditorial.com
Master your own Facebook and Instagram ads with Successful Ads Club: https://ellenyin.com/sac
Start your Wealth Creation Journey by booking a call with Kaitlyn: https://theoryplanning.com
Access the transcript of this episode HERE: https://otter.ai/u/2G9tZ5tSWUS4OmmGh4ETi1H2XH4?utm_source=copy_url What's your signature CEO style? Take the quiz: ellenyin.com/quizIf you enjoyed today's episode, please:
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo so we can repost you
Follow (+) our show for new episodes every Monday & Wednesday
Learn more about your ad choices. Visit megaphone.fm/adchoices

Aug 7, 2023 • 1h 11min
206. 70K New Followers in 6 Months: Real-Time Tips For Organic Instagram Growth in 2023
What strategies are actually working for Instagram audience growth in 2023? Today’s case study features Instagram expert and business coach Mya Nichol, who gained an impressive 70,000 new followers in 6 months between January 8 and July 8 of this year!Mya reveals why she cut her posting volume in half this year, her winning ways to keep viewers on your video for longer watch times, and three other key strategies she’s experimenting with in real-time so you can borrow her best performing ones.From a humble start of 2,000 or so followers a few short years ago to now cresting almost 280,000 followers, Mya is honest about what it takes to both succeed (and fail enthusiastically) in an ever-changing Instagram landscape and why you can still see significant growth in 2023 with the right approach.View the transcript for this episode at: https://otter.ai/u/C9XSxHTw4vXssfPaxHHfKRaN_Ao?utm_source=copy_urlThank you to our sponsors:
Hear how you can maximize your revenue with Frenchie Ferenczi in her private podcast, 'Strategy Snacks': https://fckmanifesting.com
Try the #1 all-in-one E-commerce platform: Shopify! Sign up for a one dollar per month trial period at shopify.com/cubicle
Connect with Mya:
https://myanichol.com/
Get Mya's IG Checklist: https://view.flodesk.com/pages/624c6ad3c2bc0f13bc3c6ee3
Instagram: @myanichol
TikTok: @mya.nichol
Radical Disruption Podcast: https://pod.link/1672131208
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quizIf you enjoyed today's episode, please:
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo
Learn more about your ad choices. Visit megaphone.fm/adchoices

Aug 2, 2023 • 19min
Bonus #30: How Much Do You Really Need To Make In Your Business? Wealth Advisor Shares Shocking Truth
Book an intro call with Theory Planning Partners at https://calendly.com/theoryplanningHear Kaitlyn's full investment portfolio that is setting her up for retirement in episode 193: https://cubicletoceo.co/wealth-building-strategy/Access the transcript of this episode HERE: https://otter.ai/u/HAEBrm9I-94X1DAS6s62HManDLs?utm_source=copy_url What's your signature CEO style? Take the quiz: ellenyin.com/quizIf you enjoyed today's episode, please:
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo so we can repost you
Follow (+) our show for new episodes every Monday & Wednesday
Learn more about your ad choices. Visit megaphone.fm/adchoices

Jul 31, 2023 • 36min
205. [Q2 2023 Income Report] Our Lowest Ad Spend In Years Still Generated $126K In Revenue
Catch up on our previous Income Report episodes at: https://ellenyin.com/incomereportWelcome back to our Q2 2023 Income Report! We have been publicly sharing our income reports for our business since 2019, making this our fifth year now of reporting exactly what our business makes spends and profits every 90 days. We've been doing this practice for so many years because we really believe that financial transparency is the future and that we all benefit when we collectively share our insights and our data. This is part of our advocacy work as a media platform that creates content through a financially transparent lens. Thank you for sharing and taking part in this important conversation; I hope it inspires you to be more transparent in whatever way makes sense for you in terms of money conversations. Let’s get into the numbers for quarter 2 2023!View the transcript for this episode at: https://otter.ai/u/_gROV3GnqnyPdIe25wyVokmGwbg?utm_source=copy_urlThank you to our sponsors:Hear how you can maximize your revenue with Frenchie Ferenczi in her private podcast, 'Strategy Snacks': https://fckmanifesting.com
Links mentioned in this episode:
Visioncasting Bonus Episode: https://bit.ly/3Kjph58
Kaitlyn’s Retirement Episode: https://bit.ly/47a1BKA
Opening the Clubhouse Episode: https://bit.ly/3QgkFjZ
Closing the Clubhouse Episode: https://bit.ly/3DvlsWQ
Wellness Retreat Bonus Episode: https://bit.ly/3KhnVrU
Local Business Bonus Episode: https://bit.ly/3KiJrw7
Sign Up for our Free Newsletter: https://cubicletoceo.co
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quizIf you enjoyed today's episode, please:
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has...
Learn more about your ad choices. Visit megaphone.fm/adchoices

Jul 26, 2023 • 20min
Bonus #29: Increasing The Value of Your Business For a Future Sale
Come join the discussion on Threads! https://www.threads.net/@missellenyinLinks mentioned in this episode:
Teri Yu's case study on Vibely's acquisition by Kajabi: https://cubicletoceo.buzzsprout.com/820498/13264133-behind-the-buyout-the-numbers-negotiation-of-vibely-s-acquisition-by-kajabi
Christina Scalera's YouTube series on selling your business: https://youtube.com/playlist?list=PLolGULcatbHAH6DPeUCPJDFs1G2ZYn6qB
Christina's episode on Cubicle to CEO: https://cubicletoceo.buzzsprout.com/820498/6740431-how-to-build-a-7-figure-digital-downloads-templates-shop
Sign up for a 30-day free trial + 50% off your first year of Flodesk at https://ellenyin.com/flodesk
Try Kajabi for 30 days for free when you go to https://ellenyin.com/kajabi
Access the transcript of this episode HERE: https://otter.ai/u/b9VWm1Bn-3viez-cntpSiBSuFNo?utm_source=copy_urlWhat's your signature CEO style? Take the quiz: ellenyin.com/quizIf you enjoyed today's episode, please:
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo so we can repost you
Follow (+) our show for new episodes every Monday & Wednesday
Learn more about your ad choices. Visit megaphone.fm/adchoices

Jul 24, 2023 • 51min
204. Behind the Buyout: The Numbers & Negotiation of Vibely’s Acquisition By Kajabi
Try Kajabi for 30 days completely FREE: https://ellenyin.com/kajabiWhat is it actually like to build a company that gets acquired? Sharing her first-hand experience today is tech founder Teri Yu, who sold her community-based software, Vibely, to the $2 billion online business platform Kajabi, where her product became Kajabi Communities.After raising $2.5 million in funding, Teri eventually scaled Vibely to a $6 million annual run rate and hundreds of thousands users served through the communities creators hosted on Vibely.Recognized by BlogHer as the Innovator of The Year, Teri’s path from cubicle to CEO and then back to employee as Kajabi’s now Director of Product is anything but conventional. Teri spills the beans on the key factors that made her company an attractive buy to interested parties like Google, Patreon, and of course Kajabi, the pivotal moments that shaped her decision to sell and why she chose Kajabi, and how she navigated the rollercoaster of post-exit emotions as a founder.View the transcript for this episode at: https://otter.ai/u/meYw2hYJ3GQvoXh_lDYxX7jexqE?utm_source=copy_urlThank you to our sponsors:
Calling all creative entrepreneurs! Use code 'CEO' at checkout to join Tiffany Napper's coaching membership, Upleveler Society, for only $49/month when you go to https://www.tiffanynapper.com/upleveler-society
Try the #1 all-in-one E-commerce platform: Shopify! Sign up for a one dollar per month trial period at shopify.com/cubicle
Connect with Teri:@teriyakichickenIconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quizIf you enjoyed today's episode, please:
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo
Learn more about your ad choices. Visit megaphone.fm/adchoices