6 Figure Creative

The words you write have the power to build trust and win clients, but they also have the power to bore people to death and turn away clients. It’s your choice whether you want to put in the work to write website copy that does all the “selling” for you.Most freelancers, unfortunately, leave copywriting as an afterthought. This creates a massive opportunity to stand out from your competitors by taking the time to nail your website copy. This week’s guest, Rachel Greiman, is a freelance copywriter who works with nearly 100 clients per year. Not only is she earning 6 figures from her freelance work, she’s also writing website copy for other 6 figure freelance photographers (our guest from episode #172 is actually one of her 6 figure clients).That makes Rachel the perfect expert to bring onto the podcast to teach us all about the process behind copywriting for freelancers. In this episode you’ll discover: How great copy can affect your business Why copy should come before your website design How to understand what your ideal clients are looking for How to package your offering so the client buys what they want and gets what they need Why niching is so vital to your business How systems help Rachel have six figure years over and over How to go from $500 projects to $5,000 projects Why some businesses shouldn’t have repeat clients For full show notes, visit https://6figurecreative.com/175

You always struggle to make progress in your business.  Everyone seems to be against you. You can’t hire anyone because they’ll never do it as well as you can.You simply can’t bring yourself to leave the security of your day job.These are all symptoms of negative mindsets that are holding you back from your full potential as an audio engineer and entrepreneur!By working to defeat negative mindsets, you can be much more comfortable in your own shoes and teach yourself to succeed rather than waiting for someone to hand things to you on a platter. Listen to this episode now to find out how you can identify and eliminate five different toxic mindsets that are ruining your chances of success!In this episode you’ll discover: Why you need to work on eliminating negative mindsets Which negative mindsets might be affecting you How the “blue-collar” mindset can hold your business back Why outsourcing low-paying tasks can increase your hourly earnings Why reacting negatively to someone else’s success is a sign of a bad mindset How playing the victim will stop you in your tracks Why holding grudges steals your time and energy How fear negatively affects your business What mental blocks the fixed mindset causes… And why they’re wrong How Chris and Brian both overcame a fixed mindset to become successful business owners For full show notes, visit https://6figurecreative.com/174

We’ve all hit the point in our lives when we’ve faced this question. “Should I just quit?”Whether you’re considering giving up on your entire business, or you’re simply considering quitting a new approach to marketing you’ve been trying out, it can be difficult to keep going when stuff gets hard. So should you give up and go back to the way things were when it was “easier”? Should you push forward and keep trying even when everything sucks? That’s what I discuss in this week’s super short podcast episode.For full show notes, visit https://6figurecreative.com/173

I love learning about people who are earning 6 figures in a relatively obscure niche… especially when they’ve grown that business to where it is in just a few short years. Sean Oblizalo has built an incredibly successful adventure elopement photography business. If you’ve never heard of that before, you’re not alone. While elopement photography may be relatively obscure, what isn’t obscure are the strategies he used to build his business to 6 figures in such a relatively short amount of time. This interview is a gold mine for any freelancer who’s struggling to get website traffic, leads, or clients. In this episode you’ll discover: How Sean built a six-figure business in just three years What inspired Sean’s unique business idea How you can harness the power of SEO for your business Why Facebook ads aren’t for everyone Why incredible copywriting is crucial for your website How to get incredible copy even if you’re a terrible writer Why systems and processes are crucial for building trust with your clients The hidden benefits of building trust with your clients For full show notes, visit https://6figurecreative.com/172

Do you run a successful business, but find yourself stressed out about finances?Does it affect your creativity to the point that you aren’t making your projects the absolute best?If your finances are a shambles, chances are your business isn’t very stable, and neither is your personal life. It’s time to make a change.A big welcome back to Graham Cochrane of The Graham Cochrane Show as he talks about potential solutions and fail-safes to make sure that you can survive difficult times in your business and come out the other end swinging!In this episode you’ll discover: Why service-based businesses should have some scaleable income streams How a retainer model can boost your business’ income What opportunities overwhelmed consumers provide How eliminating your fear can make you bolder, to take good opportunities and leave behind mediocre ones Why poor personal finance is the downfall of many businesses How trading up cars and paying car payments to yourself can buy you a new car in the long run How growing your business too much can hurt your family, creativity, or life How you can start to safely save money for retirement, as well as keep you – and your business – alive during spare months Why you should discuss financial priorities with your family to see if you are overspending or can cut back For full show notes, visit https://6figurecreative.com/171

Please tell me you’ve never been this person...“Hey.”“How’s it going?”“U there? lol.”“Hello?!?!?”That’s the person who makes everyone cringe when they’re around. If that’s you, I hate to say it, but there’s a reason everyone ignores you. On the other side of things, if you’re the type of person who never follows up with anyone then you’re leaving half your potential income behind. Following up is an important part of business, but as with almost everything in life there’s a tactful, professional way to do it and then there’s a desperate, needy, cringey way to do it.  On this episode of 6 Figure Creative, Brian Hood and substitute co-host Mark Eckert talk about the 5 types of follow-ups that can help double your income over the next 12 months. In this episode you’ll discover: Why you should follow up with people How to follow up properly in 5 different situations What to use as your subject line for email follow ups How to nurture relationships by following up Why being pushy or nudgy is not the way to follow up How to get introductions to the right people Why speaking in a polite and political manner helps in follow ups How to use your network to grow your network When to offer people money in exchange for their time For full show notes, visit https://6figurecreative.com/170

If there was a way to shift your freelance business in a way that consistently led to higher income, fewer hours, and more predictability, would you be interested in hearing more? This is exactly what Brian Casel did with his business.He created a productized service that allowed him to hire a team to remove most of the work from his plate to the point where he was spending less than 2 hours per month on that business. The best part is that his clients were paying him a flat fee every single month, which meant he had predictable, recurring revenue. Whether or not you ever want to run your business this way, this interview is a must-watch for anyone looking to grow their income.In this episode you’ll discover: What it’s like to launch, grow, and sell a business How to create a scalable business that runs without you Why having a productized service is a smart move for freelancers How to provide a service you have no experience with Why it’s important to choose an industry you’re passionate about How to build a business that runs on autopilot What to do when you find extra time because your business runs autonomously How to hire the right people For full show notes, visit https://6figurecreative.com/169

If you build healthy habits and routines in your life, you will always win over someone who waits around for motivation to get things done. Atomic Habits is one of our all-time favorite books, so we dedicated this episode to discussing some of our favorite takeaways from the book and how it all applies to someone who is freelancing.Listen now to learn about building healthy habits, eliminating unhealthy habits, and how something called a “Systems Snowball” can help along the way.In this episode you’ll discover: How Brian and Chris make the most of their reading experience The pros and cons of Kindle Why habits are such an important part of our day to day lives Why small habits matter the most How to build your systems snowball What to do if you aren’t a goal-oriented person How to view lagging vs. leading indicators of your habits How systems have shaped humanity Why it’s important to forge ahead even when you can’t see progress For full show notes, visit https://6figurecreative.com/168

If you’re getting overwhelmed with the day-to-day tasks of your business, it’s probably time to hire someone who can help you out.You’ve probably even considered it in the past, but you have doubts that have held you back… “What if they can’t do it as well as I can?” “What if I hire the wrong person?” “It will take forever to train them”. “I don’t want to be someone else’s boss”.  “Can I really afford this”? If you’re ever had these thoughts, you’re perfectly normal. These are the same doubts we all have before making our first hire. Whether you’ve tried (and failed) at hiring someone in the past, you’re just now planning to make your first hire, or you’re interested in hiring help, but not totally convinced it’s the right move, this episode is perfect for you.In this episode you’ll discover: How an assistant can transform your business Which tasks should be delegated first How an assistant can help you take a “workation” How to hire the right person for the job How setting expectations affects your working relationship How to make sure your assistant does everything exactly how you want For full show notes, visit https://6figurecreative.com/167

If you rely solely on referrals to fuel your business, you’re making one of the most common mistakes a freelancer can make. This puts the fate of your business entirely into the hands of your clients. They determine when (or if) you get your next client.Instead of living in the constant cycle of feast or famine, Mike Michalowicz shares a way to keep the “marketing machine” running 24/7 to help you attract the best possible clients.This simple 3-step method is all about being different instead of just being “better”. Mike is a New York Times bestselling author with over 2 million readers. His life-changing books like The Pumpkin Plan and Profit First have transformed the lives of countless entrepreneurs. Listen now to learn how to stand out from the crowd, and start bringing in more clients by being different.In this episode you’ll discover: Why word of mouth is not a marketing plan How you can achieve consistent results from marketing What three methods you can use to get attention How to find your ideal customers What makes you stand out from your competition Why you should rip off and duplicate other industries How to apply the DAD method to your business (no puns involved) Why a marketing plan comes from marketing experiments How to come up with creative marketing ideas For full show notes, visit https://6figurecreative.com/166