How I Tested That
David J Bland
Testing your ideas against reality can be challenging. Not everything will go as planned. It’s about keeping an open mind, having a clear hypothesis and running multiple tests to see if you have enough directional evidence to keep going.
This is the How I Tested That Podcast, where David J Bland connects with entrepreneurs and innovators who had the courage to test their ideas with real people, in the market, with sometimes surprising results.
Join us as we explore the ups and downs of experimentation… together.
This is the How I Tested That Podcast, where David J Bland connects with entrepreneurs and innovators who had the courage to test their ideas with real people, in the market, with sometimes surprising results.
Join us as we explore the ups and downs of experimentation… together.
Episodes
Mentioned books
59 snips
Mar 20, 2024 • 43min
Chris Guest | How I Tested Custom Fitted Eyeglasses
Chris Guest from Topology Eyewear discusses problem perception and desirability testing. He explains the Problem Perception Spectrum, finding early adopters, and setting up a successful pop-up store. The transition from desirability to feasibility and viability is highlighted, along with the importance of trust in the customer experience. Chris also touches on traction design and the need to validate market opportunity early on in the startup process.
